A social listening report from Capstone-Intel revealed that, unlike the traditional New Year resolution that makes Filipinos strive to in order to achieve it, data shows a more hilarious presence of New Year’s resolutions across the country
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What’s good about a New Year’s resolution?
A new year resolution is a practice done by most people across the world every year. Every time the world celebrates a new year, some set a goal that they want to achieve for the coming year in order for them to be challenged or at least, have something to look forward to for the new year.
For some, a new year’s resolution may be a reason to change some habits, but these resolutions change over time.
Methodology
Capstone-Intel Corp. examined the online presence of new year’s resolution in the country as a topic of discussion over the month, from December 4, 2023, to January 4, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the topic.
Facebook Performance
Capstone-Intel found that the topic garnered a 51,388.0 engagement score for its 714 total post count, which yielded over 108,922 total reaction count. When broken down, “Facebook haha” accounts for 62 percent of the total reactions, with 67,540. Followed by “Facebook like” with 24,117 reactions (22.1 percent), “Facebook love” with 16,523 (15.2 percent), “Facebook sad” with 426 (0.4 percent), “Facebook wow” with 248 (0.2 percent), and “Facebook angry” with 68 reactions.
Looking at the data, the majority of “Facebook haha” and “Facebook like” reactions can be attributed to several Filipino social media users poking fun at the hilarious side of a new year’s resolution.
Top ‘hilarious’ New Year’s resolution you should not miss
Year of the OA?
In terms of top posts, the top post for new year’s resolution was a Facebook meme from Hogwarts Memes featuring a new year’s resolution that challenges improving oneself and being OA (overacting), a trait popularized by Gen Zs online to describe a person’s online behavior. This story received a 6,493.0 engagement score.
‘I’m perfect’
While some people try to observe what habits to change this 2024, the second top trending story for the topic was another meme from Miss Minchin, which talks about having no new year’s resolution because someone is perfect enough not to have a new year’s resolution. This story received a 4,478.2 engagement score.
‘New Year’s Resolulu’
How about some real talk? The third top story for the topic was a post from Linya-Linya, coining a term that everyone can relate to: “New Year’s Resolulu” – which describes a person’s new year’s resolution that has not been resolved or achieved yearly. This post yielded a total of 3,806.1 engagement score.
Online mentions
Capstone-Intel likewise revealed that the topic received 78.1 percent positive mentions, and the remaining 21.9 percent were negative mentions. This means that the article mentions about new year’s resolution were mostly angled positively.
It is also worth noting that the topic received 18,189,160 social media reach, while its non-social media reach yielded over 10,994,157 non-social media reach. Meaning, a lot of people have been airing their new year’s resolution – and hey, they are taking it to the highest level of pun.
