A recent social listening report from Capstone-Intel revealed that the historical film GomBurZa has received massive support on social media, highlighting a successful staging of the film which led to the successful penetration of the film across these platforms.
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Background
Pepe Diokno wrote and directed the Philippine historical biographical film GomBurZa.
Philippine historical film GomBurza is one of the entries for the 2023 Metro Manila Film Festival. It portrays and chronicles the lives of the Gomburza, three native Filipino Roman Catholic priests who were incarcerated and killed during the latter period of the Spanish colonial era in the Philippines.
The film starred Dante Rivero, Cedrick Juan, and Enchong Dee, among others.
Methodology
Capstone-Intel Corp. examined the online presence of GomBurZa in the country as a topic of discussion over the month, from December 6, 2023, to January 5, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the historical film.
Facebook Performance
Capstone-Intel found that GomBurZa garnered a 66,696.8 engagement score for its 1,583 total post count, which yielded over 257,321 total reaction count. When broken down, “Facebook love” accounts for 51 percent of the total reactions, with 131,300. Followed by “Facebook like” with 113,789 reactions (44.2 percent), “Facebook haha” with 7,400 (2.9 percent), “Facebook wow” with 4,396 (1.7 percent), “Facebook sad” with 366 (0.1 percent), and “Facebook angry” with 70 reactions.
Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing excessive support for the MMFF entry.
Online mentions
Capstone-Intel likewise revealed that GomBurZa received 92 percent positive mentions, and the remaining 8 percent were negative mentions. This means that the article mentions that GomBurZa was mostly angled positively. It is also worth noting that GomBurZa received 33,033,063 social media reach, while its non-social media reach yielded over 3,543,702 non-social media reach.
Top posts
In terms of top posts, the top post for GomBurZa was a Facebook post from SineHub promoting the historical film entry, which received a 5,949.4 engagement score.
This was followed by an opinion column from Rappler, which featured an in-depth reason for the significance of GomBurZa in the Philippines. This post yielded a total of 4,262.5 engagement score.
The third most engaging post for GomBurZa was a Facebook post from ABS-CBN News, featuring GomBurZa as one of the winners in the 2023 MMFF Awards, yielding a total engagement score of 3,607.3.
