Over 63% of Filipinos mourn passing of Jaclyn Jose – data
A social listening report from Capstone-Intel revealed that 63.8 percent of Filipinos mourned the passing of veteran actress Jaclyn Jose and gained over 56 million social media reach across the Philippine social media scene. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Jaclyn Jose is a Filipina actress in the Philippines. Born on March 16, 1964, her full name is Mary Jane Santa Ana Guck. Jaclyn Jose has had a successful career in the entertainment industry, appearing in numerous films and television shows. One notable achievement in her career was winning the Best Actress award at the Cannes Film Festival in 2016 for her role in the film “Ma’ Rosa.” This recognition made her the first Filipino to win the Best Actress award at Cannes. Recently, the actress has made headlines following reports of her untimely passing. On Monday, Andi Eigenmann confirmed that Jose passed away on March 2 due to a myocardial infarction. She was 60. Methodology Capstone-Intel Corp. examined the online presence of “Jaclyn Jose” in the country as a topic of discussion for 10 days, from March 1 to March 11, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the actress. Facebook Performance Capstone-Intel found that the “Jaclyn Jose” garnered an 804,661.9 engagement score for its 1,492 total post count, which yielded over 4,742,518 total reaction count. The bulk of the engagement score and total post count were all attributed to the untimely demise of the actress and supporters highlighting the actress’ contribution to the Philippine entertainment industry, which heightened the social media presence of the actress across the country. When broken down, “Facebook sad” accounts for 63.8 percent of the total reactions, with 3,027,224. Followed by “Facebook like” with 1,259,815 reactions (26.6 percent), “Facebook love” with 359,516 (7.6 percent), “Facebook wow” with 90,637 (1.9 percent), “Facebook haha” with 4,468 (0.1 percent), and “Facebook sad” with 872 reactions. Looking at the data, the majority of “Facebook sad” reactions can be attributed to Filipino social media users condoling the sudden death of the award-winning actress. Online mentions Capstone-Intel likewise revealed that “Jaclyn Jose” received 80.5 percent negative mentions, and the remaining 19.5 percent were positive mentions. This means that the article mentions about “Jaclyn Jose” was mostly angled positively. On the other hand, It is also worth noting that “Jaclyn Jose” received 56,294,293 social media reach, while its non-social media reach yielded over 3,265,337 non-social media reach. Sources of top posts In terms of top posts, 36.8 percent of mentions for “Jaclyn Jose” came from Facebook. This was followed by the news with 22.8 percent, and X (formerly Twitter) with 11.5 percent topic mentions.
Data: Over 21% of Pinoy social media users talk about ‘women empowerment’ ahead of International Women’s Day; gets 56% support across Facebook
Ahead of the International Women’s Day celebration, a social listening report from Capstone-Intel Corporation revealed that over 21 percent of Filipino social media users are talking about “women empowerment” ahead of the celebration of International Women’s Day with 56 percent of Filipinos discussing their support for the commemoration online. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background In the Philippines, International Women’s Day is widely observed as an opportunity to honor and recognize the contributions, challenges, and achievements of women. Celebrated on March 8 every year, the day serves as a catalyst for advocating women’s rights and gender equality. In the Philippines, a number of events, activities, and campaigns are held in conjunction with the commemoration with the goal of promoting gender equality and increasing public awareness of women’s issues. Methodology Capstone-Intel Corp. examined the online presence of “International Women’s Day” in the country as a topic of discussion for one week, from March 1 to 8, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the commemoration. Facebook Performance Capstone-Intel found that “International Women’s Day” garnered a 14,605.0 engagement score for its 701 total post count, which yielded over 45,286 total reaction count. The bulk of the engagement score and total post count were all attributed to the issues involving the celebration featured by supporters and other influencers, which heightened the social media presence of the celebration across the country. When broken down, “Facebook love” accounts for 56 percent of the total reactions, with 25,364. Followed by “Facebook like” with 18,893 reactions (41.7 percent), “Facebook wow” with 845 (1.9 percent), “Facebook haha” with 153 (0.3 percent), “Facebook angry” with 17, and “Facebook sad” with 14 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to Filipino social media users showing positive insights on the celebration and the discussion of issues facing the women of the country. Topics discussed on ‘International Women’s Day’ Additionally, Capstone-Intel found out that several social media users talk about Women’s Day Celebration (30.6 percent), Women’s Empowerment (21.6 percent), and Women in the Workplace (0.9 percent). In connection, the remaining 46.8 percent of the discussions revolve around various issues about women including inequality, representation, and their contributions to the country. The sentiment shares about these topics reported a total of 64.3 percent positive mentions which means the majority of the users’ discussions about the aforementioned topics are positively supporting women. Online mentions Capstone-Intel likewise revealed that “International Women’s Day” received 93.6 percent positive mentions, and the remaining 6.4 percent were positive mentions. This means that the article mentions about “International Women’s Day” was mostly angled positively. On the other hand, It is also worth noting that “International Women’s Day” received 13,264,084 social media reach, while its non-social media reach yielded over 16,136,403 non-social media reach. Sources of top posts In terms of top posts, 28.6 percent of mentions for “International Women’s Day” came from X (formerly Twitter). This was closely followed by blogs with 27.1 percent, and videos with 14.3 percent topic mentions. The data indicates that Twitter holds the most significant number of discussions about the topic because of the landscape of opinion sharing and dissemination on the platform, which highlights and drives increasing support for “women empowerment” and other issues confronting women in the country.
Over 37% of Filipino social media users laugh about Quiboloy online – data
A social listening report from Capstone-Intel revealed 37.9 percent of social media users are poking fun at the self-proclaimed “Appointed Son of God,” Apollo Quiboloy following a series of issues surfacing online about the latter. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Apollo Carreon Quiboloy, a Filipino pastor and leader of the Philippines-based Restorationist church known as the Kingdom of Jesus Christ (KJC), previously affiliated with the United Pentecostal Church, established the KJC in 1985. He has asserted that he is “the Appointed Son of God” and claims ownership of the universe. On November 10, 2021, a federal warrant was issued for Quiboloy’s arrest in California, following sex trafficking charges filed by prosecutors. The allegations state that Quiboloy and others sexually abused female church members aged 12 to 25, offering privileges and promising to spare them from “eternal damnation.” The Federal Bureau of Investigation has labeled Quiboloy’s assets in the United States as “ill-gotten.” On December 10, 2022, the US Department of Treasury and Department of State imposed sanctions on Quiboloy and several others, citing their involvement in corruption and gross human rights abuses. Recently, Senator Risa Hontiveros reiterated her call for doomsday preacher Apollo Quiboloy to confront his accusers and address the serious allegations raised against him in an ongoing investigation. This plea comes just one week ahead of the fourth hearing scheduled by her committee, focusing on the alleged abuses committed by the Davao-based Kingdom of Jesus Christ (KOJC) against its former workers and members. Senator Hontiveros had previously cautioned that unless Quiboloy appeared at the March 5 hearing of the Senate committee on women, children, family relations, and gender equality, she would consider citing him in contempt and pursuing his arrest. In a statement released on Tuesday, Hontiveros emphasized that the committee, in its pursuit of legislative insights, “has the power to compel the attendance of witnesses, no matter how well-connected they are.” Methodology Capstone-Intel Corp. examined the online presence of the Quiboloy in the country as a topic of discussion for one week, from January 30 to February 28, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the embattled preacher. Facebook Performance Capstone-Intel found that the Quiboloy garnered a 44,439.7 engagement score for its 1,880 total post count, which yielded over 189,533 total reaction count. The bulk of the engagement score and total post count were all attributed to the issues involving Quiboloy featured by supporters and other influencers, which heightened the social media presence of the preacher across the country. When broken down, “Facebook like” accounts for 51 percent of the total reactions, with 96,647. Followed by “Facebook haha” with 71,777 reactions (37.9 percent), “Facebook love” with 16,598 (8.8 percent), “Facebook angry” with 2,488 (1.3 percent), “Facebook wow” with 1,337 (0.7 percent), and “Facebook sad” with 686 reactions (0.4). Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to Filipino social media users showing positive insights on the possible arrest of Quiboloy and the chances of him facing the Philippine justice system. However, the 37.9 percent “Facebook haha” reactions translate to a number of Filipino social media users poking fun at the “Appointed Son of God” alongside supporting calls to arrest Quiboloy. Online mentions Capstone-Intel likewise revealed that Quiboloy received 81.4 percent negative mentions, and the remaining 18.6 percent were positive mentions. This means that the article mentions about Quiboloy was mostly angled negatively. On the other hand, It is also worth noting that Quiboloy received 75,339,195 social media reach, while its non-social media reach yielded over 2,434,218 non-social media reach. Sources of top posts In terms of top posts, 48.4 percent of mentions for Quiboloy came from Facebook. This was followed by the news with 21.7 percent, and X (formerly Twitter) with 10 percent topic mentions.
Data shows 94.6% of social media users support reversion of old academic calendar, but 60% of negative mentions hound DepEd’s social media presence
A social listening report from Capstone-Intel revealed that the social media presence of the Department of Education has received 60.6 percent negative mentions on both social and non-social media platforms across the country, highlighting the recent issues embattling the department and its secretary, Vice President Sara Duterte, as the reasons for the department’s negative social media presence. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background On Tuesday, February 20, the Department of Education (DepEd) announced that schools will gradually return to the traditional academic timetable, with courses beginning in June and taking a break from April to May. The gradual shift will formally commence in the academic year 2024-2025, with school starting on July 29 and ending on May 16, 2025. The DepEd previously made a “minor” change in the current school year by moving the finish date to May 31 rather than June 14. This was included in DepEd Order No. 3, series of 2024. However, despite this, DepEd has been at the center of discussions following the alleged rift between its secretary, VP Duterte, and President Ferdinand Marcos Jr. and her previous linkage with requests for confidential funds. Methodology Capstone-Intel Corp. examined the online presence of the “Department of Education” in the country as a topic of discussion for one week, from February 20 to 28, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the education department. Facebook Performance Capstone-Intel found that the “Department of Education” garnered a 182,840.8 engagement score for its 3,411 total post count, which yielded over 424,934 total reaction count. The bulk of the engagement score and total post count were all due to the discussions about the return of the old academic calendar being talked about by supporters and other influencers, which heightened the social media presence of the “Department of Education” across the country. When broken down, “Facebook like” accounts for 51.4 percent of the total reactions, with 218,288. Followed by “Facebook love” with 183,478 reactions (43.2 percent), “Facebook haha” with 13,418 (3.2 percent), “Facebook wow” with 7,482 (1.8 percent), “Facebook sad” with 1,684 (0.4 percent), and “Facebook angry” with 584 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions, or 94.6 percent of social media users when combined, can be attributed to several Filipino social media users showing excessive support for the proposal to revert the academic calendar to the traditional setup, as most of the top posts for DepEd were discussing the reversion of the old school calendar in the Philippines. Online mentions Capstone-Intel likewise revealed that the “Department of Education” received 60.6 percent negative mentions, and the remaining 39.4 percent were positive mentions. This means that the article mentions about the “Department of Education” was mostly angled negatively. These issues gathered by Capstone-Intel that resulted in the negative social media presence of DepEd were linked to the alleged issues between Duterte and Marcos and her previous appeals for confidential funds, which positioned the education department at the forefront of controversy in the country. On the other hand, It is also worth noting that the “Department of Education” received 24,403,471 social media reach, while its non-social media reach yielded over 57,157,967 non-social media reach. Geographical reach distribution of ‘Department of Education’ Aside from the Philippines, which has reached 2,334,404 users, the following are the countries reached by the “Department of Education”: United States – 36,816,344 United Kingdom – 4,340,668 Canada – 1,398,594 India – 818,123 Ireland – 597,695 Spain – 564,347 South Africa – 560,831 Taiwan – 513,535 Kenya – 490,346 Sources of top posts In terms of top posts, 64.9 percent of mentions for the “Department of Education” came from news. This means the education department was widely featured and covered by the media in the country. This was followed by the web with 11 percent, and blogs with 9.9 percent topic mentions. The data illustrates that the week-long negative social media presence of DepEd was about the department’s involvement in other issues rooted in Duterte’s request for confidential funds and her alleged “rift” with her former running mate during the 2022 presidential and vice presidential elections.
‘#WhatsWrongWithSecretaryKimPH’ gains 2.3M reach on PH social media scene
A social listening report from Capstone-Intel revealed that the Philippine adaptation of the South Korean series “What’s Wrong With Secretary Kim” received overwhelming support from Filipino fans, citing millions of social media reach in the Philippines. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background “What’s Wrong with Secretary Kim” is a forthcoming Philippine romantic comedy TV series, loosely inspired by the 2018 South Korean drama of the same name. Scheduled for its premiere in March 2024 on Viu, the collaboration between ABS-CBN Entertainment and Viu brings this local adaptation to Filipino audiences. The South Korean series, based on a webtoon, not only achieved high local ratings in 2018 but also gained widespread global popularity. Produced by the acclaimed Dreamscape Entertainment, this marks the third collaboration between ABS-CBN and Viu in adapting top-rated international formats, following “The Broken Marriage Vow” and “Flower of Evil.” In this Viu Original Adaptation of the Philippine version of “What’s Wrong With Secretary Kim,” viewers can anticipate the stellar performances of Kapamilya stars Kim Chiu and Paulo Avelino in the lead roles of Secretary Kim and Mr. Vice-Chairman, originally portrayed by Park Min-young and Park Seo-Joon. Methodology Capstone-Intel Corp. examined the online presence of #WhatsWrongWithSecretaryKimPH in the country as a topic of discussion for over a week, from January 21 to February 20, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the Philippine adaptation of “What’s Wrong With Secretary Kim.” Facebook Performance Capstone-Intel found that #WhatsWrongWithSecretaryKimPH garnered a 10,904.3 engagement score for its 66 total post count, which yielded over 81,933 total reaction count. The bulk of the engagement score and total post count were all attributed to the adaptation being posted and discussed by supporters and other influencers, which heightened the series’ social media presence across the country. When broken down, “Facebook love” accounts for 54.6 percent of the total reactions, with 44,744. Followed by “Facebook like” with 36,667 reactions (44.8 percent), “Facebook wow” with 322 (0.4 percent), “Facebook haha” with 172 (0.2 percent), “Facebook angry” with 16, and “Facebook sad” with 12 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing excessive support for the series as reflected in the top posts surfacing online. Online mentions Capstone-Intel likewise revealed that “What’s Wrong With Secretary Kim” received 97.8 percent positive mentions, and the remaining 2.2 percent were negative mentions. This means that the article mentions about the actress were mostly angled positively. On the other hand, It is also worth noting that the season received 2,379,191 social media reach, while its non-social media reach yielded over 9,375 non-social media reach. Top posts In terms of top posts, the top post for “What’s Wrong With Secretary Kim” was a Facebook post from Kapamilya Online World posting a promotional story about the series. This story received a 1,215.0 engagement score. The rest of the top posts for “What’s Wrong With Secretary Kim” show the series’ discussions from Facebook users.
Over 52% of Pinoys support, discuss lent online – data
A social listening report from Capstone-Intel revealed that a week after the start of Lenten season in the country, Filipinos flocked to social media to showcase their faith and influence other Filipino social media users about the significance of the season to the catholic-majority country. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background More than a week ago, on February 14, 2024, Catholic countries and believers who devoutly follow the Roman Catholic traditions, started their 40-day long lenten season. As a catholic-majority country, the Philippines has been at the forefront of strictly following the tradition from fasting, and abstinence, up to the observance of activities leading to the Easter Sunday. Methodology Capstone-Intel Corp. examined the online presence of Lent in the country as a topic of discussion for two weeks, from February 13 to February 27, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the catholic tradition. Facebook Performance Capstone-Intel found that Lent garnered a 516,974.0 engagement score for its 4,779 total post count, which yielded over 2,147,276 total reaction count. The bulk of the engagement score and total post count were all attributed to the observance being posted by supporters and other influencers, which heightened the lent’s social media presence across the country. When broken down, “Facebook love” accounts for 52.4 percent of the total reactions, with 1,124,713. Followed by “Facebook love” with 1,019,747 reactions (47.5 percent), “Facebook haha” with 941, “Facebook wow” with 770, “Facebook sad” with 753, and “Facebook angry” with 352 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing excessive support for the observance of the tradition as reflected in the top posts surfacing online. Online mentions Capstone-Intel likewise revealed that “Lent” received 76.5 percent positive mentions, and the remaining 23.5 percent were negative mentions. This means that the article mentions about the actress were mostly angled positively. On the other hand, It is also worth noting that the season received 148,634,152 social media reach, while its non-social media reach yielded over 128,276,859 non-social media reach. Top posts In terms of top posts, the top post for the Lenten season was a Facebook post from Catholic Fundamentalism posting a promotional story about the significance of Lent among Catholics. This story received a 35,316.8 engagement score. The rest of the top posts for the Lenten season indicate the important role of the season in the spiritual lives of Filipinos. The intensity of the posts on the topic demonstrates Filipinos’ continuous discussion about lent and why it matters for the country and the individuality of Filipinos. It shows that despite the emergence of various practices that might affect the religiosity of Filipinos, most of them remain practicing and showing their faith on social media.
‘EDSA Spirit alive online?’: Over 46% of Filipino social media users still believe in the essence of People Power; gains massive 14M reach in PH, abroad a day after commemoration
A day after the commemoration of the 38th EDSA People Power Revolution, a social listening report from Capstone-Intel Corporation shows that roughly 46 percent of Filipinos still see the significance of the People Power Revolution and have gained more than 14 million reach in the country and other countries around the globe. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The 38th anniversary of the EDSA People Power Revolution was marked by controversies following the national government’s supposed “refusal” to acknowledge the commemoration of the event because they are not keen on declaring the annual celebration a holiday. The EDSA People Power Revolution was a series of demonstrations held from February 22 to February 25, 1986. It was an organized uprising movement against the regime’s violent and deceptive electoral practices. The peaceful revolt resulted in the departure of former President Ferdinand Marcos, ending 20 years of dictatorship and reinstating democracy in the Philippines. This is the second year the Philippines celebrated the EDSA People Power Revolution under Marcos’ Presidency. Methodology Capstone-Intel Corp. examined the online presence of the “EDSA People Power Revolution” in the country as a topic of discussion for 25 days, from February 1 to 25, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the historical commemoration. Facebook Performance Capstone-Intel found that “EDSA People Power Revolution” garnered a 51,617.1 engagement score for its 2,142 total post count, which yielded over 170,965 total reaction count. The bulk of the engagement score and total post count were all attributed to the commemoration being featured by supporters and other influencers, which heightened the social media presence of “EDSA People Power Revolution” across the country. When broken down, “Facebook love” accounts for 46.9 percent of the total reactions, with 80,130. Followed by “Facebook like” with 76,852 reactions (45 percent), “Facebook haha” with 12,238 (7.2 percent), “Facebook angry” with 977 (0.6 percent), “Facebook sad” with 478 (0.3 percent), and “Facebook wow” with 290 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing excessive support for the “EDSA People Power Revolution” – highlighting the celebration’s undying significance to Philippine history. However, despite the majority of Filipinos discussing the celebration’s significance to history as evidenced by the number of posts on Facebook, the 7.2 percent of the social media users who reacted “haha” on the celebration, which was 12,238 of the total reactions, can be seen as objection or disbelief to the commemoration. Online mentions Capstone-Intel likewise revealed that “EDSA People Power Revolution” received 76.6 percent positive mentions, and the remaining 23.4 percent were negative mentions. This means that the article mentions about the “EDSA People Power Revolution” was mostly angled positively. On the other hand, It is also worth noting that “EDSA People Power Revolution” received 26,033, 957 social media reach, while its non-social media reach yielded over 1,412,740 non-social media reach. Geographical reach distribution of ‘EDSA People Power Revolution’ Aside from the Philippines, which has reached 14,196,107 users, the following are the countries reached by the 38th “EDSA People Power Revolution”: Sweden – 45,000 United States – 32,333 Canada – 19,554 United Kingdom – 4,640 Australia – 3,826 India – 3,533 Malaysia – 2,181 Germany – 2,006 Greece – 410 Sources of top posts In terms of top posts, 41.9 percent of mentions for the “EDSA People Power Revolution” came from Facebook, which was brought by news reports posted by media agencies on their Facebook pages. This was followed by news websites with 21.3 percent, and X (formerly Twitter) with 16.4 topic mentions. The data illustrates that the positive social media presence of the “EDSA People Power Revolution” for the past 25 days is attributed to the news stories circulating online and the dynamics of discussions on X which made people talk over the commemoration comprehensively.
Netizens worried about Kris Aquino’s health condition; shows positive mentions in PH
A recent social listening report from Capstone-Intel showed that over 13 percent of Filipino social media users worry about the health condition of Kris Aquino, citing positive responses from social media users praying for the healing of the television host and actress. Background On February 14, 2024, Kris Aquino once again made headlines after she went live with Boy Abunda and gave updates about her condition. In an interview with Boy Abunda for his GMA-7 program “Fast Talk With Boy Abunda,” Aquino stated that she will be taking various medication risks during the next six months, making them critical. Aquino gave a lengthy account of her health struggles and begged for prayers so that she could continue to care for her kids, Josh and Bimby. Aquino acknowledged that the results of a recent blood test indicated that her health was deteriorating. This prompted a surge of discussions about her health on social media. Methodology Capstone-Intel Corp. examined the online presence of Kris Aquino in the country as a topic of discussion for over a week, from February 14 to February 21, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the actress. Facebook Performance Capstone-Intel found that Kris Aquino garnered a 173,153.8 engagement score for its 973 total post count, which yielded over 1,284,423 total reaction count. The bulk of the engagement score and total post count were all attributed to the actress’ being posted by supporters and other influencers, which heightened her social media presence across the country. When broken down, “Facebook like” accounts for 55.3 percent of the total reactions, with 710,734. Followed by “Facebook love” with 335,970 reactions (26.2 percent), “Facebook sad” with 177,442 (13.8 percent), “Facebook wow” with 49,041 (3.8 percent), “Facebook haha” with 10,967 (0.9 percent), and “Facebook angry” with 269 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing excessive support for the healing of the actress as reflected in the top posts surfacing online. It also highlights the 13.8 percent sad reactions that worry about the health condition of Kris Aquino following her interview with Boy Abunda. Online mentions Capstone-Intel likewise revealed that “Kris Aquino” received 72 percent positive mentions, and the remaining 28 percent were negative mentions. This means that the article mentions about the actress were mostly angled positively. On the other hand, It is also worth noting that Kris Aquino received 74,928,779 social media reach, while its non-social media reach yielded over 16,508,379 non-social media reach. Top posts In terms of top posts, the top post for Kris Aquino was a Facebook post from GMA Pinoy TV posting a video of Kris Aquino’s interview with Boy Abunda detailing her health status. This story received a 43,493.7 engagement score. The rest of the top posts for Kris Aquino were Facebook posts from supporters wishing for the actress’ healing.
PBA rose to 179M reach on socmed, fans expressed over 84% positive reax
A social listening report from Capstone-Intel Corporation revealed that the Philippine Basketball Association was well-received by social media users following the championship tourney that was won by San Miguel beermen on Wednesday, February 14, 2024. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The PBA Season 48 Commissioner’s Cup was won by the San Miguel Beermen on Wednesday night as they overcame the Magnolia Chicken Timplados Hotshots 104-102 in the fourth quarter of Game 6. With less than five minutes remaining and behind 95-86, the Beermen resorted to Chris Ross, Jericho Cruz, and CJ Perez, who together launched a 17-4 run to take a 103-99 lead with 48 seconds remaining. The Beermen took a firm lead as Ross finished the run with a 3-pointer from the right corner. Methodology Capstone-Intel Corp. examined the online presence of PBA in the country as a topic of discussion for over a month, from January 16 to February 15, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the superstar. Facebook Performance Capstone-Intel found that “PBA garnered a 358,281.8 engagement score for its 2,061 total post count, which yielded over 2,409,911 total reaction count. The bulk of the engagement score and total post count were all attributed to the championship being posted by supporters and other influencers, which heightened her social media presence across the country. When broken down, “Facebook like” accounts for 68.1 percent of the total reactions, with 1,640,200. Followed by “Facebook love” with 592,513 reactions (24.6 percent), “Facebook haha” with 150,781 (6.3 percent), “Facebook wow” with 13,064 (0.5 percent), “Facebook sad” with 10,096 (0.4 percent), and “Facebook angry” with 3,260 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing excessive support for PBA– highlighting the artist’s undying significance to the industry. Online mentions Capstone-Intel likewise revealed that “PBA” received 84.8 percent positive mentions, and the remaining 15.2 percent were negative mentions. This means that the article mentions about the league were mostly angled positively. On the other hand, It is also worth noting that PBA received 179,088,106 social media reach, while its non-social media reach yielded over 16,508,379 non-social media reach. Top posts In terms of top posts, the top post for PBA was a Facebook post from One Sports posting a video of Calvin Abueva hugging San Miguel coach Jorge Gallent. This story received a 15,195.1 engagement score. The rest of the top posts for PBA were Facebook posts from supporters celebrating the win of San Miguel.
Taylor Swift’s reach in PH gets 1.2 billion; negative mentions 51%
A social listening report from Capstone-Intel showed that Taylor Swift’s social media presence in the Philippines has reached 51.6 percent negative mentions but the artist’s social media reach has gotten over 1,296,352,588 in the country. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Historical accounts believe that Taylor Swift’s early life was marked by her interest in music, which helped her advance quickly from child theater roles to a noteworthy debut in front of a large audience. When she was 11 years old, she performed “The Star-Spangled Banner” during a Philadelphia 76ers basketball game to demonstrate her vocal abilities. She picked up a guitar the following year and began creating songs, which was a huge turning point in her career. Swift met seasoned individuals in the recording industry when she signed a developmental deal with RCA Records. In 2004, she signed a songwriting contract with Sony/ATV at the age of 14. Many of her original tunes were performed during her shows at local Nashville clubs, and it was during one of these shows that record executive Scott Borchetta took notice. Swift was signed by Borchetta to his new Big Machine label after he was struck by her talent. Her first single, “Tim McGraw,” which was heavily influenced by and referenced in the song of her favorite country musician, was released in the summer of 2006 – marking the beginning of Swift’s domination in the music industry. Not to mention the number of albums spanning from Fearless to Folklore that made Taylor Swift become a significant figure in pop culture, Swift has also made all her world tours successful. During her Red Tour, the pop sensation last visited the Philippines in June 2014. With this, her fans in the Philippines looked forward to the singer visiting the country to witness another successful leg of her tour in the country. On June 21, 2023, Swift revealed additional dates for her tour worldwide. Singapore will host the tour’s sole stop in Southeast Asia on March 2–4 and March 7–9 with no Philippines on the roster. Despite not being included in the roster, Filipino swifties secured a spot in neighboring countries where the pop superstar would visit. In line with this, Capstone-Intel conducted a social listening report about Swift’s online presence in the country ahead of and during her birthday in order to solidify the singer’s popularity in the country. Recently, Swift has once again made it to the Philippine social media scene following her successful Eras Tour in Tokyo. Despite not being included in the list of Asian countries, several Filipinos and online personalities flocked to Japan to witness the concert. Additionally, Taylor Swift has come under fire after it appeared in her jubilant Album of the Year acceptance speech that she ignored presenter Céline Dion at Sunday’s Grammy Awards. Her attendance was particularly noteworthy because it was the French-Canadian singer’s first public appearance since she disclosed that she had been given a Stiff-Person Syndrome diagnosis in 2022. Methodology Capstone-Intel Corp. examined the online presence of Taylor Swift in the country as a topic of discussion for over a month, from January 14 to February 14, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the superstar. Facebook Performance Capstone-Intel found that “Taylor Swift” garnered a 693,824.3 engagement score for its 2,520 total post count, which yielded over 4,575,443 total reaction count. The bulk of the engagement score and total post count were all attributed to her Eras Tour, which heightened her social media presence across the country. When broken down, “Facebook like” accounts for 50.7 percent of the total reactions, with 2,318,669. Followed by “Facebook love” with 2,009,038 reactions (43.9 percent), “Facebook haha” with 190,044 (4.2 percent), “Facebook haha” with 187 (0.3 percent), “Facebook wow” with 33,268 (0.7 percent), and “Facebook angry” with 4015 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing excessive support for Swift– highlighting the artist’s undying significance to the industry. Online mentions Capstone-Intel likewise revealed that “Taylor Swift” received 51.6 percent negative mentions, and the remaining 48.4 percent were positive mentions. This means that the article mentions about the international superstar were mostly angled negatively, but the positive mentions are also worth understanding as the numbers nearly hit the negative ones, as per the data, these negative mentions are attributed to stories mentioning the artist’s alleged snubbing with Celine Dion during the Grammy Awards. On the other hand, It is also worth noting that Taylor Swift received 1,296,352,588 social media reach, while its non-social media reach yielded over 954,265,537 non-social media reach. Top posts In terms of top posts, the top post for Taylor Swift was a Facebook post from the Swifters 2.0 posting a photo of a Taylor Swift fan who recreated a fan’s photo hiding her identity because she called in sick to work as their outfit for Taylor Swift’s The Eras Tour Tokyo. This story received a 17,087.3 engagement score. Meanwhile, the rest of the top posts were about Swift’s The Eras Tour. The data shows that Filipino social media users are both exuberant and amused with the appearance of the international superstar despite having no Eras tour concert in the Philippines.
