HIV/AIDS now gets positive discussions online, but low engagements remain a concern – study
A recent social listening report conducted by Capstone-Intel Corporation revealed that the social media presence of HIV/AIDS in the Philippines, in time for the World AIDS Day commemoration, has gotten positive discussions across social and non-social media platforms, with top posts focused on information drives about the topic and the importance of HIV/AIDS awareness. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The human immunodeficiency virus (HIV) is a sexually transmitted infection that causes acquired immunodeficiency syndrome (AIDS) if not managed. Initially, research argues HIV may have spread from chimpanzees to human beings as early as the late 1800s. The virus in chimps is known as the simian immunodeficiency virus. It was most likely transmitted to humans when humans hunted these chimps for meat and got in touch with their contaminated blood. In the Philippines, the first case of HIV infection was recorded in January 1984. Since then, the case count for the virus has gradually increased, and some remain undiagnosed due to fear of being discriminated against. The Department of Health (DOH) revealed in November that the daily average rate of new human immunodeficiency virus (HIV) cases in the country has grown. According to Secretary of Health Ted Herbosa, there are approximately 50 new HIV infections documented daily, which is greater than the 22 daily case rate in 2022. Despite the growing number of daily new cases, Herbosa claims that the total number of HIV patients is less than one percent of the country’s population. Herbosa further stated that the younger generation is becoming more HIV-positive. Data also shows that as of January 2023, there were a total of 110,736 HIV cases reported in the Philippines, which adds to the growing concern of the national government. In an effort to destigmatize HIV/AIDS across the world, the World Health Organization (WHO) founded World AIDS Day as a “reminder” to end the global stigma surrounding HIV/AIDS. Methodology Capstone-Intel examined the online presence of HIV/AIDS in the country as a topic of discussion for one year, from November 30, 2022, to November 30, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the topic. Facebook Performance Capstone-Intel found that the topic HIV/AIDS garnered a 56,888.1 engagement score for its 1,838 total post count, which yielded over 115,590 total reaction count. When broken down, “Facebook like” accounts for 49.6 percent of the total reactions, with 57,304. Followed by “Facebook love” with 42,313 reactions (36.6 percent), “Facebook sad” with 13,762 (11.9 percent), “Facebook haha” with 7,047 (1.1 percent), “Facebook wow” with 916 (0.8 percent), and “Facebook angry” with 64 reactions (0.1 percent). Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users loving and receptive to the idea of discussing HIV/AIDS across Facebook. Online mentions Capstone-Intel likewise revealed that McDonald’s received 50 percent positive mentions, and the remaining 50 percent were negative mentions. This means that the article mentions the brand was angled equally. It is also worth noting that HIV/AIDS received 1,166,065 social media reach, while its non-social media reach yielded over 7,183,525 non-social media reach. Top posts In terms of top posts, the top post for HIV/AIDS was a social media post from Emmylou Lala Taliño-Mendoza about its measures to ensure that facilities and employees are equipped with necessary awareness about teenage pregnancy, HIV/AIDS, mental health problems, bullying, and other pressing concerns, which received a 3,170.0 engagement score. This was followed by a news report from TV Patrol featuring the rising cases of HIV/AIDs in the Philippines. This post yielded a total of 2,907.7 engagement score. The third most engaging post for HIV/AIDS was another social media post from Emmylou Lala Taliño-Mendoza, which also promotes a program that aims to strengthen awareness about pressing issues, including HIV/AIDs among the youth, yielding a total of 2,546.8 engagement score. Despite showing a number of Filipinos loving the idea of talking about HIV/AIDs in a completely positive light, the engagement it generated is small and remains a concern as it did not engage a massive audience.
Public Perception of Chowking Remains Positive Despite Recent Incident
Chowking is a well-established fast-food chain that has made a substantial contribution to the culinary scene in the Philippines. However, it has recently garnered attention for negative reviews and trending discussions surrounding one of its staff members. To gain a comprehensive understanding of the overall public perception of Chowking, Capstone-Intel Corporation conducted a thorough study. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Chowking, a popular fast-food chain in the Philippines, has a rich history that spans almost four decades. Founded in 1985, it was the brainchild of Roberto Fung Kuan, a Filipino-Chinese entrepreneur who aimed to introduce a fusion of Chinese and Filipino flavors to the local market. Inspired by the success of American fast-food chains, Kuan saw an opportunity to create a unique dining experience that would cater to the diverse taste preferences of Filipinos. From its humble beginnings as a small restaurant in Manila, Chowking quickly gained popularity among locals and soon expanded its operations throughout the country. The chain’s menu offers a wide variety of dishes, ranging from traditional Chinese favorites like dim sum and noodles to Filipino-inspired specialties such as halo-halo and pancit. With its affordable prices and quick service, Chowking became popular for Filipinos looking for a satisfying meal that combines the best of both worlds. Chowking restaurant is currently facing some operational challenges, which is not uncommon in the business world. However, the recent incident involving one of their staff members went viral for going the extra mile by personally visiting a residential subdivision in Davao City to take orders, ensuring that their branch meets its sales targets. Methodology The research study was conducted from August 31, 2023 to November 29, 2023. During this period, the research agency utilized its social listening tools to survey publicly accessible Facebook pages using the keyword “Chowking.” It is important to note that no specific demographic or personal information was collected during the course of this study. Reaction distribution The study collected a comprehensive Facebook reaction count of 234,202, encompassing various types of reactions. These include 96,865 (34.1%) Likes, 82,927 (22.9%) Love, 31,008 (22.4%) Haha, 1,277 (5.1%) Angry, 1,006 (13.7) Sad, and 532 (1.7%) Wow reactions. Considering the duration of the study, which spanned three months and encompassed the incident involving a Chowking staff member, it is evident that a significant number of online users still maintain a favorable perception of this fast-food chain. Top posts The post that received the highest level of engagement has unfortunately become inaccessible. It accumulated a total of 19,620 reactions, which can be categorized as follows: 10,017 (51.05%) Love, 9,056 (46.15%) Likes, 410 (2.08%) Haha, 39 (0.19%) Wow, 20 (0.10%) Sad, and 8 (0.04%) Angry reactions The subsequent post, it achieved a total of 4,369 reactions, distributed as follows: 3,334 (76.31%) Likes, 852 (19.50%) Haha, 101 (2.31%) Love, 31 (0.71%) Wow, 27 (0.61%) Sad, and 24 (0.55%) Angry reactions.
Social listening report shows Heart Evangelista gets massive social media presence, ‘love’ reax
A recent social listening report from Capstone-Intel Corporation revealed that public personality Heart Evangelista received a good social media presence in the past three months, adding that her visibility across social and non-social media platforms is mostly positive. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Love Marie Payawal Ongpauco-Escudero, better known as Heart Evangelista, is a Filipino actress, model, painter, and socialite. She debuted in the Philippine entertainment world when she was 13 years old. She began as a commercial model and has since progressed to become one of the country’s highest-profile celebrities. Evangelista is married to Senator Francis Escudero. The duo were acquainted by Evangelista’s “mentor,” the late and former senator Miriam Defensor Santiago, a close friend of Evangelista’s mother. She became Sorsogon’s first lady on June 30, 2019, following Escudero’s electoral win in the province. Recently, Evangelista was named one of Asia’s Most Influential People by Tatler Asia, indicating that she “has reinvented herself as an international A-list celebrity and fashion influencer.” Methodology Capstone-Intel Corp. examined Heart Evangelista’s online presence for three months, from August 31, 2023, 2023, to November 29, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the public figure. Facebook Performance Capstone-Intel found that Heart Evangelista garnered a 144,963.2 engagement score for its 1,722 total post count, which yielded over 1,177,974 total reaction count. When broken down, “Facebook love” accounts for 50 percent of the total reactions, with 588,302. Followed by “Facebook like” with 529,495 reactions (45 percent), “Facebook haha” with 35,982 (3.1 percent), “Facebook wow” with 20,488 (1.7 percent), “Facebook sad” with 2,441 (0.2 percent), and “Facebook angry” with 308 reactions. Online mentions Capstone-Intel likewise revealed that Heart Evangelista received 95.3 percent positive mentions, and the remaining 4.7 percent were negative mentions. This means that the article mentions the brand mostly in a good light. It is also worth noting that Heart Evangelista received 28,965,320 social media reach, while its non-social media reach yielded over 911,287 non-social media reach, which has generated over 111,761 user interactions. Top posts The top post for Heart Evangelista was a social media post from INQUIRER.net that featured Heart Evangelista and other actresses attending a luxury brand event. This story received a 15,096.0 engagement score. This was followed by a social media post from Kami.com.ph featuring one of Heart Evangelista’s fans, who turned out to be the actress’ video editor. This post yielded a total of 7,389.3 engagement score. The third most engaging post for Heart Evangelista was a news report from GMA News that featured Heart Evangelista and Anne Curtis Smith posing together for the Paris Fashion Week, yielding a total of 6,669.0 engagement score.
TGP Offers Affordable Medical Care and Medicines, Receiving Positive Reactions from Online Users
Accessing affordable medical care and maintenance medicine in the Philippines can be challenging for the average citizen due to their high costs. To address this issue and improve accessibility, the market has seen an emergence of more generic brands of medicines that aim to provide the same level of quality at a lower price. One such pharmacy that offers these affordable alternatives is The Generics Pharmacy (TGP). Capstone-Intel Corporation conducted an analysis of the online reputation of this pharmacy. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Generics Pharmacy was initially established in 1949 under a different name by its former owner, Pacific Insular Co. However, it underwent a change in ownership and is presently led by Mr. Liuson, who recognized the demand for affordable medication in the Philippines. As a result, the company expanded its reach by opening numerous branches, eventually reaching a total of 1400 locations nationwide by 2012. TGP has earned a strong reputation as a reliable pharmaceutical brand, becoming a familiar name in households across the country. In addition to offering a wide range of affordable medications, the company also provides valuable medical services such as free medical check-ups, blood pressure monitoring, and low-cost blood sugar testing. Methodology From November 28, 2022 to November 28, 2023 Capstone-Intel utilized its social listening tools in order to scan publicly available Facebook accounts for their posts that mention “The Generics Pharmacy.” It should be noted that there were no specific demographics or personal data that were tracked. Facebook performance Capstone-Intel’s social listening tool scanned through Facebook in order to garner posts that are about the keyword “The Generics Pharmacy.” The results indicate that there were 580 posts in total. Among these posts are 794 total comments, 1,274 total shares, and a reaction count of 8,256. Based on an analysis of 8,256 reactions, it was found that 57.90% (4,780) of the reactions were Likes, 36% (2,970) were Love, 5.50% (456) were categorized as Haha, 0.60% (47) were Wow, 0.10% (2) were Angry, and 0.10% (1) was Sad. These statistics suggest that a majority of netizens expressed positive reactions. This consolidated into a total engagement score of 2,179. Dominant reaction, top stories The top story that involved The Generics Pharmacy was posted by The Sarah Geronimo on Facebook announcing Geronimo as the latest endorser for TGP. This post garnered 906 (58 percent) Like reactions, 646 (41.3 percent) Love reactions, and 11 (0.7 percent) Wow reactions. There’s no Haha, Sad, and Angry reactions for this post. This led to an engagement score of 177.4 The second story is one that was posted in the official Facebook page of Viva Artists Agnecy, narrating the same story as the Top Post. This clip garnered 135 (51.1 percent) Like reactions, 127 (48.1 percent) Love reactions, 1 (0.4 percent) Haha reaction, and 1 (0.4 percent) Wow reaction. Theres no Sad, and Angry reactions for this post. The engagement score for this post yielded 56.8. Finally the third top story comes from the official Facebook page of The Generics Pharmacy. This was able to garner 189 (99.5 percent) Like reactions, and 106 Love reactions. There’s no Haha, Sad and Angry reactions for this post. This yielded an engagement score of 47.2.
SLEX roadway receives positive reactions from online users
SLEX, also known as the South Luzon Expressway, is an essential and widely-utilized roadway among Filipino motorists. Stretching over 60 kilometers, SLEX connects the bustling metropolis of Metro Manila to the provinces of Laguna, Batangas, and Quezon. Serving as a major artery, this expressway plays a pivotal role in facilitating the movement of people, goods, and services between these key areas. To gain insights into the public’s perception of SLEX, Capstone-Intel Corporation undertook a comprehensive study. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The South Luzon Expressway (SLEX) is a major tollway in the Philippines that connects Metro Manila to the provinces of Laguna, Batangas, and Quezon. It is a vital infrastructure project that plays a crucial role in facilitating the movement of people and goods between the capital region and the southern part of Luzon. Construction of the SLEX began in the late 1960s and was completed in several phases over the years. The initial phase of the SLEX construction started in 1967, with the first segment connecting Alabang in Muntinlupa City to Calamba in Laguna. This stretch of the expressway, known as the Alabang-Calamba segment, was opened to the public in 1969. As the demand for a more efficient transportation system grew, subsequent phases were undertaken, expanding the SLEX further south towards Batangas and Quezon provinces. These additional segments included the Calamba to Santo Tomas section, which opened in 1970, and the Santo Tomas to Lucena City section, which was completed in 1982. Throughout the years, various enhancements and improvements have been made to the SLEX, such as the integration of electronic toll collection systems and the widening of certain sections to accommodate the increasing volume of vehicles. Today, the SLEX serves as a vital transportation artery, enabling smoother and faster travel between Metro Manila and the southern regions of Luzon. Methodology The study was conducted between November 28, 2022 and November 28, 2023. The research agency used its social listening tools to examine publicly accessible Facebook pages for posts referencing the keyword “SLEX.” During the study, no specific demographic or personal information was collected or monitored as part of this study. Reaction distribution The keyword “SLEX” received a significant total reaction of 217,044, comprising of 116,302 (53.60%) Likes, 33,917 (15.60%) Love, 29,919 (13.80%) Sad, 29,389 (13.1%) Haha, and 785 (0.40%) Angry reactions. The combined number of Likes and Love indicates a predominantly positive response from online users. Top posts The post with the highest engagement on the Chuupaghetti Facebook page received a total of 6,671 (71.70%) Sad reactions, 1,451 (15.60%) Like reactions, 997 (10.70%) Wow reactions, 132 (1.40%) Angry reactions, 51 (0.50%) Haha reactions, and 7 (0.10%) Love reactions. The second post with the highest engagement was from ABS-CBN News, accumulating 9,084 (36.20%) Haha reactions, 8,096 (32.30%) Like reactions, 5,738 (22.90%) Sad reactions, 1,804 (17.20%) Wow reactions, 241 (1.00%) Love reactions, and 110 (0.40%) Angry reactions. Lastly, the post from the Department of Transportation received 3,900 (80.70%) Like reactions, 478 Love reactions, 363 Haha reactions, 79 Wow reactions, 8 Angry reactions, and 4 Sad reactions.
Traffic Issue: Filipinos’ Various Online Reactions Revealed
Traffic has long been a pervasive aspect of daily life for Filipinos. It is a prevalent phenomenon in densely populated areas and a multifaceted problem that has substantial implications on people’s lives. It leads to disruptions, anxiety, and financial implications for individuals, while also compromising the operational efficiency of businesses and the efficacy of emergency services. Considering this, Capstone-Intel Corporation conducted an analysis of online discussions pertaining to this issue, to gain insights into public sentiments. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The traffic situation in the Philippines, particularly in Metro Manila, is a pressing issue that affects the daily lives of millions of people. With a rapidly growing population and limited infrastructure development, congestion on the roads has become a major challenge for commuters and businesses alike. The combination of outdated public transportation systems, inefficient traffic management, and a high number of vehicles on the road contribute to the worsening traffic conditions in the city. Metro Manila is known for its heavy traffic during peak hours, with long queues and slow-moving vehicles becoming the norm. This not only leads to increased travel times but also results in significant economic losses due to productivity decline and increased fuel consumption. Some Filipinos’ practice involves parking a vehicle parallel to another one already parked on the roadside, effectively occupying two lanes and impeding the flow of traffic. The consequences of double parking are far-reaching and impact not only the movement of vehicles but also the overall efficiency of transportation systems in urban areas. The lack of proper urban planning and road network expansion exacerbates the problem, as the existing roadways struggle to accommodate the ever-increasing number of vehicles. Additionally, the absence of effective traffic management strategies and enforcement of traffic rules often leads to chaotic situations on the roads, further compounding the congestion issues. Methodology Capstone-Intel conducted a study from June 20, 2023 and November 20, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for the posts mentioning “traffic.” In this study, there were no specific demographics or personal data that were tracked. The agency was able to scan 26,567 posts with a consolidated 449,550 comments, 451,315 shares, a reaction count of 3,636,748 total, and an engagement score that reached 859,944.8. Reaction Distribution Out of a total of 3,636,748 reactions from Facebook, 1,772,975 (48.80%) were Likes, 1,010,151 (27.80%) were categorized as Haha, 576,925 (15.90%) were Love, 199,024 (5.50%) were Sad, 44,266 (1.20%) were Wow, and 33,408 (0.90%) were Angry. Top posts The keyword “traffic” has generated significant levels of engagement across multiple Facebook pages belonging to news agencies and influencers. Here’s a selection of the top posts related to road traffic. Taking the lead is a post shared by the Philippine Concerts Facebook page featuring Eric Nam’s remark, “Manila, your traffic is unparalleled.” This particular post has attained an impressive engagement score of 37,071.9, with 261,519 (98.10%) Haha, 3,840 (1.40%) Likes, 796 (0.30% Love, 202 (0%) Sad, 127 (0%) Wow, and 5 (0%) Angry. Bandera shared a video depicting a situation of being stuck in traffic, which received an impressive engagement score of 9454.7. This has 58,663 (98.70%) Haha, 570 (1.00%) Like, 138 (0.10%) Love, 39 (0.10%) Wow, 8 (0.00%) Sad, and 2 (0.00%) Angry. Another top post was from DZBB, highlighting a video of MMDA personnel pursuing a traffic violator. This post achieved an engagement score of 9,235.2, with 6,619 (14.30%) Likes, 169 (0.40%) Love, 39,012 (84%) Haha, 311 (0.70%) Wow, 92 (0.20%) Sad, and 216 (0.50%) Angry reactions.
iPhone 14 Receives Positive Reactions from Online Users
On October 14, 2023, the newest product from Apple dropped in the Philippines. The iPhone 14 took the country by storm, and the reviews have been positive. Lines outside Apple stores have reportedly been long, as Filipinos are eager to get their hands on the new unit. Capstone-Intel Corporation looks into the reception of the product in the Philippines. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The iPhone is the name of the series of cellphones produced by tech company Apple Inc. These units have been infamous over the years for being released every so often, nearly annually. With the Philippines being dubbed as the “Texting Capital” of the world, it stands to reason that new units of a well-known cellphone brand would be at the top of Filipinos’ priorities on their to-buy lists. Social media influencers were also quick to snag a few units for themselves so that they could host an iPhone giveaway for their fans and supporters. Methodology From November 28, 2022 to November 28, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available Facebook accounts for their posts that mention “Iphone 14.” It should be noted that there were no specific demographics or personal data that were tracked. Facebook performance Capstone-Intel Corporation’s social listening tool scanned through Facebook in order to garner posts that are about the iPhone 14, or at the very least make mention of the event. The results indicate that there were 7,909 posts in total. Among these posts are 855,861 total comments, 315,259 total shares, and a reaction count of 3,305,156. This consolidated into a total engagement score of 731,360.7. Dominant reaction, top stories The top story about the iPhone 14 comes from influencer Ivana Alawi’s official Facebook page. The story posted was the announcement of her iPhone giveaway. This post garnered 260,471 (49.6 percent) Love reactions, 254,148 (48.3 percent) Like reactions, 10,437 (2 percent) Wow reactions, 564 (0.1 percent) Haha reactions, 478 (1 percent) Sad reactions, and 66 Angry reactions. This led to an engagement score of 72.077. The second story is one that was posted in the official Facebook page of influencer Pio Balbuena, where he filmed a surprise involving an iPhone 14. This clip garnered 125,637 (67.8 percent) Love reactions, 54,680 (29.5 percent) Like reactions, 4,211 (2.3 percent) Haha reactions, 582 (0.3 percent) Wow reactions, 41 Sad reactions, and 37 Angry reactions. The engagement score for this post was 27,141.3. Finally the third top story comes from another content creator and streamer, Wamoscruz, in which a Facebook video was posted. This was able to garner 80,404 (42.6 percent) Like reactions, 58,335 (30.9 percent) Love reactions, 46,428 (24.6 percent) Haha reactions, 2,110 (1.1 percent) Wow reactions, 319 (0.2 percent) Sad reactions, and 1,024 (0.5 percent) Angry reactions. This yielded an engagement score of 23,847.
Is it time to rejoin ICC? Over 36% Filipino social media users laugh about it
A recent social listening report from Capstone-Intel Corporation revealed that over 36 percent of Filipinos laugh about the International Criminal Court (ICC), adding to the recent developments between the ICC and its move to investigate former President Rodrigo Duterte in connection with the latter’s controversial war on drugs campaign. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background President Ferdinand Marcos Jr. said on November 24, 2023 that the administration is thinking of rejoining the ICC. In an ambush interview in Taguig City, Marcos was pressed for his opinion to a House of Representatives debate over enabling ICC investigators to probe the drug war under former President Rodrigo Duterte’s administration. The court in The Hague allowed its prosecutor’s plea to restart an inquiry into the killings in January, after the probe was paused in November 2021 at the request of the Philippines, who maintained that its own institutions were capable of prosecuting the alleged crimes. According to official government records, Duterte’s drug war has killed at least 6,000 people. However, several human rights organizations and defenders believe the figure might surpass 20,000. Despite Duterte’s withdrawal of the Philippines from the Court, the ICC announced it would investigate the pervasive killing. While the Philippines was subject to the Rome Statute, the ICC could still investigate alleged crimes. Vice President Sara Duterte, the former president’s daughter, ruled such a probe unlawful, highlighting that allowing the ICC to enter the Philippines “not only patently unconstitutional but effectively belittles and degrades our legal institutions.” Methodology Capstone-Intel Corp. examined the ICC’s online presence for one year, including how posts were reacted to by social media users from November 24, 2022, to November 24, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the said topic. Facebook Performance Capstone-Intel found that for over a year, the ICC garnered a 163,995.4 engagement score for its 5,491 total post count, which yielded over 884,931 total reaction count. When broken down, “Facebook like” accounts for the majority of the reactions, with 52.8 percent of the total reactions, with 466,825. Followed by “Facebook haha” with 320,749 reactions (36.2 percent), “Facebook love” with 77,815 (8.8 percent), “Facebook angry” with 11,015 (1.2 percent), “Facebook wow” with 5,225 reactions (0.6 percent), and “Facebook sad” with 3,302 reactions (0.4 percent). Looking at the data, the intensity of “Facebook haha” reactions can be attributed to Filipino audiences laughing or either disagreeing with the ICC’s move to investigate the former president’s war on drugs campaign, Meanwhile, the bulk of like reactions can be seen as users’ approval for the ICC’s inquiry against Duterte. Online mentions Capstone-Intel likewise revealed that ICC got 95 percent negative mentions, and the remaining 5 percent were positive mentions. It is also worth noting that the ICC received 34 million social media reach and a non-social media reach of 55 million. Top posts The top post for the ICC was a news report from 24 Oras narrating the possibility of issuing an arrest warrant, receiving a 4,289.5 engagement score. This was followed by another news report from 24 Oras, featuring a report that tackles the European Parliament’s advice to the Philippine government to release former senator Leila De Lima and rejoin the ICC. This post yielded a total of 3,432.2 engagement score. The third most engaging post for the ICC was also a news report from CNN Philippines,” which highlights the warning given by Department of Justice Secretary Jesus Crispin Remulla to the ICC, yielding a total of 1,937.6 engagement score.
Latest McDo ad gets outstanding support online – study
The recent advertisement released by the popular fast-food chain McDonald’s has received a positive reception from social media users, a social listening report conducted by Capstone-Intel Corporation showed. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background McDonald’s Philippines, often known as McDo in the Philippines, is the master franchise of the worldwide fast food corporation McDonald’s. The Golden Arches Development Corporation, an Alliance Global Group company, owns the master franchise. Due to the country’s prohibition on majority foreign ownership, McDonald’s entered the Philippine market in 1981, with McDonald’s International collaborating with McGeorge Food Industries of Filipino entrepreneur George Yang. This gave Yang’s firm sole control of McDonald’s operations throughout the Philippines. There were already 300 franchised restaurants with more than 100 franchisees by the 1990s. Recently, the popular fast-food chain has made rounds across social and non-social media platforms after a series of advertisements showcased an inclusive story for the Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, and Asexual (LGBTQIA+) community. Its latest advertisement, which features Vice Ganda and Paolo Ballesteros, two LGBTQIA+ icons, starred together in the new McDonald’s Share The Love commercial, which has gone viral since it was released on November 27, 2023. In the one-minute clip, the two award-winning hosts of rival noontime programs share a sentimental encounter in one of the fast food chain’s locations. Vice was shown walking in with a box of fried chicken, taking a seat in front of Paolo, and taking a photo with the meal while saying, “Nice! Ganda!” Methodology Capstone-Intel examined McDonald’s online presence for one month, from October 29, 2023, to November 28, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the recently released advertisement by the popular fast-food chain. Facebook Performance Capstone-Intel found that McDonald’s garnered a 29,247.4 engagement score for its 564 total post count, which yielded over 134,614 total reaction count. When broken down, “Facebook love” accounts for 49.9 percent of the total reactions, with 67,108. Followed by “Facebook like” with 51,666 reactions (38.4 percent), “Facebook haha” with 7,251 (5.4 percent), “Facebook wow” with 7,047 (5.2 percent), “Facebook sad” with 1,458 (1.1 percent), and “Facebook angry” with 84 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users loving McDonald’s latest advertisement. Online mentions Capstone-Intel likewise revealed that McDonald’s received 76.5 percent positive mentions, and the remaining 23.5 percent were negative mentions. This means that the article mentions of the brand is mostly in a good light. It is also worth noting that McDonald’s received 1,579,286 social media reach while its non-social media reach yielded over 21,871,300 non-social media mentions, which has generated over 129,269 user interactions. Top posts The top post for McDonald’s was a promotional post from McDonald’s Philippines about its collaboration with footwear brand Crocs, which received a 6,171.8 engagement score. This was followed by a social media post from Kami.com.ph featuring the collaboration of Vice Ganda and Paolo Ballesteros. This post yielded a total of 6,146.1 engagement score. The third most engaging post for McDonald’s was an advertisement from McDonald’s again, which also promotes a collaboration with a footwear brand, yielding a total of 2,517.7 engagement score.
Mobile Legends: Bang Bang continues to receive positive reception from Filipino fans
In the Philippines, mobile games are no stranger to the youth, as these types of games are one of the most accessible kinds of games as they can be played on a mobile phone. Filipinos may not always have access to a full computer or even a console, but it is relatively easy to say that most Filipinos have access to at least a mobile phone. In that regard, mobile games always take the country by storm. Capstone-Intel Corporation looks into the Filipino’s perspective on the game entitled Mobile Legends: Bang Bang. Capstone-Intel is a high-impact research company that uses innovative research. Technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background In 2016, game developer Moonton produced and released their 5 versus 5 team multiplayer online battle arena (MOBA) game to the public. This game is called Mobile Legends: Bang Bang, more colloquially known as “ML” (pronounced as Em-El). Over the years, the ML community and playerbase have grown and eventually reached the status of having an esports community built around them. It was even included in the 2019 Southeast Asian Games. However, ML has also received criticism and infrigement cases due to its similarities to the more popular game that preceded it, League of Legends by Riot Games. Methodology From November 28, 2022 to November 28, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available Facebook accounts for their posts that mention “Mobile Legends”. It should be noted that there were no specific demographics or personal data that were tracked. Facebook performance Capstone-Intel Corporation’s social listening tool scanned through Facebook in order to garner posts that are about Mobile Legends: Bang Bang, or at the very least make mention of the event. The results indicate that there were 13,850 posts in total. Among these posts are 11,443,653 total comments, 1,741,824 total shares, and a reaction count of 13,703,152. This consolidated into a total engagement score of 4,256,594.5. Dominant reaction, top stories The top story that involved Mobile Legends was a mention on the Facebook page of Kami.com.ph, where the caption involved a public figure commenting on another’s couple picture. This post garnered 18,982 (2.9 percent) Like reactions, 5,737 (0.9 percent) Love reactions, 638,654 (96.2 percent) Haha reactions, 377 (0.1 percent) Wow reactions, 206 (0.1 percent) Sad reactions, and 42 Angry reactions. This led to an engagement score of 70,795.1 The second story is one that was posted on an influencer’s Facebook page, wherein he was thanking his friends, and one of them in particular was praised for being a good Mobile Legends player. This post garnered 48,368 (13.8 percent) Like reactions, 300,309 (85.5 percent) Love reaction, 568 (0.2 percent) Haha reactions, 155 Wow reactions, 543 (0.2 percent) Sad reactions, and 9 Angry reactions. The engagement score for this post yielded 57,004.8 Finally, the third top story comes from Filipino news company TV5, in which they posted a Facebook graphic sharing a moment from one of their shows, Face2Face, where the game was mentioned. This was able to garner 856 (0.9 percent) Like reactions, 72 (0.1 percent) Love reactions, 94,759 (98.9 percent) Haha reactions, 64 (0.1 percent) Wow reactions, 10 Sad reactions, and 1 Angry reaction. This yielded an engagement score of 40,253.5.
