With UP’s win, UAAP Season 86 makes the internet engaged – study
A recent social listening report conducted by Capstone-Intel revealed that UAAP Season 86 is now making a massive noise across social and non-social media platforms, adding that the recent game one win of the University of the Philippines Fighting Maroons has contributed to the positive social media presence of the tournament. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The University Athletic Association of the Philippines (UAAP) is in its 86th season, which runs from September 2023 to 2024. The University of the East (UE) is hosting the season with the theme “Fueling the Future.” Currently, the University of the Philippines secured the top rank in this year’s season after defeating the De La Salle University Archers. Following the triumph, the latest season of the UAAP is currently making headlines and rounds across social media. Will UP keep its momentum? Methodology Capstone-Intel Corp. examined the online presence of UAAP Season 86 in the country as a topic of discussion for one month, from November 1, 2023, to December 1, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the tournament. Facebook Performance Capstone-Intel found that the UAAP Season 86 garnered a 91,769.1 engagement score for its 2,859 total post count, which yielded over 466,060 total reaction count. When broken down, “Facebook love” accounts for 47.5 percent of the total reactions, with 221,336. Followed by “Facebook like” with 350,236 reactions (47.4 percent), “Facebook haha” with 13,941 (3 percent), “Facebook wow” with 5,500 (1.2 percent), “Facebook sad” with 3,911 (0.8 percent), and “Facebook angry” with 318 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users taking season 86 of the UAAP in a good presence. Online mentions Capstone-Intel likewise revealed that UAAP Season 86 received 95.5 percent positive mentions, and the remaining 4.5 percent were negative mentions. This means that the article mentions the brand was mostly angled positively. It is also worth noting that UAAP Season 86 received 81,659,198 social media reach, while its non-social media reach yielded over 3,623,838 non-social media reach. Top posts In terms of top posts, the top post for UAAP Season 86 was a social media post from the UP Men’s Basketball Team, encouraging fans to support UP in the next finals game, which received a 3,816.5 engagement score. This was followed by a Facebook post from Slam Philippines, which featured the score standing of DLSU’s Kevin Quiambao. This post yielded a total of 2,522.9 engagement score. The third most engaging post for UAAP Season 86 was a news report from One Sports featuring UP’s Francis, yielding a total engagement score of 1,321.6.
EDSA Carousel Gets Positive Sentiments Online
Since the launch of the EDSA Carousel in June 2020, the public’s response to the service has been diverse. In relation to this, Capstone-Intel Corporation conducted an analysis to assess the public’s perception of the service in terms of its convenience and reliability. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background EDSA Carousel, also known as the Epifanio de los Santos Avenue Carousel, is a unique transportation system in the Philippines. It is a dedicated bus lane that runs along the length of EDSA, one of the busiest and most congested highways in Metro Manila. The EDSA Carousel aims to provide a more efficient and reliable means of public transportation, while also reducing traffic congestion and promoting sustainable mobility in the city. The EDSA Carousel operates similarly to a tram system, with designated stops and dedicated lanes exclusively for buses. It utilizes a median busway, separating the buses from the regular lanes of traffic, allowing for faster and smoother travel. The system is complemented by modern bus stations equipped with comfortable waiting areas. Passengers can easily access the Carousel through designated pedestrian crossings and elevated walkways, ensuring convenient connectivity between the bus stations and nearby buildings or transportation hubs. The EDSA Carousel is also integrated with other modes of public transportation, such as the Metro Rail Transit (MRT) and other bus systems, providing seamless transfers for commuters. However, despite its numerous advantages, there have been complaints from individuals with disabilities and senior citizens with limited mobility regarding the accessibility of the EDSA Carousel. Some have expressed difficulties in accessing the stations and navigating through the system due to the lack of appropriate facilities for persons with disabilities (PWDs) or the elderly. The implementation of the EDSA Carousel has had a significant impact on improving the daily commute experience for thousands of Filipinos. With reduced travel times and improved reliability, it has become a preferred mode of transportation for many who previously relied on private cars or other modes of public transportation. The system has also helped alleviate traffic congestion along EDSA, as more people opt for the convenient and efficient public transportation offered by the Carousel. In the long run, the EDSA Carousel is expected to contribute to a more sustainable and environmentally-friendly transportation network in the Philippines, reducing carbon emissions and promoting a greener future for the country. Methodology The research was conducted by Capstone-Intel from November 28, 2022, to November 28, 2023. Throughout this study, the agency employed social listening tools to analyze publicly accessible Facebook pages for posts referencing the keyword “EDSA Carousel.” It is important to emphasize that no specific demographic information or personal data was gathered or monitored as part of this research. Reaction distribution From a cumulative count of 224,762 reaction posts, it was observed that 134,667 (59.92%) received Likes, 58,927 (26.22%) elicited Haha, 16,742 (7.44%) Love, 9,776 (4.35%) Sad, 3,101 (1.38%) Wow, and 1,549 (0.69%) generated Angry reactions. These findings indicate that when the Love and Like reactions on Facebook are combined, it reflects a positive response from the public. Top posts The keyword “EDSA Carousel” generated substantial engagement on Facebook pages belonging to news agencies and influential individuals. The post with the highest number of reactions came from Gadget Addict, receiving 18,722 (56.7%) Haha, 13,603 (41.32%) Like, 365 (1.10%) Love, 88 (0.27%) Wow, 77 (0.23%) Angry, and 63 (0.19%) Sad reactions. The second highest number of reactions was garnered by MMDA, with a total of 10,624. Specifically, it received 10,143 (95.47%) Likes, 354 (3.33%) Love, 70 (0.66%) Haha, 53 (%) Wow, 4 (0.49%) Angry, and 0 (0%) Sad reactions. The third highest number of reactions was observed on the Inday Sara Duterte page, where it received a total of 6,632 reactions. It obtained 4,371 (65.91%) Likes, 2,199 (33.16%) Love, 46 (69%) Wow, 15 (0.23%) Haha, 1 (0.01%) Angry, and 0 (0%) Sad reactions.
SMNI in hot water; gets more negative presence online, data shows
A recent social listening report conducted by Capstone-Intel Corporation that aims to gauge the online presence of Sonshine Media Network International (SMNI) showed that the news network’s online presence is negative – adding that the recent issue involving SMNI adds up to the increasing negative mentions for the network. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Swara Sug Media Corporation (SSMC) owns the franchise for SMNI, which runs over a variety of platforms around the Philippines, including free TV, many digital channels, and cable TV affiliates. SSMC also operates a radio station network across the country. SMNI is a broadcasting branch of the Kingdom of Jesus Christ (KJC) led by Pastor Apollo C. Quiboloy, a Filipino televangelist and religious leader. On Tuesday, December 5, 2023, the House Committee on Legislative Franchises charged two SMNI members with contempt for rudeness and reluctance to answer inquiries, including the source of information that Speaker Ferdinand Martin Romualdez had spent P1.8 billion on travel expenses. The TV network was accused of peddling fake news, which is against the terms of the franchise it was given under the Republic Act 11422. The House committee began investigating the matter last week. Methodology Capstone-Intel Corp. examined the online presence of SMNI in the country as a topic of discussion from November 6, 2023, to December 6, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the news network. Facebook Performance Capstone-Intel found that the SMNI garnered a 62,001.4 engagement score for its 2,111 total post count, which yielded over 208,432 total reaction count. When broken down, “Facebook like” accounts for 63.1 percent of the total reactions, with 131,569. Followed by “Facebook love” with 38,385 reactions (18.4 percent), “Facebook haha” with 33,677 (16.2 percent), “Facebook wow” with 1,967 (0.9 percent), “Facebook angry” with 1,654 (0.8 percent), and “Facebook sad” with 1,180 reactions (0.6 percent). Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be seen as positive due to the turnout of the reactions, but it can be seen that most of these posts social media users reacted to are about the fake news peddling allegations towards the SMNI. Online mentions Capstone-Intel likewise revealed that the SMNI received 87.5 percent negative mentions, and the remaining 12.5 percent were positive mentions. This means that the article mentions the brand was mostly angled negatively. It is also worth noting that SMNI received 61,525,797 social media reach, while its non-social media reach yielded over 3,804,541 non-social media reach. Top posts In terms of top posts, the top post for “SMNI” was a Facebook post from content creator Rendon Labador, discussing the “fake news” of SMNI, which received a 6,421.3 engagement score. This was followed by a Facebook post from Salafi Media Philippines, which featured SMNI’s Quiboloy. This post yielded a total of 1,988.0 engagement score. The third most engaging post for SMNI was also a Facebook post from Atty. Mark Tolentino yielded a total engagement score of 1,801.3.
Capstone-Intel’s analysis: Senator Hontiveros Earns Public Appreciation Online
Senator Risa Hontiveros is renowned for her adeptness in scrutinizing flawed policies within society and government. Given her active role as a legislator, Capstone-Intel Corporation conducted an analysis of the senator’s online popularity. Upon investigating she is appreciated by the public Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Senator Risa Hontiveros is a political figure of the country. She is a member of the Senate of the Philippines, representing the Akbayan Citizens’ Action Party. Known for her progressive stance on various social and political issues, Hontiveros has become a vocal advocate for human rights, gender equality, and healthcare reform. Throughout her political career, Senator Hontiveros has actively worked towards advancing women’s rights and gender equality. She has championed the passage of important legislation aimed at protecting women from violence and discrimination, such as the Safe Spaces Act (Bawal Bastos Law) and the Anti-Discrimination Bill. Hontiveros has also been a staunch advocate for reproductive health rights, pushing for the full implementation of the Responsible Parenthood and Reproductive Health Law to ensure that women have access to comprehensive healthcare services. In addition to her advocacy for gender equality, Senator Hontiveros has been a strong voice in promoting mental health awareness and support in the Philippines. She has pushed for the passage of the Mental Health Act, which seeks to provide affordable and accessible mental health services to all Filipinos. Hontiveros recognizes the importance of addressing mental health as a crucial component of overall well-being and has been at the forefront of efforts to remove the stigma surrounding mental health issues in the country. Methodology The study was conducted between October 30, 2023 and November 29, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for the keyword “Risa Hontiveros.” In this study, there were no specific demographics or personal data that were tracked. Reaction distribution On Facebook, a total of 213,615 reactions, and 47,658.6 engagement score were recorded. Among these, 96,865 (45.3%) were categorized as Likes, 82,927 (38.8%) as Love, 31,008 (14.5%) as Haha, 532 (0.25%) as Wow, 1,277 (0.6%) as Angry, and 1,006 (0.6%) as Sad. These figures suggest that a significant majority of individuals expressed positive reactions. Top posts The post on Senator Risa Hontiveros’ page received the highest engagement score of 8,086.1. It garnered a total of 36,965 reactions, with a breakdown as follows: 25,413 (68.75%) Love, 11,320 (30.62%) Like, 181 (0.49%) Haha, 34 (0.09%) Wow, 12 (0.03%) Sad, and 8 (0.02%) Angry reactions. The second post on Senator Risa Hontiveros’ page has garnered a significant engagement score of 4,076.3. It has received a substantial number of reactions, with a total of 19,620. The reactions include 9,056 (46.25%) Likes, 10,017 (51.05%) Love, 410 (2.09%) Haha, 39 (0.19%) Wow, 20 (0.10%) Sad, and 8 (0.04%) Angry. The third post, shared by Abante News Online, received an impressive engagement score of 983.4 and garnered a total of 4,369 reactions. The breakdown of reactions includes 3,334 (76.31%) Likes, 101 (2.31%) Love, 852 (19.50%) Haha, 31 (0.71%) Wow, 27 (0.62%) Sad, and 24 (0.55%) Angry reactions.
Smart move? Data shows Filipinos’ positive reception of Smartmatic DQ
A social listening report from Capstone-Intel Corporation revealed that 64.7 percent of Filipinos are receptive to Smartmatic’s disqualification from participating in future elections in the country, with over 94.6 percent of negative mentions across all social and non-social media platforms. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The technology company Smartmatic was barred by the Commission on Elections from taking part in any future elections in the Philippines despite having supplied the poll body with automated voting equipment for 15 years. The seven-member Comelec panel voted 6-1 to forbid Smartmatic from participating in any public bids or procurements related to Philippine elections. Unless a judge orders otherwise, Comelec Chairman George Garcia says the commission’s decision is instantly executory. Even though Smartmatic is neither under suspension nor on a blacklist, the Comelec emphasized the importance of preserving the nation’s election integrity. “The commission en banc, in pursuing the instant course of action, recognizes its duty to uphold the integrity of our electoral process,” the Comelec said. The electoral oversight board made it clear that the disqualification order was related to the 2016 Smartmatic bribery scandal and not the 2022 presidential race. Methodology Capstone-Intel Corp. examined the online presence of Smartmatic in the country as a topic of discussion over the month, from November 4, 2023, to December 4, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the Smartmatic. Facebook Performance Capstone-Intel found that the Smartmatic garnered a 4,489.6 engagement score for its 514 total post count, which yielded over 18,523 total reaction count. When broken down, “Facebook like” accounts for 64.5 percent of the total reactions, with 11,943. Followed by “Facebook haha” with 4,621 reactions (25 percent), “Facebook love” with 1,460 (7.9 percent), “Facebook wow” with 361 (1.9 percent), “Facebook angry” with 100 (0.5 percent), and “Facebook sad” with 38 reactions (0.2 percent). Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users supporting the idea of probing the Smartmatic along with its disqualification. Online mentions Capstone-Intel likewise revealed that the Smartmatic received 94.6 percent negative mentions, and the remaining 5.4 percent were positive mentions. This means that the article mentions the brand was mostly angled negatively. It is also worth noting that Smartmatic received 26,358,632 social media reach, while its non-social media reach yielded over 6,131,033 non-social media reach. Top posts In terms of top posts, the top post for Smartmatic was a news report from CNN Philippines, featuring a report that Comelec is now undergoing an investigation regarding the president of Smartmatic meeting with one of the candidates during the 2022 elections, which received a 496.3 engagement score. This was followed by another news report from ABS-CBN News, which reported the disqualification of Smartmatic as announced by Comelec. This post yielded a total of 363.7 engagement score. The third most engaging post for Smartmatic was an official video statement from Atty. Larry Gadon regarding the disqualification of Smartmatic, yielding a total engagement score of 229.9. The top posts indicate that even though a number of social media users are receptive to Smartmatic’s disqualification, the engagement scores of the aforementioned top posts are small enough to produce a wide social media presence.
Mixed Reactions: Online Users Appreciate MRT Despite Management Shortcomings
The MRT 3, also known as the Metro Rail Transit Line 3, holds a significant place in the daily commutes of millions of Filipinos. Recognizing the importance of this transportation system, Capstone-Intel Corporation conducted a study to gauge public sentiment towards the MRT. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Metro Rail Transit Line 3, commonly known as MRT Line 3, is a rapid transit system in Metro Manila, Philippines. It is one of the three railway lines under the country’s Integrated Rail Transit System, along with the Light Rail Transit Line 1 and Line 2. The MRT Line 3 stretches approximately 16.9 kilometers, connecting the northernmost part of Quezon City to the southern city of Pasay. It plays a crucial role in the transportation network of Metro Manila, serving as a vital link for commuters traveling between the north and south districts. The MRT Line 3 features a total of 13 stations, providing convenient access to major commercial, residential, and government areas. Some notable stations along the line include North Avenue, Ayala Avenue, and Taft Avenue. With its modern trains and efficient operations, the MRT Line 3 is capable of accommodating a large number of passengers daily, significantly reducing traffic congestion and travel time in the metro. Its strategic location and extensive coverage make it an essential mode of transportation for both residents and visitors in Metro Manila, contributing to the overall development and growth of the region’s economy. However, it is unfortunate that occasional technical issues have prompted some riders to express their dissatisfaction. The MRT receives various public complaints, with the most frequent ones involving defective elevators/escalators and long queues of passengers. In March, there was a notable incident at one of the MRT stations where a passenger’s laptop was damaged while waiting in line at the x-ray scanner. This issue gained traction and became a trending topic. Methodology The research was conducted between November 28, 2022 and November 28, 2023. Capstone-Intel used its social listening tools to analyze publicly accessible Facebook pages using the keyword “MRT.” There’s no specific demographic or personal information gathered or monitored during this study. Reaction distribution On Facebook, the keyword “MRT” has received a total of 1,851,777 reactions. These reactions consist of 734,411 (39.70%) Likes, 627,614 (33.90%) Haha, 328,667 (17.70%) Love, 118,922 (6.40%) Sad, 23,877 (1.30%) Wow, and 18,384 (1.00%) Angry. Top posts The post with the highest engagement, shared by Donnalyn, received a total of 161,122 reactions. To provide a breakdown, 73,604 (45.70%) of these reaction were categorized as Love, 52,358 (32.50%) Haha reactions, 34,653 (21.50%) Like, 222 (0.10%) Wow, 152 (0.10%) Angry, and 133 (0.10%) Sad reactions. The second post, shared by Stupid (which is currently inaccessible), generated significant interest as well with a total of 282,324 reactions. This post received 278,826 (98.90%) Haha, 2,401 (0.90%) Like, 947 (0.00%) Love, 113 (0.00%) Wow, 28 (0.00%) Sad, and 9 (0.00%) Angry reactions. The third post, shared by GMA Public Affairs, also received a total of 232,476 reactions. It accumulated 129,374 (55.65%) Likes, 71,149 (30.61%) Love, 30,015 (12.91%) Haha, 1,845 (0.79%) Wow, 56 (0.02%) Sad reactions, and 37 (0.01%) Angry reactions. In today’s digital age, social media platforms have become an integral part of our daily lives. Facebook, being one of the most popular platforms, allows users to express their reactions to posts through a range of emojis, including the “haha” reaction. While the “haha” reaction is widely used to indicate amusement or laughter, it is important to note that its interpretation may not always be positive. In the context of the discussion on MRT, it is evident from the Reaction Distribution and Top Post analysis that while there is a considerable presence of “haha” reactions, the majority of online users have responded positively.
Study: ‘Rakrakan Festival’ draws great online support
The role of music in the lives of Filipinos is of great importance, and it holds a special place in their cultural traditions. Specifically, the genre of rock music has gained immense popularity among Filipinos, and it is celebrated in various ways. Notably, the recent staging of the Rakrakan Festival served as a platform to acknowledge and promote the rock music scene. In an effort to gauge the extent of Filipino support for this event, Capstone-Intel Corporation undertook a comprehensive study. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Last Rakrakan Festival was set after a 2-year hiatus, which took place on November 26 and 27, 2023 at the SMDC Festival Grounds in Parañaque City, marked a significant milestone for the local music industry. Spanning over two days, the Last Rakrakan Festival provided a diverse range of musical genres, showcasing the talents of over 150 esteemed artists. Renowned music icons such as Ely Buendia and Rico Blanco emerged as the main highlights of this remarkable event. From emerging talents to established icons, The Last Rakrakan Festival provided a platform for artists to connect with their fans and for music lovers to discover new and exciting sounds. Beyond the music, the festival also offered a range of food stalls, merchandise booths, and interactive activities, further enhancing the overall experience for attendees. Attendees were able to explore different musical acts, discover different sounds, and engage in a vibrant atmosphere that celebrated the rich cultural heritage of Philippine music. Methodology The study was conducted from November 28, 2022 to November 28, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for posts mentioning “Rakrakan Festival.” In this study, there were no specific demographics or personal data that were tracked. Reaction distribution On the Facebook platform, a total of 2,017 posts were generated, resulting in an impressive engagement score of 86,960. These posts received significant attention, with a total of 34,319 comments, 54,484 shares, and an overall reaction count of 290,411. Out of a total of 290,411 reactions recorded, the breakdown is as follows: 137,380 (47.30%) reactions were categorized as Love, 116,117 (40%) as Like, 28,419 (9.80%) as Haha, 5,011 (1.70%) as Wow, 3,397 (1.20%) as Sad, and 117 (0.10%) as Angry reactions. Top posts Top performing posts with the keyword “Rakrakan Festival” received significant engagement scores across various Facebook pages of news agencies and influencers. The highest performing post came from December Avenue, with an impressive engagement score of 6,340.1. Following closely behind was Rakrakan Festival with a score of 4,322.3, and another post from Rakrakan Festival with an engagement score of 4,290.9. The top post from December Avenue received 3,719 (82.10%) Love reactions, 658 Likes, 141 (3.10%) Wow reactions, 11 (0.20%) Sad reactions, 1 (0.00%) Haha reaction, and 0 (0.00%) Angry reactions. The second highest performing post was from the Rakrakan Festival page. It received 3,112 (32.10%) Love reactions, 1,838 (30.80%) Likes, 831 (13.90%) Wow reactions, 133 (2.20%) Haha reactions, 50 (0.80%) Sad reactions, and 5 (0.10%) Angry reactions. Lastly, there was another post from Rakrakan Festival that received 1,419 (38.40%) Likes, 1,411 Sad reactions, 471 (12.70%) Love reactions, 303 (8.20%) Haha reactions, 78 (2.10%) Wow reactions, and 13 (0.40%) Angry reactions.
45% of Filipinos ‘sad’ over recent Marawi Bombing – social listening report
A recent social listening report conducted by Capstone-Intel Corporation revealed that over 45 percent of Filipinos are sad about the recent bombing in Marawi, adding that 81.8 percent of the mentions of the event are negative. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Terrorists from the Islamic State have taken credit for Sunday’s devastating blast at a Catholic Mass in the Philippines, which left at least 11 people dead and 50 injured. The assault took place in a university gymnasium in Marawi, a southern city, under five months of siege by Islamist terrorists in 2017. The Islamic State group, which is powerful in the southern part of the nation, said via Telegram that one of its militants had set off the bomb. A condemnation of “the senseless and most heinous acts perpetrated by foreign terrorists” was issued by Philippine President Ferdinand Marcos Jr. Following the event, security in and around Manila was bolstered by the military and police. During his Sunday speech in Rome, Pope Francis prayed for the victims and asked “Christ the prince of peace (to) grant to all the strength to turn from violence and overcome every evil with good” in a separate written message. Methodology Capstone-Intel Corp. examined the online presence of the Marawi bombing in the country as a topic of discussion over the weekend, from December 3, 2023, to December 4, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the bombing. Facebook Performance Capstone-Intel found that the Marawi bombing garnered a 27,686.2 engagement score for its 566 total post count, which yielded over 65,594 total reaction count. When broken down, “Facebook sad” accounts for 45 percent of the total reactions, with 29,531. Followed by “Facebook like” with 23,550 reactions (35 percent), “Facebook love” with 10,689 (16.3 percent), “Facebook angry” with 1,278 (1.9 percent), “Facebook haha” with 336 (0.5 percent), and “Facebook wow” with 210 reactions (0.3 percent). Looking at the data, the majority of “Facebook sad” and “Facebook like” reactions can be attributed to several Filipino social media users mourning and sad over the recent bombing in Marawi. Online mentions Capstone-Intel likewise revealed that the Marawi bombing received 81.8 percent negative mentions, and the remaining 18.2 percent were positive mentions. This means that the article mentions the brand was mostly angled negatively, adding that the nature of the bombing made the article mention mostly negative. It is also worth noting that the Marawi bombing received 2,440,220 social media reach, while its non-social media reach yielded over 762,965 non-social media reach. Top posts In terms of top posts, the top post for the Marawi bombing was a news report from ABS-CBN News, featuring the official statement from Mindanao State University condemning the bombing, which received a 2,626.5 engagement score. This was followed by another official statement from Silahis Publication, which reported the heinous bombing during the mass. This post yielded a total of 2,596.2 engagement score. The third most engaging post for the Marawi bombing was an official video statement from Vice President Sara Duterte calling on Filipinos to be brave in the acts of terrorism, yielding a total engagement score of 1,591.4.
Super Mario Bros.: A Classic Game that Continues to Capture ‘Likes’
Video games for most people, if not all, serve as a great way for people to escape the harsh realities of life, or at least the problems that they are currently facing. These games may stem from something such as an assassin trying to save the world or even a 10-year-old catching and taming different monsters to fight other monsters. However, it is hard to ignore the classics—those video games that started it all. Amongs these influential titles is the iconic Super Mario Bros. In this analysis, Capstone-Intel Corporation explores the enduring reputation of Super Mario Bros. within online communities. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Super Mario Bros. is a seminal video game that was developed and published by Nintendo. It was released in 1985 for the Nintendo Entertainment System (NES) and quickly became a cultural phenomenon. The game follows the adventures of the Italian plumber Mario and his brother Luigi as they traverse the Mushroom Kingdom in order to rescue Princess Peach from the villainous Bowser. Super Mario Bros. is credited with revolutionizing the platforming genre and setting the standard for future video games. The history of Super Mario Bros. dates back to the early 1980s when Nintendo’s president, Hiroshi Yamauchi, wanted to create a game that would showcase the capabilities of the newly released NES console. He gave the task to a young designer named Shigeru Miyamoto, who developed the concept of a plumber named Mario navigating through a series of levels filled with obstacles and enemies. Miyamoto drew inspiration from his childhood experiences exploring the countryside and caves near his home in Japan. He also incorporated elements from his previous game, Donkey Kong, such as the jumping mechanics and the character of Mario. Super Mario Bros. was released in Japan in September 1985 and quickly gained popularity due to its innovative gameplay, vibrant graphics, and catchy soundtrack. It was later released in North America and Europe, where it achieved even greater success. The game’s success led to the creation of a franchise that has spawned numerous sequels, spin-offs, and merchandise. Super Mario Bros. is often regarded as one of the greatest video games of all time and has left a lasting impact on the gaming industry as a whole. Methodology From November 28, 2022 to November 28, 2023 Capstone-Intel utilized its social listening tools in order to scan publicly available Facebook accounts for their posts that mention “Super Mario Bros.” It should be noted that there were no specific demographics or personal data that were tracked. Facebook performance According to the data obtained from Facebook, the engagement score for the keyword “Super Mario Bros.” was recorded as 19,194.3. This score was derived from a total of 1,448 posts, 8,722 comments, and 10,726 shares. Additionally, it has received a total of 75,961 reactions. A breakdown of the 75,961 reactions reveals that 48,491 (63.80%) were Likes, 24,259 (31.90%) were Love reactions, 1,099 (1.40%) were Haha reactions, 2,016 (2.70%) were Wow reactions, 61 (0.10%) were Sad reactions, and 35 (0.00%) were Angry reactions. Dominant reaction, top stories The top story that involved Super Mario Bros. was posted by Ry-Spirit Art on Facebook, wherein they posted their fanart on social media about the beloved franchise. This post was able to garner 5,890 (69.5 percent) Like reactions, 2,543 (30 percent) Love reactions, 27 (0.3 percent) Haha reactions, 9 (0.1 percent) Wow reactions, 2 (0.1) Sad reactions, and 1 (0.1 percent) Angry reaction. This led to an engagement score of 2,516.6 The second highest engagement comes from the official McDonald’s Facebook page. In this post, they are advertising the Super Mario Bros. happy meal toys. This post was able to garner 822 (50.2 percent) Like reactions, 646 (39.5 percent) Love reactions, 4 (0.2 percent) Haha reactions, and 165 (10.10 percent) Wow reactions. This was able to reach an engagement score of 723.6. Finally, the third highest top story is from the Facebook page of KCC Mall of Marbel, specifically the showing times of the Super Mario Bros Movie. It was able to gather 62 (32.5 percent) Like reactions, 127 (66.5 percent) Love reactions, and 2 (1 percent) Wow reactions.
Over 45% of Pinoys ‘sad’ over ‘Kathniel’ breakup – social listening report
A social listening report conducted by Capstone-Intel Corporation revealed that 45.3 percent of Filipino social media users are “sad” about the recently announced breakup of the Kapamilya love team and real-life couple Kathryn Bernardo and Daniel Padilla. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Kathryn Bernardo confirmed her split from long-term lover Daniel Padilla on Instagram on Thursday night, November 30, 2023. Following Bernardo’s IG post, minutes later, Padilla confirmed their relationship status in his own account. The two originally met in 2012’s “Princess and I,” when Bernardo’s character ended up with Padilla, launching what became the love team Kathniel. Following that, the two appeared in several more films and television shows, catching fans’ hearts and perhaps becoming one of the decade’s biggest pairs. Eleven years later, Bernardo and Padilla have called it quits, thanking each other and their fans, saying their relationship started with respect and ended with respect, too. Although the love team confirmed their breakup on the 30th, rumors have been circulating for over a month confirming Kathniel’s breakup. Methodology Capstone-Intel examined the online presence of the tandem’s breakup in the country as a topic of discussion for one month, from November 1, 2023, to December 1, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about Kathniel’s breakup. Facebook Performance Capstone-Intel found that the tandem’s breakup garnered a 508,269.5 engagement score for its 1,490 total post count, which yielded over 1,669,232 total reaction count. When broken down, “Facebook sad” accounts for 45.3 percent of the total reactions, with 755,479. Followed by “Facebook love” with 350,236 reactions (21 percent), “Facebook like” with 303,676 (18.2 percent), “Facebook haha” with 252,167 (15.1 percent), “Facebook wow” with 6,496 (0.4 percent), and “Facebook angry” with 1,199 reactions (0.1 percent). Looking at the data, the majority of “Facebook sad” reactions can be attributed to several Filipino social media users taking the love team’s breakup on a serious and dramatic level across Facebook, highlighting the enduring 11-year relationship Bernardo and Padilla have had. Online mentions Capstone-Intel likewise revealed that Kathniel’s breakup received 58.3 percent positive mentions, and the remaining 41.7 percent were negative mentions. This means that the article mentions the brand was angled positively, considering that the messages the two had for each other were written in a positive light. It is also worth noting that Kathniel received 172,114,042 social media reach, while its non-social media reach yielded over 2,582,818 non-social media reach. Top posts In terms of top posts, the top post for Kathniel’s breakup was a social media post from internet personality Senyora, featuring Bernardo’s Instagram post about her breakup with Padilla, which received a 73,845.8 engagement score. This was followed by a news report from the Philippine Star, which also featured Kathniel’s breakup. This post yielded a total of 45,520.6 engagement score. The third most engaging post for Kathniel was another social media post from Kapamilya Online World, featuring Padilla and Bernardo’s breakup, yielding a total of 34,336.9 engagement score. The top posts indicate that most of the engaging stories for the love team were about their breakup, highlighting that the intensity of the couple’s impact on their fans has all contributed to the increasing engagement and presence of their breakup.
