A recent report from private research and intelligence company Capstone-Intel Corporation revealed that the phrase “education crisis” recorded a whopping 77.6 percent of interaction shares across all social and non-social media platforms, expressing concern about the worsening education system of the country.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Recently, the Department of Education was embroiled in dissensions after Vice President and Secretary of Education Sara Duterte requested P150 million in confidential and intelligence funds amid the brunt borne by public school teachers during the Brigada Eskwela this year.
Earlier this year, DepEd once again made the headlines after it said that the education sector is exploring other options to address the classroom shortage, which is by far, the annual problem faced by public schools along with the other endless lists of issues.
Methodology
Capstone-Intel Corp. utilized all publicly accessible data across all social and non-social media platforms in the country in order to determine the magnitude of the issue ahead of the celebration of World Teachers’ Day.
The study was conducted from August 1 to September 8, 2023, in order to cover the highlights of the issue from Brigada Eskwela, the budget hearing, up to the opening of classes leading to the start of the month-long celebration of Teachers’ Day.
Topic interactions
Exploring all the data gathered, the agency noted that the “education crisis” has been the highest topic being talked about during the duration of the study, tallying a total of 50 percent share of voice and 77.6 percent interaction share. Share of voice is an indicator that measures the audience’s awareness while interaction share is the number of interactions it generated across all platforms.
Other topics that made it to the duration were: the Filipino teacher who became the first Filipino instructor to teach the Filipino language at Harvard with a 50 percent share of voice and 22.4 percent interaction share and “teacher support,” which is about the approval of 5,000 non-teaching posts to support teachers in providing quality education. It received an 18.7 percent share of voice and a 28.7 percent share of the total number of interactions.
The discussion on developing effective communication skills in the classroom for students with special needs obtained a share of voice equal to 20.2 percent and a share of interactions roughly equal to 8.8 percent.
Online presence, sentiments
Capstone-Intel also identified the magnitude of the teachers’ online presence by assessing their online mentions across all social media platforms and other sources.
According to the report, blogs attracted the most engagement, with 42.4 percent of all mentions, followed by news (31.0 percent) and web (15.6 percent).
Only a small number of people mentioned other websites, including videos (0.9 percent), Facebook (2.1 percent), and Twitter (6.9 percent) for the said topic, it said.
At the same time, it also highlighted the online sentiments of teachers which had over 83.2 percent neutral sentiments, 14.8 percent positive sentiments, and 2 percent negative sentiments.
