Taylor Swift’s Popularity Soars in PH as Fans Show Their Love, Support – study
Taylor Swift is widely regarded as one of the most esteemed singer-songwriters globally, with a considerable fan base even extending to the Philippines. Her every action elicits fervent responses from her devoted followers. To gauge her popularity and the public’s perception of her, Capstone-Intel Corporation conducted an analysis. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Taylor Swift is an internationally renowned singer-songwriter who has captivated millions of fans with her heartfelt lyrics and catchy melodies. Swift, whose real name is Taylor Alison Swift, was born on December 13, 1989, in Reading, Pennsylvania. She began her musical journey at a young age, learning to play the guitar and writing her own songs. Swift’s talent and dedication quickly caught the attention of the music industry, leading to her signing with Big Machine Records at the age of 15. Throughout her career, Taylor Swift has won numerous awards, including 11 Grammy Awards (and 42 Grammy nominations). She is known for her catchy pop-infused country music, which has evolved over the years to incorporate elements of pop and synth-pop. Swift’s ability to connect with her audience through her heartfelt and relatable lyrics has endeared her to millions of fans around the world. In addition to her musical achievements, Swift is also a philanthropist and activist. She has used her platform to advocate for various causes, including education, disaster relief, and gender equality. Swift has often been praised for her generosity and willingness to lend her voice and resources to those in need. Swift’s immense popularity spans across the globe, and these are various compelling reasons that contribute to her widespread appeal. Methodology The analysis conducted from November 28, 2022 to November 28, 2023 focused on the keyword “Taylor Swift” and utilized publicly available Facebook data from the Philippines. A research agency employed its social listening tools to analyze publicly accessible Facebook pages. It is important to note that no specific demographic information or personal data was collected or monitored during this study. Reaction distribution The following analysis pertains to the keyword “Taylor Swift” and is based on publicly available Facebook data from the Philippines. The total count of reactions for this keyword is 30,613,948, comprised of 15,049,147 (49.20%) Love, 10,578,344 (34.60%) Likes, 3,569,839 (11.70%) Haha, 496,404 (1.60%) Wow, 908,286 (3.00%) Sad, and 12,213 (0.10%) Angry reactions. Top post The top three most engaging stories contain posts related to Taylor Swift from Facebook pages of influencers and news agencies. From the post of Inquirer.net, that inform Taylor Swift has reportedly broken up with her boyfriend Joe Alwyn has received 113,191 (81.70%) Sad, 12,859 (9.30%) Like, 10,928 (7.90%) Wow, 691 (0.50%) Haha, 533 (0.40%) Love, and 293 (0.20%) Angry reactions. The highest post was shared by Christian Antolin and it revolves around a comedic perspective on Swift’s decision not to perform a concert in the Philippines. This post has received overwhelmingly positive feedback, with 405527 (98.3%) Haha, 5,783 (1.40%) Likes, 961 (0.20%) Love, 189 (0.00%) Wow, 114 (0.00%) Sad, and 12 (0.00%) Angry. The third highest post was from Philippine Star discussed the breakup of Swift with her boyfriend. It garnered a total of 120,273 (88.20%) Sad reactions, 12,237 (9.00%) Likes, 2,353 (1.70%) Wow reactions, 770 (0.60%) Haha reactions, 446 (0.30%) Love reactions, and 274 (0.20%) Angry reactions.
Mentions that make Filipinos’ ‘Simbang Gabi’ a popular topic online
As a Catholic-majority nation, “Simbang Gabi” is one of the highlights of the longest Christmas celebration in the country. Not only does it signify the start of the holidays in the country, but it is also a symbol of birth and a time to bond with their families through attending these masses. Simbang Gabi is a series of devotional masses held for nine days leading up to Christmas Eve. It is practiced in most countries that are practicing Roman Catholicism. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Facebook Performance In a social listening report, Capstone-Intel revealed that in terms of Facebook Performance, Simbang Gabi recorded a total of 362,265.0 engagement score for its 6,756 posts, which yielded over 1,491,761 total reaction count. When broken down, “Facebook love” accounts for 42.9 percent of the total reactions, with 640,218. Followed by “Facebook like” with 521,992 reactions (42.1 percent), “Facebook haha” with 310,084 (20.8 percent), “Facebook sad” with 16,786 (1.1 percent), “Facebook wow” with 1,806 (0.1 percent), and “Facebook angry” with 875 reactions. Looking at the data from a seven-day study, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users posting positive stories about Simbang Gabi, with a bunch of “Facebook haha” reactions for Simbang Gabi-related memes. Check out some of the Simbang Gabi stories if you are eager to know what made the Simbang Gabi more amusing and worth talking about: A Reddit post emerged as one of the most popular mentions for Simbang Gabi, citing a story from an anonymous blog user, who’s currently looking for a sponsor for her confirmation. While this may be a usual cry for help, one thing that made it more interesting is, that she’s looking for a confirmation sponsor in order for her to attend the Simbang Gabi and receive the Holy host. https://www.reddit.com/r/FilipinoCatholics/comments/18ivh72/i_havent_found_any_sponsor_for_my_confirmation/ The next popular mention of Simbang Gabi highlights a story from TikTok. The user, known as “A Man Full of Bad Ideas” fictionally talks about the horror side of Simbang Gabi. This story trended online as it tapped into various realities of human lives. https://www.tiktok.com/@amanfullofbadideas/video/7314738947731492102 Meanwhile, a podcast from Feast Radio which talks about rejection, became one of the top podcasts for Simbang Gabi, discussing rejection on the first day of Simbang Gabi. This story narrated how God can “change the course of your rejection to nothing but His divine redirection.” https://soundcloud.com/feastradio/you-are-worthy-of-his-blessings-o-come-simbang-gabi-day-1 These mentions, which gained over 92.9 positive mentions, led the topic to receive over 40,889,282 social media reach and 3,101,690 non-social media reach. Top Posts (Facebook-concentrated) In terms of top posts, the top post for Simbang Gabi was a Facebook post from Hogwarts Memes, featuring a meme that talks about attending masses, which received a 15,949.9 engagement score. This was followed by another post from 100% Katolikong Pinoy, which featured a call from the religious group to pray for good health during “Simbang Gabi.” This post yielded a total of 13,411.1 engagement score. The third most engaging post for Simbang Gabi was a reel from celebrity influencer Alex Gonzaga dancing to the tune of a popular Christmas song, yielding a total engagement score of 8,754.7.
Capstone-Intel Research Unwrapped: Top 10 trending keywords in the Philippines
A social listening report from Capstone-Intel Corporation revealed that religiously motivated keywords are mostly being searched for by Filipino social media users online, with Christmas-related keywords adding to the roster of keywords. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. As the holidays fast approach, here are some of the trending keywords Filipino social media users are searching based on the research data collected by Capstone-Intel. Keyword Engagement Score Online Mass 208,694.0 Catholic 182,579.0 Quiapo Church 167,719.0 Nazareno 2024 167,666.0 Advent 166,257.0 Blessed Virgin Mary 165,907.0 Katoliko 165,865.0 Minor Basilica and National Shrine of Jesus Nazareno 165,701.0 Ave Maria 164,859.0 Advent 2023 160,469.0 According to Capstone-Intel, the volume of these trending keywords being searched for online indicates how Filipinos maximize the use of social media to strengthen their faith “These keywords have been consistent in the list of the daily trending, it shows how religious Filipinos are, utilizing their means to bolster their beliefs,” Capstone-Intel said. “These searches made by Filipinos are mostly to look for live masses and probably build up their faith through social media. It reveals that even though Filipinos are active online, they do not neglect their faith but they are now seeing these online masses as significant and more accessible to prosper their faith despite not going to churches physically,” it added. Capstone-Intel likewise said that the surge of the COVID-19 pandemic greatly contributed to the number of these engagement scores, emphasizing that the absence of physical masses due to the restrictions imposed by the Philippine government to ensure the containment of the virus made Filipinos and other religious leaders use online platforms in order to continue organizing masses. Although religious keywords have been topping the list of trending keywords in the country even before the pandemic, this shows that the advent of social media has been crucial enough to be relatable to the religious community as well.
‘13th month pay’ receives loud online ‘haha’
The 13th month pay is highly anticipated by employees each year as it represents a significant resource allocation or savings opportunity. Over a period of six months, Capstone-Intel Corporation conducted an analysis on the perception of Filipinos regarding this benefit. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The 13th month pay is a mandatory benefit provided to employees. The law regarding this benefit was established through Presidential Decree No. 851, which was signed into law on December 16, 1975, by President Ferdinand Marcos. This decree ensures that every employee in the country receives an extra month’s salary, regardless of their position or employment status. The purpose of the 13th month pay is to give employees a financial boost during the holiday season and to recognize their hard work and contributions to the company. The calculation of the 13th month pay is relatively straightforward. It is equivalent to 1/12 of the total basic salary earned by an employee within a calendar year. This includes all salary components, such as basic pay, fixed allowances, and regular monetary benefits. However, it excludes overtime pay, night differential, and other similar additional compensation. The 13th month pay must be paid to employees no later than December 24th of each year, allowing them to have the funds for their holiday expenses and celebrations. It is important for employers to be aware of this legal requirement and to fulfill their obligations to their employees promptly. Methodology The study was conducted from June 22, 2023 to December 22, 2023. The research agency used its social listening tools to analyze publicly accessible Facebook pages for posts related to the keyword “13th month pay.” In this study, there’s no specific demographic information or personal data were collected or monitored during this study. Reaction distribution From Facebook, it was recorded that out of 701,281 reactions, 402,472 (57.4%) are Haha reactions, 190,650 (27.2%) Likes, 87,741 (12.5%) Love, 12,120 (1.7%) Wow, 6,018 (0.9%) Sad, and 2,280 (0.3%) Angry reactions. Top posts The following information presents the high engagement scores gathered from the Facebook pages of influencers and news agencies. According to the ABS-CBN News post, it received a total of 35,555 Facebook reactions, with 57.50% (20,447) being Haha, 25.91% (9,212) Likes, 10.82% (3,848) Wow, 5.05% (1,797) Love, 0.67% (239) Sad, and 0.03% (12) Angry reactions. The post with the highest reactions, amounting to 17,112, was from Kami.com.ph. It received 15,346 (89.68%) Haha, 1,554 (9.08%) Likes, 73 (0.43%) Wow, 66 (0.38%) Love, 66 (0.38%) Sad, and 7 (0.04%) Angry reactions. The third post was from CFO PESO SENSE which generated a total of 11,761 reactions, consisting of 5,179 (5.05%) Likes, 5,070 (43.10%) Haha, 1,409 (11.98%) Love, 45 (0.38%) Wow, 44 (0.37%) Sad, and 14 (0.12%) Angry reactions. The Facebook ‘haha’ reaction has become a popular way for users to express their amusement or lightheartedness towards a post. This reaction is often used to indicate that something is funny or not to be taken too seriously. Users may employ the ‘haha’ reaction when they find a post humorous, entertaining, or when they simply want to show their appreciation for the lighter side of things. Also, the ‘haha’ reaction can also be interpreted as a form of sarcasm. Users may choose to use this reaction to express a sarcastic tone towards a post or comment that they find ironic, hypocritical, or in jest. An example of this is the ABS-CBN News post. even though the employees have not yet received their 13th month pay, numerous financial obligations have already amassed. Unfortunately, this situation has been met with ridicule from the public.
Social listening: How do Filipino social media users view Pope Francis’ ruling to bless same-sex couples?
A social listening report from Capstone-Intel Corporation suggests that while some 25 percent of Filipino social media users are receptive to the idea of blessing same-sex couples, a number of negative mentions about blessing same-sex couples remain the majority. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background In a historic decision approved by Pope Francis, the Vatican announced on Monday, December 18, 2023, that same-sex couples may receive blessings from Roman Catholic priests as long as the ceremonies or rites are not part of the regular church liturgies. A document that came from the Vatican’s doctrinal office stated that such blessings would not be legitimate irregular situations; rather it is an indication that God embraces everybody, thereby overturning a proclamation they had published in 2021. It further stated that it is not to be mistaken with the sacrament of heterosexual marriage. While some hailed the Vatican declaration as an important milestone in ending intolerance in the Catholic Church, organizations representing LGBTQ+ people worried that it reinforced the church’s belief that same-sex relationships are inferior to heterosexual partnerships. Methodology Capstone-Intel Corp. examined the online presence of the Pope’s decision in the country as a topic of discussion over the past three days, from December 18, 2023, to December 20, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the landmark ruling. Facebook Performance Capstone-Intel found that the Vatican’s ruling garnered a 1,649.7 engagement score for its 52 total post count, which yielded over 4,504 total reaction count. When broken down, “Facebook like” accounts for 52.6 percent of the total reactions, with 2,368. Followed by “Facebook love” with 1,160 reactions (25.8 percent), “Facebook haha” with 469 (10.4 percent), “Facebook sad” with 283 (6.3 percent), “Facebook wow” with 123 (2.7 percent), and “Facebook angry” with 101 reactions (2.3 percent). Looking at the data, the majority of “Facebook like” reactions can be attributed to several Filipino social media users showing neutrality over the issue while the heart reactions, which came second in the most number of reactions, are those who support and are happy about the landmark ruling. Online mentions Capstone-Intel likewise revealed that the landmark ruling received 93.8 percent negative mentions, and the remaining 6.3 percent were positive mentions. This means that the article mentions the landmark ruling was mostly angled negatively since the issue remains a hot topic across nations. It is also worth noting that the Vatican’s ruling received 44,151 social media reach, while its non-social media reach yielded over 65,589 non-social media reach. Top posts In terms of top posts, the top post for the Vatican’s ruling to bless same-sex couples was a Facebook post from Rappler, featuring Archbishop Socrates Villegas who was the first Filipino bishop to release guidelines about blessing same-sex couples, which received 383.9 engagement score. This was followed by another post from the Catholic Study Fellowship, which featured the guidelines from the Vatican City about blessing same-sex couples. This post yielded a total of 264.3 engagement score. The third most engaging post for the Vatican’s landmark ruling was another post from the Catholic Study Fellowship, featuring a priest who was interviewed about the ruling made by the Vatican City, yielding a total engagement score of 252.7. While the discussion was truly a landmark and historical, the issue did not gain much traction since some Filipinos are still guarded by their traditional Roman Catholic doctrine, which only recognizes marriage between a man and a woman. However, the Vatican made it clear that the landmark ruling does not equate to marriage.
AAA 2023 gets 28M reach in PH; Melai among top trending artists – social listening report
A social listening report from Capstone-Intel Corporation revealed that the recently held 8th Asia Artist Awards 2023 has received over 28 million social media reach in the Philippines, with Filipino artist Melai Cantiveros-Francisco topping the stories for her humorous lines during the ceremony. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background On December 14, 2023, the 8th edition of the Asia Artist Awards, sponsored by Star News, was held at the Philippine Arena in Bulacan, Philippines. Artists Jang Won-young, Sung Han-bin, and Kang Daniel served as the ceremony’s hosts. Weverse in South Korea, Hulu in Japan, and Lazada in the Philippines all carried the live show. The ceremony, which honored accomplishments in music, cinema, television, and online content creation, brought together a number of K-pop and K-drama stars at the Philippine Arena, together with many artists from Japan, China, and the Philippines. Philippine-based Korean entertainer Ryan Bang was given the privilege of serving as the red-carpet’s host. During the event, Filipino comedienne Melai Cantiveros trended online after her amusing encounters made the awarding ceremony even more promising and a trending topic. Methodology Capstone-Intel Corp. examined the online presence of the 8th Asia Artist Awards 2023 in the country as a topic of discussion over the past week, from December 13, 2023, to December 20, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the awarding ceremony. Facebook Performance Capstone-Intel found that the 8th Asia Artist Awards 2023 garnered a 368,237.8 engagement score for its 1,709 total post count, which yielded over 2,078,330 total reaction count. When broken down, “Facebook love” accounts for 62.4 percent of the total reactions, with 1,296,157. Followed by “Facebook like” with 473,110 reactions (22.8 percent), “Facebook haha” with 288,634 (13.9 percent), “Facebook wow” with 13,041 (0.6 percent), “Facebook sad” with 6,890 (0.3 percent), and “Facebook angry” with 499 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing off excessive support to the 8th Asia Artist Awards 2023– highlighting the significant number of Filipino fans who have been streaming on Facebook to support their idols who attended the event. Online mentions Capstone-Intel likewise revealed that the 8th Asia Artist Awards 2023 received 98.7 percent positive mentions, and the remaining 1.3 percent were negative mentions. This means that the article mentions that the 8th Asia Artist Awards 2023 were mostly angled positively. It is also worth noting that the 8th Asia Artist Awards 2023 received 28,703,221 social media reach, while its non-social media reach yielded over 4,352,507 non-social media reach. Top posts In terms of top posts, the top post for the 8th Asia Artist Awards 2023 was a Facebook post from Philippine Concerts, featuring a number of South Korean superstars who joined the awards ceremony, which received a 24,874.0 engagement score. This was followed by another Facebook post from Darla Sauler, which featured Melai Cantiveros-Francisco’s acceptance speech. This post yielded a total of 16,838.1 engagement score. The third most engaging post for the 8th Asia Artists Awards 2023 was another Facebook post from KCC Mall of Gen San, regarding Melai’s funny interactions during the awarding ceremony, yielding a total engagement score of 12,781.1.
The ‘Commute’ Craze: Online Users React with More ‘Haha’ to Top Posts
Commuting in the Philippines is a widespread concern that affects individuals on a daily basis. The arduous task of navigating through congested roads, overcrowded public transportation, and unpredictable traffic conditions has become a major challenge for Filipinos. Recognizing the significance of this issue, Capstone-Intel Corporation conducted an in-depth analysis to understand the sentiments of the Filipino population towards commuting. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Commuting is a daily challenge faced by many Filipinos, particularly those who are part of the workforce. The Philippines, with its growing population and infrastructure constraints, has seen an increase in the number of individuals relying on public transportation to get to work. This situation has led to overcrowded buses and trains, long waiting times, and unpredictable travel durations. As a result, commuting has become a source of stress and frustration for many workers, impacting their overall well-being and productivity. Also, another obstacle faced by Filipino commuters is the issue of heavy traffic. The major cities in the country, such as Manila, are notorious for their congested roads and long travel times. Commuters often find themselves spending hours stuck in traffic, which not only wastes valuable time but also adds to the frustration and stress of their daily routine. Furthermore, the lack of efficient transportation systems in some areas of the country exacerbates the commuting difficulties. Rural areas, in particular, often have limited access to public transportation options, forcing workers to resort to alternative means of commuting, such as tricycles or motorcycles. These modes of transportation are not only less comfortable, but also pose safety risks. The lack of proper infrastructure, such as well-maintained roads and proper signaling systems, further compounds the challenges faced by commuters. Consequently, individuals are forced to endure longer travel times and harsher conditions, making their daily commute an arduous and exhausting experience. Methodology The study was carried out between November 28, 2022 and November 28, 2023, with the objective of gauging public sentiment online regarding commuting. Capstone-Intel employed its social listening tools to analyze publicly accessible Facebook pages for posts related to the keyword “commute.” It is important to note that no specific demographic information or personal data were collected or monitored during this study. Reaction distribution On the Facebook platform, an analysis of the data reveals that out of a total of 1,089,359 reactions, 489,583 (44.90%) were categorized as Like, 275,260 (25.30%) as Haha, 264,462 (24.30%) as Love, 37,049 (3.40%) as Wow, 20,856 (1.90%) as Sad, and 2,149 (0.20%) as Angry reactions. Top posts The keyword “commute” received significant engagement scores across multiple Facebook pages of news agencies and influencers. The Philippine Star led with an engagement score of 30,388.7, followed by Hi Baby with 28,523.5, and Just Luis with 8,750.6. The post from the Philippine Star’s Facebook page received a total of 66,951 (63%) Haha reactions, 23,356 (21.80%) Wow reactions, 14,409 (13.50%) Like reactions, 2,077 (1.90%) Love reactions, 108 (0.10%) Sad reactions, and 6 (0.00%) Angry reactions. The subsequent post by Hi Baby generated 6,659 (66.20%) Love reactions, 3,352 (33.30%) Like reactions, 25 (0%) Haha reactions, 11 (0.10%) Sad reactions, 10 (0.10%) Wow reactions, and 1 (0.00%) Angry reaction. Lastly, Just Luis’ post received 32,288 (98.60%) Haha reactions, 396 (%) Like reactions, 49 (0.10%) Love reactions, 22 (0.10%) Wow reactions, 11 (0.00%) Sad reactions, and 1 (0.00%) Angry reaction. The dominance of Haha reactions can be observed in the top posts. In the previous social intelligence report it provides an analysis of the possible implications of the Facebook Haha reaction. The “Haha” reaction provides users with a convenient and efficient means of expressing amusement without the need for commenting or typing out a response. This was particularly evident in the reactions to the Philippine Star’s post, which highlighted a graduate student who opted to save money by commuting via plane instead of renting accommodation due to the distance of the educational program’s location. It is worth noting, however, that the “Haha” reaction can also be utilized to convey sarcasm or insult while still appearing to agree with the content. This was evident in the response to Just Luis’s post, which featured a drawing of an individual expressing hunger due to the long commute to the office but choosing to resist the temptation to eat the packed food.
‘AI’ Generates Highest Sad Reactions on Top Posts
Commonly referred to as AI, has become a prominent topic of discussion in various fields and industries. Its presence and impact can be felt in areas such as technology, healthcare, finance, and even daily life. Recognizing the significance of AI, Capstone-Intel Corporation conducted a study to gauge public perceptions and reactions towards this groundbreaking technology. Notably, the study revealed that the public expressed the strongest feelings of sadness towards the top posts available online. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency Background Artificial intelligence (AI) refers to the development of computer systems that can perform tasks that typically require human intelligence. It has the potential to revolutionize various industries and sectors, including healthcare, finance, transportation, and customer service. It can automate repetitive tasks, enhance decision-making processes, and improve efficiency and productivity. The history of AI dates back to ancient times, with the concept of intelligent machines found in various mythologies and folklores. However, the modern development of AI can be traced back to the mid-20th century. In 1956, the field of AI was officially established as a research discipline during the Dartmouth Conference, where renowned scientists and mathematicians came together to explore the possibilities of creating intelligent machines. Despite the ethical implications associated with AI, including concerns related to privacy, bias, and unemployment, it is important to acknowledge the numerous advantages that artificial intelligence can bring to humanity. Methodology The study was conducted between June 18, 2023 and December 18, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for the posts mentioning “AI” and “Artificial Intelligence.” In this study, there were no specific demographics or personal data that were tracked. Reaction distributions The keyword “AI” has garnered a substantial number of Facebook reactions like 3,534,834 (48.2%) Like, 2,182,146 (29.7%) Love, 1,227,449 (16.7%) Haha, 172,128 (2.3%) Sad, 160,368 (2.2%) Wow, and 60,161 (0.8%) Angry reactions. Meanwhile, for the keyword “artificial intelligence” has generated the following response: 246,814 (44.3%) Like, 222,045 (39.9%) Love, 43,866 (7.9%) Haha, 26,061 (4.7%) Wow, 14,582 (2.6%) Sad, and 3,831 (0.7%) Angry reactions. Top posts AI The keyword “AI” generated significant engagement on a variety of Facebook pages belonging to news agencies and influencers. Notably, the GMA News Facebook page achieved an impressive engagement score of 48,712.5, followed by the Ivana Alawi Facebook page with 26,849.5, and another GMA News post with 24,768.9. The post on the GMA News Facebook page received a total of 72,654 (63.07 %) Sad reactions, 22,688 (19.70%) Angry, 10,936 (9.49%) Likes, 3,921 (3.41%) Wow, 3,321 (2.88%) Haha, and 1,680 (1.46 %) Love reactions. Similarly, the post on Ivana Alawi’s Facebook page generated 175,979 (73.02%) Love reactions, 62,922 (26.11%) Likes, 1,891 (0.78%) Wow, 176 (0.07%) Haha, 32 (0.02%) Sad, and 9 (0%) Angry reactions. Lastly, the second GMA News post received 51,748 (41.42%) Haha reactions, 32,618 (26.12%) Sad, 20,924 (16.75%) Angry, 12,149 (9.73%) Likes, 3,986 (3.19%) Love, and 3,485 (2.79%) Wow reactions. Upon reviewing the top posts, it is evident that the post from the news agency has garnered a significant number of sad reactions. The introduction of AI sportscasters by the news agency has been met with strong disapproval from the public. One online user expressed their opinion, which was echoed by many others, stating that “an AI may not possess the capability to effectively convey the emotional ups and downs of a game, thereby diminishing viewer engagement.” Artificial Intelligence The keyword “artificial intelligence” also elicited varied responses from online users across different top posts. Specifically, the post from the Philippine Star received 12,152 (45.45%) Love reactions, 9,625 (36%) Like, 4,882 (18.26%) Wow, 59 (0.22%) Haha, 11 (0.04%) Sad, and 7 (0.03%) Angry reactions. The next post in line is from ABS-CBN News, which received 53,159 (58.22%) Love reactions, 36,401 (39.86%) Like, 980 (1.07%) Haha, 480 (0.53%) Wow, 280 (0.31%) Sad, and 12 (0.01%) Angry reactions. The post with the third highest number of reactions is from Discover Antique, Philippines. It garnered a total of 6,701 (57.81%) Haha, 2,611 (22.52%) Love, 1,219 (10.52%) Like, 915 (7.89%) Wow, 91 (0.78%) Sad, and 56 (0.48%) Angry reactions.
Popcorn ready? MMFF 2023 gets high engagements online ahead of Christmas show
A social listening report from Capstone-Intel showed that the upcoming Metro Manila Film Festival (MMFF) is now getting a massive social and non-social media presence ahead of its premiere night and regular showing across the country on Christmas day. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Metro Manila Film Festival (MMFF) is a national film festival held each year in Metro Manila. It lasts from December 25 until January 7 of the following year. Cinemas, like the PPP, can only show films chosen by the MMFF. This festival is the oldest in the Philippines, having begun in 1975 under the name Metropolitan Film Festival and being held in September. The Executive Committee normally chooses eight films and a few short films to screen during the event. For this year, instead of the usual eight entries, the MMFF’s Selection Committee chose a total of 10 films, including A Mother and Son’s Story, (K)Ampon, Penduko, Rewind, Becky and Badette, Broken Hearts Trip, Firefly, GomBurZa, Mallari, and When I Met You in Tokyo. Methodology Capstone-Intel Corp. examined the online presence of MMFF in the country as a topic of discussion for one month, from November 5, 2023, to December 5, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the MMFF 2023. Facebook Performance Capstone-Intel found that the MMFF 2023 garnered a 21,227.3 engagement score for its 383 total post count, which yielded over 139,631 total reaction count. When broken down, “Facebook like” accounts for 51.1 percent of the total reactions, with 71,393. This was followed by “Facebook love” with 40,684 reactions (29.1 percent), “Facebook haha” with 25,982 (18.6 percent), “Facebook wow” with 1,347 (1 percent), “Facebook sad” with 195 (0.1 percent), and “Facebook angry” with 30 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing positive reception of this year’s entries, while the other component of the reactions, particularly the laughing reactions are for social media users getting their approval and support for comedy films. Online mentions Capstone-Intel likewise revealed that the MMFF 2023 received 96.6 percent positive mentions, and the remaining 3.4 percent were negative mentions. This means that the article mentions the brand was mostly angled positively – favoring the entries of this year’s film festival. It is also worth noting that MMFF 2023 received 8,658,915 combined social media reach, while its non-social media reach yielded over 432,785 non-social media reach. Top posts In terms of top posts, the top post for MMFF 2023 was a post from GMA Public Affairs featuring the official trailer of Firefly. This story received a 3,428.9 engagement score. This was followed by a social media post from LionHearTV, which featured a line from another MMFF 2023 entry, Becky and Badette. This post yielded a total of 2,379.6 engagement score. The third most engaging post for MMFF 2023 was another Firefly feature from GMA Network, yielding a total engagement score of 2,172.0.
Ely Buendia’s Lasting Legacy: A Study Shows Ongoing Fan Support for the Music Icon
Ely Buendia is widely regarded as a legendary music icon in our country. His songs have transcended generations since the 1990s and continue to resonate with audiences of all ages. Capstone-Intel Corporation conducted an analysis to gauge the public’s perception and appreciation of music artists. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Ely Buendia, born as Eleandre Basiño Buendia, is a renowned Filipino singer, songwriter, and musician. He gained immense popularity as the lead vocalist and primary songwriter of the influential Filipino rock band, Eraserheads. Formed in 1989 in the University of the Philippines, Eraserheads became one of the most successful and critically acclaimed bands in the history of Philippine music. Buendia’s distinctive voice, raw lyrics, and catchy melodies contributed to the band’s massive success and their ability to resonate with the Filipino youth during the 1990s. Beyond his work with Eraserheads, Buendia has embarked on a successful solo career and collaborated with various artists in the Philippine music industry. He has released several albums, showcasing his versatility as a musician by experimenting with different genres such as rock, pop, and alternative. Buendia’s songwriting prowess has garnered him numerous accolades, including multiple Awit Awards (the Philippine equivalent of the Grammy Awards) and recognition as one of the greatest songwriters in Filipino music history. Ely Buendia’s impact on Philippine music extends beyond his musical contributions. He is revered as a cultural icon and a symbol of the country’s vibrant music scene. His songs have become anthems for generations of Filipinos, reflecting their hopes, struggles, and aspirations. Buendia’s influence on Filipino songwriting can be seen in the countless bands and artists who have been inspired by his work. His latest research was The Last Rakrakan Festival. Methodology The research was conducted from November 28, 2022, to November 28, 2023. Capstone-Intel utilized its social listening tools to analyze publicly accessible Facebook pages for posts referencing the individual “Ely Buendia.” It is important to note that no specific demographic or personal information was collected or monitored as part of this study. Reaction distribution On the Facebook platform, a comprehensive analysis of 113,600 reactions reveals the following breakdown: 59,071 (52%) were classified as Likes, 44,751 (39%) were categorized as Love, 8,252 (7%) were Wow, 1,408 (1%) were Haha, 99 (0.087%) were Sad, and 19 (0.016%) were Angry reactions. Top posts The keyword “Ely Buendia” generated significant engagement on multiple Facebook pages of news agencies and influencers. Specifically, the page belonging to Samsam Gullas received an engagement score of 3,838.4, while GMA News scored 2,186.1. Additionally, Samsam Gullas’ page received another notable engagement score of 2,078.4. The post from Samsam Gullas’ Facebook page received a total of 2,598 (36%) Wow, 2,481 (34.36%) Love, 2,022 (28%) Likes, 107 (%) Haha, 11 (%) Sad, and 1 (%) Angry reactions. GMA News’ Facebook post generated a total of 2,626 (%) Love, 1,709 (%) Like, 400 (%) Wow, 111 (%) Haha, 1 (%) Sad, and 0 (%) Angry reactions. Furthermore, Samsam Gullas’ Facebook post received 1,682 (57.76%) Love, 1,112 (38.18%) Likes, 112 (3.84%) Wow, 6 (0.20%) Haha, with no recorded Angry or Sad reactions.
