Analyzing Public Sentiment: NLEX Receives Overwhelming Support from Online Users
NLEX or the North Luzon Expressway, is widely recognized as a heavily traversed route utilized by millions of motorists on a daily basis. This presents a significant advantage in terms of facilitating expedited journeys to various destinations. Given the importance of this infrastructure, Capstone-Intel Corporation undertook an in-depth analysis to ascertain the true public sentiment surrounding its utilization. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background NLEX Corporation, also known as the North Luzon Expressway Corporation, is a leading infrastructure company in the Philippines. Established in 2005, NLEX Corporation operates and maintains the North Luzon Expressway (NLEX), a major highway connecting Metro Manila to the provinces of Central and Northern Luzon. With its extensive network of roads and toll plazas, NLEX Corporation plays a crucial role in facilitating efficient transportation and promoting economic growth in the region. NLEX Corporation is committed to providing safe and reliable travel experiences for motorists using the NLEX. The company continuously invests in infrastructure improvements to ensure that the expressway meets international quality standards. In recent years, NLEX Corporation has implemented various enhancement projects, such as the installation of advanced toll collection systems and the expansion of road capacities to accommodate the increasing volume of vehicles. Moreover, the company places great importance on maintaining the cleanliness and aesthetics of the expressway, regularly conducting maintenance activities to ensure a pleasant journey for its customers. Methodology The study was conducted from November 28, 2022 – November 28, 2023. Capstone-Intel used its social listening tools to analyze publicly accessible Facebook pages for posts using a keyword “NLEX.” note that no specific demographic or personal information was collected or monitored as part of this study. Reaction distribution On Facebook, the post received a substantial amount of engagement. The total number of reactions recorded was 2,905,557, indicating a significant level of interest and interaction. Additionally, the post garnered a total of 218,942 shares, demonstrating the extent to which users found it worth sharing with their own networks. The comments section also saw considerable activity, with a total of 270,406 comments left by users. Among the reactions, the majority consisted of 1,935,068 Likes, followed by 495,313 Haha, 368,983 Love, 54,133 Sad, 44,245 Wow, and 8,096 Angry reactions. Top posts The keyword “NLEX” generated significant engagement on multiple Facebook pages of news agencies and influencers. The post from Daily Tribune page, which is not inaccessible now, received 36983 (56.60%) Haha, 28,025 (42.10%) Like, 746 (1.10%) Wow, 459 (0.70%) Love, 189 (0.30%) Sad, and 111 (0.20%) Angry reactions. The second highest post was from Nuffsaid Society that garnered 83,770 (86.30%) Haha, 10,234 (10.80%) Like, 511 (0.50%) Love, 282 (0.30%) Wow, 75 (0.10%) Sad, and 26 (0.10%) Angry reactions. The third post was from ABS-CBN News garnering 83,022 (97.40%) Haha, 1,786 (2.10%) Likes, 301 (0.40%) Love, 95 (0.10%) Wow. 35 (0.00%) Sad, and 4 (0.00%) Angry reactions.
The not-so-quiet ‘quiet quitting’ in the PH: a social media analysis
A recent social listening report from Capstone-Intel revealed that “quiet quitting” has received notable social and non-social media interactions among Filipinos. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background “Quiet quitting” is a term that grew prevalent across social media platforms during the pandemic. Employees who fit this description do what they’re supposed to do without showing initiative, going above and beyond, or taking on additional tasks. Employees engage in quiet quitting when they accomplish just enough to keep their employment but not enough to truly satisfy their employers. Refusing to participate in meetings, offering to help out, or working extra hours could all fall under this category. It could also lead to more people calling in sick to work. What does the research say about the online presence of “quiet quitting” in the country? Methodology Capstone-Intel examined the online presence of “quiet quitting” for one year, from November 21, 2022, to November 21, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the topic. Facebook Performance Capstone-Intel found that “quiet quitting” garnered a 6,723.1 engagement score for its 182 total post count, which yielded over 23,753 total reaction counts. When broken down, “Facebook like” accounts for 48.2 percent of the total reactions, with 12,429,11711,460. Followed by “Facebook haha” with 6,263 reactions (26.4 percent), “Facebook love” with 5,594 (23.6 percent), “Facebook sad” with 264 (1.1 percent), “Facebook wow” with 100 (0.4 percent), and “Facebook angry” with 72 (0.3 percent). This data suggests that even though some people are receptive to the concept of quiet quitting in the workplace, the “haha” reactions are an indication that quite more people are still making fun of the topic and are not receptive to the idea in the workplace. No online mentions, but high social, non-social media reach Capstone-Intel likewise revealed that there were no positive or negative mentions surrounding the topic of “quiet quitting.” However, it can be seen that there were a total of 1.1 million social media reach and 5.2 million social media reach. This data suggests that the topic is being searched online across non-social media platforms compared to being discussed across social media platforms. Top posts In terms of top posts, the top post for the quiet quitting was a news report from the Manila Times’ official Facebook page that talks about “unspoken resignations” or “quiet quitting,” receiving a 1,936.5 engagement score. This was followed by a social media post from Work Is Life PH, which talks about the reality of quiet quitting in the Philippine workplace. This post yielded a total of 1,437.4 engagement scores. The third most engaging post for “quiet quitting” was a status post from Francis Kong, which discusses “giving your best” in light of the trending “quiet quitting,” yielding a total of 756.6 engagement score.
Ranking the Popularity of Koomi, Chimmy, BLK513, Llaollao: From Lowest to Highest
The food industry in the Philippines is experiencing notable advancements, marked by the emergence of various well-received food and beverage brands. This noteworthy trend has captured the interest of the general public, as they witness the swift success of esteemed establishments such as Llaollao, BLK513, Koomi, and Chimmy. These exceptional brands have swiftly garnered a devoted following and have positioned themselves as purveyors of inventive and delectable culinary experiences. Consequently, Capstone-Intel Corporation conducted a study to determine which of these brands would resonate most with the public. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background In recent years, the Philippines has witnessed the rise of several popular food and beverage brands that have taken the country by storm. Among these trending brands are Llaollao, BLK513, Koomi, and Chimmy, which have quickly gained a loyal following and become synonymous with delicious and innovative treats. Llaollao, originating from Spain, is a frozen yogurt brand that has captivated the taste buds of Filipinos with its creamy texture and wide variety of toppings. With its commitment to using only natural ingredients and a focus on health-conscious consumers, Llaollao has become a go-to destination for those seeking a guilt-free indulgence. Whether it’s the classic yogurt cup topped with fresh fruits or their signature parfaits, Llaollao offers a delightful and refreshing experience that keeps customers coming back for more. Another notable brand making waves in the country is BLK513, a concept that revolutionizes the way people perceive ice cream. BLK513’s claim to fame lies in its activated charcoal-infused frozen yogurt, which not only adds a unique twist to the taste but also offers potential health benefits. The brand’s black-colored froyo is not only visually appealing but also attracts health-conscious individuals who are seeking alternative dessert options. With a myriad of customizable toppings and a trendy black cone, BLK513 has succeeded in creating an Instagrammable and memorable experience that has caught the attention of social media-savvy Filipinos. Moving on to Koomi, has gained popularity for its unique take on milk-based beverages. Koomi’s specialty lies in its “Bubble Teaspresso,” which infuses traditional milk tea with a shot of espresso, creating a delightful fusion of flavors. This innovative twist has made Koomi a favorite among both tea and coffee lovers, as it offers the best of both worlds in a single cup. With its eye-catching packaging and consistently high-quality ingredients, Koomi has established itself as a must-try beverage brand in the country. Lastly, Chimmy, a local brand, has made a name for itself with its delectable and instagrammable pastries. From beautifully decorated cakes to mouthwatering cupcakes and cookies, Chimmy has mastered the art of creating visually appealing desserts that taste as good as they look. Their attention to detail and dedication to using premium ingredients have earned them a reputation for delivering extraordinary treats that are perfect for any occasion. Methodology The study was conducted between June 1, 2023, and August 13, 2023, using publicly available Facebook data sourced from the Philippines. The data analyzed was obtained from publicly available Facebook pages in the country, and no personal or demographic information was tracked. Facebook performance of the keywords During the specified period, there were a total of 28 posts related to llaollao on publicly available pages. These posts received 4,503 comments, were shared 6,568 times, and had a reaction count of 10,786. The overall engagement score for these posts was 8,097. Similarly, there were 11 posts related to BLK513 on publicly available pages. These posts garnered 691 comments, were shared 464 times, and received a reaction count of 1,770. The engagement score for these posts was 710.10. There were 63 posts related to Chimmy on publicly available pages. These posts accumulated 344 comments, were shared 525 times, and received a reaction count of 531. The engagement score for these posts was 612.50. Lastly, Koomi had 62 posts found on publicly available pages. These posts generated 59 comments, were shared 53 times, and received a reaction count of 422. The engagement score for these posts was 101. Reaction distributions For Koomi, a cumulative count of 422 reactions has been bestowed by digital users on the popular social media platform, Facebook. Of this collective sum, an overwhelming majority of 62.1% comprises Likes, while a notable proportion of 34.1% corresponds to expressions of fondness, aptly termed Love. A smaller fraction of 3.6% constitutes reactions characterized by amazement or astonishment, denoted by Wow. Lastly, a mere 0.2% of the reactions manifest sentiments of Anger. For Chimmy, it has a total of 531 reactions on Facebook. Among these reactions, 50.3% Likes, 46.3% Love, and 3.4% are Wow. BLK513 has successfully amassed an impressive count of 1,770 reactions from its avid followers. These reactions, when analyzed, reveal a fascinating breakdown: a noteworthy 30.2% corresponds to Facebook Likes, a substantial 62.1% emanates from Facebook love, a negligible 0.1% stems from Haha reactions, while an intriguing 7.6% manifests as Facebook wow. llaollao has achieved a substantial count of 10,786 reactions on the Facebook platform. Within this array of interactions, it is noteworthy to mention that 21.9% comprise of Likes, while an impressive 69.6% are represented by Love. A mere 0.1% of the total reactions are categorized as Haha expressions, whereas a notable 8.2% encompass Wow. Lastly, a minimal 0.1% of the responses are characterized by sentiments of Sadness.
Miss Universe PH’s Michelle Dee fails to clinch MU crown; but receives positive reception among social media users
The recently held 72nd edition of the Miss Universe competition received a highly impressive engagement of Filipinos, expressing the majority of positive receptions across all social and non-social media reactions. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Miss Universe pageant is a prominent global beauty competition held annually, organized by the Miss Universe Organization, which operates in the United States and Thailand. In addition to Miss World, Miss International, and Miss Earth, Miss Universe is recognized as one of the four major international beauty pageants. The ownership of the Miss Universe Organization, including its associated brands such as Miss USA and Miss Teen USA, is presently held by JKN Global Group. Telemundo possesses the licensing privileges to broadcast the contest until 2023. The pageant’s primary focus is on humanitarian concerns and aims to serve as a platform for promoting positive global transformation. Sheynnis Palacios of Nicaragua was officially crowned as the reigning Miss Universe on November 18, 2023, during the coronation ceremony held in San Salvador, El Salvador. Meanwhile, the Philippines’ bet for the competition, Michelle Marquez Dee, has failed to clinch the crown after the latter ended her journey in the top 10. However, despite the country not winning the crown, the majority of the pageant fans provided a highly positive engagement for the 72nd edition. Methodology Capstone-Intel Corp. examined the Miss Universe’s online presence for one month, from October 21, 2023, to November 20, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the recently concluded beauty pageant. Facebook Performance Capstone-Intel found that Miss Universe garnered a 4,162,600.8 engagement score for its 11,438 total post count, which yielded over 22,660,802 total reaction count. When broken down, “Facebook love” accounts for 54.8 percent of the total reactions, with 12,429,117. Followed by “Facebook like” with 8,803,430 reactions (38.8 percent), “Facebook haha” with 759,749 (3.4 percent), “Facebook sad” with 384,270 (1.7 percent), “Facebook wow” with 254,356 (1.1 percent), and “Facebook angry” with 29,905 (0.1 percent). Online mentions Capstone-Intel likewise revealed that the Miss Universe pageant got 77 percent positive mentions despite the Philippines losing in the pageant, while the remaining 23 percent mentions were negative. Based on the results of the social listening report, the negative mentions were practically because of the frustration in the defeat of Dee, with other social media users adding that the country was “robbed.” Meanwhile, it yielded a total of 883 million social media reach with 25 million social media interactions across the country. Top posts In terms of top posts, the top post for Miss Universe was a post from the Miss Universe Organization’s official Facebook page announcing Nicaragua’s bet as this year’s winner of the pageant, receiving a 140,334.8 engagement score. This was followed by a social media post from the Philippine Star congratulating Dee for making it to the Top 10 of the Miss Universe competition. This post yielded a total of 139,329.4. The third most engaging post for Miss Universe was another post from Philippine Star, which features Dee’s Apo Whang-Od-inspired black long gown, yielding a total of 138,378.2 engagement score.
Amazon Prime Video gets 90 percent positive mentions compared to Netflix, Apple TV
A recent social listening report from Capstone-Intel Corporation revealed that, compared to competing video and movie streaming platforms, Amazon Prime Video gets over 90 percent more positive mentions than and Apple TV. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Prime Video, often known as Amazon Prime Video, is a subscription-based video on-demand streaming and rental service provided by Amazon. It can be accessed either as a standalone service or as a component of Amazon’s Prime subscription. The primary function of the service is to distribute films and television shows that are either created by c or licensed to Amazon, commonly known as Amazon Originals. Additionally, the site offers a platform for hosting material from various providers, as well as providing content add-ons, live sporting events, and video rental and purchasing options. Prime Video has declared that it will be investing more for its users in Thailand, Indonesia, and the Philippines in 2022. The business claimed in an official statement that as of August 1, users of Prime Video and the Prime Video app can find a tailored content slate and user experience (in their native language). Methodology Capstone-Intel Corp. examined Amaxon Prime Video’s online presence for one year, from November 11, 2022, to November 11, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the movie streaming site. Within a year of its inception in the country, it has received a positive reception among readers. Capstone-Intel found that Amazon Prime Video garnered 475,706.9 for its 1,261 total post count, which yielded over 3,442,891 total reaction count. When broken down, “Facebook like” accounts for 85.3 percent of the total reactions, with 2,937,271. Followed by “Facebook love” with 448,092 reactions (13 percent), “Facebook haha” with 37,487 (1.1 percent), “Facebook wow” with 14,315 (0.4 percent), “Facebook sad” with 3,793 (0.1 percent), and “Facebook angry” with 1,934 (0.1 percent). Online mentions Capstone-Intel likewise revealed that Amazon Prime Video got 90 percent positive mentions. This is higher compared to Netflix with 85 percent positive mentions and Apple TV with 61 percent positive mentions. It is also worth noting that, despite being established in the Philippines for only a year, Amazon Prime Video got 21 million social media reach while its non-social media reach yielded over 94 million non-social media mentions, with news contributing to the majority of the total mentions with 5,827. Top posts The top post for Amazon Prime Video was a post from One Championship inviting viewers to watch a new series of the show, receiving a 33,918.1 engagement score. This was followed by a poster from the famous group BTS calling on its fans to watch BTS Yet to Come on the platform. This post yielded a total of 33,360.5. The third most engaging post for Amazon Prime Video was another post from One Championship, which features the preparation of Aung La Nsang for its upcoming battle, yielding a total of 19,760.1 engagement score.
Public Sentiment on Justice: Study Reveals Strong Support on Social Media
Justice is an intrinsic principle that resides at the very essence of an equitable and just society. It encompasses the fundamental tenet of bestowing equitable and unbiased treatment upon all individuals, guaranteeing the safeguarding of their rights and justly granting them their rightful entitlements. To gauge public opinion on justice, a study was conducted by Capstone-Intel Corporation. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Justice is a fundamental concept that lies at the heart of societies and legal systems around the world. It is the principle of fairness, impartiality, and the equitable treatment of individuals and groups. While the definition of justice can vary across cultures and legal frameworks, its essence remains the same – to ensure that everyone is treated fairly, their rights are protected, and wrongdoings are appropriately addressed. Justice encompasses both procedural justice and substantive justice. Procedural justice refers to the fairness and transparency of the legal processes, ensuring that individuals have access to a fair trial, legal representation, and the opportunity to present their case. On the other hand, substantive justice focuses on the fairness of outcomes, aiming to rectify any imbalances or injustices that may exist in society. It seeks to promote equality, protect the vulnerable, and hold wrongdoers accountable for their actions. Methodology The study was conducted between July 1, 2023 and August 14, 2023. The research agency utilized advanced tools to analyze publicly accessible Facebook pages in search of posts containing the keyword “justice.” The data collected was sourced from publicly available Facebook data from the Philippines, with no tracking of demographics or personal information. Facebook performance During the period from July 1, 2023 to August 14, 2023, a total of 5,486 posts related to “Justice” were identified from publicly available pages. These posts received significant engagement, with 102,511 comments, 148,734 shares, and a total reaction count of 1,078,930. The overall engagement score for these posts was 266,878.1. Reaction distribution In terms of reaction distribution, it was found that on Facebook, the keyword “justice” received 55.3% Likes, 31.4% Love and Wow reactions, 5.5% Sad reactions, 4.4% Haha reactions, and 2.6% Angry reactions. The combined percentage of positive reactions (Likes and Love) accounted for a significant 86.68% of the total reactions. This analysis suggests that the majority of reactions to posts related to “justice” on Facebook were positive, showcasing a strong level of interest and support from users. Top posts The post that has garnered the highest engagement score of 39,595.2 revolves around the renowned basketball player, Jaylen Brown, who recently inked the most substantial contract in NBA history. This post, shared by NBA Buzz, sheds light on Brown’s remarkable achievements both on and off the court, highlighting his commendable advocacy for social justice. Securing the second-highest engagement score, GMA Public Affairs takes the spotlight by promoting their captivating documentary film, “Maria,” which delves into the lives of three remarkable women sharing the same name. This post serves as a platform to officially announce the film’s eagerly anticipated release at an esteemed upcoming film festival, promising a thought-provoking exploration of truth and justice. Lastly, CNN Philippines has published a remarkable score of 11,875.6, brings to light a significant news report. This report unveils the discovery of human remains within a septic tank located in Bilibid prison, capturing the attention of both the public and authorities as an ongoing investigation ensues to shed light on this perplexing matter.
Finally Free: What does the research say about De Lima’s freedom?
A recent social listening report from Capstone-Intel Corporation revealed that the former senator Leila De Lima’s freedom received a notably high percentage of positive reception from social media users, with more negative mentions regarding her arrest. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Former Senator Leila de Lima, who has been in detention for almost seven years, has been granted permission by a Muntinlupa court to post bail for her third and final drug case. As a result, she will be released from jail. The court granted De Lima and her co-accused the opportunity to secure their temporary release by posting bail in the amount of P300,000. De Lima is presently confronted with the final drug case, which pertains to her purported participation in the illicit drug trade within the confines of the New Bilibid Prison in Muntinlupa City during her tenure as justice secretary. De Lima was exonerated in her first drug-related legal battle in February 2021. In May 2023, after a period of two years, De Lima was acquitted of the second drug-related charge leveled against her. On October 16th, two state witnesses, namely Maj. Rodolfo Magleo and Sgt. Nonilo Arile retracted their testimonies in the final drug case due to moral concerns. Methodology Capstone-Intel Corp. examined Leila de Lima’s online presence for one month, from October 15, 2023, to November 14, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the former senator’s detention and freedom. Facebook Performance Capstone-Intel found that in terms of Facebook performance, De Lima amassed a total of 1,120 post counts, leading to a total of 457,547 reaction counts, which garnered an 85,169.3 engagement score. Detailing these reactions, “Facebook like” accounts for the majority of reactions, or 48.6 percent of the total reactions, with 222,174. Followed by “Facebook love” with 179,596 reactions (39.3 percent), “Facebook haha” with 48,864 (10.7 percent), “Facebook angry” with 4,574 (1 percent), “Facebook wow” with 1,638 (0.4 percent), and “Facebook sad” with 702 (0.2 percent). These reactions suggest that the majority of Facebook users in the Philippines positively welcome the freedom from detention of the former senator and vocal critic of the Duterte administration. It is also worth noting that following the 87.9 percent (combined like and heart percentages) positive reactions, the next dominant reaction was “Facebook haha” with 10.7 percent, meaning, it can also be denoted that some Filipinos remain frivolous about the issue or that they are either critics of former senator De Lima. Negative mentions looming over the arrest Capstone-Intel’s data also revealed that following the release of De Lima, over 71 percent of the total mentions regarding the latter’s arrest were mostly negative, highlighting that one of the negative mentions concerning her arrest was that if the Philippines’ justice system really works, the release of De Lima would not take this much time. Top posts Meanwhile, in terms of top posts, a post from De Lima’s known ally, Senator Risa Hontiveros, which featured the former senator’s struggles inside the detention, has received the highest engagement score, with a 4,781.8 engagement score. This was followed by another post from Hontiveros that told the public of De Lima’s release and received a 4,705.6 engagement score. The third most engaging story about De Lima was also from Hontiveros. The post was about De Lima holding a press conference right after she posted bail. This story received a 10,356.0 engagement score.
‘Magpasikat 2023’ breaks the net, Team JTV performance tops on Facebook
The latest social media listening study conducted by Capstone-Intel Corporation revealed that the recently concluded “Magpasikat 2023” has an immense social media presence across the country, with Team Jugs, Teddy, and Vhong’s performance topping the most engaging story on Facebook. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The recently held “Magpasikat 2023” was part of the activities of the annual celebration of It’s Showtime’s founding anniversary. Every year, the noontime show’s regular hosts are divided into several groups and perform for the whole week to showcase their skills and talents. This year, the triumphant group composed of Jhong Hilario, Kim Chiu, and Ion Perez emerged as the overall victors in the Magpasikat competition. Their presentation, which focused on the conscientious utilization of social media and technology, garnered the highest rating from the panel of judges. The presentation by Team JKI demonstrated the potentially detrimental effects of improper usage of social media on relationships, familial bonds, and individual well-being. Additionally, they captivated the audience with their impressive demonstrations of parkour and acrobatic prowess. The sum of P300,000 was won by the individuals who expressed their intention to donate it to their selected charitable organization. The team consisting of Anne Curtis, Ogie Alcasid, and Ryan Bang achieved the second position, demonstrating empathy towards individuals facing challenges and undergoing recovery. The team was awarded a monetary prize amounting to P200,000 for the purpose of supporting their selected charitable organization. The trio, composed of Vhong Navarro, Teddy Corpuz, and Jugs Jugueta, achieved a commendable third-place finish, thereby securing a monetary prize amounting to P100,000. Their notable accomplishment was attributed to their heartfelt homage to the esteemed comedic figures of the Philippines. Methodology Capstone-Intel Corp. examined the online presence of “Magpasikat 2023” for one month, from October 14, 2023, to November 13, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the concept. Reaction distribution The data gathered by Capstone-Intel revealed that throughout the month, “Magpasikat 2023” received a total of 231,728.9 engagement scores for all its 380 total post counts, which has received over 1,702,863 reaction counts. Detailing these reactions, “Facebook love” led the roster of reactions with 1,036,066 (60.8 percent), followed by “Facebook like” with 576,478 reactions (33.9 percent), “Facebook haha” with 78,153 reactions (4.6 percent), “Facebook wow” with 7,499 reactions (0.4 percent), “Facebook sad” with 4,106 reactions (0.2 percent), and “Facebook angry” with 561 reactions. Online mentions Capstone-Intel also found that 97 percent of the total mentions across social and non-social media platforms are positive. This shows that users are widely receptive to the “Magpasikat 2023” as it reached a total of 70 million social media reach and 205,000 interactions. Top posts Meanwhile, in terms of top posts, a video from It’s Showtime, which featured the Magpasikat 2023 performance of Team Jugs, Teddy, and Vhong, has received the highest engagement score, with a 53,821.4 engagement score. This was followed by another video from the Facebook page Kami.com.ph that featured the same story and received an 11,813.4 engagement score. The third most engaging story about “Magpasikat 2023” was also from It’s Showtime, which promotes the awarding ceremony as the culmination of this year’s “Magpasikat 2023. This story received a 10,356.0 engagement score.
Only Few Filipinos Talk About ‘Loud Quitting’ Study Shows
A recent social listening report from Capstone-Intel Corp. revealed that “loud quitting,” as a concept that narrates the modern way of leaving the workplace, did not arouse topic discussion in the Philippines. However, despite showing a few discussions, these were primarily negative. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Loud quitting refers to a conspicuous and public act of resignation wherein an employee chooses to terminate their employment, typically accompanied by a public exhibition of displeasure or fury through various social media platforms. The act of quitting in a loud manner has the potential to negatively impact both the departing employee and the broader reputation of the organization. Loud quitting in the workplace is typically accompanied by an overt expression of anger or frustration. This approach is taken to ensure that one’s negative experiences are not overlooked by colleagues and superiors. Such a departure entails making forceful declarations, engaging in arguments, or conveying an important negative message. In summary, when an employee decides to depart from a company, they may opt to make their departure more noticeable and apparent by openly and vocally voicing their dissatisfaction or grievances as an employee. Methodology Capstone-Intel Corp. examined the online presence of “loud quitting” for one year, from November 13, 2022, to November 13, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the concept. Facebook Performance The data gathered by Capstone-Intel revealed that throughout the year, the concept of “loud quitting” received a total of 372.1 engagement scores for all its 43 total post counts, which has received over 1,216 reaction counts. Detailing these reactions, “Facebook like” led the roster of reactions with 722 (59.4 percent), followed by “Facebook haha” with 323 reactions (26.6 percent), “Facebook love” with 84 reactions (6.9 percent), “Facebook sad” with 51 reactions (4.2 percent), “Facebook wow” with 34 reactions (2.8 percent), and “Facebook angry” with two reactions (0.2 percent). The majority of the dominant reactions, which were seen with the number of Facebook users showing “like” and “haha” reactions, indicate that although the majority of reactions are receptive to the concept of “loud quitting” in the Philippine workplace, there are still some Filipinos who don’t take the issue seriously. Few engagements, more negative mentions On the other hand, Capstone-Intel data also revealed that 76 percent of the total mentions across social and non-social media platforms are negative, while the remaining 24 percent is positive, indicating that the context of discussions for “loud quitting” was mostly about disengagement rooted in their unhappy experience in their workplace. In addition, this topic also yielded a total of 497,000 social media reach and generated 12,283 interactions. Top posts Meanwhile, in terms of top posts, a feature report from Nolisoli.ph, which discusses the concept of loud quitting in the Philippines, has received the highest engagement score, with 54.1 percent. This was followed by a news report from INQUIRER.net that featured the same story and received a 46 engagement score. The third most engaging story about loud quitting was also from INQUIRER.net, which also narrated the growing concern about loud quitting in the Philippine workplace. This story received a 43.3 engagement score. The data also demonstrates that despite the efforts to popularize the concept through the mainstream media, these stories received a low turnout of engagement scores across the country, emphasizing the need for the concept to be more discussed and popularized for the public’s understanding.
Boy Abunda Receives More ‘Love’, ‘Like’ than Cristy Fermin
It is inherent in human nature to be inclined towards listening to various forms of communication, be it in the form of gossip, news, or informational content. Notably, individuals tend to have distinct interests when it comes to news about actors or celebrities. In the context of the Philippines, renowned talk show hosts, such as Boy Abunda and Cristy Fermin, have garnered significant attention. Capstone-Intel Corporation seeks to investigate and analyze the public’s perception and sentiments towards these prominent figures. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology The research was conducted from June 1, 2023 to August 13, 2023, utilizing publicly available Facebook data sourced from the Philippines. It is important to note that no demographic information or personal data was monitored or collected during the study period. Facebook performance As of the specified date, the scan detected a total of 299 posts related to the keyword “Cristy Fermin” on publicly accessible pages. These posts garnered a significant level of engagement, including 64,541 comments, 11,732 shares, and a total reaction count of 449,657. Furthermore, the overall engagement score for these posts amounted to 63,151.80. In comparison, the scan identified 621 posts associated with the keyword “Boy Abunda” on publicly available pages. These posts generated a higher level of engagement, with 144,919 comments, 28,404 shares, and a reaction count of 1,582,376. The total engagement score for these posts was 201,133.5. Reaction distribution The reaction distribution for Cristy Fermin on Facebook, there were 449,657 reactions found. Among these reactions were 75.2% Haha, 20.3% Likes, 3.5% Love, 0.4% Wow, 0.4% Angry, and 0.2% Sad reactions. For keyword “Boy Abunda,” it garnered a total of 1,582,376 reactions on Facebook. Among these reactions, 48.9% Haha, 30.0% Likes, 19.3% Love, 1.4% Sad, 0.2% Wow, and 0.1% Angry reactions.
