Game of Crowns: Who Got the Most Online Presence Between Miss Universe and Miss International?
A recent social listening report from Capstone-Intel Corporation dug deep into the online presence of two of the most known pageants in the world, namely Miss Universe and Miss International, in order to identify how Filipinos engage in the two major pageants. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Philippines has been known to be trendsetters and avid fans of pageantry across the world. Having won numerous titles in the Big Four pageant competitions, the Philippines has made its name in the world of pageantry – leaving people waiting for every edition of these pageants. Recently, the Philippines competed in the Miss International pageant in Japan. Historically, the country has had six crowns from the competition. Meanwhile, in the Miss Universe pageant, the country has won four crowns – positioning the country as one of the beauty pageant powerhouse countries in the world. As one of the powerhouses in pageantry, the Philippines has built a massive fandom that strides to support the country’s candidates throughout their respective competitions. Who among the Universe and International pageants reign in the hearts of many? Methodology Capstone-Intel Corp. examined the two pageants’ online presence for one month, from October 11 to November 10, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the Miss Universe and Miss International pageants. Facebook Performance Capstone-Intel Corp. revealed that the Miss Universe accumulated a total of 3,919 post counts, receiving over 535,643.9 engagement scores out of these posts. Breaking down these numbers, “Facebook like” led the roster of reactions with 1,927,468 (49.4 percent), followed by “Facebook love” with 1,773,004 (45.4 percent), “Facebook haha” with 135,883 (3.5 percent), “Facebook wow” with 46,101 (1.2 percent), “Facebook sad” with 15,403 (0.4 percent), with 5,462 (0.1 percent). Meanwhile, for Miss International, Capstone-Intel found 3,563 total posts related to the pageant, leading to a 578,052.2 engagement score. Detailing the 3,965,319 total reactions, “Facebook like” garnered the most number of reactions with 1,931,698 (48.7 percent), “Facebook love” with 1,715,808 (43.3 percent), “Facebook Haha” with 193,005, “Facebook sad” with 95734 (2.4 percent), “Facebook wow” with 21,693 (0.5 percent), and “Facebook angry” with 7,381 (0.2 percent). The data indicates that Miss International got more posts and higher engagement scores than Miss Universe. However, it is also worth noting that the reason for this spike is Miss International’s latest coronation night, which was held on October 26, 2023, during the duration of the social media listening study. This means that even though the timeline of events for the Miss Universe has yet to commence, their presence is far-reaching with the Miss International pageant. Is Miss Universe losing positive mentions? Capstone-Intel also revealed that the Miss International pageant has more than 96 percent positive mentions compared to the 88 percent positive mentions of the Miss Universe pageant. On the other hand, in terms of social media reach, Miss Universe remains on top with 196 million social media reach for one month, compared to the 37 million social media reach of Miss International. Top posts In terms of top posts for the Miss International Pageant, a news report from The Manila Times, which reports about the Philippines finishing 3rd place in the Miss International pageant, garnered the most engaging story with 5,785.8. This was followed by a post from Senyora congratulating Nicole Borromeo for winning the competition that yielded a 5,190.9 engagement score and Pageanthology 101, which features the country’s bet for Miss International during the Top 7 final question and answer portion. This alone received a total of 4,988.5 engagement scores. Meanwhile, for Miss Universe, a news report from The Philippine Star, which narrates Miss Universe Philippines 2023 Michelle Marquez Dee finally claiming the top spot in the ongoing Miss Universe 2023 fan vote contest, led the stories with the highest engagement score. This story alone yielded a 15,731.1 engagement score. This was followed by a Facebook post from the Miss Universe page, which welcomes the delegates for this year’s edition, landing in El Salvador, where the 2023 pageant is going to be held. This story received a total of 11,500.9 engagement scores. Lastly, the third most engaging story for Miss Universe was from the Facebook page of shoemaker Bragais, which supports Michelle Dee in the competition. This advertisement garnered a total of 8,482.6 engagement scores. Seeing the disparity between the posts of Miss International and Miss Universe, it can be seen that despite the prominence the Miss International amassed, the Miss Universe pageant remains more effective in terms of engaging readers with stories since the latter yielded more engagement scores than the stories meant for Miss International.
12-Day Study Shows ‘It’s Your Lucky Day’ More Engaging Than ‘Eat Bulaga’
A recent comparative study from Capstone-Intel Corporation revealed that the ABS-CBN noontime show “It’s Your Lucky Day” surpassed the oldest noontime running show “Eat Bulaga” in terms of engagement from social media users. Data showed that in terms of engagement, “It’s Your Lucky Day” received an engagement score of 113,679.0 while “Eat Bulaga” got a 12,670.7 engagement score during the 12-day duration of the study. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background “It’s Your Lucky Day” was a hit noontime variety show in the Philippines produced by ABS-CBN Entertainment. The program was initially shown between October 14 and 27, 2023, as a temporary substitute for It’s Showtime. The latter show had been suspended from airing for a period of 12 days by the Movie and Television Review and Classification Board (MTRCB). The television program showcases a roster of notable personalities from the entertainment industry, including Luis Manzano, Melai Cantiveros, Robi Domingo, Jennica Garcia, Francine Diaz, Seth Fedelin, Kyle Echarri, Andrea Brillantes, and Negi, who are recognized for their comedic talents. Meanwhile, ABS-CBN’s rival noontime show “Eat Bulaga” is a television variety show that is aired on GMA Network in the Philippines. It holds the distinction of being the longest-running variety show in the country, having produced over 13,000 episodes. The show was initially helmed by Tito Sotto, Vic Sotto, Joey de Leon, Chiqui Hollman, and Richie D’Horsie, and it made its debut on Radio Philippines Network on July 30, 1979. It is now headed by Alexa Miro, Betong Sumaya, Buboy Villar, Cassy Legaspi, Mavy Legaspi, Paolo Contis, Kimpoy Feliciano, Dasuri Choi, Glaiza de Castro, Kokoy de Santos, Michael Sager, Winwyn Marquez, Yasser Marta, Chariz Solomon, Arra San Agustin, and Isko Moreno. Methodology Capstone-Intel examined the two shows’ online presence for 12 days, from October 14 to October 27, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the two noontime programs. Facebook Performance of ‘It’s Your Lucky Day’ Capstone-Intel noted that in terms of Facebook performance, “It’s Your Lucky Day” outnumbered “Eat Bulaga” after “It’s Your Lucky Day” recorded a total of 1,000,622 reactions on Facebook, with heart reactions leading the list after recording 478,006 “Facebook heart” reactions (47.8 percent), “Facebook like” with 377,534 (37.7 percent), “Facebook Haha” with 140,328 (14 percent), “Facebook wow” with 2,464 (0.2 percent), “Facebook wow” with 2,026 (0.2 percent), and “Facebook angry” with 264. Facebook Performance of ‘Eat Bulaga’ Compared to over a million reactions, “Eat Bulaga” only received 103,754 Facebook reactions during the 12-day study period. Detailing these reactions, Eat Bulaga garnered 62963 “Facebook like” reactions (60.7 percent), followed by “Facebook love” with 30,730 reactions (29.6 percent), “Facebook haha with 9,323 reactions (nine percent), “Facebook wow” with 509 (0.5 percent), “Facebook angry” with 147 (0.1 percent), and “Facebook sad” with 82 reactions (0.1 percent). Online mentions In terms of online mentions, both “Eat Bulaga” and “It’s Your Lucky Day” received an equal positive mention of 90 percent across social and non-social media platforms. However, it is also worth noting that “Eat Bulaga” outnumbered “It’s Your Lucky Day” after the oldest running noontime show garnered a total of 56 million social media reach during the 12-day study, while “It’s Your Lucky Day” received 456,000 social media reach. Top posts for It’s Your Lucky Day’ Capstone-Intel also highlighted that the most engaging story for “It’s Your Lucky Day” was a news report from ABS-CBN News where netizens praised Luis Manzano after he spoke to an audience through sign language. This report received a 15,723.5 engagement score. This was followed by a status post from Andrea Brillantes, one of the show’s hosts, who invited her fans to watch their live airing of the show. This alone yielded a total of 5,663.1 engagement scores. The third most engaging story was from another TV Patrol news report that features Luis Manzano using sign language to communicate with an audience, which garnered a 5,547.6 engagement score. Top posts for ‘Eat Bulaga’ Meanwhile, Eat Bulaga’s most engaging story was from a Facebook post by Silent Sanctuary, who posted a clip of their live performance on the show. This received a total of 363.4 engagement scores. This was followed by a shared post from Isko Moreno, encouraging Eat Bulaga fans to watch the live airing of Eat Bulaga. This yielded a total of 248.3 engagement scores. The third most engaging story was from a LionhearTV report, which says Eat Bulaga is sustaining noontime leadership compared to “It’s Your Lucky Day.”
How Well Are Filipinos Interacting With the Recent Inflation Report?
The Philippines recently reported a decline in its inflation rate after a series of continuous spikes brought by various economic implications. In line with this, Capstone-Intel Corporation conducted a social listening report aimed at gauging the public’s engagement with the recent inflation report and seeking to understand how Filipinos react to one of the pressing economic concerns in the Philippines. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background In October, inflation fell to 4.9 percent as a direct result of decreasing pricing across the board, particularly in the food and beverage industry. The most recent figures, which were released by the Philippine Statistics Authority on Tuesday, November 7, are significantly less than the 6.1 percent that was recorded in September. The rate of food inflation decreased from 10 percent in September to 7.1 percent in October, which was primarily responsible for the decline. Rice observed its inflation rate drop to 13.2 percent from 17.9 percent, vegetables to 11.9 percent from 29.6 percent, fish to 5.6 percent from 6.1 percent, bread and other cereals to 7.4 percent from 8.1 percent, sugar to 4.9 percent from 9 percent, and meat to 0.8 percent from 1.3 percent. But how was this decline perceived online? Methodology Capstone-Intel conducted a one-month backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the issue. The agency utilized its customized social listening tools in order to gather data across all publicly available posts on social media from October 10 to November 9, 2023, in order to identify the sentiments of users about the topic. Facebook Performance The data shows that throughout the one-month duration of the social listening study, there were a total of 1,652 posts dedicated to the inflation rate in the Philippines, emphasizing that these posts led to the 19,381.5 engagement score. In addition, these posts also yielded a total of 53,682 reactions, with “Facebook like” leading the reactions with 34,161 (63.6 percent), “Facebook love” with 11,717 (21.8 percent), “Facebook haha” with 3,822 (7.1 percent), “Facebook sad” with 3,116 (5.8 percent), “Facebook wow” with 724 (1.3 percent), and “Facebook angry” with 142 reactions (0.3 percent). According to the data, the Filipino audience viewed the most recent inflation report favorably due to the decline in its rate. Low inflation rate, but higher negative mentions? However, it can be seen that despite the impressive decline in the recent inflation rate in the Philippines, Capstone-Intel recorded 85 percent negative mentions regarding the topic and only 15 percent positive mentions. These mentions yielded a total of 15 million social media reach and 65 million non-social media reach. In line with this, news websites, particularly BOL News and GMA News, hold the most influential sites for the recent inflation report, tallying a total of 9.2 percent and 9.1 percent of the voice share, respectively. In terms of the number of people these sites have influenced, BOL News and GMA News tied with 1.4 million reach. Top posts On the other hand, in terms of top posts, the two most engaging stories about the inflation rate were from Emmylou Lala Taliño-Mendoza, who posted a Facebook status about her local initiatives as a public servant to conduct information dissemination about inflation. This yielded a total of 1,920.5 engagement scores. This was followed by another Facebook post from the same page that tackles the Data Dissemination Forum on the September 2023 Inflation Rate with a 1,731.8 engagement score. The third most engaging post was from Work is Life PH, which narrates the implication of the inflation rate among Filipino workers carrying the brunt of rising commodity costs with unsustainable income. This story received a total of 1,417.3 engagement scores.
Miss Grand International Makes Epic Social Media Presence in PH Amid Owner’s Recent Clapback; So What Now?
It seems Filipino pageant fans are still on high following the recently concluded Miss Grand international pageant held in Vietnam on October 25, 2023. Even though the country’s bet in the competition failed to enter the finals, she won the hearts of many Filipinos. However, this is not the case for the pageant’s owner, Nawat Itsaragrisil. In a recent social media listening study conducted by Capstone-Intel Corporation, it said that most Filipino fans poked fun at the pageant’s owner, having recorded a total of 72.2 percent laughing reactions, claiming that Nawat is being “unprofessional” after disclosing how De Moura failed to enter the finals competition. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Nikki de Moura, the representative from the Philippines, had an early exit in the Miss Grand International pageant, which took place in Ho Chi Minh City, Vietnam, on Wednesday, October 25, 2023. During the coronation event hosted at the Phú Tho Indoor Stadium, Nikki was unable to secure a position among the Top 20 contestants. Amid the height of the competition, a TikTok live by the pageant’s owner, Nawat Itsaragrisil claimed that De Moura was being “unprofessional” during the competition. Nawat cited De Moura’s unprofessionalism as the primary reason why the latter failed to clinch a spot in the pageant. In July, Nikki won the title of Miss Grand Philippines 2023. The Miss Grand International Crown remains elusive in the country, with only Nicole Cordoves and Samantha Bernardo clinching the first runner-up, the highest placement the Philippines has won in the competition since its inception. Methodology Capstone-Intel conducted a one-month backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the issue. The agency utilized its customized social listening tools in order to gather data across all publicly available posts on social media from October 7 to November 6 in order to identify the sentiments of users about the topic. Here’s how Nawat became a laughing stock online: Facebook Performance Capstone-Intel revealed in its social listening report that posts related to Nawat climbed up to 116 and had an engagement score of 15,766.8. These posts received a total of 103,464 Facebook reactions, with “Facebook haha” leading the roster with 74,661 (72.2 percent), followed by “Facebook like” with 18,187 reactions (17.6 percent), “Facebook angry” with 6,319 reactions, “Facebook love” with 1,866 (1.8 percent), “Facebook sad” with 1,279, and “Facebook wow” with 1,152. These data can be seen as a manifestation of how Filipino pageant fans took the alleged “unprofessionalism” of the owner, considering that Nawat disclosed a very confidential take against the country’s bet. More negative mentions On the other hand, Capstone-Intel also found that over 92 percent of mentions related to Nawat are 92 percent negative, and only 8 percent are positive. This also suggests that social media users are not receptive to what Nawat aired online. Top posts, more ‘haha’ In terms of top posts, Nawat’s statement, as published by the pageant fan page “Pageant Talk,” garnered the top post across the duration of the study, receiving a total of 3,298.5 engagement scores. This story says that Nawat said to Filipino pageant fans, “Mabuhay! I’m sorry for tonight. Next year you’re going to win.” The next top post for the MGI’s owner narrates the owner’s controversial post that reveals the reason for De Moura’s early exit from the competition. This story received a 2,229.2 engagement score. The third most engaging post for the pageant owner was a news report from ABS-CBN News, which talked about Nawat’s clapback to Miss Universe Philippines Mary Jean Lastimosa, whose interview with an influencer went viral after her interview with a transgender beauty queen who asserted that Miss Grand International is the “worst pageant” in the Philippines. Nawat threatened Lastimosa that the latter is no longer welcome to attend MGI events in the future. This report received a 659.5 engagement score.
Nikki de Moura Fails to Clinch Elusive MGI Crown, but Gets the Hearts of Many Filipinos
The Miss Grand International title remains elusive to the Philippines as the country’s bet for the competition, Nikki de Moura, failed to enter the Top 20 semi-finalists. As the country faces this defeat, especially pageant fans, a recent study from Capstone-Intel Corporation showed that despite failing to enter the semifinal round of the competition, Nikki de Moura received several positive reactions and online mentions, showing Filipinos’ support for de Moura. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Nikki de Moura, the representative from the Philippines, had an early exit in the Miss Grand International pageant, which took place in Ho Chi Minh City, Vietnam, on Wednesday, October 25, 2023. During the coronation event hosted at the Phú Tho Indoor Stadium, Nikki was unable to secure a position among the Top 20 contestants. In July, Nikki won the title of Miss Grand Philippines 2023. The Miss Grand International Crown remains elusive in the country, with only Nicole Cordoves and Samantha Bernardo clinching the first runner-up, the highest placement the Philippines has won in the competition. Methodology Capstone-Intel conducted a one-month backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the issue. The agency utilized its customized social listening tools to gather data across all publicly available posts on social media from September 26 to October 26 in order to identify the sentiments of users about the topic. Facebook Performance Capstone-Intel data revealed that Nikki de Moura garnered a total of 1,461,628 reactions out of all the 901 total post counts related to her. Breaking down the data, love reactions took over the majority of reactions with 802,328 (54.9 percent), followed by like reactions with 591,341 (40.5 percent). The third highest reaction were sad, with 45,860 (3.1 percent). Wow reactions with 13,105 (0.9 percent), and haha reactions with 8,622 (0.6 percent). Online mention analysis The data also showed that during the duration of the study, a total of 85 positive mentions were recorded for de Moura across social and non-social media platforms, which means that even though the candidate failed to enter the semifinal competition, she was highly and positively received by audiences. These mentions led to a total of 12 million social media reach and 2.2 non-social media reach, according to Capstone-Intel. Meanwhile, news agencies remain the top influencers for de Moura, with ABS-CBN News getting a voice share of 17.83 percent, influencing over 2.1 million audiences. This was followed by INQUIRER.net, with 14.44 percent voice share, which influenced 1.7 million audiences. Top posts On the other hand, Capstone-Intel also emphasized that a teaser video from Pageant Talk became the top post for De Moura during the duration of the study, highlighting a total of 9,453.6 engagement scores and 3,654 shares. This was followed by a news report from ABS-CBN News about her early exit from the competition, adding that the crown remains elusive to the Philippines. This story received an engagement score of 8,801.3 and a 5,389 share count. The third most engaging story for de Moura was from another pageant fan page, Pageanthology 101, which features the colorful national costume of De Moura, which accumulated a total of 6,873.3 engagement score and 1,546 share count.
Capstone-Intel Analysis Reveals Strong Online Fan Support for PVL
The Premier Volleyball League (PVL) is a significant sporting event in the Philippines, attracting a considerable following alongside basketball. Of particular interest today is the 2023 PVL Second All-Filipino Conference, which features a total of 12 teams. To determine the veracity and extent of this fan support, Capstone-Intel Corporation has conducted an analysis to assess the current level of public backing for the PVL. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The V-League, initially referred to as the Shakey’s V-League, was founded in 2004 by the Sports Vision Management Group, Inc., with the aim of revitalizing the sport and providing Filipino fans with an additional source of inspiration and enthusiasm alongside basketball. In 2017, a decision was made to rebrand the V-League as the Premier Volleyball League (PVL). This change was prompted by the increased participation of corporate and non-collegiate teams. As a result, the tournament format was modified, specifically the conferences, to better accommodate this evolving landscape. PVL is a professional volleyball league in the Philippines. It is recognized as one of the premier sporting competitions in the country, bringing together the best volleyball players and teams from across the nation. This organization provides a platform for both men’s and women’s volleyball teams to showcase their skills and compete at a high level. The league follows a tournament format, with teams battling it out in a series of matches to secure a spot in the playoffs. The league features top-notch talent, with players displaying exceptional athleticism and technique on the court. The matches are filled with intense rallies, powerful spikes, and strategic plays, captivating both casual viewers and die-hard volleyball enthusiasts. In addition to its competitive nature, the PVL also aims to promote the sport of volleyball and develop the next generation of athletes. The league works closely with various grassroots programs and training centers to identify young talents and provide them with opportunities to hone their skills. Through partnerships with national sports agencies and sponsors, the PVL offers support and resources to these aspiring athletes, fostering a culture of growth and excellence in Philippine volleyball. Methodology The study was conducted from September 27, 2023 to October 27, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for posts mentioning “PVL 2023.” In this study, there were no specific demographics or personal data that were tracked. Capstone-Intel was able to scan 668 posts with a consolidated 34,022 comments, 53,462 shares, a reaction count of 1,262,004 total, and an engagement score that reached 183,064.6. Reaction Distribution On Facebook, a total of 1,262,004 reactions were recorded. These reactions consisted of 477,320 (37.5%) Likes, 764,593 (60.0%) Love, 3,130 (0.2%) Haha, 7,682 (0.6%) Wow, 21,369 (1.7%) Sad, and 387 (0.03%) Angry. Top Posts The keyword “PVL 2023” generated significant engagement on multiple Facebook pages. One particularly noteworthy post showcased Michele Gumabao from the Premier Volleyball League, which received an impressive total engagement score of 5809.7. Additionally, another post by the Premier Volleyball League featuring the Cool Smashers garnered a substantial engagement score of 4688.7. Lastly, a post featuring Jema Galanza by One Sports also achieved a respectable engagement score of 4688.7. The official page of the Premier Volleyball League received a significant level of engagement on their recent posts. The first post garnered a total of 7,756 (21%) Likes, 28,212 (78%) Love, 6 (0%) Haha, 101 (0%) Wow, 2 (0%) Sad, and 3 (0%) Angry reactions. The next post by the Premier Volleyball League received a positive response from its followers. It received 2,730 Likes (13%), 17,474 Love (86%), 7 Haha (0%), 39 Wow (0%), 21 Sad (0%), and 1 Angry (0%) reaction. The third post received a total of 12,062 (60%) Likes, 15,096 (74%) Love, 18 (0%) Haha, 106 (1%) Wow, 0 (0%) Sad, and 1 (0%) Angry reaction.
How the Barangay, SK Elections Were Discussed Online After 5-Year Hiatus
The Philippines has finally conducted its Barangay and Sangguniang Kabataan Elections after a five-year hiatus due to various reasons. With that, Capstone-Intel Corporation looked into how Filipinos discussed the recently concluded elections, how engaging the polls were, the distribution of reactions, and influencers who significantly discussed the topic. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The country has finally held the Barangay and Sangguniang Kabataan Elections this year after a five-year postponement. The last Barangay and Sangguniang Kabataan Elections were conducted on May 14, 2018. This year, the polls were held on October 30, 2023, with 67,839,776 registered voters slated to cast their votes on the said dates. Methodology Capstone-Intel conducted a one-month backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the recently held Barangay and Sangguniang Kabataan Elections. The agency utilized its customized social listening tools in order to gather data across all publicly available posts on social media from October 1 to October 31 in order to identify the sentiments of users about the topic. Facebook Performance In terms of the topic’s Facebook performance, Capstone-Intel revealed that there were a total of 9,910 posts on the platform, recording a significant 278,202.4 engagement score. In terms of reactions, these posts received a total of 513,274 reactions. Putting these reactions into specifics, “like” reactions received the majority of reactions with 316,270 (61.6 percent), followed by “love” with 159,223 (31 percent), “haha” reactions with 24,525 (4.8 percent), “sad” with 7,851 (1.5 percent), “wow” with 3,617 (0.7 percent), and “angry” with 1,788 reactions (0.3) Combining the “like” and “heart” reactions, these dominant reactions suggest that the return of the Barangay and Sangguniang Kabataan elections was highly received by audiences, indicating the voters’ eagerness to participate in the recently held elections. Top sources, influencers In terms of top influencers for the “Barangay and Sangguniang Kabataan Elections,” Capstone-Intel data showed that the Commission on Elections was the top contributor for the topic, yielding a total of 73 posts and 89,014.8 engagement score. This was followed by The Philippine Star with a total posts of 110 and 14,874.4 engagement score. Even though the news agency reportedly amassed a higher number of posts compared to the Comelec, they varied in terms of the number of people they engaged. Online mentions On the other hand, Capstone-Intel data also revealed that during the duration of the study, there were 54 percent positive mentions while 46 percent were negative. This data indicates that even though there are many more positive mentions relating to the elections, the remaining percentage also suggests that some mentions and threads regarding the elections were potentially negative sentiments and mentions. Top posts Capstone-Intel likewise noted that most top posts were from Comelec, highlighting that the post with the highest engagement talked about the commission’s digitalization of precinct finder, which instigates a more progressive way to lessen the time of finding polling precincts among the voters. This story garnered a 61,079.3 engagement score. The next top story by the Comelec discussed tips from the commission on how to properly vote for the 2023 Barangay and Sangguniang Kabataan Elections. This received a total of 5,539.3. And lastly, the third most engaging story was about the ecumenical prayer posted by the Comelec for the Barangay and Sangguniang Kabataan aspirants. This alone yielded a 4,094.7 engagement score.
Disney+ Dominates Social Media Engagement, Outshining HBO Max
The love for movies is deeply ingrained in the hearts of Filipinos. From the early days of silent films to the modern era of streaming platforms, Filipinos have always been avid moviegoers and enthusiasts. With the rise of digital technology and the accessibility of movie streaming platforms, such as Disney+ and HBO Max, the Filipino audience now has an even wider range of options to satisfy their cinematic cravings. To ascertain which of these platforms is preferred by the general public, a comprehensive study was conducted by Capstone-Intel Corporation. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background HBO Max is a popular movie streaming service that offers a vast library of movies, TV shows, and original content. Launched in May 27, 2020, HBO Max quickly gained recognition as a premier destination for entertainment enthusiasts. As a streaming platform, HBO Max provides users with the ability to stream movies and TV shows directly to their devices, eliminating the need for physical media or traditional cable TV subscriptions. With HBO Max, subscribers have access to a wide range of content from various genres, including action, comedy, drama, fantasy, and more. The platform features a robust collection of movies from major studios, including Warner Bros., Universal Pictures, and Sony Pictures, ensuring a diverse selection for all tastes. Moreover, HBO Max offers exclusive access to original content produced specifically for the platform, such as acclaimed series like “Game of Thrones” and “Westworld.” Additionally, HBO Max provides users with the option to stream content in high-definition quality, enhancing the overall viewing experience. Disney+ is also a popular movie streaming platform that offers a vast library of movies and TV shows from various franchises owned by the Walt Disney Company. Launched in November 2019, Disney+ quickly gained traction in the streaming industry, becoming a go-to destination for fans of Disney, Pixar, Marvel, Star Wars, National Geographic content, and more. Both Disney+ and HBO Max have revolutionized the way people consume entertainment, offering a wide variety of content that caters to different preferences and interests. With their extensive libraries of movies, series, and original programming, these platforms provide endless hours of entertainment for subscribers. Methodology The data analyzed in this report is derived solely from publicly available Facebook data from the Philippines. It is important to note that no personal data or demographic information was collected or tracked during this process. Using advanced listening tools, a comprehensive scan was conducted to identify relevant keywords associated with the entertainment industry, specifically “Disney+” and “HBO.” Between the dates of June 1, 2023, and August 13, 2023, the scan yielded a total of 1,878 posts related to Disney+ on publicly available pages. These posts garnered significant engagement, with 41,375 comments, 138,950 shares, and an impressive 652,274 reactions. The overall engagement score for this period reached an impressive 208,314.90. In comparison, the scan detected a relatively smaller number of 9 posts pertaining to “HBO Max” on publicly available pages during the same time frame. These posts received 46 comments and were shared 55 times, resulting in a reaction count of 216. The overall engagement score for HBO Max during this period reached 81.2. Reaction distributions For “Disney+” the cumulative count of reactions on Facebook stands at an impressive 652,274, generously contributed by the active online community. In this assortment, 245,907 (37.7%) comprises Facebook Likes, 181,332 (27.8%) Love, 217,859 (33.4%) Haha, while a modest 5,870 (0.9%) Wow. A minimal fraction of 652 (0.1%) conveys Sadness, and equally negligible, 652 (0.1%) display anger. Such data substantiates the prevailing inclination of the audience towards predominantly positive reactions. For “HBO Max” A collective sum of 216 reactions were from Facebook online users. This assortment of reactions comprises 108 (50.0%) Likes, 65 (30.0%) Love, 40 (18.52%) Haha reactions, and 2 (1.3%) Wow. These statistics substantiate that the audience predominantly expresses positive sentiments.
Filipinos Hold Negative Perception of World Conflicts — Study Shows
With tensions over territories rising over the march of globalization, the world has become, unfortunately, far too familiar with disputes over supposedly owned territory. Two recent examples of these disputes sit on the far ends of the spectrum. On the other hand, the West Philippine Sea narrates the tense back and forth between the naval fleets of China and the Philippines. On the more extreme end of this spectrum lies the war between the country of Israel and the Islamic Resistance Movement, more commonly known as the terrorist group Hamas. Capstone-Intel Corporation looks into the general sentiment of Filipinos with regard to these two topics. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. For the issue of the West Philippine Sea, the consolidated consensus across various social media posts is generally negative. About 75 percent of the total mentions online have been identified by Capstone-Intel’s social media listening tool as negatively leaning. This tool scanned through social media from September 23 to October 23 of this year, and the general sentiment remained the same despite the issue being first discussed in 2012. In a recent statement, Capstone-Intel reiterates its call for a more assertive response in the defense of the country’s territory in its quote found here. It goes on to remind the national government about the dangers of intimidation from the opposing country, as well as emphasizing the importance of holding on to the decision released by the Permanent Court of Arbitration drafted in the Hague back in 2016. On the other hand, Capstone-Intel also released a parallel social listening report regarding the war between Israel and Hamas. The top stories that revolved around this topic garnered 90 percent in terms of negative mentions across social and non-social platforms. The report also mentioned that the majority of the stories with the highest engagement scores are ones that narrate the concerns of Filipinos with regard to the overseas Filipino workers (OFWs) still currently residing in the area amid the conflict. The example cited in the report was from TV Patrol, which garnered an engagement score of 9,366.2. Another report by the same source had—at the time of the scanning—received an engagement score of 6,046.8. The third-highest engagement score of 2,131.9 comes from ABS-CBN news. All three stories involved Filipinos struggling during the current conflict. The data for both sentiment analyses shows that Filipinos maintain an overall disdain in terms of conflict that involve their fellow Filipinos. In both issues, the main focus would be on their countrymen, whether that would be for maintaining the country’s territories or ensuring the safety of the OFWs.
Study Shows Manila Water Company Receives More Positive Sentiment than Maynilad Water Services
The Manila Water Company and Maynilad Water Services are prominent water service providers in the nation, catering to the needs of millions of Filipinos on a daily basis. To evaluate public sentiment towards these two entities, Capstone-Intel Corporation conducted a study. Background Maynilad Water Services is one of the leading water and wastewater service providers in the Philippines. Established in 1997, Maynilad is committed to ensuring reliable and affordable water supply to its customers. Serving over nine million people across Metro Manila, Maynilad aims to meet the growing demand for clean water and sustainable wastewater management in the region. With a vision to be the water and wastewater service provider of choice in the country, Maynilad continuously invests in infrastructure development and advanced technologies. The company operates and maintains an extensive network of water treatment plants, reservoirs, and pipes to deliver potable water to its customers. Additionally, Maynilad operates wastewater treatment facilities to ensure the proper treatment and disposal of wastewater, promoting environmental sustainability. Meanwhile, the Manila Water Company is also one of the leading water and wastewater service providers in the country. Established in 1997, it operates as a subsidiary of the Ayala Corporation, one of the country’s largest conglomerates. The company’s primary goal is to deliver clean and safe water to its customers while ensuring environmental sustainability and promoting responsible water management practices. With a strong commitment to service excellence, The Manila Water Company serves over 6 million people in the eastern part of Metro Manila, as well as several surrounding provinces. It operates and maintains a vast network of water sources, treatment plants, and distribution systems to ensure a reliable water supply to its customers. Methodology The study was conducted from June 1, 2023, to August 13, 2023, utilizing Capstone-Intel’s advanced social listening tools. The primary objective of the study was to analyze publicly accessible Facebook pages for posts referencing two major water service providers in the Philippines, namely Maynilad Water Services and the Manila Water Company. It is important to note that no personal data or demographics were tracked during the course of this study, ensuring the privacy and anonymity of individuals. Facebook Performances During the period from June 1, 2023, to August 13, 2023, the social media scan identified a total of 445 posts related to Maynilad Water Services from publicly available Facebook pages. These posts garnered significant engagement, with a total of 24,900 comments, 16,152 shares, and an impressive reaction count of 174,240. The overall engagement score for Maynilad Water Services’ Facebook presence during this period was calculated to be 36,066. Similarly, the scan also revealed a substantial online presence for The Manila Water Company during the same timeframe. A total of 2,845 posts mentioning The Manila Water Company were detected on publicly accessible Facebook pages. These posts generated notable interaction, with 12,144 comments and 25,277 shares. Moreover, the reaction count for these posts reached an impressive figure of 184,081, resulting in an overall engagement score of 44,899.5 for the Manila Water Company on Facebook. Note that all the data collected for this analysis is derived from publicly available Facebook data in the Philippines. Reaction distributions The keyword “The Manila Water Company” accumulated a total of 184,081 reactions on Facebook. Among these reactions, 124254.67 (67.5%) were Likes, 51,358.60 (27.9%) were Love, 2.0% were Haha, 3,681.62 (0.6%) were Wow, 2761.22 (1.5%) were Sad, and 920.40 (0.5%) were Angry reactions. Maynilad Water Services, on the other hand, received a total of 174,240 reactions from online users on Facebook. These reactions consisted of 106,460.64 (61.1%) Haha, 44,605.44 (25.6%) Likes, 10628.64 (6.1%) Sad, 5,575.68 (3.2%) Angry, 5,052.96 (2.9%) Wow, and 1,916.64 (1.1%) Love.
