Year-long data reveals GSIS lower social media presence across PH; campaigns ‘not effective’
A social listening report from Capstone-Intel revealed that the online presence of state insurer Government Service Insurance System (GSIS) has received a low social media presence marked by its ineffective social media promotions campaign. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The GSIS is a government-owned and controlled corporation (GOCC) of the Philippines mandated to provide social insurance among government officials. Retirement, separation benefits, and mandatory and optional life insurance make up some of the main benefits packages of the GSIS. Currently, only government officials are entitled to become part of the state insurance company, unlike the Social Security System. Methodology Capstone-Intel Corp. examined the online presence of GSIS in the country as a topic of discussion for one year, from January 17, 2023, to January 17, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the state insurer. Facebook Performance Capstone-Intel found that GSIS garnered a 157,247.3 engagement score for its 6,589 total post count, which yielded over 495,898 total reaction count. When broken down, “Facebook like” accounts for 66.4 percent of the total reactions, with 329,422. Followed by “Facebook love” with 117,467 reactions (23.7 percent), “Facebook angry” with 17,998 (3.6 percent), “Facebook sad” with 17,006 (3.4 percent), “Facebook haha” with 7,717 (1.6 percent), and “Facebook wow” with 6,288 reactions (1.3 percent). Looking at the data, the state insurer’s Facebook performance can be seen as not performing well evidently as most of the reactions gathered by Capstone-Intel surfaced from public Facebook posts discussing the state insurer’s issues. Online mentions Capstone-Intel likewise revealed that GSIS received 82.8 percent positive mentions, and the remaining 17.2 percent were negative mentions. This means that the article mentions about GSIS were mostly angled positively, as per the data, these positive mentions are attributed to stories mentioning the programs of the state insurer, however, its campaigns are somehow less engaging as top posts mentioning the GSIS are only discussing the issues faced by the state insurer. For the whole year, the GSIS only yielded over 4,013,917 social media reach which can be classified as lower compared to PHilHealth’s social media reach, also a government state insurer, who has received 16,083,901 social media reach. Presence Analysis: Upon looking at the data about GSIS, Capstone-Intel found that the promotional campaigns provided by the GSIS turned out ineffective as seen in its lower reception of reactions and social media reach. The majority of the most popular GSIS mentions negatively portray the state insurer, which decreases the visibility of the corporation’s social media initiatives that support its efforts to increase public understanding of GSIS offerings.
Year-long data reveals SSS ‘most actively mentioned’ state insurance in social media than PhilHealth, GSIS
While government agencies have the mandate to ensure that their programs are well-executed and reaching the people, a step to realize the success of an activity is by how well Filipinos are engaging with it, and one indicator that is being widely used is social media as digital age takeover the traditional means to gauge the succession of a campaign. In line with this, Capstone-Intel conducted a one-year backtracking study that involved how state insurance, particularly the Philippine Health Insurance Corporation (PhilHealth), Social Security System (SSS), and Government Service Insurance System (GSIS), are performing online. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology Capstone-Intel Corp. examined the three state insurance corporations’ online presence for one year, from January 19, 2023, to January 19, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the state insurance corporations. Facebook Performance Capstone-Intel found that in terms of Facebook performance, SSS garnered a 901,100.7 engagement score for its 23,164 total post count, which yielded over 3,216,157 total reaction count. When broken down, “Facebook like” accounts for 50 percent of the total reactions, with 1,607,545. Followed by “Facebook love” with 1,520,830 reactions (47.3 percent), “Facebook haha” with 53,661 (1.7 percent), “Facebook wow” with 15,930 (0.5 percent), “Facebook sad” with 11,860 (0.4 percent), and “Facebook angry” with 6,331 reactions (0.2 percent). On the other hand, PhilHealth came in next and garnered a 445,532.3 engagement score for its 19,814 total post count, which yielded over 1,329,617 total reaction count. When broken down, “Facebook like” accounts for 67 percent of the total reactions, with 891,350. Followed by “Facebook love” with 298,220 reactions (22.4 percent), “Facebook haha” with 96,657 (7.3 percent), “Facebook sad” with 19,284 (1.5 percent), “Facebook angry” with 12,249 (0.9 percent), and “Facebook wow” with 11,861 reactions (0.9 percent). Thirdly, GSIS garnered a 157,247.3 engagement score for its 6,589 total post count, which yielded over 495,898 total reaction count. When broken down, “Facebook like” accounts for 66.4 percent of the total reactions, with 329,422. Followed by “Facebook love” with 117,467 reactions (23.7 percent), “Facebook angry” with 17,998 (3.6 percent), “Facebook sad” with 17,006 (3.4 percent), “Facebook haha” with 7,717 (1.6 percent), and “Facebook wow” with 6,288 reactions (1.3 percent). Who got the most positive mentions online? Capstone-Intel likewise revealed that SSS received 83.4 percent positive mentions, and the remaining 16.6 percent were negative mentions. This means that the article mentions about SSS were mostly angled positively, as per the data, these positive mentions are attributed to stories mentioning the programs of the state insurer, however, its campaigns are somehow less engaging as top posts mentioning the SSS are only discussing the state-run insurer as a side topic or when there are issues confronting SSS. Meanwhile, GSIS shortly followed and received 82.8 percent positive mentions, and the remaining 17.2 percent were negative mentions. On the other hand, the state insurance corporation with the most number of negative mentions was PhilHealth, which had 55.1 percent positive mentions, and the remaining 44.9 percent were negative mentions. What’s interesting about the three state insurance corporations’ mentions is that they were similarly viewed negatively for their lack in terms of their services; it’s just that PhilHealth garnered the most number of negative mentions compared to SSS and GSIS. By looking at their presence, Capstone-Intel indicates that while the three state insurance corporations have a notable social media presence, it is imperative for them to acknowledge how their services and social media campaigns were not being visible as their issues have been more prevalent.
Amid issues, SMNI faces hilarious social media presence – social listening report
A recent social listening report from Capstone-Intel Corporation revealed that for the past 30 days, SMNI’s social media presence has drawn negative criticisms with laughing reactions added up to the concerning social media presence of the embattled media agency. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Sonshine Media Network International (SMNI) filed an appeal with the Court of Appeals (CA) to overturn the National Telecommunications Commission’s (NTC) 30-day suspension order against the network for allegedly breaking its franchise rules. However, the case was dismissed. The 14th Division of the CA rejected the petition for certiorari and mandamus with the request for a temporary restraining order and/or preliminary injunction lodged by Swara Sug Media Corp., which conducts business and broadcasts under the moniker SMNI, through its counsels led by Rolex Suplico. This is in accordance with a five-page resolution promulgated on January 4, Thursday, but the decision was only made public on Sunday, January 7. Methodology Capstone-Intel Corp. examined the online presence of SMNI in the country as a topic of discussion over the month, from December 9, 2023, to January 8, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the media agency at the height of its controversy. Facebook Performance Capstone-Intel found that SMNI garnered a 64,679.0 engagement score for its 2,218 total post count, which yielded over 259,318 total reaction count. When broken down, “Facebook like” accounts for 55.1 percent of the total reactions, with 142,803. Followed by “Facebook haha” with 72,813 reactions (28.1 percent), “Facebook love” with 35,540 (13.7 percent), “Facebook angry” with 3,933 (1.5 percent), “Facebook wow” with 3,221 (1.2 percent), and “Facebook angry” with 1,008 reactions (0.4 percent). Looking at the data, the majority of “Facebook like” and “Facebook haha” reactions can be attributed to the agency’s integrity to several Filipino social media users, emphasizing that this can be seen as something to be alarmed by the media agency for them to evaluate their social media presence. Online mentions Capstone-Intel likewise revealed that SMNI received 86 percent negative mentions, and the remaining 14 percent were positive mentions. This means that the article mentions about SMNI were mostly angled negatively adding that most of these article mentions talked about the media agency’s unethical journalistic practices and the issues surrounding its appeal to the court. It is also worth noting that SMNI received 74,942,788 social media reach, while its non-social media reach yielded over 5,378,442 non-social media reach. Top posts In terms of top posts, the top post for SMNI was a Facebook post from vlogger Rendon Labador discussing the 30-day suspension of SMNI, which received a 2,445.2 engagement score. This was followed by another post from the Labador, which also narrated the tale of the embattled SMNI. This post yielded a total of 2,427.5 engagement score. The third most engaging post for SMNI was a news post from Manila Bulletin, regarding SMNI paying broadcaster Jay Sonza P1 million a month “for his expertise,” yielding a total engagement score of 2,019.4.
Filipinos oppose ‘EDSA-Pwera’ ad, shows 94% negative mentions, high reach abroad – data
A social listening report from Capstone-Intel revealed that roughly 94 percent of Filipinos have expressed their negative outlook on the controversial “EDSA-pwera” advertisement which has made rounds online since its airing. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The “EDSA-pwera” ad was faced with various criticisms following its public airing on various television networks at the height of Traslacion 2024 newscasts. According to reports, “EDSA-pwera,” the advertisement in question addressed the purported apparent “failures” of the 1987 Constitution. The campaign also provided justification for the need to change the Philippine Constitution. Records show that the People’s Initiative for Reform Modernization and Action (Pirma), a legal organization well-known for promoting constitutional amendment through people’s initiative under the Ramos administration, was the client of the law firm Gana Atienza Avisado, which provided funding for the advertisement. Methodology Capstone-Intel Corp. examined the online presence of “EDSA-Pwera” in the country as a topic of discussion over the month, from January 9 to January 15, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the controversial advertisement. Facebook Performance Capstone-Intel found that “EDSA-pwera” garnered a 1,664.7 engagement score for its 83 total post count, which yielded over 4,601 total reaction count. When broken down, “Facebook like” accounts for 70.3 percent of the total reactions, with 4,601. Followed by “Facebook love” with 787 reactions (17.1 percent), “Facebook haha” with 508 (11 percent), “Facebook angry” with 51 (1.1 percent), “Facebook sad” with 12 (0.3 percent), and “Facebook wow” with 7 reactions (0.2 percent). Upon looking at the data, the majority of “Facebook like” and “Facebook love” reactions are not attributed to public support for the commercial as the top posts these reactions came from are from critics slamming the airing of the commercial. It can also be noted that for the past week, a number of posts have surfaced discussing the implications of the “EDSA-pwera” commercial to the Filipino public. Online mentions Capstone-Intel likewise revealed that the “EDSA-pwera” commercial received 94.8 percent negative mentions, and the remaining 5.2 percent were positive mentions. This means that the article mentions about “EDSA-pwera” campaign was mostly angled negatively, and that forums had a variety of discussions hitting the commercial. According to data, Twitter holds the platform with the most number of negative discussions about the “EDSA-pwera” advertisement, with 52.6 percent of negative mentions. This was followed by the news, with 20.4 percent, and Facebook with 9.9 percent. It is also worth noting that the “EDSA-pwera” ad received 4,525,780 social media reach, while its non-social media reach yielded over 508,820 non-social media reach. Interpreting the data gathered by the Capstone-Intel, it was seen that the majority of the mentions, regardless if its public forum or the news, were mostly negative, emphasizing the failure of the campaign to persuade people why there is a need to amend the 1987 Philippine Constitution. ‘EDSA-pwera’ ad reaching abroad Aside from the Philippines, Capstone-Intel also found out that the “EDSA-pwera” ad, whose messaging became controversial, has already reached other countries. Among the countries the EDSA-pwera reached are the following: France – 153,745 online reach United States – 143,702 online reach United Arab Emirates – 4,900 online reach United Kingdom – 2,118 online reach Canada – 2,070 online reach Germany – 1,682 online reach Sri Lanka – 1,400 online reach Australia – 1,223 online reach Top posts In terms of top posts, the top posts for the “EDSA-pwera” ad were social media posts from critics. The number one most engaging story about the topic was a Facebook post from Leila De Lima, releasing a press statement about the “EDSA-pwera” ad, which received a 518.5 engagement score. This was followed by another press release from Liberal Party, slamming the controversial commercial. This post yielded a total of 363.2 engagement score. The third most engaging post for the “EDSA-pwera” ad was a statement from the Act-Teachers Partylist, regarding the need to investigate the embattled commercial, yielding a total engagement score of 146.5. While the data regarding the top posts may seem lower than what is expected to be recorded due to the number of clashes it has received over the past week, the top posts indicate that still, more Filipinos are not receptive to the idea of changing the current constitution, with other social media users called on the government to first resolve the economic woes faced by the country in order to uplift the lives of the Filipino people.
Month-long reach of ‘Pira-Pirasong Paraiso’ breaches 446 million in PH – data
A social listening study conducted by Capstone-Intel revealed that the television series “Pira-Pirasong Paraiso” has received a whopping 446,568,662 social media reach in the Philippines following one-month excessive scrutiny of the show’s online presence. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background “Pira-Pirasong Pangarap” is a Philippine romantic television drama series by Kapamilya Channel and TV5. Kapamilya stars including Loisa Andalio, Charlie Dizon, Alexa Ilacad, and Elisse Joson are among the cast members of the program. The series is slated to conclude on January 27, 2024, with a total of 161 episodes. Methodology Capstone-Intel Corp. examined the online presence of “Pira-Pirasong Pangarap” in the country as a topic of discussion over the month, from December 12, 2023, to January 11, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the singer-songwriter. Facebook Performance Capstone-Intel found that “Pira-Pirasong Pangarap” garnered a 79,999.5 engagement score for its 241 total post count, which yielded over 754,159 total reaction count. When broken down, “Facebook like” accounts for 75.4 percent of the total reactions, with 568,463. Followed by “Facebook love” with 177,395 reactions (23.5 percent), “Facebook haha” with 3,823 (0.5 percent), “Facebook sad” with 2,800 (0.4 percent), “Facebook wow” with 1,139 (0.2 percent), and “Facebook angry” with 539 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing off excessive support for the series – highlighting that the number of posts is excessive enough to promote the program. Online reach, mentions Capstone-Intel likewise revealed that “Pira-Pirasong Pangarap” received a complete 100 percent positive mentions. This means that the article mentions about the show were all angled positively. It is also worth noting that “Pira-Pirasong Pangarap” received 446,568,662 social media reach, while its non-social media reach yielded over 877,039 non-social media reach. Top posts In terms of top posts, the top post for the show was a Facebook promotional post from TV5 featuring one of the highlights from the show, which received a 5,462.4 engagement score. This was followed by another promotional post from ABS-CBN, which featured another highlight of one of the thrilling scenes of the series. This post yielded a total of 3,518.9 engagement score. The third most engaging post for “Pira-Pirasong Pangarap” was another post from Swifters 2.0a highlight of the show detailing a revenge plot of one of its major characters, yielding a total engagement score of 3,373.6. Evaluating the top engaging posts for the show, Capstone-Intel suggests that these promotional posts are effective enough to create a buzz and put the show at the center of social media discussions.
Pinoys ‘proud’ of Jo Koy’s selection as Golden Globe Awards host; gets clash for Taylor Swift joke, data shows
A social listening report from Capstone-Intel Corporation revealed that while a number of Filipinos have shown their pride for Filipino-American comedian Jo Koy for his selection as host for the 2024 Golden Globe Awards, it can be seen through the data gathered by Capstone-Intel that his online presence during the show has received a majority of negative mentions. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background On Sunday, January 7, 2024, Filipino-American stand-up comedian Joseph Glenn Herbert, professionally known as “Jo Koy,” hosted the 2024 edition of the Golden Globe Awards, to which he received clashes and criticisms after cracking a joke around Taylor Swift. “The big difference between the Golden Globes and the NFL (National Football League): On the Golden Globes, we have fewer camera shots of Taylor Swift, I swear,” Jo Koy said. According to him, the “intention” of the joke was “to make fun” of the league. However, he made headlines after the joke, with some Filipino Taylor Swift fans hitting the comedian for what they thought as “insensitive” to be pulled off. Methodology Capstone-Intel Corp. examined the online presence of Jo Koy in the country as a topic of discussion over the month, from January 7, 2024, to January 12, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the comedian. Facebook Performance Capstone-Intel found that Jo Koy garnered a 106,409.4 engagement score for its 571 total post count, which yielded over 596,750 total reaction count. When broken down, “Facebook like” accounts for 47.2 percent of the total reactions, with 281,485. Followed by “Facebook love” with 210,258 reactions (35.2 percent), “Facebook haha” with 90,978 (15.2 percent), “Facebook sad” with 6,364 (1.1 percent), “Facebook angry” with 5,286 (0.9 percent), and “Facebook wow” with 2,381 reactions (0.4 percent). Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing excessive support to the comedian particularly for his selection as a host to the esteemed awarding body. But the thing is, the third dominating reaction, “Facebook haha,” can be attributed to the controversial take of Jo Koy to Taylor Swift. Online mentions Capstone-Intel likewise revealed that Jo Koy received 55.8 percent negative mentions, and the remaining 44.2 percent were negative mentions. This means that the article mentions about Swift were mostly angled negatively, but the positive mentions are also worth understanding as the numbers nearly hit the negative ones, as per the data, these negative mentions are attributed to stories mentioning the contentious joke of Jo Koy against Taylor Swift. It is also worth noting that Jo Koy received 54,366,030 social media reach, while its non-social media reach yielded over 67,141,718 non-social media reach. This means that Jo Koy became a topic of discussion for most online forums at the height of the controversy. Top posts In terms of top posts, the top post for Jo Koy was a Facebook post from internet personality Jack Logan, featuring the selection of Jo Koy as host of the award-giving body, which received a 19,918.7 engagement score. This was followed by another post from content creator, Richard Mata, congratulating the Filipino-American comedian. This post yielded a total of 18,478.8 engagement score. The third most engaging post for Jo Koy was a news post from ABS-CBN, regarding the thoughts of Jo Koy about hosting the Golden Globe Awards, yielding a total engagement score of 4,384.2. Understanding the engagement scores of the top posts, it can be understood that Filipinos are expressing their pride for the comedian for being selected as a host. However, the succeeding posts that came next to it were about the controversial joke he cracked about Taylor Swift in the middle of the ceremony, making Filipinos aware of the insensitive joke he had thrown at the event.
Traslacion return makes Filipino devotees maximize live streams to practice faith; gains massive social media presence in PH, abroad – data
A social listening report from Capstone-Intel revealed that even though a significant number of devotees have participated in the return of Traslacion, several social media users flock to online streaming platforms to practice their faith in order to avoid massive crowds and contract COVID-19. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Quiapo Church officials resurrected the traditional Traslacion after a three-year hiatus due to the COVID-19 pandemic. Following the suspension of Traslacion, the Minor Basilica of the Black Nazarene resorted to formulating other ways to celebrate the annual tradition, to which they have turned to organizing a “Walk of Faith” procession replacing Traslacion and “Pagpupugay” in place of the traditional “Pahalik” or kissing of the Black Nazarene image. For this year, authorities have reverted the festivities intended for the Black Nazarene and decided to put the traditional Traslacion in its original form with some restrictions. According to the Philippine National Police (PNP), over two million devotees are expected to participate in the procession. Meanwhile, official estimates from Quiapo Church Command Post as of January 9, 1:00 p.m., over 1,008,000 devotees have joined the procession. Various security personnel from the PNP and the Philippine Coast Guard were also deployed to the vicinity of the procession in order to ensure the safety of attendees. Methodology Capstone-Intel Corp. examined the online presence of Traslacion in the country as a topic of discussion over the past nine days, from January 1, 2024, to January 9, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the return of the annual tradition. Facebook Performance Capstone-Intel found that the observance garnered a 701,025.9 engagement score for its 2,566 total post count, which yielded over 3,426,000 total reaction count. When broken down, “Facebook love” accounts for 64.5 percent of the total reactions, with 2,208,869. Followed by “Facebook like” with 1,207,640 reactions (35.2. percent), “Facebook haha” with 4,795 (0.1 percent), “Facebook wow” with 2,144 (0.1 percent), “Facebook sad” with 1,808 (0.1 percent), and “Facebook angry” with 748 reactions. For the past nine days, Capstone-Intel found that the massive number of social media users, as seen in the number of “Facebook love” reactions and “Facebook like,” reveals that more Filipinos are now using the digital space to practice their faith and looking at the data, a significant number of devotees have been taking their spirituality along with the changing digital landscape and accessibility to online platforms. It is also worth noting the number of posts for Traslacion, which means, for the past one week, there have been a lot of Filipinos rallying on social media about the celebration of the feast of the Black Nazarene. This indicates that devotees, even though the turnout of procession attendees this year is expected to be lower than the past celebrations, Nazareno followers are becoming more active online which added to the positive online presence of the celebration. Massive online influence Capstone-Intel likewise revealed that Traslacion alone received 96.2 percent positive mentions, and the remaining 3.8 percent were negative mentions. This means that the article mentions that the Traslacion was mostly angled positively. In a nutshell, this data only means that the posts mentioning “Traslacion” are threads with “potentially positive sentiments” among social media users. The research agency likewise identified that “Traslacion” received 260,686,754 social media reach, while its non-social media reach yielded over 3,190,328 non-social media reach. It also produced a total of 1,899,727 social media interactions. Countries reaching Traslacion According to Capstone-Intel’s data, aside from the Philippines, which has reached an overall 42,423,457 Filipino online users, it has also reached audiences in several countries, including the following: Syria – 3,907,887 France – 541,096 United States – 137,052 India – 52,346 Russia – 47,092 United Kingdom – 24,312 Canada – 15,665 Australia – 11,637 Ukraine – 9,352 Top posts In terms of top posts, the top three posts for Traslacion were live streams of masses from the official Facebook Page of Quiapo Church. Particularly, the live streaming of the 5:00 AM mass, followed by its 6:00 AM mass, and 7:00 AM mass. The consecutive hourly masses trending online can actually explain as to why some devotees resort to attending online masses instead of physically attending the celebration in order not to be burdened by the influx of devotees flocking to the Quiapo Church during the feast day. It can also be explained that the height of COVID-19, which promoted the utilization of live streams to conduct masses, has been a successful method to engage devotees and other believers without having to be physically present inside the church. The fear of contracting COVID-19 infection and the accessibility of online platforms both contributed to the massive online presence of Traslacion in the country.
How anxiety is perceived online – a social listening study
Anxiety has become one of the pressing concerns that Filipinos, regardless of age and attainment, face. Heightened by the COVID-19 pandemic, anxiety has taken a huge toll on the lives of Filipinos. Capstone-Intel looked into the presence of anxiety in the Philippine social and non-social media landscape. Background In a report from the World Health Organization (WHO), the Philippines’ economy suffered P68.9 billion in 2019 as a result of mental health issues, or 0.4 percent of the country’s GDP. These yearly costs consist of P66.2 billion in lost productive capacity as a result of early death, incapacity, and decreased productivity at work, in addition to P2.7 billion for healthcare expenses. The productivity losses suggest that multisectoral, whole-of-society participation is required and that investments in mental health could benefit a variety of industries. Methodology Capstone-Intel Corp. examined the online presence of anxiety, one of the country’s pressing psychological concerns for one year, from November 28, 2022, to December 28, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about anxiety. Facebook Performance Capstone-Intel found that anxiety garnered a 1,060,135.3 engagement score for its 15,370 total post count, which yielded over 4,826,540 total reaction count. When broken down, “Facebook like” accounts for 49.7 percent of the total reactions, with 2,399,683. Followed by “Facebook love” with 2,016,734 reactions (41.8 percent), “Facebook sad” with 255,351 (5.3 percent), “Facebook haha” with 7,047 (2.5 percent), “Facebook wow” with 1,458 (0.7 percent), and “Facebook angry” with 1,462 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users loving the idea of talking about anxiety. Online mentions Capstone-Intel likewise revealed that the topic received 51.2 percent negative mentions, and the remaining 48.8 percent were positive mentions. This means that the article mentions of the brand is mostly in a negative light. It is also worth noting that the topic received 430,516,415 social media reach, while its non-social media reach yielded over 752,223,955 non-social media mentions, which has generated over 34,894,599 user interactions. Top posts In terms of top posts, the top post for the topic was a news report from Rappler, which discusses the reason why Lia, a member of the famous South Korean girl group Itzy, decided to stop participating in group events due to anxiety, received a total of 24,502.7 engagement score. This was followed by a social media post from Natural Beauty Results featuring the impact of stress and anxiety among the people. This post yielded a total of 11,103.5 engagement score. The third most engaging post for anxiety was a Facebook post from NBA Buzz, which also discusses how anxiety caused the basketball superstar Tyrell Terry to retire, yielding a total engagement score of 10,353.8. Looking at the significance of the data, Capstone-Intel found that talking about anxiety in the country has been positioned positively, which makes it easier for Filipinos and other key figures to talk about the topic and their experiences. This helps the issue become a less taboo topic in the country.
How Ricky Rubio’s NBA retirement breaks the PH social media scene
A recent social listening report from Capstone-Intel revealed that while Filipinos are saddened by Ricky Rubio’s retirement, data shows more support has emerged for the basketball superstar. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Not too long after accepting the Cleveland Cavaliers’ buyout offer, Ricky Rubio declared his retirement from the NBA on Thursday. Taking a leave of absence in August to tend to his mental health, Rubio did not play in any games this season. While this news shocked a majority of the basketball fans, in a statement, Rubio revealed what pushed him to end his NBA career emphasizing that July 30 of last year was “one of the toughest nights” of his life. “One day, when the time is right, I would love to share my full experience with you all so I can help support others going through similar situations. Until then, I would like to keep it private out of respect for my family and myself, as I’m still working on my mental health. But I’m proud to say I’m doing much better and getting better every day,” he said. “I wanted to post this message for you today because my NBA career has come to an end,” he added. Methodology Capstone-Intel Corp. examined the online presence of Ricky Rubio in the country as a topic of discussion over the month, from December 6, 2023, to January 5, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the retired basketball player. Facebook Performance Capstone-Intel found that Ricky Rubio garnered a 7,557.6 engagement score for its 83 total post count, which yielded over 45,293 total reaction count. When broken down, “Facebook like” accounts for 67.2 percent of the total reactions, with 30,426. Followed by “Facebook love” with 8,196 reactions (18.1 percent), “Facebook sad” with 6,077 (13.4 percent), “Facebook wow” with 399 (0.9 percent), “Facebook haha” with 187 (0.4 percent), and “Facebook angry” with 8 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing excessive support for the basketball player’s decision. However, it is also worth noting that a significant number of Filipino fans are saddened by the retirement of Rubio. Online mentions Capstone-Intel likewise revealed that Ricky Rubio received 88.8 percent positive mentions, and the remaining 31.2 percent were negative mentions. This means that the article mentions Rubio was mostly angled positively. It is also worth noting that Ricky Rubio received 5,101,942 social media reach, while its non-social media reach yielded over 7,054,062 non-social media reach. Top posts In terms of top posts, the top post for Ricky Rubio was a Facebook post from Clutch Points featuring the retirement of Rubio, which received a 1,621.0 engagement score. This was followed by another post from NBA TV, which featured the reason behind the retirement of Rubio. This post yielded a total of 1,007.0 engagement score. The third most engaging post for Rubio was a Facebook post from NBA Updates, regarding Rubio’s retirement from the NBA, yielding a total engagement score of 705.0.
Did your New Year’s Resolution make it? Data shows hilarious resolutions trend online
A social listening report from Capstone-Intel revealed that, unlike the traditional New Year resolution that makes Filipinos strive to in order to achieve it, data shows a more hilarious presence of New Year’s resolutions across the country Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. What’s good about a New Year’s resolution? A new year resolution is a practice done by most people across the world every year. Every time the world celebrates a new year, some set a goal that they want to achieve for the coming year in order for them to be challenged or at least, have something to look forward to for the new year. For some, a new year’s resolution may be a reason to change some habits, but these resolutions change over time. Methodology Capstone-Intel Corp. examined the online presence of new year’s resolution in the country as a topic of discussion over the month, from December 4, 2023, to January 4, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the topic. Facebook Performance Capstone-Intel found that the topic garnered a 51,388.0 engagement score for its 714 total post count, which yielded over 108,922 total reaction count. When broken down, “Facebook haha” accounts for 62 percent of the total reactions, with 67,540. Followed by “Facebook like” with 24,117 reactions (22.1 percent), “Facebook love” with 16,523 (15.2 percent), “Facebook sad” with 426 (0.4 percent), “Facebook wow” with 248 (0.2 percent), and “Facebook angry” with 68 reactions. Looking at the data, the majority of “Facebook haha” and “Facebook like” reactions can be attributed to several Filipino social media users poking fun at the hilarious side of a new year’s resolution. Top ‘hilarious’ New Year’s resolution you should not miss Year of the OA? https://www.facebook.com/HogwartsMEMES2345/posts/pfbid02WqpoBJYJ3CBJ8hmtdADUURQGkBZztqo99Ko5mqrY6z4bmtNNuTCa2wWQJk7x3a52l In terms of top posts, the top post for new year’s resolution was a Facebook meme from Hogwarts Memes featuring a new year’s resolution that challenges improving oneself and being OA (overacting), a trait popularized by Gen Zs online to describe a person’s online behavior. This story received a 6,493.0 engagement score. ‘I’m perfect’ https://www.facebook.com/MissMinchinOfficialPage/posts/pfbid02vrugEXwSKYs8XGVYS1ENkHw8QGYCJjnc88XqisK12Hfw6y486fNtj5Y1XZAbexibl While some people try to observe what habits to change this 2024, the second top trending story for the topic was another meme from Miss Minchin, which talks about having no new year’s resolution because someone is perfect enough not to have a new year’s resolution. This story received a 4,478.2 engagement score. ‘New Year’s Resolulu’ https://www.facebook.com/linyalinyaph/posts/pfbid02mb3nVAEJGAv4GV1Gyfyq4XxFqpqfADtUm7w3Lu3uZs2qkNa3dfehSTexeXmJ6JF9l How about some real talk? The third top story for the topic was a post from Linya-Linya, coining a term that everyone can relate to: “New Year’s Resolulu” – which describes a person’s new year’s resolution that has not been resolved or achieved yearly. This post yielded a total of 3,806.1 engagement score. Online mentions Capstone-Intel likewise revealed that the topic received 78.1 percent positive mentions, and the remaining 21.9 percent were negative mentions. This means that the article mentions about new year’s resolution were mostly angled positively. It is also worth noting that the topic received 18,189,160 social media reach, while its non-social media reach yielded over 10,994,157 non-social media reach. Meaning, a lot of people have been airing their new year’s resolution – and hey, they are taking it to the highest level of pun.
