K-Pop dominates Facebook engagement in 2024
K-Pop continued high social media engagement specifically Facebook, throughout 2024, according to a report by research firm Capstone-Intel Corporation. From January 1 to December 31, 2024, K-Pop generated 34,195 posts, attracting over 564,000 comments, nearly 1.8 million shares, and more than 19 million reactions, earning a total engagement score of 3,767,994.8. Capstone-Intel found that the majority of reactions to K-Pop posts were “love” reactions, highlighting the strong fan support and positive sentiment within the community. “66.2% were ‘love’, 23.7% were ‘like’, 5.6% were ‘haha’, 2.6% were ‘sad’, 1.8% were ‘wow’, and 0.1% were ‘angry’. This predominantly positive sentiment highlights the favorable reception of the K-Pop,” its social media scan showed. The post with the highest number of “love” reactions was by Philippine Star, reporting on former child star Mona Alawi attending Enhypen’s “FATE” concert, which received 215,061 “love” reactions and 54,715 “like” reactions. Other top posts in terms of “love” reactions included: three Filipinas joining the final lineup of the K-pop girl group UNIS; IU performing a Filipino song at her concert in the Philippine Arena, Bulacan; Blackpink announcing their 2025 world tour; and Jin of BTS being discharged from the military. Meanwhile, the most engaging post, by Manila Bulletin, featured K-post star IU performing “Pasilyo” by SunKissed Lola during her 2024 IU HEREH World Tour at the Philippine Arena in Bulacan, earning an engagement score of 39,383.7. Many comments praised IU’s impressive rendition of a Filipino song. The second most engaging post, by Philippine Star, announced Blackpink’s 2025 world tour, with an engagement score of 37,565.7. A post by ABS-CBN News about Jeonghan of SEVENTEEN starting his mandatory military service on September 26, becoming the first member of the 13-member group to enlist, earned an engagement score of 31,897.5. The fourth most engaging post highlighted Alawi attending the “FATE” concert, achieving an engagement score of 29,337.8. The fifth most engaging post, also by ABS-CBN News, covered Jeonghan’s military service and Jun’s plans to pursue acting in China, earning a score of 29,271.6. Other notable posts included ABS-CBN News reporting that three Filipinas had joined the final lineup of the K-pop girl group UNIS, which garnered an engagement score of 29,186.1. A Philippine Star video showing a family from Laguna joyfully unboxing a new SEVENTEEN album scored 25,945.2. Another ABS-CBN News report confirming the dating news of actor Lee Jae-wook and aespa’s Karina earned 24,740.5. ABS-CBN News also covered ENHYPEN’s “fun meet” at the Mall of Asia Arena, with an engagement score of 22,430.6, while Rappler’s post about the debut of seven trainees in the K-pop girl group IZNA during the I-LAND 2 finale on July 4 achieved a score of 22,411.4.
Battle of Froyo: Ranking the popularity of Koomi, Chimmy, BLK513, Llaollao
The food industry in the Philippines is experiencing notable advancements, marked by the emergence of various well-received food and beverage brands. This noteworthy trend has captured the interest of the general public, as they witness the swift success of esteemed establishments such as Llaollao, BLK513, Koomi, and Chimmy. These exceptional brands have swiftly garnered a devoted following and have positioned themselves as purveyors of inventive and delectable culinary experiences. Consequently, Capstone-Intel Corporation conducted a study to determine which of these brands would resonate most with the public. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background In recent years, the Philippines has witnessed the rise of several popular food and beverage brands that have taken the country by storm. Among these trending brands are Llaollao, BLK513, Koomi, and Chimmy, which have quickly gained a loyal following and become synonymous with delicious and innovative treats. Llaollao, originating from Spain, is a frozen yogurt brand that has captivated the taste buds of Filipinos with its creamy texture and wide variety of toppings. With its commitment to using only natural ingredients and a focus on health-conscious consumers, Llaollao has become a go-to destination for those seeking a guilt-free indulgence. Whether it’s the classic yogurt cup topped with fresh fruits or their signature parfaits, Llaollao offers a delightful and refreshing experience that keeps customers coming back for more. Another notable brand making waves in the country is BLK513, a concept that revolutionizes the way people perceive ice cream. BLK513’s claim to fame lies in its activated charcoal-infused frozen yogurt, which not only adds a unique twist to the taste but also offers potential health benefits. The brand’s black-colored froyo is not only visually appealing but also attracts health-conscious individuals who are seeking alternative dessert options. With a myriad of customizable toppings and a trendy black cone, BLK513 has succeeded in creating an Instagrammable and memorable experience that has caught the attention of social media-savvy Filipinos. Moving on to Koomi, has gained popularity for its unique take on milk-based beverages. Koomi’s specialty lies in its “Bubble Teaspresso,” which infuses traditional milk tea with a shot of espresso, creating a delightful fusion of flavors. This innovative twist has made Koomi a favorite among both tea and coffee lovers, as it offers the best of both worlds in a single cup. With its eye-catching packaging and consistently high-quality ingredients, Koomi has established itself as a must-try beverage brand in the country. Lastly, Chimmy, a local brand, has made a name for itself with its delectable and instagrammable pastries. From beautifully decorated cakes to mouthwatering cupcakes and cookies, Chimmy has mastered the art of creating visually appealing desserts that taste as good as they look. Their attention to detail and dedication to using premium ingredients have earned them a reputation for delivering extraordinary treats that are perfect for any occasion. Methodology The study was conducted from March 17 to April 17, 2024, using publicly available Facebook data sourced from the Philippines. The data analyzed was obtained from publicly available Facebook pages in the country, and no personal or demographic information was tracked. Facebook performance of the keywords During the specified period, there were a total of 28 posts related to llaollao on publicly available pages. These posts received 4,503 comments, were shared 6,568 times, and had a reaction count of 10,786. The overall engagement score for these posts was 8,097. Similarly, there were 11 posts related to BLK513 on publicly available pages. These posts garnered 691 comments, were shared 464 times, and received a reaction count of 1,770. The engagement score for these posts was 710.10. There were 63 posts related to Chimmy on publicly available pages. These posts accumulated 344 comments, were shared 525 times, and received a reaction count of 531. The engagement score for these posts was 612.50. Lastly, Koomi had 62 posts found on publicly available pages. These posts generated 59 comments, were shared 53 times, and received a reaction count of 422. The engagement score for these posts was 101. Reaction distributions For Koomi, a cumulative count of 422 reactions has been bestowed by digital users on the popular social media platform, Facebook. Of this collective sum, an overwhelming majority of 62.1% comprises Likes, while a notable proportion of 34.1% corresponds to expressions of fondness, aptly termed Love. A smaller fraction of 3.6% constitutes reactions characterized by amazement or astonishment, denoted by Wow. Lastly, a mere 0.2% of the reactions manifest sentiments of Anger. For Chimmy, it has a total of 531 reactions on Facebook. Among these reactions, 50.3% Likes, 46.3% Love, and 3.4% are Wow. BLK513 has successfully amassed an impressive count of 1,770 reactions from its avid followers. These reactions, when analyzed, reveal a fascinating breakdown: a noteworthy 30.2% corresponds to Facebook Likes, a substantial 62.1% emanates from Facebook love, a negligible 0.1% stems from Haha reactions, while an intriguing 7.6% manifests as Facebook wow. Llaollao has achieved a substantial count of 10,786 reactions on the Facebook platform. Within this array of interactions, it is noteworthy to mention that 21.9% comprise of Likes, while an impressive 69.6% are represented by Love. A mere 0.1% of the total reactions are categorized as Haha expressions, whereas a notable 8.2% encompass Wow. Lastly, a minimal 0.1% of the responses are characterized by sentiments of Sadness. The data shows that Llaollao has gotten the most-loved frozen yogurt among the options studied by Capstone for the past one month. As per the data, the massive popularity of Llaollao was widely seen due to the times social media users shared and posted about the taste and portions given to customers by several branches.
Data: 6 out of 10 Filipinos support Showtime’s move to GMA
Nearly 6 out of 10 Filipinos are loving the latest move of Showtime to GMA following its replacement to Showtime’s rival noontime show “Tahanang Pinakamasaya,” a social listening report from Capstone-Intel showed. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology Capstone-Intel Corp. examined the online presence of “It’s Showtime” in the country as a topic of discussion on April 6, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the show. Facebook Performance Capstone-Intel found that “It’s Showtime” garnered a 463,103.1 engagement score for its 672 total post count, which yielded over 3,803,217 total reaction count. The bulk of the engagement score and total post count about “It’s Showtime” were all attributed to the inaugural episode of the noontime show in GMA, which heightened the social media presence of the disputed waters across the country. When broken down, “Facebook love” accounts for 56.7 percent of the total reactions, with 2,157,815. Followed by “Facebook like” with 1,568,639 reactions (41.2 percent), “Facebook haha” with 44,457 (1.2 percent), “Facebook wow” with 29,571 (0.8 percent), “Facebook angry” with 1,585, and “Facebook sad” with 1,150 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions are attributed to Filipino social media users engaging positively with the noontime show, as reflected on the top posts being discussed online by social media users. Online mentions Capstone-Intel likewise revealed that “It’s Showtime” received 94.6 percent positive mentions, and the remaining 5.4 percent were negative mentions. This means that the article mentions about the noontime show is mostly positive. On the other hand, it is also worth noting that “It’s Showtime” received 63,360,943 social media reach while it likewise recorded 55,847 non-social media reach. Countries reached by ‘It’s Showtime’ Additionally, Capstone-Intel found out that aside from the Philippines, the following countries are talking about the noontime show: Philippines: 6,649,534 users reached Iran: 118,872 users reached New Zealand: 27,040 users reached United States: 8,448 users reached India: 6,710 users reached Aruba: 5,600 users reached Equatorial Guinea: 5,400 users reached Saudi Arabia: 3,750 users reached Turkmenistan: 3,545 users reached Ghana: 3,500 users reached Sources of top posts In terms of top posts, 38.7 percent of mentions for “It’s Showtime” came from TikTok. This was followed by Facebook with 30.2 percent, and X (formerly Twitter) with 25.7 percent of topic mentions.
Data: Most-loved Gov’t Agencies in the Philippines
Executive departments in the Philippines play a crucial role in running the government and implementing policies. A social listening report from Capstone-Intel Corporation revealed the top three executive departments most loved by the public. Capstone-Intel Corporation is a high-impact research company that utilizes innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology Capstone-Intel compiled a list of executive departments in the Philippines. They conducted a year-long analysis of each department’s online presence, covering both social and non-social media platforms throughout 2023. This comprehensive examination aimed to gauge public sentiment toward each department. The top three departments that resulted in the highest percentage of Facebook love were further explored. Background In the Philippines, there are 22 executive departments responsible for various aspects of governance and public services, including health, education, agriculture, transportation, finance, labor, the environment, justice, defense, and foreign affairs. Led by secretaries appointed by the President, these departments implement policies, manage programs, and oversee their respective sectors. They play a crucial role in translating laws and government plans into real results, ensuring the country’s progress and meeting the needs of its citizens, regardless of whether they reside in urban centers or rural regions. Top 1: Department of Science and Technology Capstone-Intel’s analysis of the 22 executive departments revealed that the Department of Science and Technology (DOST) received the highest percentage of Facebook love reactions, accounting for 46.6% of the total reactions. This impressive engagement translated to a score of 185,660 across its 9,230 posts, which collectively accumulated 381,225 reactions. One of the top posts from the official Facebook page was published in June 2023 by the Science Education Institute – Department of Science and Technology. It announced the upcoming release of the list of qualifiers for the 2023 Undergraduate Scholarship Examination. This particular post garnered a remarkable engagement score of 4,352.9, eliciting a total of 8,216 reactions, with Facebook love reactions comprising the majority at 6,511 (79.2%). The remarkable surge in Facebook love reactions can be attributed to the anticipation of aspiring scholars awaiting the release of qualifiers. This DOST undergraduate scholarship program aims to support talented and deserving Filipino students pursuing degrees in science and technology, providing financial assistance covering tuition, fees, stipends, book allowances, and other academic expenses. Recipients are selected based on academic excellence and their potential to drive innovation and progress in the field of science and technology in the country. Top 2: Department of Tourism The Department of Tourism (DOT) ranked second, with 33.2% of Facebook love reactions out of the total reactions. They gathered an outstanding engagement score of 435,022.3, based on 20,717 total posts and 1,390,395 total reactions. Their top post on the official Facebook page invited the public to vote for the Philippines, as it was nominated for the World’s Leading Island Destination in the 2023 World Travel Awards, among other categories. This post, shared in November 2023, earned a notable engagement score of 2,142.9, garnering a total of 10,137 reactions, with 3,540 (34.9%) being Facebook love reactions and 6,552 (64.6%) being Facebook like reactions. Analyzing the data, the public’s response to this post was overwhelmingly positive, with nearly all reactions (99.5%) being likes or loves. This could be indicative of the public’s excitement about the Philippines’ nomination for the award and their strong desire for the country to win. The World Travel Awards is a prestigious event honoring excellence in the travel industry, recognizing top destinations, hotels, airlines, and more. One of its notable awards is “World’s Leading Island Destination,” given to exceptional travel spots known for their outstanding attractions and experiences. Top 3: Department of Environment and Natural Resources The third position is occupied by the Department of Environment and Natural Resources (DENR), with 31.6% of the total reactions stemming from Facebook love. They achieved an engagement score of 196,604, based on 9,479 posts and 607,819 total reactions. Their top post on the official page, shared in November 2023, featured photos capturing a rare display of aerial courtship by the critically endangered Philippine eagle. This post garnered an impressive engagement score of 2,409.6 and received a total of 3,465 reactions, with 2,282 (65.9%) of them being Facebook love reactions. Looking at the data, it’s evident that the public warmly received their post, indicative of their appreciation for DENR’s efforts in addressing the potential endangerment of the Philippine Eagle. Furthermore, the post highlights DENR’s ongoing conservation endeavors at Mt. Apo Natural Park. The department spearheads various programs aimed at conserving the critically endangered Philippine eagle, including habitat protection, anti-poaching measures, research, community engagement, and breeding efforts. Through these initiatives, DENR is dedicated to ensuring the survival of the Philippine eagle while actively engaging local communities in conservation activities. Overall outstandingly loved post Capstone-Intel uncovered an exceptionally loved Facebook post from ABS-CBN News in July 2023. The post featured images shared by the Department of Environment and Natural Resources in Davao, showcasing the iconic bird from Filipino mythology, the Ibong Adarna, discovered in the lush tropical forests of Mt. Apo. With an impressive engagement score of 9,057 and a total of 36,425 reactions, this post resonated deeply with the audience, garnering 18,084 Facebook love reactions (49.6%). The Philippine Trogon, more commonly known as the “Ibong Adarna,” is a bird species endemic to the Philippines. It carries significant cultural importance, associated with the legendary Ibong Adarna from Filipino folklore. The Ibong Adarna is featured in the epic poem “Ibong Adarna,” where its enchanting songs possess healing powers. While distinct from its mythical counterpart, the presence of the Philippine Trogon in the showcased images sparked considerable interest among the public, highlighting the enduring connection between nature and folklore in Filipino
PVL gets 213M reach online—data
A social listening report from Capstone-Intel Corporation revealed that the recently held Philippine Volleyball League 2024 has received 213,039,105 social media reach and is getting 60.7 percent support from social media users. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology Capstone-Intel Corp. examined the online presence of PVL in the country as a topic of discussion from March 1 to March 31, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the tournament. Facebook Performance Capstone-Intel found that the “PVL” garnered a 505,099.6 engagement score for its 2,772 total post count, which yielded over 3,340,913 total reaction count. The bulk of the engagement score and total post count about the tournament were all attributed to the promotional posts and supporters posting clips of the series, which heightened the social media presence of the league across the country. When broken down, “Facebook like” accounts for 60.7 percent of the total reactions, with 2,026,295. Followed by “Facebook love” with 1,108,432 reactions (33.2 percent), “Facebook sad” with 106,576 (3.2 percent), “Facebook wow” with 70,257 (2.1 percent), “Facebook haha” with 28,360 (0.8 percent), and “Facebook angry” with 994 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions are attributed to Filipino social media users supporting and discussing the league online, as reflected on the top posts being discussed online by social media users. Online mentions Capstone-Intel likewise revealed that the league received 95.5 percent positive mentions, and the remaining 4.5 percent were negative mentions. This means that the article mentions about PVL was mostly angled positively. On the other hand, it is also worth noting that the topic received 213,039,105 social media reach while the PVL likewise recorded 7,344,213 non-social media reach. Sources of top posts In terms of top posts, 40.1 percent of mentions for “PVL” came from Facebook. This was followed by TikTok with 18.2 percent, and News with 17.8 percent of topic mentions.
6 out of 10 Filipinos flock to church Facebook pages for lent masses
A social listening report from Capstone-Intel revealed that 6 out of 10 Filipinos, or 64.7 percent of Filipino social media users in the country, are flocking to Facebook pages of Catholic Churches, particularly to Quiapo Church to watch livestreams dedicated to the online masses for the lenten season. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology Capstone-Intel Corp. examined the online presence of Lenten season in the country as a topic of discussion and identified the behaviors of Filipino social media users about the topic from February 14, the start of Lenten season, to March 22, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the religious observance. Facebook Performance Capstone-Intel found that “Lent” garnered a 976,318.7 engagement score for its 4,556 total post count, which yielded over 4,996,295 total reaction count. The bulk of the engagement score and total post count were all attributed to the relevance of the observance in the country, including the livestreams that most social media users tend to react to and engage in, emphasizing the reasons behind the increased presence of the topic on the platform. When broken down, “Facebook love” accounts for 64.7 percent of the total reactions, with 3,234,315. Followed by “Facebook like” with 1,757,769 reactions (35.2 percent), “Facebook sad” with 1,631, “Facebook angry” with 962, “Facebook haha” with 851, and “Facebook wow” with 767 reactions. Looking at the data, the majority of “Facebook love” reactions can be seen as the support of Filipino social media users regarding the accessibility of livestreams on the platform, as most of the top posts these users are interacting with are all livestreams from Quiapo Church dedicated to the observance of the Lenten season. In connection, 37.7 percent of interaction shares online about the topic came from “Quiapo Lent Masses” and “Lenten Devotions,” with 7.2 percent interaction shares. This only means that aside from “lent,” social media users also talk about masses in Quiapo and lenten devotions. Interactions share show how much engagement the topic generates from the audience from all posts related to the topic. Online mentions Capstone-Intel likewise revealed that Lent received 100 percent positive mentions. This means that the article mentions about the religious observance were all angled positively. On the other hand, it is also worth noting that the religious observance received 292,425,197 social media reach, while its non-social media reach yielded over 410,906 non-social media reach. Sources of top posts In terms of top posts, 47.8 percent of mentions for the topic came from Facebook, followed by TikTok with 22 percent, and X (formerly Twitter) with 17.8 percent of topic mentions.
Data: GCash gets 40% preference than Maya, but Maya gains 136M wider reach compared to GCash
A recent social listening report from Capstone-Intel showed that in terms of preference from Filipino social media users, GCash has received over 40.1 percent satisfaction while Maya garnered 19.3 percent preference. However, in terms of social media reach, Maya has received 136,999,285, higher than the 62,975,335 reach of GCash Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Financial technologies, particularly digital payments, have gained supremacy at the height of the COVID-19 pandemic where all are confined to the corners of their homes. As the spread of the virus escalated, the Philippines was confronted with adapting to the changing payment modes in order to contain the spread of the spread and lessen human-to-human interaction in every financial transaction. In line with this, various digital payments have now become a part of Filipinos’ daily transactions – lessening the burdens that come with cash payments and threats of receiving counterfeit money. Methodology Capstone-Intel Corp. examined the online presence of GCash and Maya in the country as a topic of discussion for one month, from Ferbuary 18 to March 19, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the two digital payment services. Over five commonly used digital payment services were included in the data gathering but only GCash and Maya have significant data that can be translated. Facebook Performance Capstone-Intel found that “GCash” garnered a 502,382.0 engagement score for its 21,464 total post count, which yielded over 1,057,467 total reaction count. The bulk of the engagement score and total post count were all attributed to the payment service’s accessibility to various payment centers and the usage preference of Filipino social media users talking about “GCash.” When broken down, “Facebook like” accounts for 48.1 percent of the total reactions, with 508,293. Followed by “Facebook love” with 423,880 reactions (40.1 percent), “Facebook haha” with 53,370 (5 percent), “Facebook sad” with 44,844 (4.2 percent), “Facebook wow” with 16,109 (1.5 percent), and “Facebook angry” with 10,971 reactions. On the other hand, Capstone-Intel likewise found that “Maya” garnered a 97,335.2 engagement score for its 2,764 total post count, which yielded over 428,582 total reaction count. Compared to GCash, Maya has fewer posts on Facebook which resulted in its lower engagement score and presence on the social media platform. When broken down, “Facebook like” accounts for 41.3 percent of the total reactions, with 177,116. Followed by “Facebook sad” with 128,334 reactions (29.9 percent), “Facebook love” with 82,913 (19.3 percent), “Facebook haha” with 30,199 (7 percent), “Facebook wow” with 8,950 (2.1 percent), and “Facebook angry” with 1,070 reactions (0.2 percent). Looking at the data, the majority of “Facebook love” reactions can be seen as the satisfaction of users regarding the use of the two digital services. However, the “Facebook like,” which was higher than the users’ preference can be translated as social media users’ neutrality in terms of using the two digital payment services. It is also worth noting that some Facebook reactions, particularly the “haha,” “sad,” and “angry” reactions were seen as negative reactions by social media users about GCash and Maya. Specifically, these reactions came from poor service, expensive transfer fees, and untimely maintenance which affect users’ payment behaviors as stated by users on the top posts. Online mentions Capstone-Intel likewise revealed that “GCash” received 85.2 percent positive mentions while “Maya” has gotten over 92.5 percent positive mentions. This means that the article mentions about the “GCash” and “Maya” were mostly angled positively, but Maya had more positive mentions than GCash since the majority of negative mentions for GCash talk about the mobile payment service’s frequent system downtime – affecting the seamless user experience. On the other hand, it is also worth noting that “GCash” received 62,975,335 social media reach, while its non-social media reach yielded over 6,086,495 non-social media reach. For Maya, Capstone-Intel revealed that it has gotten over 136,999,285 social media reach, while its non-social media reach yielded over 183,081,413 non-social media reach. Sources of top posts In terms of top posts, 74.5 percent of mentions for the “GCash” came from X (formerly Twitter), followed by Facebook with 11.5 percent, and TikTok with 5.7 percent topic mentions. Meanwhile, 31.8 percent of mentions for “Maya” also came from X (formerly Twitter), followed by news with 27.7 percent, and TikTok with 16.6 topic mentions. Looking at the data, both GCash and Maya use a nearly similar campaign on how they are going to be talked over online as they both manifested the use of TikTok as shown in the data gathered by Capstone. It is also significant that most topics mentioned for the two digital payment services are held on X (formerly Twitter). According to the data, these mentions are mostly negative, discussing both GCash and Maya’s inefficient digital infrastructure.
Survey: 6 out of 10 Filipinos talk, worry about ‘heart attack’ online following Jaclyn Jose’s death
A social listening report from Capstone-Intel revealed that 6 out of 10 Filipino social media users or 63.1 percent of Filipinos online talk about “myocardial infarction” or heart attack across different social and non-social media platforms in the country following the untimely passing of award-winning actress Jaclyn Jose. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Myocardial infarction, often referred to as a heart attack, occurs when the blood flow to a part of the heart is blocked, usually by a blood clot. This blockage deprives the heart muscle of oxygen, leading to damage or death of the affected heart tissue. The medical emergency became a hot topic online following the sudden passing of the award-winning actress Jaclyn Jose. Jaclyn Jose is a Filipina actress in the Philippines. Born on March 16, 1964, her full name is Mary Jane Santa Ana Guck. Jaclyn Jose has had a successful career in the entertainment industry, appearing in numerous films and television shows. One notable achievement in her career was winning the Best Actress award at the Cannes Film Festival in 2016 for her role in the film “Ma’ Rosa.” This recognition made her the first Filipino to win the Best Actress award at Cannes. Recently, the actress has made headlines following reports of her untimely passing. On Monday, Andi Eigenmann confirmed that Jose passed away on March 2 due to a myocardial infarction. She was 60. Methodology Capstone-Intel Corp. examined the online presence of “myocardial infarction” in the country as a topic of discussion from March 2 to March 11, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the medical emergency. Facebook Performance Capstone-Intel found that the “myocardial infarction” garnered a 48,662.6 engagement score for its 126 total post count, which yielded over 349,179 total reaction count. The bulk of the engagement score and total post count about “myocardial infarction” were all attributed to the untimely demise of Jaclyn Jose and some users posting about “myocardial infarction” to give awareness to the public, which heightened the social media presence of the topic across the country. When broken down, “Facebook sad” accounts for 60.4 percent of the total reactions, with 210,801. Followed by “Facebook like” with 114,688 reactions (32.8 percent), “Facebook love” with 23,090 (6.6 percent), “Facebook wow” with 387 (0.1 percent), “Facebook haha” with 165, and “Facebook angry” with 48 reactions. Looking at the data, the majority of “Facebook sad” reactions are attributed to Filipino social media users condoling the sudden death of the award-winning actress and the impacts of heart attack or “myocardial infarction” among Filipinos as reflected on the top posts being discussed online by social media users. Online mentions Capstone-Intel likewise revealed that “myocardial infarction” received 53.4 percent negative mentions, and the remaining 46.6 percent were positive mentions. This means that the article mentions about “myocardial infarction” was mostly angled negatively – focusing solely on the negative implications of myocardial infarction. On the other hand, It is also worth noting that the topic received 6,547,168 social media reach, while its non-social media reach yielded over 9,966,826 non-social media reach. Topics discussed for ‘myocardial infarction’ Over the duration of the study, Capstone-Intel found that the following topics are discussed under “myocardial infarction”: Healthcare tech innovation – 7.9 percent share of voice Heart attack insights – 7.4 percent share of voice Myocardial infarction care – 2.4 percent share of voice Share of voice refers to the comparison of the detected topic sizes, including the bulk of mentions belonging to these topics. This data shows that under the topic “myocardial infarction,” some of the social media users talk about innovating the healthcare technology about the topic including insights and appropriate healthcare methods for handling myocardial infarction during the duration of the study following the death of the actress. Sources of top posts In terms of top posts, 42.2 percent of mentions for “myocardial infarction” came from news. This was followed by the web with 25.2 percent, and blogs with 12.2 percent topic mentions. The analysis of the data indicates an overriding focus on myocardial infarction within the news media, particularly attributed to its association with the passing of Jaclyn Jose. This event served as a trigger for increased discussions on web platforms, where subsequent discourse was centered on the medical aspects of myocardial infarction, with an overarching aim to raise awareness and mitigate its incidence rates.
The Standout Artists of Paris Fashion Week 2024
A social listening report from Capstone-Intel revealed several artists that made waves not just on the runway but also on social media during the Paris Fashion Week 2024. The event was held from February 26 to March 5, 2024. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology Capstone-Intel Corp. examined the online presence of this year’s Paris Fashion Week as a topic of discussion for one month, from February 7 to March 8, 2024. This examination encompassed all publicly accessible posts from both social and non-social media platforms, aiming to capture the sentiments of the public regarding Paris Fashion Week. Online mentions Capstone-Intel discovered that Paris Fashion Week garnered a total of 14,352 mentions across social media platforms over the span of one month. The surge in mentions started on February 24, 2024, reaching its peak on March 5, 2024. Capstone-Intel also revealed that Paris Fashion Week received 91.6 percent positive mentions, and the remaining 8.4 percent were negative mentions. This indicates that the coverage of Paris Fashion Week was predominantly positive. Additionally, the Paris Fashion Week received 141,317,557 social media reach, while its non-social media reach yielded over 169,741,589 non-social media reach. Sources of top posts In terms of top posts, 44 percent of mentions for Paris Fashion Week came from news sites. This was followed by the X (formerly Twitter) with 21.9 percent, websites with 7.7 percent, Facebook with 7.5 percent, and TikTok with 7.3 percent topic mentions. Most popular mentions TikTok had the most popular mentions of Paris Fashion Week. The top is the TikTok video about Vietnamese Internet Personality, Quynh Anh Shyn, who attended the Loewe Paris Fashion Week 2024 show. It is followed by another TikTok video about Felix from Stray Kids on his way to the Paris Fashion Show. Several international celebrities were mentioned, including Lara Cosima, a German-American social media influencer and model; Salma Hayek, whose husband François-Henri Pinault is in charge of a conglomerate of luxury brands; Dino from K-Pop boy group Seventeen; Britney Manson, a Russian-Estonian model and singer; Georgina Rodriguez, an Argentine-Spanish social media influencer and model; and Lorde, a New Zealand singer and songwriter. Top Facebook posts In the Philippines, the trending Facebook post from allkpop talks about the presence of Blackpink’s Jennie at Chanel’s F/W 24 show during the Paris Fashion Week. It is followed by a video post by Inquirer.net about Heart Evangelista opening the show Vietnam-based designer Phan Huy at the Paris Fashion Week. A Facebook post by Seventeen 세븐틴- Diary shared photos of Mingyu from Seventeen departing for Dior F/W 24 show. Most engaging celebrities for Paris Fashion Week from Facebook Philippines data The star-studded and much-discussed Paris Fashion Week 2024 has dominated conversations this week, with photos and videos trending across social media platforms. This year’s event has demonstrated that its appeal extends beyond Western audiences, as the presence of Asian artists notably boosted engagement among social media users.
Over 63% of Filipinos mourn passing of Jaclyn Jose – data
A social listening report from Capstone-Intel revealed that 63.8 percent of Filipinos mourned the passing of veteran actress Jaclyn Jose and gained over 56 million social media reach across the Philippine social media scene. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Jaclyn Jose is a Filipina actress in the Philippines. Born on March 16, 1964, her full name is Mary Jane Santa Ana Guck. Jaclyn Jose has had a successful career in the entertainment industry, appearing in numerous films and television shows. One notable achievement in her career was winning the Best Actress award at the Cannes Film Festival in 2016 for her role in the film “Ma’ Rosa.” This recognition made her the first Filipino to win the Best Actress award at Cannes. Recently, the actress has made headlines following reports of her untimely passing. On Monday, Andi Eigenmann confirmed that Jose passed away on March 2 due to a myocardial infarction. She was 60. Methodology Capstone-Intel Corp. examined the online presence of “Jaclyn Jose” in the country as a topic of discussion for 10 days, from March 1 to March 11, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the actress. Facebook Performance Capstone-Intel found that the “Jaclyn Jose” garnered an 804,661.9 engagement score for its 1,492 total post count, which yielded over 4,742,518 total reaction count. The bulk of the engagement score and total post count were all attributed to the untimely demise of the actress and supporters highlighting the actress’ contribution to the Philippine entertainment industry, which heightened the social media presence of the actress across the country. When broken down, “Facebook sad” accounts for 63.8 percent of the total reactions, with 3,027,224. Followed by “Facebook like” with 1,259,815 reactions (26.6 percent), “Facebook love” with 359,516 (7.6 percent), “Facebook wow” with 90,637 (1.9 percent), “Facebook haha” with 4,468 (0.1 percent), and “Facebook sad” with 872 reactions. Looking at the data, the majority of “Facebook sad” reactions can be attributed to Filipino social media users condoling the sudden death of the award-winning actress. Online mentions Capstone-Intel likewise revealed that “Jaclyn Jose” received 80.5 percent negative mentions, and the remaining 19.5 percent were positive mentions. This means that the article mentions about “Jaclyn Jose” was mostly angled positively. On the other hand, It is also worth noting that “Jaclyn Jose” received 56,294,293 social media reach, while its non-social media reach yielded over 3,265,337 non-social media reach. Sources of top posts In terms of top posts, 36.8 percent of mentions for “Jaclyn Jose” came from Facebook. This was followed by the news with 22.8 percent, and X (formerly Twitter) with 11.5 percent topic mentions.
