ABS-CBN Christmas Special gets 37 million social media reach – social listening report
A 14-day social listening study conducted by Capstone-Intel Corporation, which aims to understand the virality of ABS-CBN’s Christmas Special, said that the network’s recent Christmas special received a whopping 37,807,245 social media reach. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The ABS-CBN Christmas Special, which is renowned for its star-studded performances, unexpected appearances, and outstanding collaborations, is a staple of the holiday season and will always seem incomplete without it. With a full house of Kapamilya stars on Wednesday night, the ABS-CBN Christmas Special made its third-year return to the Araneta Coliseum. Since 2020, COVID-19 regulations have forced ABS-CBN to move its yearly Christmas special to Studio 10. Instead, they made a comeback to the Big Dome this year, bringing the network’s devoted audience some much-needed fun, joy, and holiday cheer. The celebration of ABS-CBN’s 70th anniversary and Christmas Special this year fall on the same day, which made it even more star-studded and packed with surprises. Methodology Capstone-Intel Corp. examined the online presence of ABS-CBN Christmas Special in the country as a topic of discussion over the past weeks, from December 1, 2023, to December 14, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the network’s Christmas special. Facebook Performance Capstone-Intel found that the ABS-CBN Christmas Special garnered a 299,231.4 engagement score for its 360 total post count, which yielded over 1,242,322 total reaction count. When broken down, “Facebook love” accounts for 66.7 percent of the total reactions, with 828,129. Followed by “Facebook like” with 343,752 reactions (27.7 percent), “Facebook haha” with 34,439 (2.8 percent), “Facebook wow” with 30,208 (2.4 percent), “Facebook sad” with 5,320 (0.4 percent), and “Facebook angry” with 477 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing off excessive support for the comeback of the ABS-CBN Christmas Special highlighting the star-studded performance at the dome. Online mentions Capstone-Intel likewise revealed that ABS-CBN Christmas Special received 87.2 percent positive mentions, and the remaining 12.8 percent were negative mentions. This means that the article mentions about ABS-CBN Christmas Special were mostly angled positively. It is also worth noting that ABS-CBN Christmas Special received 37,807,245 social media reach, while its non-social media reach yielded over 270,708 non-social media reach. The data suggests that the network’s Christmas Special has been more widely interacted upon on social media than on non-social media platforms. Top posts In terms of top posts, the top post for the ABS-CBN Christmas Special was a Facebook post from ABS-CBN, featuring the network’s station ID, which received a 91,715.2 engagement score. This was followed by another post from ABS-CBN News, which featured the former love team, Kathniel, who recently broke the internet after confirming their breakup, spotted performing together at the Christmas Special. This post yielded a total of 90,101.9 engagement score. The third most engaging post for Taylor Swift was a news post from Philippine Star, regarding the network’s station ID, yielding a total engagement score of 12,152.2.
Sentiments on Skyway: Facebook Users Express ‘Haha’, ‘Sad’ Emotions with Top Posts
Skyway is a groundbreaking infrastructure project that has revolutionized transportation in the Philippines. As society continues to embrace modern advancements in transportation, this highway has emerged as a critical driver for economic growth and improved quality of life for individuals. To assess public sentiment regarding the Skyway infrastructure, Capstone-Intel Corporation undertook a comprehensive study from November 28, 2022, to November 28, 2023. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Skyway is a remarkable infrastructure achievement, proudly standing as the first fully grade-separated highway in the Philippines. Serving as a testament to the country’s commitment to modern transportation systems, it has become a symbol of progress and innovation. Stretching across a staggering length of approximately 39.2 kilometers (24.4 mi), Skyway is not only an impressive feat of engineering but also one of the longest elevated highways in the world. The development of the Skyway infrastructure has significantly transformed the transportation landscape in the Philippines. It has introduced an enhanced and expedited mode of travel for commuters, particularly during high-traffic periods such as holidays. By eliminating the need for traffic lights and intersections through its innovative design, Skyway ensures a seamless flow of vehicles, significantly reducing congestion and travel time. This elevated highway not only offers convenience to motorists but also enhances safety, as it minimizes the likelihood of accidents caused by unexpected stops or sudden turns. With its well-maintained infrastructure and advanced technology, Skyway has become a beacon of reliability and effectiveness in the realm of transportation. Methodology The study was conducted between November 28, 2022 and November 28, 2023. By utilizing social listening tools, Capstone-Intel was able to capture a wide range of conversations and discussions happening on Facebook related to the topic of “Skyway.” In this study, there were no specific demographics or personal data that were tracked. Reaction distribution On Facebook, out of a total of 217,044 reactions, 116,302 (53.58%) were Likes, 33,917 (15.63%) were categorized as Love, 29,919 (13.78%) were Sad, 29,389 (13.54%) were Haha, 7,732 (3.56%) were Wow, and 785 (0.36%) were Angry reactions. Top posts The keyword “Skyway” garnered considerable engagement scores from various Facebook pages of news agencies and influencers. Among them, the Chuupaghetti’s page recorded an engagement score of 8,684.8, followed by ABS-CBN News with 7,998.8, and the Department of Transportation with 7,408.6. The post from Chuupaghetti Facebook page received a total of 6,671 (71.72%) Sad reactions, 1,451 (15.59%) Like reactions, 997 (10.72%) Wow reactions, 132 (1.42%) Angry reactions, and 51 (0.55%) Haha reactions. On the other hand, the post from ABS-CBN News generated 9,084 (36.39%) Haha reactions, 8,096 (32.43%) Like reactions, 5,738 (22.98%) Sad reactions, 1,804 (7.23%) Wow reactions, 241 (0.96%) Love reactions, and 110 (0.44%) Angry reactions. Lastly, the topic from the Department of Transportation gathered 3,900 (80.05%) Like reactions, 478 (9.81%) Love, 363 (7.45%) Haha reactions, 79 (1.62%) Wow reactions, 8 (0.16%) Angry reactions, 4 (0.08%) Sad reactions. It is noteworthy to mention that “Skyway” has garnered significant numbers of “Haha” and “Sad” reactions. The mention of “Skyway” in online posts often leads to discussions about the traffic situation or highway usage system. This term is commonly associated with the elevated roadways that provide a quicker and more efficient mode of transportation. The public’s reactions to posts about the “Skyway” can vary widely, as they are influenced by their own personal perceptions and experiences with this particular infrastructure. The interpretation of a “Sad” reaction may vary depending on the context of the post. In the case of mentioning the Skyway as a highway, it could imply a sense of concern or disappointment regarding the impact of this infrastructure on the environment or on the overall urban landscape. Understanding the underlying motivations behind a sad reaction can provide valuable insights into the sentiments and opinions of the online community surrounding a particular topic. Meanwhile, when individuals respond to a serious post, for example, with a “Haha” reaction, it can be viewed as a signal that they do not take the matter at hand seriously. In some cases, individuals may use it as a coping mechanism to cope with difficult or uncomfortable topics.
‘Replacing Chef Chico’ gets high online support, reach – social listening report
A social listening report from Capstone-Intel Corporation revealed that the first Filipino Netflix original series, “Replacing Chef Chico,” has received overwhelming support online with less than a month of release in the country. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The show “Replacing Chef Chico” was produced by director Dan Villegas, assistant director Joi Bayan, and showrunner Antoinette Jadaone. It features Piolo Pascual, Alessandra de Rossi, and Sam Milby, three of the top personalities in the local entertainment scene. Replacing Chef Chico was created in collaboration with CS Studios and Project8 for Netflix. “Replacing Chico” was the first Philippine-produced Netflix original series that introduced Filipino cuisine to international audiences through this eight-episode series. Methodology Capstone-Intel examined the online presence of “Replacing Chef Chico” in the country as a topic of discussion since its premiere, from November 24, 2023, to December 6, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the show. Facebook Performance Capstone-Intel found that the “Replacing Chef Chico” garnered a 6,037.2 engagement score for its 182 total post count, which yielded over 35,118 total reaction count. When broken down, “Facebook love” accounts for 50.8 percent of the total reactions, with 18,393. Followed by “Facebook like” with 15,901 reactions (46.6 percent), “Facebook wow” with 284 (1.2 percent), “Facebook sad” with 292 (0.7 percent), “Facebook haha” with 226 (0.6 percent), and “Facebook angry” with 22 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users supporting the premiere and showing the film in the country. Online mentions Capstone-Intel likewise revealed that the series “Replacing Chef Chico” received 91.9 percent positive mentions, and the remaining 8.1 percent were negative mentions. This means that the article mentions the brand was mostly angled positively. It is also worth noting that “Replacing Chef Chico” received 10,438,729 social media reach, while its non-social media reach yielded over 3,321,789 non-social media reach. Top posts In terms of top posts, the top post for “Replacing Chef Chico” was a Facebook post from Catriona Gray, congratulating her fiance, which received a 1,817.4 engagement score. This was followed by a Facebook post from MIHCA Mandaluyong – Magsaysay Center for Hospitality and Culinary Arts Inc., which also featured Sam Milby, one of the lead stars of Replacing Chef Chico. This post yielded a total of 1,117.3 engagement score. The third most engaging post for “Replacing Chef Chico” was also a Facebook post from Rural Rising Philippines, yielding a total engagement score of 385.9.
Public Reacts Positively to ‘Rice’ with Over 1-M online ‘Likes’, ‘Love’
Rice holds great importance in the lives and culinary traditions of Filipinos. It serves as a staple food that is consumed regularly, and it features prominently in both savory meals and sweet desserts among the Filipino population. To gauge public sentiment towards rice, the Capstone-Intel Corporation undertook a comprehensive study on the subject. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Rice plays a significant role in the daily lives of people in Asian countries, serving as a staple food and an integral part of their cultural heritage. From China to Japan, Vietnam to India, Malaysia to Philippines, rice is a dietary cornerstone that has been cultivated and consumed for centuries. Its versatility and nutritional value have led to its widespread popularity and incorporation in various cuisines. Rice is not just a simple carbohydrate; it is a source of energy, protein, and essential vitamins and minerals. Its ability to adapt to different cooking methods and flavors, whether in savory dishes or sweet desserts, has made it a beloved ingredient in Asian cuisine. Among the Asian countries that hold a deep affection for rice, the Philippines stands out as one of the nations where rice is particularly cherished. Rice has become ingrained in the Filipino culture, and its consumption is deeply rooted in their traditions and customs. Filipinos have a strong emotional connection to rice, as it symbolizes abundance, unity, and shared meals with family and friends. It is no surprise that rice is present in almost every Filipino meal, serving as the foundation upon which other dishes are built. The Filipino love for rice is also demonstrated by the variety of rice-based dishes that are indigenous to the country, such as adobo rice, sinangag (garlic fried rice), and bibingka (rice cake). Rice, in all its forms, holds a special place in the hearts and palates of Filipinos, creating a bond that goes beyond mere sustenance. Methodology The Capstone-Intel study was conducted over a period of two months, from September 20, 2023 to November 20, 2023. The research agency employed social listening tools to analyze publicly available Facebook pages, specifically focusing on posts mentioning “Rice.” It is essential to emphasize that no specific demographic or personal information was collected or monitored as part of this study. Reaction distribution The Facebook post received a significant response, accumulating a total count of 2,226,095 reactions. These reactions can be further classified as follows: 1,307,687 (58.70%) Likes, 687,211 (30.90%) Love, 143,828 (6.50%) Haha, 65,282 (2.90%) Wow, 19,410 (0.90%) Sad, and 2,677 (0.10%) Angry. Top posts The keyword “Rice” generated noteworthy levels of engagement across various Facebook pages of news companies and influencers. Among these pages, the post from Brigada Batangas received the highest engagement score, accumulating 5,189 (42.60%) Love, 3,657 (30%) Likes, 3,326 (27.30%) Wow, 16 (0.10%) Haha, 3 (0.00%) Sad, and 2 (0.00%) Angry reactions. Following closely, the second post with a significant engagement score of 28,648.9 was shared by Animal Kingdom Foundation. This post received 12,111 (22.80%) Likes, 40,951 (77%) Love, 55 (0.10%) Haha, 40 (0.10%) Wow, 40 (0.10%) Sad, and 0 (0.00%) Angry reactions. Lastly, the third post belonging to Mang Inasal Philippines, achieved an engagement score of 11,813.6. This post garnered 3,419 (46.20%) Love, 2,936 (39.70%) Likes, 1010 (13.60%) Wow, 25 (0.30%) Haha, 11 (0.10%) Sad, and 0 (0.00%) Angry reactions.
Adios, Captain Holt: Over 80% of Pinoy fans ‘saddened’ with the death of ‘Brooklyn Nine-Nine’ actor
A social listening report from Capstone-Intel Corporation revealed that 80.6 percent of Filipino fans mourn the passing of Andre Braugher, also known as Captain Raymond Holt of popular American television series. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The television production titled “Brooklyn Nine-Nine” constitutes an American police procedural comedy series that initially broadcast on the Fox network and subsequently on NBC, spanning from September 17, 2013, to September 16, 2021, encompassing a duration of eight seasons and a total of 153 episodes. Conceived by the collaborative efforts of Dan Goor and Michael Schur, the narrative centers on the experiences of seven detectives within the New York City Police Department (NYPD), navigating the nuances of their professional lives in the aftermath of the appointment of their new commanding officer, the gravely composed Captain Raymond Holt (portrayed by Andre Braugher). On Monday, the actor once again made headlines after news broke that Braugher passed away following a “brief illness.” He was 61. Following his death, tributes pour in for Braugher, with several fans reminiscing the talent Braugher brought to the entertainment scene. The show likewise honored the latter. “Always our Captain. We love you, Andre,” Brooklyn Nine-Nine said in an X (formerly Twitter) post. Methodology Capstone-Intel Corp. examined the online presence of Braugher, famously known as “Captain Holt” in the country as a topic of discussion over the month, from December 10, 2023, to December 13, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the actor. Facebook Performance Capstone-Intel found that Captain Holt garnered a 32,780.8 engagement score for its 37 total post count, which yielded over 99,194 total reaction count. When broken down, “Facebook sad” accounts for 80.6 percent of the total reactions, with 79,947. Followed by “Facebook like” with 10,347 reactions (10.4 percent), “Facebook love” with 7,905 (8 percent), “Facebook wow” with 886 (0.9 percent), “Facebook haha” with 96 (0.1 percent), and “Facebook angry” with 13 reactions. Looking at the data, the majority of “Facebook sad” and “Facebook like” reactions can be attributed to several Filipino social media users mourning the passing of the actor, by looking at the themes of the posts they are reacting to. Online mentions Capstone-Intel likewise revealed that Captain Holt received 71.7 percent positive mentions, and the remaining 28.3 percent were negative mentions. This means that the article mentions about Braugher were mostly angled positively. It is also worth noting that Captain Holt received 3,243,197 social media reach, while its non-social media reach yielded over 2,145,208 non-social media reach. Top posts In terms of top posts, the top post for Braugher was a Facebook post from Rappler featuring the passing of the actor, which received a 10,343.3 engagement score. This was followed by another news post from ABS-CBN News, which featured the same thing about the actor. This post yielded a total of 8,618.0 engagement score. The third most engaging post for Captain Holt was another post from the Philippine Star, regarding Braugher’s death, yielding a total engagement score of 5,611.7.
Birthday Bash? Taylor Swift makes swift domination online
It’s indeed our Mother Taylor’s birthday! A recent social listening report from Capstone-Intel showed that singer-songwriter Taylor Swift has swiftly made an online domination even ahead of her birthday, December 13, 2023, in the Philippines, marking the singer’s strong and vital fanbase in the country. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Historical accounts believe that Taylor Swift’s early life was marked by her interest in music, which helped her advance quickly from child theater roles to a noteworthy debut in front of a large audience. When she was 11 years old, she performed “The Star-Spangled Banner” during a Philadelphia 76ers basketball game to demonstrate her vocal abilities. She picked up a guitar the following year and began creating songs, which was a huge turning point in her career. Swift met seasoned individuals in the recording industry when she signed a developmental deal with RCA Records. In 2004, she signed a songwriting contract with Sony/ATV at the age of 14. Many of her original tunes were performed during her shows at local Nashville clubs, and it was during one of these shows that record executive Scott Borchetta took notice. Swift was signed by Borchetta to his new Big Machine label after he was struck by her talent. Her first single, “Tim McGraw,” which was heavily influenced by and referenced in the song of her favorite country musician, was released in the summer of 2006 – marking the beginning of Swift’s domination in the music industry. Not to mention the number of albums spanning from Fearless to Folklore that made Taylor Swift a significant figure in pop culture, Swift has also made all her world tours successful. During her Red Tour, the pop sensation last visited the Philippines in June 2014. With this, her fans in the Philippines looked forward to the singer visiting the country to witness another successful leg of her tour in the country. On June 21, 2023, Swift revealed additional dates for her tour worldwide. Singapore will host the tour’s sole stop in Southeast Asia on March 2–4 and March 7–9 with no Philippines on the roster. Despite not being included in the roster, Filipino swifties secured a spot in neighboring countries where the pop superstar would visit. In line with this, Capstone-Intel conducted a social listening report about Swift’s online presence in the country ahead of and during her birthday in order to solidify the singer’s popularity in the country. Methodology Capstone-Intel Corp. examined the online presence of Taylor Swift in the country as a topic of discussion over the month, from November 13, 2023, to December 13, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the singer-songwriter. Facebook Performance Capstone-Intel found that Taylor Swift garnered a 304,619.5 engagement score for its 1,848 total post count, which yielded over 1,745,553 total reaction count. When broken down, “Facebook like” accounts for 47.3 percent of the total reactions, with 825,446. Followed by “Facebook love” with 735,491 reactions (42.1 percent), “Facebook haha” with 120,533 (6.9 percent), “Facebook sad” with 45,404 (2.6 percent), “Facebook wow” with 17,347 (1 percent), and “Facebook angry” with 1,336 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing off excessive support to the international singer – highlighting that the number of posts is extreme for a month-long study. Online mentions Capstone-Intel likewise revealed that Taylor Swift received 58.5 percent positive mentions, and the remaining 41.5 percent were negative mentions. This means that the article mentions about Swift were mostly angled positively, but the negative mentions are also worth understanding as the numbers nearly hit the positive ones, as per the data, these negative mentions are attributed to stories mentioning the failure of the Philippines to become part of Swift’s world tour. It is also worth noting that Taylor Swift received 564,354,193 social media reach, while its non-social media reach yielded over 701,143,724 non-social media reach. Top posts In terms of top posts, the top post for Taylor Swift was a Facebook post from Song Lyrics featuring a lyric from one of the singer’s famous songs “Bejeweled”, which received a 12,634.5 engagement score. This was followed by another post from the Swifters 2.0, which featured the singer as a magazine cover of TIME. This post yielded a total of 9,315.2 engagement score. The third most engaging post for Taylor Swift was another post from Swifters 2.0, regarding Ryan Reynolds who posted a photo of him and Travis Kelce replacing Blake Lively and Taylor Swift’s heads, yielding a total engagement score of 8,754.7.
Over 70% of Filipinos love ABS-CBN’s ‘Pasko Ang Pinakamagandang Kwento’ Station ID
A social listening report from Capstone-Intel Corporation revealed that 70.1 percent of Filipino social media users love the recently released station ID of ABS-CBN, indicating that the “Pasko Ang Pinakamagandang Kwento” symbolizes hope and togetherness. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background On Friday, ABS-CBN unveiled its newest Christmas Station ID, titled “Pasko ang Pinakamagandang Kwento.” This year’s Christmas station ID was written by Robert Labayen and Lawrence Arvin Sibug, with music by Kiko Salazar and Jonathan Manalo arranged by Theo Martel and Tommy Katigbak, while Jonathan Manalo headed the vocal arrangement and overall music production. Unlike the previous Christmas theme songs, this year’s station ID featured the halls of GMA and TV5 – ABS-CBN’s competing networks turned channels to air its shows following the shutdown of ABS-CBN. Methodology Capstone-Intel Corp. examined the online presence of ABS-CBN’s station ID in the country as a topic of discussion over the month, from November 4, 2023, to December 4, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the station ID. Facebook Performance Capstone-Intel found that ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” garnered a 177,729.2 engagement score for its 276 total post count, which yielded over 878,539 total reaction count. When broken down, “Facebook love” accounts for 70.1 percent of the total reactions, with 616,235. Followed by “Facebook like” with 237,201 reactions (27 percent), “Facebook haha” with 18,815 (2.1 percent), “Facebook wow” with 2,567 (0.3 percent), “Facebook angry” with 2,093 (0.2 percent), and “Facebook sad” with 1,629 reactions (0.2 percent). Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users supporting and loving the recently released Christmas station ID of ABS-CBN. Online mentions Capstone-Intel likewise revealed that ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” received 98.7 percent positive mentions, and the remaining 1.3 percent were negative mentions. This means that the article mentions that the brand was mostly angled positively. It is also worth noting that ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” received 8,670,545 social media reach, while its non-social media reach yielded over 135,828 non-social media reach. Top posts In terms of top posts, the top post for ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” was a Facebook post from ABS-CBN featuring the station ID itself, which received a 91,715.2 engagement score. This was followed by another news report from the Philippine Star, which reported the station ID. This post yielded a total of 12,152.2 engagement score. The third most engaging post for ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” was a video from ABS-CBN News regarding the story of ABS-CBN’s station ID, yielding a total engagement score of 9,609.1.
Study Reveals: Lotto Wins People’s ‘Likes’
The power of the lotto or lottery cannot be misjudged. It has the ability to transform the lives of individuals overnight, turning dreams into reality. The allure of winning a substantial sum of money with just a small investment is what makes the lotto so appealing to millions of Filipinos. With the potential to provide financial freedom, the lotto holds great promise and excitement for those who participate. To assess public sentiment towards this form of gambling, Capstone-Intel Corporation conducted a comprehensive study. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Lotteries have been present in the country since as early as 1800. Lotto, short for lottery, is a popular form of gambling that has captivated people worldwide for centuries. It is a game in which participants purchase tickets and select a set of numbers in the hope of winning a substantial cash prize. The appeal of lotto lies in the excitement and anticipation it offers, as well as the potential to become an overnight millionaire. The allure of easy money and the possibility of a life-changing win are key factors that attract people to participate in this game of chance. One of the main reasons people are attracted to lotto is the dream of financial freedom. The idea that a small investment in a ticket could lead to a massive windfall is incredibly enticing. Many individuals see lotto to as a way to escape financial struggles, pay off debts, or fulfill lifelong dreams. The possibility of winning a substantial sum of money without having to put in much effort is undeniably appealing. Additionally, the simplicity and accessibility of lotto contribute to its popularity. The rules are straightforward, requiring participants to select a set of numbers and wait for the drawing to determine if they have won. Furthermore, lotto tickets are widely available, and often sold in the streets, inside subdivisions, supermarkets, and online platforms. The ease of participation and the low cost of entry make it accessible to a wide range of individuals, further fueling its appeal. Methodology The study was conducted by Capstone-Intel between November 28, 2022 and November 28, 2023. During this research, the agency utilized social listening tools to analyze publicly available Facebook pages for posts mentioning the term “Lotto.” It is important to note that no specific demographics or personal data were collected or tracked as part of this study. Reaction distribution From a cumulative count of 28,065,854 reaction posts, it was observed that 24,197,373 (86.22%) received Likes, 1,942,511 (6.92%) elicited Love reactions, 1,117,948 (3.98%) received Wow reactions, 710,260 (2.53%) provoked Haha reactions, 69,102 (0.25%) evoked Sad reactions, and 28,661 (0.11%) generated Angry reactions. Top posts The keyword “lotto” generated significant levels of engagement on Facebook pages belonging to news agencies and influential individuals. The post that received the most reactions was from the Inquirer Facebook page, with a total of 30,058 reactions. Among these reactions, 11,465 (38.14%) were Like, 10,892 (36.24%) were Wow, 4,703 (15.65%) were Haha, 2,917 (9.71%) were Love, 66 (0.22%) were Sad, and 15 (0.05%) were Angry. Following closely behind was a post from GMA News, which received a total of 158,282 reactions. Among these reactions, 87,218 were Likes, 39,453 were Wow, 29,779 were Love, 1,636 were Haha, 151 were Sad, and 45 were Angry. The third post, shared by ABS-CBN News, received a significant number of reactions, totaling 76,057. This post generated 33,864 (44.53%) expressions of astonishment, 28,575 (37.57%) instances of approval, 10,310 (13.55%) displays of affection, 2,599 (3.42%) instances of amusement, 639 (0.84%) expressions of sadness, and 70 (0.09%) instances of anger.
Presence of Chinese militia ships in Juan Felipe Reef draws negative reception online
A social listening report from Capstone-Intel Corporation revealed that approximately 78 percent of Filipino social media users (combined with likes and angry reactions) are negatively taking the issue of the swarming of over 135 Chinese militia ships in Juan Felipe Reef, adding that Filipinos are mad at how Chinese forces occupy the Philippine territory. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Philippine Coast Guard said on Sunday, December 3, 2023, that more than 135 Chinese maritime militia vessels were being watched near Julian Felipe (Whitsun) Reef in the West Philippine Sea. The PCG reported that it first witnessed 111 Chinese ships swarming the disputed waterway’s Julian Felipe Reef, which is a member of the Kalayaan Island Group, on November 13. Based on military monitoring, the number of Chinese militia vessels increased to 125. The Coast Guard reported that by Saturday, over 135 boats had been “dispersed and scattered” in the area. The PCG referred to the increasing number of Chinese boats on the reef as an “alarming development.” The Philippine Coast Guard (PCG) stated on Monday that the presence of more than 100 suspected Chinese maritime militia (CMM) ships at the Julian Felipe Reef may be a prelude to reclamation efforts. This is just one of the possibilities, according to PCG spokesperson for West Philippine Sea Commodore Jay Tarriela, given that a significantly higher number of vessels were seen in the sand bank than in previous months. Methodology Capstone-Intel examined the online presence of Juan Felipe Reef in the country as a topic of discussion over the weekend, from December 3, 2023, to December 5, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the recent swarming of Chinese militia ships in the country. Facebook Performance Capstone-Intel found that Juan Felipe Reef garnered a 6,771.1 engagement score for its 149 total post count, which yielded over 24,301 total reaction counts. When broken down, “Facebook like” accounts for 39.7 percent of the total reactions, with 9,641. This was closely followed by “Facebook angry” with 9,504 reactions (39.1 percent), “Facebook sad” with 2,772 (11.4 percent), “Facebook haha” with 1,645 (6.8 percent), “Facebook wow” with 428 (1.8 percent), and “Facebook love” with 311 reactions (1.3 percent). Looking at the data, the majority of “Facebook like” and “Facebook angry” reactions can be attributed to several Filipino social media users getting mad at how Chinese militia ships swarmed the Philippine territory. However, it is also worth noting that, although the majority of the engagements are negative. Although the issue is a national concern, the intensity of the engagement scores reaching the number of users is not enough to spark a comprehensive discourse as it yielded a small number of reach. Online mentions Capstone-Intel likewise revealed that the Juan Felipe Reef received 90 percent negative mentions, and the remaining 10 percent were positive mentions. This means that the article mentions the brand was mostly angled negatively – mostly against the Chinese occupation of the area. It is also worth noting that Juan Felipe Reef received 13,905,855 combined social media reach, while its non-social media reach yielded over 1,134,074 non-social media reach. Top posts In terms of top posts, the top post for Juan Felipe Reef was a news report from GMA News featuring more than a hundred Chinese militia vessels spotted at Julian Felipe Reef (Whitsun Reef), some 169 nautical miles off Palawan, on December 2, 2023. This story received a 2,727.7 engagement score. This was followed by another news report from ABS-CBN News, which reported the “dispersed and scattered” view of Chinese militia ships along Julian Felipe Reef. This post yielded a total of 620.1 engagement score. The third most engaging post for Julian Felipe Reef was another news report from a news agency, namely Rappler, which explores, in video format, the intensity of Chinese militia presence along the Julian Felipe Reef, yielding a total engagement score of 447.1. Looking at the top posts, the main drivers of stories for the issue are news websites highlighting the necessity for concerned government agencies, through their official social media pages, to air their concern regarding the swarming of Chinese militia ships in the exclusive economic zone of the Philippines.
Divisoria Buys ‘Loves,’ ‘Likes’ from online users
Divisoria is widely recognized as a popular destination in Manila due to its extensive array of affordable merchandise, particularly during the holiday season. Capstone-Intel Corporation conducted an analysis of the public’s perceptions and attitudes towards this bustling area. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Irrespective of the occasion, such as the commencement of classes or the festive season of Christmas, it is widely observed among Filipinos to engage in shopping activities at Divisoria, a bustling commercial area located in close proximity to Binondo in Manila. Divisoria offers an extensive range of shopping options, with seven malls available for exploration. These malls are particularly known for their affordability, providing a stark contrast to other renowned shopping destinations in the city. Whether it be morning or night, visitors can indulge in a shopping spree, as the night market has gained significant popularity in recent times. The desire for cheap prices for goods in Divisoria can be attributed to several factors. The place offers a wide range of products at significantly lower prices than upscale malls or retail stores, attracting a large number of people seeking budget-friendly options. This has been the culture of Divisoria for decades. Moreover, Divisoria has gained a reputation as a hub for wholesale and retail trading. Many small business owners and entrepreneurs flock to this bustling marketplace to source goods at low prices, enabling them to sell their products at competitive rates and generate higher profits. The affordability of goods in Divisoria allows these business owners to stay competitive in the market and cater to the needs of price-conscious consumers. Also, it is important to note that while the allure of cheap prices is a significant factor, consumers also consider the quality and reliability of the products they purchase. While some vendors in Divisoria offer genuine and high-quality goods, others may sell counterfeit or substandard items. Methodology The study was conducted from November 28, 2022 to November 28, 2023. Capstone-Intel utilized its social listening tools to analyze publicly available Facebook pages for posts related to “Divisoria.” No demographic or personal data was tracked in this study. During the analysis, a total of 10,158 posts were scanned, resulting in 131,149 comments, 171,573 shares, a reaction count of 1,301,876, and an engagement score of 314,875.5. Reaction distribution Out of a total of 1,301,876 Facebook reactions, the breakdown is as follows: 665,414 (51.12%) Likes; 363,310 (27.92%) Love; 196,263 (15.07%) Haha; 24,817 (1.92%) Wow; 48,323 (3.72%) Sad, and 3,749 (0.28%) Angry reactions. Top posts The keyword “Divisoria” garnered considerable engagement scores from various Facebook pages of news agencies and influencers. The most popular reaction post, as determined by the number of responses it received, belonged to Jon Oraña. It garnered an engagement score of 54,339.8. It had a total of 20,804 (59.60%) Haha reactions, 6,819 (19.50%) Likes, 5,072 Wow reactions, and 2,205 (6.30%) Love reactions. Notably, there were no Sad or Angry reactions recorded. The second highest post that garnered reactions was from TV Patrol. It had an engagement score of 15,748.6. It had 93,466 (65.10%) Like, 49,072 (34.20%) Love, 543 (0.40%) Wow, 382 (0.10%) Haha, 30 (0%) Sad, and 30 (0%) Angry reactions. Additionally, the post with an engagement score of 13,028.8 was shared by Raevin Bonifacio. This particular post garnered 61,415 (58.90%) Love, 4,1443 (39.0%) Likes, 960 (0.90%) Sad, 453 (0.40%) Wow, 43 (0%) Haha, and 2 (0%) Angry reactions.
