Skincare is life: Watsons garnered relatively high social media engagements, positive reactions from netizens – study
A recent social listening report from Capstone-Intel revealed that international health and beauty care brand Watsons has been making a good social media presence for over a year, highlighting that most of its presence is positive and highly engaged by Filipino social media users. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Watsons is a prominent healthcare and beauty care retail chain operating in Asia and Europe. It serves as the flagship brand for the A.S. Watson Group, which is primarily owned by CK Hutchison Holdings. With an extensive presence, Watsons operates approximately 8,000 stores and 1,500 pharmacies across 15 markets in Asia and Europe. These markets include Hong Kong, Indonesia, Macau, mainland China, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Vietnam, Turkey, Ukraine, the United Arab Emirates, the Kingdom of Saudi Arabia, and Qatar. In 2002, Watsons entered the Philippine market through a partnership with SM Prime Holdings. The brand made its debut at the SM Megamall, marking its entry into the country. Watsons has gained popularity among skincare lovers in the Philippines due to its diverse range of products, which encompass various options for personal care, including soaps and hair care. Additionally, the store also caters to pharmaceutical needs, providing a comprehensive shopping experience for customers. Methodology Capstone-Intel examined Watsons’ online presence for one year, from November 23, 2022, to November 23, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the beauty and health care brand. Facebook Performance Capstone-Intel found that Watsons garnered a 305,725.8 engagement score for its 12,893 total post count, which yielded over 1,262,330 total reaction count. When broken down, “Facebook like” accounts for 43.1 percent of the total reactions, with 544,698. Followed by “Facebook love” with 410,642 reactions (32.5 percent), “Facebook haha” with 267,553 (21.2 percent), “Facebook wow” with 37,034 (2.9 percent), “Facebook sad” with 4,035 (0.3 percent), and “Facebook angry” with 905 (0.1 percent). Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users loving the brand. Online mentions Capstone-Intel likewise revealed that Watsons received 88 percent positive mentions and the remaining 12 percent was negative mentions. This means that the article mentions of the brand is mostly in a good light. It is also worth noting that Watsons received 13 million social media reach while its non-social media reach yielded over 5.1 million non-social media mentions, which has generated over 1.1 million user interactions. Top posts The top post for Watsons was a promotional post from Ever Bilena Cosmetics inviting consumers to avail of its discounted items, receiving a 27,765.8 engagement score. This was followed by a nostalgic social media post from Klasik Titos and Titas of Manila exposing the “original Watsons” of adults back in the 90s. This post yielded a total of 13,813.3 engagement score. The third most engaging post for Watsons was an advertisement from social media personality Senyora, which also promotes a rising skincare brand, yielding a total of 11,158.3 engagement score.
Despite gaining positive reactions, engagements, Mercury Drug’s presence ‘lacking’ – study
A recent social listening report from Capstone-Intel Corporation, which aims to gauge the social media presence of Mercury Drug, one of the country’s pharmaceutical giants, revealed that although it garnered considerable positive social media reactions, its presence across social and non-social media platforms is lacking. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Mercury Drug Corporation, also referred to as Mercury Drug, is a drugstore chain based in the Philippines. Headquartered in Bagumbayan, Quezon City, the aforementioned entity is a subsidiary of the Mercury Group of Companies. The establishment of the chain took place in 1945 in Santa Cruz, Manila, rendering it the second most ancient drugstore chain in the Philippines, following Southstar Drug by a margin of eight years. As of 2017, Mercury Drug boasts a statewide presence with a network of more than 1,000 branches, thereby capturing a significant market share of over 50 percent in the pharmaceutical retail industry in the Philippines. Methodology Capstone-Intel examined the online presence of Mercury Drug for one year, from November 22, 2022, to November 22, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the drug chain. Facebook Performance Capstone-Intel found that the Mercury Drug garnered a 581,055.4 engagement score for its 7,752 total post count, which yielded over 500,170 total reaction count. When broken down, “Facebook like” accounts for 52.3 percent of the total reactions, with 261,451. Followed by “Facebook love” with 217,097 reactions (43.4 percent), “Facebook wow” with 9,963 (2 percent), “Facebook haha” with 5,612 (1.1 percent), “Facebook sad” with 5,305 (1.1 percent), and “Facebook angry” with 742 (0.1 percent). This shows that for over a year, there was a majority of positive reception for the Mercury Drug. Online reach Capstone-Intel likewise revealed that Mercury Drug received a total of 1 million social media reach and 122,000 non-social media reach. Meanwhile, the drug chain reported only 5,235 interactions among social media users during the duration of the study. This data suggests that even though there was quite a number the Mercury Drug reached for the past year, it only yielded a small number of interactions across these social and non-social media platforms. Top posts In terms of top posts, the top post for Mercury Drug was a post from the official Facebook page of Mercury Drug Corporation, inviting social media users to join the Mercury Drug TikTok Dance challenge, receiving an 845.4 engagement score. This was followed by another social media post from Mercury Drug Corporation featuring promo content for its Halloween promo. This post yielded a total of 786.9. Meanwhile, the remaining top posts for Mercury Drug are technology-related content, mentioning the drug chain as a landmark to find these tech business stores. This shows that even though the one-year presence of Mercury Drug is impressive and positive, its presence, mainly focused on its branding, remains lacking as most of the content discussing Mercury Drug are mostly topics that are not related to pharmaceuticals.
‘Five Breakups and a Romance’ Strikes a Chord with Audiences, Capstone-Intel Study Reveals
The appeal of love story films with sad endings lies in their ability to evoke deep emotions and challenge societal expectations. These films provide audiences with an opportunity to connect with their own experiences of love and loss, while also offering a more realistic and complex portrayal of relationships. This particular appeal is exemplified by the local movie “Five Breakups and a Romance,” has garnered support not only within the country, but also from international moviegoers. Capstone-Intel Corporation recently conducted an analysis to determine the public sentiment surrounding this film. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The film “Five Breakups and a Romance” is a captivating love story that revolves around the lives of the talented actors, Alden Richards and Julia Montes. The narrative unfolds with the serendipitous encounter of fashion brand manager Justine (Montes) and medical student Lance (Richards) in a bustling locale in Singapore. Despite Montes initially harboring doubts, their chance encounters gradually develop into a profound love connection. However, their initial spark is quickly extinguished when they face their first breakup. Little do they know that destiny has more surprises in store for them, as they continue to encounter each other throughout the film, enduring more heart-wrenching breakups along the way. According to the latest report released on November 15th, the film has generated worldwide gross sales of 72 million dollars over the course of the last four weeks. Furthermore, Montes expressed her gratitude on her official Instagram account to all those who have supported and watched the film, acknowledging their contribution to its success. It can be inferred that the inclusion of a striking intimate scene between the two main characters in the initial part of the film has likely piqued the interest of the audience, thereby further driving its popularity. Methodology The study was conducted between August 20, 2023 and October 20, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for the posts mentioning “5 Breakups and a Romance.” In this study, there were no specific demographics or personal data that were tracked. Capstone-Intel The study was conducted between August 23, 2023 and October 23, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for the posts mentioning “5 Breakups and a Romance.” In this study, there were no specific demographics or personal data that were tracked. Reaction distribution Casptone-Intel was able to scan 114 posts with a consolidated 864 comments, 2,448 shares, a reaction count of 9,088, and an engagement score that reached 3,443. On Facebook, out of a total of 9,088 reactions, 5,441 (59.90%) were Likes, 3,477 (38.30) were Love, 137 (1.50%) were Wow, 21 (0.20%) were Haha, 10 (0.10%) Sad, and 0.1% were Angry reaction. Top posts The keyword “5 Breakups and a Romance” garnered considerable engagement scores from various Facebook pages of news agencies and influencers. Heart Evangelista recently shared some delightful moments on social media, showcasing her time spent with Alden Richards at a special screening of 5 BaaR. The photos she posted sparked a wave of excitement among their fans, who expressed their fervent desire to see the two talented artists collaborate in a film as the lead actors. The post received an impressive engagement score of 187.6, along with a total reaction count of 1726. Specifically, it garnered 1027 (59.50%) Likes, 649 (37.60%) Love reactions, 9 (0.50%) Haha reactions, and 41 (2.40%) Wow reactions. Meanwhile, there were no Sad or Angry reactions. The second post that received a significant level of engagement was shared by 24 Oras. This post features a video clip of renowned actors Alden Richards and Julia Montes, who star in the popular show “Five Breakups and a Romance,” discussing their experiences on Boy Abunda’s show, “Fast Talk with Boy Abunda.” This post achieved an impressive engagement score of 113.3, with a total reaction count of 1017. The breakdown of reactions is as follows: Likes – 779 (76.60%), Love – 232 (22.80%), Haha – 4 (0.40%), Wow – 1 (0.10%), Sad – 1 (0.10%), and Angry – 0. The post that received the third highest scores was shared by Nice Print Photography & Exige Weddings. This post features pictures of Julia Montes and Alden Richards during the press conference for their film. With an engagement score of 67, the post garnered a total reaction count of 606. The breakdown of reactions is as follows: Love: 349 (57.60%), Likes: 256 (42.20%), Haha: 1 (0.20%), and there were no Wow, Sad, and Angry reactions.
‘#ShowtimeFlexKo’ trends online, receives positive, high engagements across social media – study
A social listening study conducted by Capstone-Intel Corporation revealed that the popular noontime show “It’s Showtime” has become a trending topic across social media space during the agency’s recently concluded one-day backtracking of its online presence, adding that the show’s hashtag “#ShowtimeFlexKo” provided a very entertaining presence across social and non-social media platforms. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background ABS-CBN Entertainment produces the noontime variety show It’s Showtime in the Philippines. On October 24, 2009, it made its debut with Vhong Navarro, Anne Curtis, Kim Atienza, Jugs Jugueta, Teddy Corpuz, and Vice Ganda serving as its hosts. The network aired the noontime show up until it was shut down on May 5, 2020. The channels it currently airs on are A2Z, GTV on the GMA Network, Jeepney TV, Kapamilya Channel, and free-to-air television channels. Recently, the show has made rounds online. In a comical incident on the November 23 broadcast of “It’s Showtime,” a contestant confused the noontime show for a previous ABS-CBN show that had aired in the same time slot. Methodology Capstone-Intel Corp. examined Showtime’s “#ShowtimeFlexKo” online presence for one day, from November 23, 2023, to November 24, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the said hashtag over the past 24 hours. Facebook Performance Capstone-Intel found that the hashtag “#ShowtimeFlexKo” garnered a 30,826.4 engagement score for its 29 total post count, which yielded over 270,533 total reaction count. When broken down, “Facebook haha” accounts for the majority of the reactions, with 94 percent of the total reactions, with 254,291. Followed by “Facebook like” with 10,016 reactions (3.7 percent), “Facebook love” with 6,013 (2.2 percent), “Facebook wow” with 187 (0.1 percent), “Facebook angry” with 14 reactions, and “Facebook sad” with 12 reactions. Looking at the data, the majority of “Facebook haha” reactions can be attributed to Filipino audiences being entertained by the day’s episode. Online mentions Capstone-Intel likewise revealed that “#ShowtimeFlexKo” got 86 percent positive mentions, and the remaining 14 percent were negative mentions. It is also worth noting that “#ShowtimeFlexKo” received 28 million social media reach overnight. This means that for the past 24 hours, the online presence of the hashtag “#ShowtimeFlexKo” has been significantly evident and high, fueling a prolonged trending spot online. Top posts The top post for the hashtag “#ShowtimeFlexKo” was a meme from Kapamilya Online World discussing a comical incident on the November 23 broadcast of “It’s Showtime,” where a contestant confused the noontime show for a previous ABS-CBN show that had aired in the same time slot, Wowowee, receiving a 20,933.3 engagement score. This was followed by another meme from Kapamilya Online World featuring another contestant from the episode. This post yielded a total of 7,247.3 engagement score. The third most engaging post for the “#ShowtimeFlexKo” was a video from “It’s Showtime,” which highlights the contestant’s confusion with “Its Showtime” and “Wowowee,” yielding a total of 746.7 engagement score. Looking at the top post and the engagement it translated, it can be emphasized that the memes were produced for the episode. Mainly, mistakenly labeling “It’s Showtime” as “Wowowee” was the preceding reason as to how it garnered thousands of traction on Facebook.
Amid flak online, Miss U owner gets good social media presence; data shows several users poke fun, mad at her
The game is still on A recent social listening report from Capstone-Intel Corporation revealed that even though quite a number of Filipino social media users give a good social media impression of the current Miss Universe Owner, Anne Jakrajutatip, a significant number of social media users are also poking fun and enraged at the current owner of the pageant’s franchise. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Anne Jakapong Jakrajutatip achieved a significant milestone in October 2022 by acquiring ownership of the Miss Universe organization. This notable accomplishment establishes her as the inaugural female proprietor of the organization since its inception in 1952. Jakrajutatip has implemented significant modifications within the pageant, notably by granting eligibility for participation to all women aged 18 and above. This year, a significant milestone was achieved in the competition’s history as married women and mothers were granted participation rights, having been previously excluded from the competition. Jakrajutatip faced criticism for purportedly exhibiting disrespect towards Michelle Dee, the reigning Miss Universe Philippines 2023. A video with English subtitles that is currently circulating on the X platform portrays Jakrajutatip engaging in a conversation with Dee in the Thai language, with Dee displaying a cheerful demeanor. The sole identifiable English words present in the video excerpt were “move on.” Dee concluded her participation in the Miss Universe competition by attaining a position among the Top 10, but Anntonia Porsild, representing Miss Thailand, achieved the distinction of being the first runner-up. After Dee departed, Jakrajutatip proceeded to pursue her, resulting in an embrace between the two individuals. Methodology Capstone-Intel examined Miss Universe owner Anne Jakapong Jakrajutatip’s online presence for one month, from October 22, 2023, to November 21, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the recently concluded beauty pageant. Facebook Performance Capstone-Intel found that Miss Universe garnered a 23,545.5 engagement score for its 143 total post count, which yielded over 130,179 total reaction count. When broken down, “Facebook like” accounts for 38.9 percent of the total reactions, with 50,695. Followed by “Facebook love” with 28,799 reactions (22.1 percent), “Facebook haha” with 28,216 (21.7 percent), “Facebook sad” with 14,921 (11.5 percent), “Facebook angry” with 6,296 (4.8 percent), and “Facebook wow” with 1,252 (1 percent). Online mentions Capstone-Intel likewise revealed that the pageant owner received a total of 7.4 million social media reach and 3.1 million non-social media reach. Meanwhile, the owner reported 445,000 interactions among social media users during the duration of the study. Top posts In terms of top posts, the top post for the Miss Universe owner was a post from a Facebook page of The Miss Philippines claiming that the Philippines’ bet for the competition, mainly Michelle Dee, was robbed of being part of the top five, receiving a 4,702.8 engagement score. This was followed by a social media post from Missosology featuring a fan video that showcases the reaction of the pageant owner during the announcement of the winners. This post yielded a total of 3,389.2. The third most engaging post for the new Miss Universe owner was a Facebook reel from shoemaker Jojo Bragais, which features Anne Jakapong Jakrajutatip, yielding a total of 2,052.8 engagement score.
Study Reveals Filipinos’ Positive Perception on Top Pharmacies as Trusted Destination for Health and Convenience
In the Philippines, pharmacies have been a staple of the Filipino’s way of life. These establishments offer products ranging from medicines to other needs as well. In most pharmacies, they also sell candies, baby milk, toiletries, skin care, drinks, and other snacks. With the number of branches and variations of these pharmacies that exist in the Philippines, Capstone-Intel Corporation looks into the public perception of these establishments. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background A number of these pharmacies have been in the Philippines for the longest time. One of the oldest started in 1945. Mercury Drug store, one of the longest-existing drugstores, has been around for around 77 years. Its competitor, Southstar Drug, boasts a relatively longer lifespan, with them having first opened their doors eight years prior. Since then, other drugstores have been entering the market in order to dilute the monopoly that Mercury initially had. These include Watson’s, The Generics Pharmacy, and Generika Drugstore, to name a few. Methodology From August 20, 2023 to November 20, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available Facebook accounts for their posts that mention the following pharmacies: Mercury Drug, Southstar Drug, Watson’s, The Generics Pharmacy, and Generika Drugstore. The data gathered had no specific demographics attached to them, and no personal data was tracked. Facebook performance Capstone-Intel Corporation’s social listening tool was able to gather the following data for the different pharmaceutical companies. For Mercury Drug, there was a total of 200 posts found on Facebook. Among these posts are a total of 843 comments and 4,958 overall shares. It also garnered a reaction count total of 6,116. The reaction breakdown is as follows: 3,196 (52.3 percent) Like reactions, 2,562 (41.9 percent) Love reactions, 25 (0.4 percent) Haha reactions, 324 (5.3 percent) Wow reactions, 4 (0.1 percent) Sad reaction, 5 (0.1 percent) Angry reactions. All of these combined accumulate an engagement score of 5,563.9. For Southstar Drug, a total of 183 posts were scanned. These had 545 comments, 731 shares, and 6,254 total reactions. These can be broken down as 3,698 (59.1 percent) Like reactions, 2,425 (38.8 percent) Love reactions, 9 (0.1 percent) Haha reactions, 106 (1.7 percent) Wow reactions, 13 (0.2 percent) Sad reactions, and 3 (0.1 percent) Angry reactions. These make up for an engagement score 1,410.9. Next would be Watson’s Pharmacy. The social listening tool was able to gather only 41 posts for this brand. Among these were 623 comments, 547 shares, and a reaction count of 3,265. These are as follows: 1,176 (36 percent) Like reactions, 1,847 (56.6 percent) Love reactions, 181 (5.5 percent) Haha reactions, 54 (1.7 percent) Wow reactions, 3 (0.1 percent) Sad reactions, and 4 (0.1 percent) Angry reactions. These led up to the total engagement score of 935.8. Moving on would be Generika Drugstore, with 311 posts scanned. Among these are the 252 total comments, 1,756 total shares, and a reaction count total of 10,182. These can be broken down into 7,146 (70.2 percent) Like reactions, 2,975 (29.2 percent) Love reactions, 2 Haha reactions, 57 (0.6 percent) Wow reactions, 1 Sad reaction and 1 Angry reaction. This would merit an engagement score of 935.8. Finally, the Generics Pharmacy. Under this brand, there were a total of 85 unique posts on Facebook. Among these posts are 139 comments, 254 total shares, and a reaction count of 1,622. This can be broken down as follows 668 (41.2 percent) Like reactions, 514 (31.7 percent) Love reactions, 436 (26.9 percent), 2 (0.1 percent) Wow reactions, 1 (0.1 percent) Sad reaction, and 1 (0.1 percent) Angry reaction. Dominant reaction, top stories For Mercury Drug, the top post under this keyword is from the Facebook page is from the page Nails and Toes. Currently the main reaction to this post is that all 19 reactions, specifically the 19 Love reactions. For Southstar Drug, the top post revolves around a photo contest that they are hosting in cooperation with Scott’s vitamins. For this post, there are 206 (71.8 percent) Like reactions, 78 (27.2 percent) Love reactions, and 3 (1 percent) Wow reactions. For Watson’s, the top post is from Maybelline New York’s Facebook page regarding their promo. In this, their post was able to garner 162 (47.8 percent) Like reactions, 139 (40.9 percent) Love reactions, 37 (10.9 percent) Wow reactions, and 2 (0.6 percent) Sad reactions. For Generika Drugstore, the top post is an advertisement from the Facebook page of Asianskymall. This post was able to garner 1,895 (79 percent) Like reactions, 492 (20.6 percent) Love reactions, and 12 (0.5 percent) Wow reactions. Finally, for The Generics Pharmacy, the top post is from Yedda Romualdez’s official Facebook page, reporting the financial assistance being given to the residents of Quezon City. This was able to garner only 109 (57.1 percent) Like reactions and 82 (42.9 percent) Love reactions.
Filipinos express support for Korean League of Legends team T1
On November 19, 2023, Riot Games recently concluded the World Championship 2023 for their game League of Legends. The finals included two powerhouses from China and Korea, namely Weibo Gaming and T1, respectively. The two teams fought their way through nearly a month of various matches with teams from all around the world. Capstone-Intel Corporation looks into how the international event was received by the Filipino audience. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background League of Legends is a 5 versus 5 multiplayer online battle arena (MOBA) game created by the game development company Riot Games. The League of Legends World Championships, more colloquially known as Worlds, started in 2011. It began with competitors from Europe, North America, and Southeast Asia. One of the most anticipated teams to go through the event was a Korean team by the name of T1, as this roster was composed of Choi “Zeus” Woo-je, Mun “Oner” Hyeon-jun, Lee “Gumayusi” Min-hyeong, Ryu “Keria” Min-seok, and one of the main faces of League of Legends e-sports, Lee “Faker” Sang-hyeok. After the quarterfinals of the World Championships 2023, T1 was the only Korean team left in the tournament, against three other teams from China, despite the event itself being hosted in Korea. This led to them becoming the crowd favorite, especially following their heartbreaking loss in the finals last year. After a rigorous match, they take the overall championship title, earning Faker’s fourth world title and the first world championship title for the entirety of this year’s roster. Methodology From August 20, 2023 to November 20, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available Facebook accounts for their posts that mention “Worlds 2023”. It should be noted that there were no specific demographics or personal data that were tracked. Facebook performance Capstone-Intel’s social listening tool scanned through Facebook in order to garner posts that are about Worlds 2023, or at the very least make mention of the event. The results indicate that there were 705 posts in total. Among these posts are 16,633 total comments, 63,183 total shares, and a reaction count of 464.146. This consolidated into a total engagement score of 111,260.9. Dominant reaction, top stories The top story that involved Worlds 2023 comes from the official LOL Esports Facebook page. The story posted was the announcement that T1 won their finals match and have been titled the 2023 World Champions. This post garnered 54,579 (26.1 percent) Like reactions, 153,351 (73.4 percent) Love reactions, 333 (0.2 percent) Haha reactions, 449 (0.2 percent) Wow reactions, 54 (0.1 percent) Sad reactions, and 19 (0.1 percent) Angry reactions. This led to an engagement score of 140,969.3. The second story is one that was posted on PTV’s official news channel through a clip reporting T1’s qualification for the finals. This clip garnered 7,031 (16.8 percent) Like reactions, 31,761 (75.9 percent) Love reactions, 166 (0.4 percent) Haha reactions, 2,893 (6.9 percent) Wow reactions, and 2 (0.1 percent) Sad reactions. The engagement score for this post was 14,669.9. Finally. the third top story comes from Filipino content creator and streamer Razzie Binx, in which he posted a Facebook reel showing his reaction to the winning moment of T1 during the finals. This was able to receive 12,563 (34.6 percent) Like reactions, 19,004 (52.4 percent) Love reactions, 4,599 (12.7 percent) Haha reactions, 108 (0.3 percent) Wow reactions, 4 Sad reactions, and 2 Angry reactions. This yielded an engagement score of 7,128.6.
Did you get your tickets? Data shows Seventeen receive online high engagements, love ahead of ‘Follow’ tour
A recent social listening study conducted by Capstone-Intel Corporation revealed that Seventeen’s online presence, in light of its upcoming concert in the Philippines and recently announced ticket selling, has received a total of 71.6 love reactions from Filipino social media users, highlighting that the impact of the band on the Filipino audience is worth noting. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Follow concert tour stop in Bulacan now has two performances by K-pop boy band Seventeen’. On Tuesday, November 14, 2023, PLEDIS Entertainment posted on Weverse that they had added a second show for Seventeen’’s concert at the Philippine Sports Stadium in Bulacan on Sunday, January 14, 2024. January 13 tickets went on sale from November 9-11. Late on Saturday, November 11, concert promoter Live Nation Philippines said that all tickets for the show on January 13 were sold out. Unlike the January 13 event, for which there were two pre-sales for CARAT members and Unionbank Mastercard holders before the general sale, tickets for the January 14 show will only be available through the open sale on Thursday, November 16. Tickets start at P4,550 for sections in the Bleachers Centre 2 and go all the way up to P19,000 for VIP Gold sections. Soundcheck and a reserved spot on the floor are included in both the Gold and Silver VIP Packages. The concert in January of 2024 will be Seventeen’’s first performance in the country in over a year. The 13-piece act staged their Be The Sun in Bulacan concert in December 2022 at the Philippine Arena. The band had previously performed their Be The Sun performances in the Mall of Asia Arena in Manila on October 8 and 9, 2022. On May 26, 2015, Seventeen’ made their PLEDIS Entertainment debut. Popular songs by the band include “Aju Nice,” “Home,” “Don’t Wanna Cry,” “Hot,” and “Super.” Methodology Capstone-Intel examined the online presence of the popular group Seventeen for one month, from October 22, 2023, to November 21, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the recently held ticket-selling. Facebook Performance Capstone-Intel found that in just one month, Seventeen garnered a 143,878.2 engagement score for its 967 total post count, which yielded over 689,786 total reaction count. When broken down, “Facebook love” accounts for 71.6 percent of the total reactions, with 494,017. Followed by “Facebook like” with 160,610 reactions (23.3 percent), “Facebook sad” with 19,945 (2.9 percent), “Facebook angry” with 7,094 (1 percent), “Facebook wow” with 5,121 (0.7 percent), and “Facebook haha” with 2,999 (0.7 percent). The data shows that looking at the specific reactions, the bulk of sad reactions may be attributed to fans showing their unhappiness for not securing a ticket for the group’s upcoming concert, while the majority of the dominant reactions are for fans that are both excited for the concert and at the same time showing their support for the group. Talk about reach Capstone-Intel likewise revealed that the famous boy group received a total of 312 million social media reach and 78 million non-social media reach. Meanwhile, the group reported 29 million interactions among social media users during the duration of the study. Top posts In terms of top posts, the top post for Seventeen was a post from the Philippine Star, which features Seventeen who made history as they became key speakers in front of around 170 youth representatives at UNESCO’s Youth Forum in Paris, France, receiving a 12,044.7 engagement score. This was followed by a social media post from LIVE Nation Philippines, which announced that the tickets for the Follow concert in 2024 were already sold out. This post yielded a total of 11,657.8 engagement score. The third most engaging post for Seventeen was another post from LIVE Nation Philippines, which says there will be a second day of the Follow concert in Bulacan, yielding a total of 6,968.9 engagement score.
Senator Revilla’s Facebook Popularity: An Analysis During the EDSA Busway Incident
In the Philippines, it has become increasingly important for politicians to establish and maintain a strong social media presence. Any actions that deviate from their expected responsibility as public figures are highly likely to draw attention. Any actions that deviate from their expected responsibilities as public figures are highly likely to garner attention, especially if they are involved in controversial issues. However, it is a different matter to be mentioned in an issue where one is not directly involved, as is the case with Senator Ramon “Bong” Revilla Jr. and the recent incident on the EDSA busway. Capstone-Intel Corporation undertook a study to assess the nature of the discussions surrounding Senator Revilla on social media, specifically during the period coinciding with the incident. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background On November 15th, a traffic enforcer from the Metropolitan Manila Development Authority (MMDA) stopped two vehicles for utilizing the EDSA northbound busway in front of SM Megamall in Mandaluyong. According to regulations, the drivers were liable to be fined P5,000 for their first offense. However, the MMDA personnel made the decision to release the vehicles without imposing the penalty after one of the drivers claimed that it belonged to Senator “Bong” Revilla. Retired Colonel Edison “Bong” Nebrija, MMDA Task Force Special Operations Unit head, has been placed under suspension due to reports indicating that he made statements suggesting that Senator Ramon “Bong” Revilla was present in one of the vehicles seized along the bus lane, which was allegedly owned by him. The EDSA busway is specifically designated for the exclusive use of city buses, public utility buses, ambulances, and government emergency response vehicles. Subsequently, following the admission of the two drivers, it was revealed that the senator was not present in the vehicle and that the vehicle did not belong to him. In the end, both drivers who falsely implicated Sen. Revilla were duly issued citation tickets, carrying a penalty of P5,000. Methodology From August 20, 2023 to November 20, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available Facebook accounts for their posts that mention “Bong Revilla”. It should be noted that there were no specific demographics or personal data that were tracked. Throughout the duration of the scan, there was a notable increase in public engagement and sentiments surrounding the story related to the senator. Facebook performance Capstone-Intel’s social listening tool was able to gather a total of 1,270 unique posts on Facebook that mention Revilla or at least are about him. Among these posts are a total of 489,661 comments, as well as shares with a count of up to 72,248. Finally, these posts also have a consolidated reaction count of 1,353,094. Dominant reaction, top stories The story with the highest engagement score of 33,594.8 was posted by the official Facebook page of Revilla. Their page, dubbed Ramon Bong Revilla Jr., posted the live stream of the conversation between Revilla and MMDA Task Force Special Operations Unit Head Col. Bong Nebrija. In the stream, Nebrija was seen apologizing to the senator for the events that happened. This post was able to garner 79, 836 (63.5 percent) Like reactions, 10,654 (8.5 percent) Love reactions, 33,222 (26.4 percent) Haha reactions, 678 (0.5 percent) Wow reactions, 452 (0.4 percent) Sad reactions, and 863 (0.7 percent) Angry reactions. For the second highest engagement score of 7,753, goes to TV Patrol’s post on Facebook regarding the same event involving Nebrija and Revilla. This post was able to receive 33,827 (60.8 percent) Like reactions, 499 (0.9 percent) Love reactions, 20,719 (37.2 percent) Haha reactions, 264 (0.5 percent) Wow reactions, 125 (0.2) Sad reactions, and 246 (0.4 percent) Angry reactions. Finally, the third most engaged story on Facebook is attributed to a post from GMA News, wherein the story narrates Revilla appealing to President Bongbong Marcos to reconsider MTRCB’s decision regarding the noontime show, Showtime. The engagement score adds up to 3,800. This post was able to garner 15,646 (60 percent) Like reactions, 4,070 (15.6 percent) Love reactions, 6,004 (23 percent) Haha reactions, 155 (0.6 percent) Wow reactions, 46 (0.2 percent) Sad reactions, and 144 (0.6 percent) Angry reactions.
Forgotten? Data shows losing presence, discussion of ‘Maguindanao Massacre’ in PH social media landscape
A recent social listening study conducted by Capstone-Intel revealed that the Maguindanao Massacre, one of the most tragic events that challenged the Philippine justice system and the press, has been losing its presence across the Philippine social media landscape. For its 14th year, the research agency conducted a backtracking of posts about the Maguindanao Massacre and analyzed how it’s being talked about online by Filipino social media users. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background On November 23, 2009, in the town of Ampatuan, in the then-undivided Maguindanao province (now Maguindanao del Sur), in Mindanao, a mass grave containing bodies was discovered. This bloody event was known as the Maguindanao massacre or the Ampatuan massacre. After being abducted, the 58 victims were killed while en route to present a certificate of candidacy for Buluan Vice Mayor Esmael Mangudadatu. As part of the 2010 national elections, Mangudadatu was running against Andal Ampatuan Jr., the mayor of Datu Unsay, who happens to be the son of the current Maguindanao governor, Andal Ampatuan Sr. Additionally, Mangudadatu belonged to one of the major Muslim political clans in Mindanao. In addition to journalists, lawyers, aides, and motorists who were either witnesses or falsely recognized as being in the convoy, Mangudadatu’s wife and his two sisters were among those slain. The Maguindanao massacre is the deadliest occurrence for journalists in history, according to the Committee to Protect Journalists (CPJ). Known fatalities from the massacre include at least 32 journalists. The Philippines was ranked as the second-most hazardous country for journalists by the Committee to Protect Journalists, after Iraq, even before the Maguindanao tragedy. Methodology Capstone-Intel examined the Maguindanao Massacre’s online presence for one year, from November 23, 2022, to November 23, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the Maguindanao Massacre. Facebook Performance Capstone-Intel found that the Maguindanao Massacre garnered a 12,490.2 engagement score for its 400 total post count, which yielded over 35,578 total reaction counts. When broken down, “Facebook like” accounts for 65.5 percent of the total reactions, with 23,317. Followed by “Facebook sad” with 5,97 reactions (16.8 percent), “Facebook love” with 5,554 (15.8 percent), “Facebook haha” with 501 (1.4 percent), “Facebook angry” with 146 (0.4 percent), and “Facebook wow” with 89 (0.3 percent). Looking at the data, the majority of “Facebook like” and “Facebook sad” reactions can be attributed to several Filipinos sympathizing and honoring the lives lost during the massacre. However, by looking at the engagement score, it can be seen that it only generated small traction, which can be noted as even though Filipinos still remember the tragic event, it is no longer given enough emphasis or focus by users for it to be a widely-discussed topic across the country. Online mentions Capstone-Intel likewise revealed that the Maguindanao Massacre got 88 percent negative mentions, and the remaining 12 percent were positive mentions. It is also worth noting that the Maguindanao Massacre received 724,000 social media reach while its non-social media reach yielded over 339,000 non-social media mentions, initiating only 428 user interactions. Aside from these mentions, the majority of the context of discussion for the Maguindanao Massacre talks about the safety of Filipino workers, including journalists, and impunity, among others. Top posts The top post for the Maguindanao Massacre was a video explainer from Rappler discussing the story of the Maguindanao Massacre, receiving a 1,679.4 engagement score. This was followed by a historical poster from Rappler featuring the bloody massacre in Maguindanao. This post yielded a total of 337.3 engagement score. The third most engaging post for the Maguindanao Massacre was a news post from SunStar Davao, which also looks back at the Maguindanao Massacre, yielding a total of 231.0 engagement score. Looking at the top post and the engagement it translated, it can be emphasized that the news is the primary driver for discussion of the Maguindanao Massacre; however, the topic’s news performance was not enough to generate enough discussion to uplift the presence of the historical massacre that took place in the country 14 years ago. With the weight of the controversy in the Philippines, the engagement and presence it produced over a year of backtracking can be undeniably looked at as few compared to other national issues the country faced.
