A recent social listening study conducted by Capstone-Intel Corporation revealed that Seventeen’s online presence, in light of its upcoming concert in the Philippines and recently announced ticket selling, has received a total of 71.6 love reactions from Filipino social media users, highlighting that the impact of the band on the Filipino audience is worth noting.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
The Follow concert tour stop in Bulacan now has two performances by K-pop boy band Seventeen’.
On Tuesday, November 14, 2023, PLEDIS Entertainment posted on Weverse that they had added a second show for Seventeen’’s concert at the Philippine Sports Stadium in Bulacan on Sunday, January 14, 2024.
January 13 tickets went on sale from November 9-11. Late on Saturday, November 11, concert promoter Live Nation Philippines said that all tickets for the show on January 13 were sold out.
Unlike the January 13 event, for which there were two pre-sales for CARAT members and Unionbank Mastercard holders before the general sale, tickets for the January 14 show will only be available through the open sale on Thursday, November 16.
Tickets start at P4,550 for sections in the Bleachers Centre 2 and go all the way up to P19,000 for VIP Gold sections.
Soundcheck and a reserved spot on the floor are included in both the Gold and Silver VIP Packages.
The concert in January of 2024 will be Seventeen’’s first performance in the country in over a year. The 13-piece act staged their Be The Sun in Bulacan concert in December 2022 at the Philippine Arena.
The band had previously performed their Be The Sun performances in the Mall of Asia Arena in Manila on October 8 and 9, 2022.
On May 26, 2015, Seventeen’ made their PLEDIS Entertainment debut. Popular songs by the band include “Aju Nice,” “Home,” “Don’t Wanna Cry,” “Hot,” and “Super.”
Methodology
Capstone-Intel examined the online presence of the popular group Seventeen for one month, from October 22, 2023, to November 21, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the recently held ticket-selling.
Facebook Performance
Capstone-Intel found that in just one month, Seventeen garnered a 143,878.2 engagement score for its 967 total post count, which yielded over 689,786 total reaction count. When broken down, “Facebook love” accounts for 71.6 percent of the total reactions, with 494,017. Followed by “Facebook like” with 160,610 reactions (23.3 percent), “Facebook sad” with 19,945 (2.9 percent), “Facebook angry” with 7,094 (1 percent), “Facebook wow” with 5,121 (0.7 percent), and “Facebook haha” with 2,999 (0.7 percent).
The data shows that looking at the specific reactions, the bulk of sad reactions may be attributed to fans showing their unhappiness for not securing a ticket for the group’s upcoming concert, while the majority of the dominant reactions are for fans that are both excited for the concert and at the same time showing their support for the group.
Talk about reach
Capstone-Intel likewise revealed that the famous boy group received a total of 312 million social media reach and 78 million non-social media reach. Meanwhile, the group reported 29 million interactions among social media users during the duration of the study.
Top posts
In terms of top posts, the top post for Seventeen was a post from the Philippine Star, which features Seventeen who made history as they became key speakers in front of around 170 youth representatives at UNESCO’s Youth Forum in Paris, France, receiving a 12,044.7 engagement score. This was followed by a social media post from LIVE Nation Philippines, which announced that the tickets for the Follow concert in 2024 were already sold out. This post yielded a total of 11,657.8 engagement score. The third most engaging post for Seventeen was another post from LIVE Nation Philippines, which says there will be a second day of the Follow concert in Bulacan, yielding a total of 6,968.9 engagement score.
