A day after the commemoration of the 38th EDSA People Power Revolution, a social listening report from Capstone-Intel Corporation shows that roughly 46 percent of Filipinos still see the significance of the People Power Revolution and have gained more than 14 million reach in the country and other countries around the globe.
Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
The 38th anniversary of the EDSA People Power Revolution was marked by controversies following the national government’s supposed “refusal” to acknowledge the commemoration of the event because they are not keen on declaring the annual celebration a holiday.
The EDSA People Power Revolution was a series of demonstrations held from February 22 to February 25, 1986. It was an organized uprising movement against the regime’s violent and deceptive electoral practices. The peaceful revolt resulted in the departure of former President Ferdinand Marcos, ending 20 years of dictatorship and reinstating democracy in the Philippines.
This is the second year the Philippines celebrated the EDSA People Power Revolution under Marcos’ Presidency.
Methodology
Capstone-Intel Corp. examined the online presence of the “EDSA People Power Revolution” in the country as a topic of discussion for 25 days, from February 1 to 25, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the historical commemoration.
Facebook Performance
Capstone-Intel found that “EDSA People Power Revolution” garnered a 51,617.1 engagement score for its 2,142 total post count, which yielded over 170,965 total reaction count. The bulk of the engagement score and total post count were all attributed to the commemoration being featured by supporters and other influencers, which heightened the social media presence of “EDSA People Power Revolution” across the country.
When broken down, “Facebook love” accounts for 46.9 percent of the total reactions, with 80,130. Followed by “Facebook like” with 76,852 reactions (45 percent), “Facebook haha” with 12,238 (7.2 percent), “Facebook angry” with 977 (0.6 percent), “Facebook sad” with 478 (0.3 percent), and “Facebook wow” with 290 reactions.
Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing excessive support for the “EDSA People Power Revolution” – highlighting the celebration’s undying significance to Philippine history.
However, despite the majority of Filipinos discussing the celebration’s significance to history as evidenced by the number of posts on Facebook, the 7.2 percent of the social media users who reacted “haha” on the celebration, which was 12,238 of the total reactions, can be seen as objection or disbelief to the commemoration.
Online mentions
Capstone-Intel likewise revealed that “EDSA People Power Revolution” received 76.6 percent positive mentions, and the remaining 23.4 percent were negative mentions. This means that the article mentions about the “EDSA People Power Revolution” was mostly angled positively.
On the other hand, It is also worth noting that “EDSA People Power Revolution” received 26,033, 957 social media reach, while its non-social media reach yielded over 1,412,740 non-social media reach.
Geographical reach distribution of ‘EDSA People Power Revolution’
Aside from the Philippines, which has reached 14,196,107 users, the following are the countries reached by the 38th “EDSA People Power Revolution”:
- Sweden – 45,000
- United States – 32,333
- Canada – 19,554
- United Kingdom – 4,640
- Australia – 3,826
- India – 3,533
- Malaysia – 2,181
- Germany – 2,006
- Greece – 410
Sources of top posts
In terms of top posts, 41.9 percent of mentions for the “EDSA People Power Revolution” came from Facebook, which was brought by news reports posted by media agencies on their Facebook pages. This was followed by news websites with 21.3 percent, and X (formerly Twitter) with 16.4 topic mentions.
The data illustrates that the positive social media presence of the “EDSA People Power Revolution” for the past 25 days is attributed to the news stories circulating online and the dynamics of discussions on X which made people talk over the commemoration comprehensively.
