Data: Pinoys search, post about ‘Hotel Sogo,’ ‘Victoria Court’ ahead of Valentine’s Day; reach gets 2M, 200k in 13 days
A social listening report from Capstone-Intel revealed that a number of posts have emerged related to hotel chains Sogo and Victoria Court in time for the Valentine’s Day celebration this year. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology Capstone-Intel Corp. examined the online presence of Hotel Sogo and Victoria Court in the country as a topic of discussion for two weeks, from February 1 to February 13, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the two hotel chains. Over five hotel chains commonly known in the Philippines have been selected in the social listening report but only Hotel Sogo and Victoria Court have reported significant data that can be translated. Facebook Performance Capstone-Intel found that “Hotel Sogo” garnered a 2,682.5 engagement score for its 199 total post count, which yielded over 7,858 total reaction count. When broken down, “Facebook like” accounts for 46.8 percent of the total reactions, with 3,678. Followed by “Facebook love” with 3,315 reactions (42.2 percent), “Facebook haha” with 545 (6.9 percent), “Facebook sad” with 243 (3.1 percent), “Facebook wow” with 73 (0.9 percent), and “Facebook angry” with 4 reactions. On the other hand, “Victoria Court” garnered a 1,550.1 engagement score for its 105 total post count, which yielded over 6,452 total reaction count. When broken down, “Facebook love” accounts for 55.1 percent of the total reactions, with 31,335. Followed by “Facebook like” with 341,527 reactions (35.4 percent), “Facebook wow” with 66,743 (6.9 percent), “Facebook sad” with 14,107 (1.5 percent), “Facebook haha” with 10,169 (1.1 percent), and “Facebook angry” with 401 reactions. The bulk of the engagement score and total post count were all attributed to the two hotel chains’ Valentine’s Day-themed promotions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users interacting on promotional posts about Hotel Sogo and Victoria Court. Although all the reactions are positive due to the volume of like and heart reactions, the “Facebook haha” reactions can also be an indicator of a successful social media campaign as several funny reactions, mainly comments were driven by the emergence of the campaigns the Hotel Sogo and Victoria Court online. Online mentions Capstone-Intel likewise revealed that “Hotel Sogo” received 79.5 percent positive mentions, and the remaining 20.5 percent were negative mentions. This means that the article mentions about Sogo were mostly angled positively. Meanwhile, Victoria Court has gotten 93.6 percent positive mentions while the remaining 6.4 percent were negative mentions. On the other hand, It is also worth noting that Hotel Sogo received 2,292,208 social media reach, which is deemed higher compared to Victoria Court which has received 229,598 social media reach for the past month. Additionally, Hotel Sogo received 913,293 non-social media reach, also higher than the 133,987 non-social media reach of Victoria Court. Top posts, discussions In terms of top posts for Hotel Sogo, the hotel chain was more widely discussed on X (25.1 percent mentions) and Web (24.3 percent mentions) than on Facebook (17.4 percent mentions). For Victoria Court, the chain was more widely discussed on the news (38 percent mentions), the Web (24.8 percent mentions), and Facebook (24 percent mentions). On Facebook, the majority of top posts for Hotel Sogo were about its Valentine’s Day promotion, garnering a 236.0 engagement score. However, for Victoria Court, its reel about basketball-themed rooms was the most engaging post about the hotel, receiving a 115.6 engagement score. The discussion highlighted that despite the engaging promotions about the two hotel chains on Facebook, both SOGO and Victoria Court are more being mentioned on different platforms.
Liza Soberano’s Hollywood debut gets 127M reach in PH
A social listening report from Capstone-Intel Corporation revealed that Liza Soberano’s debut in Hollywood as Taffy garnered 127,849,190 social media reach in the country – emphasizing the pride given by the actress in the country as a result of her appearance at the horror comedy film Lisa Frankenstein. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background After a year-long anticipation, Liza Soberano’s introduction to Hollywood is now a reality. In the whimsical horror-romance film set in 1989, titled “Lisa Frankenstein,” directed by Zelda Williams and penned by the Oscar-winning Diablo Cody, the Filipino actress takes on the role of Taffy. Taffy is portrayed as the sociable and popular but unaware stepsister of the main character, Lisa Swallows (played by Kathryn Newton). Following the tragic loss of her mother and the hasty remarriage of her father Dale (Joe Chrest) to Taffy’s mother Janet (Carla Gugino), Lisa enlists Taffy’s assistance as she attempts to adjust to her new family, school, and life. Methodology Capstone-Intel Corp. examined the online presence of Liza Soberano in the country as a topic of discussion for over a month, from January 8 to February 7, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the actress. Facebook Performance Capstone-Intel found that “Liza Soberano” garnered a 148,911.3 engagement score for its 777 total post count, which yielded over 963,690 total reaction count. The bulk of the engagement score and total post count were all attributed to her appearance at the Lisa Frankenstein which heightened her social media presence across the country. When broken down, “Facebook love” accounts for 55.1 percent of the total reactions, with 31,335. Followed by “Facebook like” with 341,527 reactions (35.4 percent), “Facebook wow” with 66,743 (6.9 percent), “Facebook sad” with 14,107 (1.5 percent), “Facebook haha” with 10,169 (1.1 percent), and “Facebook angry” with 401 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing excessive support for Liza Soberano. Online mentions Capstone-Intel likewise revealed that “Liza Soberano” received 89.3 percent positive mentions, and the remaining 10.7 percent were negative mentions. This means that the article mentions about the international superstar were mostly angled positively, but the negative mentions are also worth understanding as the numbers discuss the rumored breakup of Soberano to her long-time on-screen love team Enrique Gil. On the other hand, It is also worth noting that Liza Soberano received 127,849,190 social media reach, while its non-social media reach yielded over 3,487,840 non-social media reach. Top posts In terms of top posts, Liza Soberano was more widely discussed on X (27.6 percent mentions) and News (23.9) than on Facebook (20.5). On Facebook, the majority of top posts for Liza Soberano were linking her to breakup rumors with Enrique Gil, garnering a 33,257.4 engagement score. However, these claims were refuted by Enrique Gil himself.
Celine Dion’s surprise Grammy appearance amuses PH social media scene
A social listening report from Capstone-Intel Corporation revealed that international superstar Celine Dion’s appearance at the Grammy Awards garnered over 45.9 percent positive reactions from netizens – highlighting the superstar’s significance to the music industry amid battles with stiff person syndrome. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Grammy Awards was held on February 5, 2024. The award-giving body aims to recognize outstanding achievements in the music industry. It is also tagged as the most prestigious awarding ceremony in the music industry worldwide. During this year’s Grammy Awards, fans were shocked when Celine Dion made a surprise appearance at the ceremony. Currently, Celine Dion has five wins at the Grammy Awards and 16 nominations. Methodology Capstone-Intel Corp. examined the online presence of Celine Dion in the country as a topic of discussion for over a week, from January 7 to February 6, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the superstar. Facebook Performance Capstone-Intel found that “Celine Dion” garnered a 10,243.2 engagement score for its 56 total post count, which yielded over 59,559 total reaction count. The bulk of the engagement score and total post count were all attributed to her appearance at the Grammy Awards which heightened her social media presence across the country. When broken down, “Facebook like” accounts for 52.6 percent of the total reactions, with 31,335. Followed by “Facebook love” with 27,317 reactions (25.3 percent), “Facebook sad” with 561 (0.9 percent), “Facebook haha” with 187 (0.3 percent), “Facebook wow” with 123 (0.2 percent), and “Facebook angry” with 36 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing excessive support for Dion – highlighting the artist’s undying significance to the industry. Online mentions Capstone-Intel likewise revealed that “Celine Dion” received 78.3 percent positive mentions, and the remaining 21.7 percent were negative mentions. This means that the article mentions about the international superstar were mostly angled positively, but the negative mentions are also worth understanding as the numbers nearly hit the positive ones, as per the data, these negative mentions are attributed to stories mentioning the artist’s battle with stiff person syndrome. On the other hand, It is also worth noting that Celine Dion received 28,848,874 social media reach, while its non-social media reach yielded over 27,204,062 non-social media reach. Top posts In terms of top posts, the top post for Celine Dion was a Facebook post from the Swifters 2.0 posting a photo of Taylor Swift and Celine Dion during the Grammy Awards. This story received a 6,151.2 engagement score. Meanwhile, the rest of the top posts were about Celine Dion’s appearance at the awards night. The data shows that Filipino social media users are both surprised and amused with the appearance of the international superstar despite battling a rare autoimmune neurological disorder.
Nearly 43% of Filipinos shrug off Mindanao ‘separation, independence’ – data
A social listening report from Capstone-Intel revealed that 42.7 percent of Filipinos are not keen on isolating and separating Mindanao from the rest of the Philippines as recently proposed by former President Rodrigo Duterte Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The separation of Mindanao from the Philippines was raised by Duterte following the height of political tension between the Dutertes and the Marcoses. According to Duterte in a briefing, local political forces in Mindanao would be regrouping here to start a movement for a “separate and independent Mindanao,” making the “Republic of Mindanao” one of the trending topics across social media in the past week. This was the latest call of Duterte following his tirades against President Ferdinand Marcos Jr. whom he called a “drug addict.” Methodology Capstone-Intel Corp. examined the online presence of “Republic of Mindanao” in the country as a topic of discussion for over a week, from January 30 to January 5, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about separating Mindanao to the rest of the Philippines. Facebook Performance Capstone-Intel found that the “Republic of Mindanao” garnered a 2,042.3 engagement score for its 150 total post count, which yielded over 6,555 total reaction count. When broken down, “Facebook haha” accounts for 42.7 percent of the total reactions, with 2,797. Followed by “Facebook like” with 2,785 reactions (42.5 percent), “Facebook love” with 876 (13.4 percent), “Facebook angry” with 42 (0.6 percent), “Facebook wow” with 33 (0.5 percent), and “Facebook sad” with 22 reactions (0.3 percent). Looking at the data, the distribution of “Facebook haha” reactions can be attributed to several Filipino social media users showing disagreement on Duterte’s call to separate Mindanao, or his call to build the Mindanao Republic. However, the “Facebook like” reactions can be seen as a neutral response – highlighting a significant number of Filipinos still undecided about their state of support for Mindanao’s independence. Online mentions Capstone-Intel likewise revealed that the “Republic of Mindanao” received 60.6 percent positive mentions, and the remaining 39.4 percent were negative mentions. This means that the article mentions about the “Republic of Mindanao” were mostly angled positively, but the negative mentions are also worth understanding as the numbers nearly hit the positive ones, as per the data, these positive mentions are attributed to social media content posted by Duterte supporters and some Mindanao residents who are supporting the call to separate Mindanao to the rest of the Philippines. On the other hand, It is also worth noting that the “Republic of Mindanao” received 136,211 social media reach, while its non-social media reach yielded over 32,385 non-social media reach. This means that despite Duterte’s claims to separate Mindanao being controversial, his takes did not receive much reach across the country. Top post In terms of top posts, the top post for the Republic of Mindanao was a Facebook post from News 5 about Duterte’s call for a “separate and independent Mindanao”. This story received a 570.5 engagement score. It can be seen that the issue has been seen to be less interacted with by audiences despite the issue being raised by one of the famous political figures in the country – citing that Filipinos are more eager to resolve more pressing issues concerning the economy than separating Mindanao to the rest of the country.
Clash of Political Clans: Marcos’ ‘Bagong Pilipinas’ rally gets more reach than Duterte’s ‘Candle Light Prayer’ rally
A social listening report from Capstone-Intel revealed that the staging of the “Bagong Pilipinas” rally has been effective after it received a whopping 44,304,263 social media reach, compared to the Davao’s “Candle Light” Prayer rally which was organized and led by the Duterte administration, who has only received 519,280 reach. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Marcos administration organized the inauguration of the “Bagong Pilipinas” campaign on January 28, 2024, which was dubbed as the current admin’s brand of governance and leadership. On the other hand, coinciding with the Sunday rally at the Quirino Grandstand was the Candle Light Prayer rally in Davao City which was led by the Duterte clan, with former Rodrigo Duterte speaking in front of his supporters to oppose the proposed constitutional amendment and disapproval to cooperate with the International Criminal Court. Under the Bagong Pilipinas rally, it unveiled the plans of the Marcos administration to uplift the living conditions of the Filipino people, meanwhile, the Candle Light Prayer rally aims to call out the issues confronting the present administration. Methodology Capstone-Intel Corp. examined the online presence of the two rallies in the country as a topic of discussion for over a week, from January 22 to January 29, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the two rallies. Facebook Performance Capstone-Intel found that the “Bagong Pilipinas” rally garnered a 243,322.1 engagement score for its 2,526 total post count, which yielded over 426,202 total reaction count. When broken down, “Facebook like” accounts for 59.3 percent of the total reactions, with 252,916. Followed by “Facebook love” with 107,872 reactions (25.3 percent), “Facebook haha” with 62,201 (14.6 percent), “Facebook angry” with 1,520 (0.4 percent), “Facebook wow” with 988 (0.2 percent), and “Facebook sad” with 706 reactions (0.2 percent). On the other hand, the “Candle Light Prayer” rally in Davao City garnered a 2,270.0 engagement score for its 23 total post count, which yielded over 4,726 total reaction count. When broken down, “Facebook like” accounts for 68.7 percent of the total reactions, with 3,249. Followed by “Facebook love” with 1,436 reactions (30.4 percent), “Facebook haha” with 28 (0.6 percent), “Facebook wow” with 8 (0.2 percent), “Facebook angry” with 4 (0.2 percent), and “Facebook sad” with 1 reaction. Looking at the data, the majority of “Facebook love” reactions can be attributed to several Filipino social media users showing excessive support for the rallies of the two political families However, the “Facebook like” reactions can be seen as a neutral response – highlighting a significant number of Filipinos still undecided about their state of support for the rallies, adding that the Bagong Pilipinas has been more actively engaged by Facebook users compared to the Davao’s “Candle Light Prayer” rally. Moreover, the number of posts can also be seen as a significant point to be discussed as the number of posts on Facebook is tremendous enough to drive the “Bagong Pilipinas campaign. However, Davao’s “Candle Light Prayer” did not reach enough Facebook users in the country as a whole considering that the event was held in Davao City and it’s more concentrated to the natives of the area compared to the “Bagong Pilipinas” rally. Online mentions Capstone-Intel likewise revealed that the “Bagong Pilipinas” rally received 55.8 percent positive mentions, and the remaining 44.2 percent were negative mentions. This means that the article mentions about the Marcos rally were mostly angled positively, but the negative mentions are also worth understanding as the numbers nearly hit the positive ones, as per the data, these negative mentions are attributed to stories mentioning the negative implications of the proposed charter change across the country as Twitter dominated the channel in terms of the number where these negative mentions are discussed. However, not enough mentions data was gathered in order to measure the positive and negative mentions of the “Candle Light Prayer” rally, but it is worth understanding that videos hold 45 percent of the mentions followed by Twitter. Some Twitter and video discussions reflected on the data gathered by Capstone-Intel showed that more people are picking the take of Duterte against Marcos. This was after Duterte claimed that Marcos was a “drug addict.” On the other hand, It is also worth noting that the Bagong Pilipinas rally received 44,304,263 social media reach, while its non-social media reach yielded over 2,178,494 non-social media reach. Additionally, the “Candle Light Prayer” rally in Davao has gotten over 519,280 social media reach while its non-social media reach was not enough in order to be translated into solid data. This means that the Marcos’ Bagong Pilipinas rally was seen as more accessible on online platforms compared to the Candle Light Prayer rally in Davao City. Top posts In terms of top posts, the top post for the Bagong Pilipinas rally was a Facebook post from the Philippine National Police about the pre-launching of the Bagong Pilipinas campaign. This story received a 69,507.8 engagement score. Meanwhile, the top post for the Candle Light Prayer rally in Davao City was also a Facebook post from Duterte supporter Mocha Uson, who shared a live video of the Davao rally, which yielded over 1,156.3 engagement score. The remaining posts for the two rallies were all promotional posts inviting supporters to attend the rallies of Marcos and Duterte. However, it can be seen that the Bagong Pilipinas have been seen to be more viewed and interacted with by audiences compared to the Candle Light Prayer rally in Davao.
Beep Beep: ‘#NoToJeepneyPhaseout’ trends anew; netizens call to halt modernization as deadline for consolidation extended
A recent social listening report from Capstone-Intel revealed that 52.7 percent of Filipino social media users support calls to halt the modernization program of the national government as the deadline for consolidation for jeepney drivers and operators is extended. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The jeepney modernization program has been in the pipeline since 2016. Although the introduction of e-jeepneys has been in the works for decades, the policy has not been implemented. During that year, Jeepney operators and drivers issued warnings that they intended to initiate a nationwide transport strike if Congress approved a bill endorsing the Department of Transportation’s (DOTr) proposed Public Utility Vehicle (PUV) phaseout program and granting emergency powers to former President Rodrigo Duterte to address the transport crisis. In 2017, media reports revealed that the Land Transportation Franchising and Regulatory Board (LTFRB) announced the commencement of the PUV modernization program a month after issuing the Omnibus Franchising Guidelines. The program, in addition to the phaseout, aimed to cease granting franchises to single-unit operators. The government-affiliated Land Bank of the Philippines also allocated a P1-billion credit facility to facilitate the replacement of approximately 650 jeepneys, each costing between P1.4 million to P1.6 million. Subsequently, the Department of Trade and Industry unveiled potential designs for a modern jeepney prototype. Transport officials later asserted that the complete modernization of all PUVs would be accomplished by 2020. In 2018, the LTFRB issued a memorandum circular instructing individual operators to either join a cooperative or corporation operating more than 15 units or form a single juridical entity by March 2019. This marked the initiation of the industry consolidation aspect of the PUV modernization program. And as the world confronted the COVID-19 pandemic, authorities have decided to extend the consolidation and modernization program for jeepneys to give way to drivers and operators during the pandemic. More and more extensions were made, and in March 2023, following the transport strike initiated by transport group Manibela, President Ferdinand Marcos Jr. called on drivers to reconsider the strike but emphasized the importance of executing the modernization program through a different approach. Marcos advocated for the Department of Transportation (DOTr) to modernize Public Utility Vehicles (PUVs) by evaluating the vehicles’ condition rather than solely relying on their age. Subsequently, the LTFRB announced the extension of the franchise consolidation deadline, from the December 31 extended deadline, which the authorities said was “enough” for the transport sector to consolidate, to allowing unconsolidated jeepneys operate until January 31. But as the deadline extended to April 30 recently, calls were once again made online in support of the jeepney drivers and operators who find it hard to fulfill the consolidation as they grapple with the economic burden of upgrading from traditional jeeps to e-jeepneys. Methodology Capstone-Intel Corp. examined the online presence of the hashtag #NoToJeepneyPhaseout in the country as a topic of discussion over the month, from October 27 2023, to January 25, 2024 by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the topic. Facebook Performance Capstone-Intel found that #NoToJeepneyPhaseout garnered a 120,901.7 engagement score for its 5,857 total post count, which yielded over 213,830 total reaction count. When broken down, “Facebook love” accounts for 52.7 percent of the total reactions, with 112,662. Followed by “Facebook like” with 59,002 reactions (27.6 percent), “Facebook haha” with 21,333 (10 percent), “Facebook sad” with 18,002 (8.4 percent), “Facebook angry” with 2,460 (1.2 percent), and “Facebook wow” with 371 reactions (0.2 percent). Looking at the data, the majority of “Facebook love” reactions can be attributed to several Filipino social media users showing excessive support for the call to halt the modernization program of jeepneys in the country. However, the “Facebook like” reactions can be seen as a neutral response – highlighting a significant number of Filipinos still undecided about the policy, adding that information dissemination needs to be done in order to translate this neutrality into a definite reaction. Moreover, the number of posts can also be seen as a significant point to be discussed as the number of posts on Facebook is tremendous enough to drive the campaign to stop the modernization program since most of these posts are leaning towards stopping the jeepney drivers and operators’ consolidation. Online mentions Capstone-Intel likewise revealed that #NoToJeepneyPhaseout received 57.4 percent positive mentions, and the remaining 42.6 percent were negative mentions. This means that the article mentions about #NoToJeepneyPhaseout were mostly angled positively, but the negative mentions are also worth understanding as the numbers nearly hit the positive ones, as per the data, these negative mentions are attributed to stories mentioning the negative implications of jeepney phaseout across the country as Twitter dominated the channel in terms of the number where these negative mentions are discussed. It is also worth noting that #NoToJeepneyPhaseout received 1,508,099 social media reach, while its non-social media reach yielded over 38,861 non-social media reach. Top posts In terms of top posts, the top post for #NoToJeepneyPhaseout was a Facebook post from Kabataan Partylist, calling the commuters to support jeepney drivers in their campaign to stop the jeepney modernization program. This story received a 2,192.5 engagement score. This was followed by another post from Klasik Titos and Titas of Manila, which featured a narrative about the contribution of jeepneys in reaching one’s goal. This post yielded a total of 718.6 engagement score. The third most engaging post for #NoToJeepneyPhaseout was another social media post from FEU Central Student Government, featuring an explainer of the recently held transport
‘Stolen Life’ steals limelight with 143M social media reach
A social listening study conducted by Capstone-Intel revealed that the television series “Stolen Life” has received a whopping 143,128,950 social media reach in the Philippines following one-month excessive scrutiny of the show’s online presence. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background “Stolen Life” is a Philippine television drama fantasy series by GMA Network. Kapuso stars including Gabby Concepcion, Beauty Gonzalez, and Carla Abellana, are among the cast members of the program. The series premiered on November 13, 2023, on the network’s afternoon primetime lineup replacing Magandang Dilag, which also had a successful staging in the said year. Methodology Capstone-Intel Corp. examined the online presence of “Stolen Life” in the country as a topic of discussion over the month, from December 24, 2023, to January 23, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the “Stolen Life.” Facebook Performance Capstone-Intel found that “Stolen Life” garnered a 455,544.3 engagement score for its 462 total post count, which yielded over 4,206,335 total reaction count. When broken down, “Facebook like” accounts for 73.1 percent of the total reactions, with 3,076,161. Followed by “Facebook love” with 1,037,240 reactions (24.7 percent), “Facebook haha” with 59,758 (1.4 percent), “Facebook sad” with 18,544 (0.4 percent), “Facebook angry” with 8,364 (0.2 percent), and “Facebook wow” with 6,268 reactions (0.1 percent). Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing off excessive support for the series – highlighting that the number of posts is excessive enough to promote the program for the month. Online reach, mentions Capstone-Intel likewise revealed that “Stolen Life” received a complete 100 percent positive mentions. This means that the article mentions about the show were all angled positively. It is also worth noting that “Stolen Life” received 143,128,950 social media reach, while its non-social media reach yielded over 4,127,891 non-social media reach. Top posts In terms of top posts, the top three posts for the show were promotional posts, specifically highlights from GMA. For the first top post, a highlight from Episode 46 where “Mamita” now believes in the real identity of Lucy, receiving a 22,613.6 engagement score. This was followed by another highlight, narrating Joyce who now believes Lucy’s story, which received 17,097.5. The last top post for the show was also a snippet from the show, testing the friendship of Joyce and Lucy, which has gotten over 17,071.0 engagement score. Evaluating the top engaging posts for the show, Capstone-Intel suggests that these promotional posts are effective enough to create a buzz and put the show at the center of social media discussions.
Sinulog 2024 gains 26M social media reach in PH, abroad – data
A social listening report from Capstone-Intel revealed that the recently concluded Sinulog 2024, which was the first celebration after the country suffered the COVID-19 pandemic, has received 26,714,853 social media reach, marking the festival’s effective social media campaign throughout the duration of the study. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Sinulog Festival is a celebration honoring the Santo Niño, also known as the Holy Child of Jesus. It is celebrated every third Sunday of January annually. For this year, the Sinulog Festival was held on January 21, with over 3 million devotees attending the Sinulog Grand Mardi Gras at the South Road Properties in Cebu City. Methodology Capstone-Intel Corp. examined the online presence of the Sinulog Festival in the country as a topic of discussion over the past three weeks, from January 1, 2024, to January 22, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the return of the annual tradition. Facebook Performance Capstone-Intel found that the observance of the Sinulog Festival garnered a 523,066.7 engagement score for its 6,241 total post count, which yielded over 1,788,515 total reaction count. When broken down, “Facebook like” accounts for 48.3 percent of the total reactions, with 864,601. Followed by “Facebook love” with 808,041 reactions (45.2 percent), “Facebook haha” with 49,911 (2.8 percent), “Facebook sad” with 32,617 (1.8 percent), “Facebook wow” with 26,643 (1.5 percent), and “Facebook angry” with 6,704 reactions (0.4 percent). Over the course of the last three weeks, Capstone-Intel has discovered that a sizable portion of believers have been embracing their religious beliefs along with the evolving digital landscape and accessibility to online platforms. This is evident in the large number of social media users, as demonstrated by the quantity of “Facebook like” reactions and “Facebook love,” which indicates that more Filipinos are now using the digital space to practice their faith. Countless Filipinos have been mobilizing on social media over the last three weeks to celebrate the feast of the Holy Child of Jesus, and this is also worth noting in relation to the number of posts related to the Sinulog Festival. The valuable online presence of the celebration was enhanced by the increasing activity of Santo Nino followers online, particularly on Facebook. Massive online influence Capstone-Intel likewise revealed that the Sinulog Festival alone received 96.9 percent positive mentions, and the remaining 3.1 percent were negative mentions. This means that the article mentions that the Sinulog Festival was mostly angled positively. In a nutshell, this data only means that the posts mentioning “Sinulog Festival” are threads with “potentially positive sentiments” among social media users. The research agency likewise identified that “Sinulog Festival” received 26,714,853 social media reach, while its non-social media reach yielded over 1,663,264 non-social media reach. It also produced a total of 115,633 social media interactions. Countries reaching ‘Sinulog Festival’ According to Capstone-Intel’s data, aside from the Philippines, which has reached an overall 3,474,785 Filipino online users, it has also reached audiences in several countries, including the following: United States– 252,156 France – 155 647 Sri Lanka – 143,700 India – 47,617 Ireland – 11,800 United Arab Emirates – 5,130 Russia – 4,704 China – 2,500 Australia – 2,343 Top posts In terms of top posts, the top three posts for the Sinulog Festival were videos of the festivities, particularly the fluvial procession, the traditional Sinulog dance, and Sinulog sa Sugbo Philippines 2024. This explains why the peak of COVID-19, which encouraged the use of live streaming to increase the online visibility of a particular religious activity, has proven to be an effective way to interact with followers and other believers without requiring them to be physically present in the vicinity of the celebrations. The country’s large online presence of the Sinulog Festival can be attributed to two factors: the fear of catching COVID-19 illness and the ease of access to online platforms.
SSS ‘lagging behind,’ lacks effective social media campaigns – data
A recent social listening report from Capstone-Intel Corporation revealed that despite receiving 83.4 percent positive mentions across all social and non-social media platforms, the Philippines’ state insurance corporation Social Security System (SSS) has been lagging in terms of its social media campaigns. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The SSS is a government-owned and controlled corporation (GOCC) of the Philippines mandated to provide social insurance to employees. It provides social security benefits to private-sector workers. Social security offers workers with a replacement income in the event of death, disability, illness, maternity, or old age. On September 1, 1957, the Social Security Act of 1954 went into effect, the Governance Commission for GOCCs said. Methodology Capstone-Intel Corp. examined the online presence of SSS in the country as a topic of discussion for one year, from January 18, 2023, to January 18, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the state insurer. Facebook Performance Capstone-Intel found that SSS garnered a 901,100.7 engagement score for its 23,164 total post count, which yielded over 3,216,157 total reaction count. When broken down, “Facebook like” accounts for 50 percent of the total reactions, with 1,607,545. Followed by “Facebook love” with 1,520,830 reactions (47.3 percent), “Facebook haha” with 53,661 (1.7 percent), “Facebook wow” with 15,930 (0.5 percent), “Facebook sad” with 11,860 (0.4 percent), and “Facebook angry” with 6,331 reactions (0.2 percent). Looking at the data, the state insurer’s Facebook performance can be seen as having a neutral Facebook presence as its top stories only mention the state insurance while others include SSS issues at hand. Moreover, Capstone-Intel also observed that the top stories about SS on Facebook, including its official Facebook page, have been struggling to keep up, leaving its presence lower. Online mentions Capstone-Intel likewise revealed that SSS received 83.4 percent positive mentions, and the remaining 16.6 percent were negative mentions. This means that the article mentions about SSS were mostly angled positively, as per the data, these positive mentions are attributed to stories mentioning the programs of the state insurer, however, its campaigns are somehow less engaging as top posts mentioning the SSS are only discussing the state-run insurer as a side topic or when there are issues confronting SSS. For the whole year, the SSS only yielded over 28 294 098 social media reach which can be classified as higher compared to PhilHealth’s social media reach, also a government state insurer, who has received 16,083,901 social media reach. Presence Analysis: Looking at the SSS data, Capstone-Intel discovered that the SSS’ promotional initiatives were unsuccessful, as evidenced by their reduced social media reach and reception of reactions coming from its official Facebook page. The state insurer is portrayed poorly in the majority of the most frequent SSS mentions, which reduces the exposure of the company’s social media initiatives that help its attempts to raise the consciousness of what SSS offers to the public.
Filipino social media users question PhilHealth’s integrity amid hike in contribution rate
PhilHealth’s year-long social media presence gets 55% negative – data shows why A social listening report from Capstone-Intel revealed that the online presence of state insurer Philippine Health Insurance Corporation (PhilHealth) has received over 55 percent negative mentions following the increase in contributions this year. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The establishment of the Philippine Health Insurance Corporation (PhilHealth) in 1995 aimed to bring about universal health care in the country. Associated with the Department of Health, it is a Philippine government-owned and controlled corporation (GOCC) primarily focused on aiding Filipinos with their healthcare needs. Recently, PhilHealth has been receiving clashes over increasing the contributions of its members. From 4 percent, this year’s contribution hike rose to 5 percent. Methodology Capstone-Intel Corp. examined the online presence of PhilHealth in the country as a topic of discussion for one year, from January 16, 2023, to January 16, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the state insurer. Facebook Performance Capstone-Intel found that PhilHealth garnered a 445,532.3 engagement score for its 19,814 total post count, which yielded over 1,329,617 total reaction count. When broken down, “Facebook like” accounts for 67 percent of the total reactions, with 891,350. Followed by “Facebook love” with 298,220 reactions (22.4 percent), “Facebook haha” with 96,657 (7.3 percent), “Facebook sad” with 19,284 (1.5 percent), “Facebook angry” with 12,249 (0.9 percent), and “Facebook wow” with 11,861 reactions (0.9 percent). Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing off excessive support to the state insurer for the first few months of the year due to its program campaigns as seen on the data. However, some of the reactions can be attributed to some social media users not keen on the recent mandates of the corporation to increase the contribution rate of its members. Online mentions Capstone-Intel likewise revealed that PhilHealth received 55.1 percent positive mentions, and the remaining 44.9 percent were negative mentions. This means that the article mentions about PhilHealth were mostly angled positively, but the negative mentions are also worth understanding as the numbers nearly hit the positive ones, as per the data, these negative mentions are attributed to stories mentioning the failure of the state insurer to support the public with their medical needs, and once again, due to their increasing contribution rate. It is also worth noting that PhilHealth received 16,083,901 social media reach, while its non-social media reach yielded over 1,797,349 non-social media reach. This only means that PhilHealth is more actively seen on social media particularly Facebook, with a 28.5 percent presence score, followed by news with 24.8 percent, and Twitter with 15 percent. Top posts In terms of top posts, the top post for PhilHealth was a Facebook post from Senator Raffy Tulfo which evaluates the mandatory contributions for OFWs during a senate hearing, which received a 40,314.0 engagement score. This was followed by another post from Senator Tulfo, which once again probed on the “questionable” billions worth of claims from the state insurer. This post yielded a total of 38,277.4 engagement score. The third most engaging post for PhilHealth was an announcement from Senator Bong Go about the passage of the Caregivers’ Welfare Act, which allows Filipino caregivers to enjoy premium benefits of state insurers like SSS, PhilHealth, and Pag-IBIG, yielding a total engagement score of 4,701. Presence Analysis: Upon looking at the data about PhilHealth, Capstone-Intel found that Filipino social media users think about the controversies involving the state insurer which makes its online presence more negative as comments from social media users question the integrity of the corporation and the quality of service they give to its Filipino members. Most of the top posts for PhilHealth are placing the state insurance corporation in a negative light which lessens the surfacing of the social media campaigns being provided by the corporation to bolster its drive to gain public confidence and awareness about PhilHealth programs.
