In a similar and parallel study previously conducted by Capstone-Intel, the data showed that the teleserye Abot Kamay na Pangarap was a show that consistently trended on social media. The data also showed a similar trend with another show, Magandang Dilag. Capstone-Intel looks into the overall public sentiment of this show as well.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Methodology
From August 10, 2023 to October 10, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available social media accounts for their posts that mention the show “Magandang Dilag.” It should be noted that there were no specific demographics or personal data that were tracked.
Results from Facebook performance
Online, “Magandang Dilag” was able to garner a number of mentions throughout social media. On X (formerly Twitter), there were 99 unique posts mentioning the show, 2 posts on Tiktok, 44 News websites made their own mentions as well. There were 33 mentions on various blogs and 47 mentions across various video-streaming websites as well. There were also 22 mentions on different websites online.
On Facebook, there are a total of 1,099 unique posts that mention the show Magandang Dilag specifically. The consolidated count among all these posts rounds up to 255,621 total comments, 79,009 total shares, and a reaction count of 10,969,865. This all adds up to an engagement score of 1,201,557.6.
Dominant reaction, top stories
In terms of the most engaged stories that fall under this topic, all three of the Top 3 posts serve as promotional materials for the show, which have all been received relatively well by the audience, which indicates a general support for the show.
The first promotional post was able to get an engagement score of 48,497.5. This was possible due to all the significantly positive reactions to the post.The reactions can be broken down by the kinds of reactions. The post itself had 179,389 Like reactions (44.8 percent), 205,529 Love reactions (51.4 percent), 8987 Haha reactions (2.2 percent), 3732 Wow reactions (0.9 percent), 1961 Sad reactions (0.5 percent), and 565 Angry reactions (0.1 percent).
The second promotional material was able to get an engagement score almost on par with the first, with it sitting at a score of 35,537.8. The reactions on this post also yield a similar pattern to the top post. Of the total reaction count, it can be broken down as 138,804 Like reactions (42.6 percent), 181,043 Love reactions (55.5 percent), 4495 Haha reactions (1.4 percent), 1506 Wow reactions (.5 percent), 89 Sad reactions, and 101 Angry reactions that count for less than 0.5 percent in the total count.
Finally, the post with the third highest engagement score, with 26,328.4. This was able to receive 115,796 Like reactions (49 percent), 114,136 Love reactions (48.3 percent), 3011 Haha reactions (1.3 percent), 1556 Wow reactions (0.7 percent), 1573 Sad reactions (0.7 percent), and 264 Angry reactions (0.1 percent).
Overall, there is a clear pattern of overwhelming support coming from the fanbase of this show. Through the positive reception of promotional materials that contain clips from the show itself, it indicates the overall positive sentiment of online users with regard to this show. Added to this is the consistently high engagement score for each of the posts on the show’s official Facebook page.
