Ahead of the International Women’s Day celebration, a social listening report from Capstone-Intel Corporation revealed that over 21 percent of Filipino social media users are talking about “women empowerment” ahead of the celebration of International Women’s Day with 56 percent of Filipinos discussing their support for the commemoration online.
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Background
In the Philippines, International Women’s Day is widely observed as an opportunity to honor and recognize the contributions, challenges, and achievements of women. Celebrated on March 8 every year, the day serves as a catalyst for advocating women’s rights and gender equality.
In the Philippines, a number of events, activities, and campaigns are held in conjunction with the commemoration with the goal of promoting gender equality and increasing public awareness of women’s issues.
Methodology
Capstone-Intel Corp. examined the online presence of “International Women’s Day” in the country as a topic of discussion for one week, from March 1 to 8, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the commemoration.
Facebook Performance
Capstone-Intel found that “International Women’s Day” garnered a 14,605.0 engagement score for its 701 total post count, which yielded over 45,286 total reaction count. The bulk of the engagement score and total post count were all attributed to the issues involving the celebration featured by supporters and other influencers, which heightened the social media presence of the celebration across the country.
When broken down, “Facebook love” accounts for 56 percent of the total reactions, with 25,364. Followed by “Facebook like” with 18,893 reactions (41.7 percent), “Facebook wow” with 845 (1.9 percent), “Facebook haha” with 153 (0.3 percent), “Facebook angry” with 17, and “Facebook sad” with 14 reactions.
Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to Filipino social media users showing positive insights on the celebration and the discussion of issues facing the women of the country.
Topics discussed on ‘International Women’s Day’
Additionally, Capstone-Intel found out that several social media users talk about Women’s Day Celebration (30.6 percent), Women’s Empowerment (21.6 percent), and Women in the Workplace (0.9 percent).
In connection, the remaining 46.8 percent of the discussions revolve around various issues about women including inequality, representation, and their contributions to the country. The sentiment shares about these topics reported a total of 64.3 percent positive mentions which means the majority of the users’ discussions about the aforementioned topics are positively supporting women.
Online mentions
Capstone-Intel likewise revealed that “International Women’s Day” received 93.6 percent positive mentions, and the remaining 6.4 percent were positive mentions. This means that the article mentions about “International Women’s Day” was mostly angled positively.
On the other hand, It is also worth noting that “International Women’s Day” received 13,264,084 social media reach, while its non-social media reach yielded over 16,136,403 non-social media reach.
Sources of top posts
In terms of top posts, 28.6 percent of mentions for “International Women’s Day” came from X (formerly Twitter). This was closely followed by blogs with 27.1 percent, and videos with 14.3 percent topic mentions.
The data indicates that Twitter holds the most significant number of discussions about the topic because of the landscape of opinion sharing and dissemination on the platform, which highlights and drives increasing support for “women empowerment” and other issues confronting women in the country.
