With the enactment of the country’s first sovereign investment fund, Maharlika, Capstone-Intel Corporation conducted an analysis of other sovereign investment funds of other countries and how they were discussed online from May 31, 2023 to July 31, 2023.
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Five nations included in the survey possess sovereign investment funds, namely the Philippines with the Maharlika Investment Fund, Japan with the Japan Investment Corporation, Malaysia with Khazanah Nasional, China with the China Investment Corporation, and South Korea with the Korea Investment Corporation.
Number of Searches
The data reveals the level of interest and awareness of internet users regarding different sovereign wealth funds. The “number of searches” or search volume is a key indicator of this interest. Based on the data presented, the “Maharlika Investment Fund” has the highest search volume of 9,710 and search visits of 151,600, suggesting a higher level of online activity and interest than other funds. “China Investment Corporation” has a search volume of 2,970 and 3,200 search visits, while “Khazanah Nasional” has a search volume of 3,240 but only 30 search visits, indicating lower online engagement. “Korea Investment Corporation” has a search volume of 940 and 379 search visits, while Japan Investment Corporation yields 280 search volumes and 91 search visits.
Keyword Insights and Zero-Click Searches
Based on the Keyword Insights and Zero-Click Searches, the data indicates that several sovereign investment funds experience significant rates of zero-click searches. The “Maharlika Investment Fund” has a 50 percent zero-click search rate, followed by the “China Investment Corporation” with 63 percent, “Khazanah Nasional” with 77 percent, the “Korea Investment Corporation” with 67 percent, and the “Japan Investment Corporation” with 79 percent.
Traffic Shares
The Maharlika Investment Fund has established a significant online traffic share of 91.80% among sovereign investment funds, according to recent data. China Investment Corporation follows with 6.31 percent, while Khazanah Nasional generates 1.35 percent. Korea Investment Corporation has a share of 0.46 percent, and Japan Investment Corporation has the smallest online traffic share of 0.08 percent. The data indicates that the Maharlika Investment Fund is the most popular and frequently searched sovereign wealth fund, with the largest online traffic share in the internet domain.
Share of Website Visits
According to Domain Visit Share, the data shows that “Maharlika Investment Fund” has the percentage of website visits related to sovereign investment funds, with 73 percent. This is followed by “China Investment Corporation,” with a share of 9.70 percent. The percentage of website visits for “Khazanah Nasional” is 2.50 percent. The “Korea Investment Corporation” attracts attention with a share of 12.50 percent. Lastly, “Japan Investment Corporation” has a percentage of website visits of 2.20 percent.
Visited Website for each Sovereign Investment Fund
For each sovereign investment fund, the most frequently visited website is an important source of information for users seeking detailed and comprehensive information about the fund. In the case of Maharlika Investment Fund, the top visited website is dof.gov.ph. Similarly, for China Investment Corporation, wikipedia.org is the “Visits Leader,” indicating that users often rely on Wikipedia for information about the fund. Khazanah Nasional’s official website in Malaysia, khazanah.com.my, is the primary source of relevant and detailed information about the fund.
For Korea Investment Corporation, the “ifswf.org” website of the International Forum of Sovereign Wealth Funds attracts considerable traffic and is the go-to source for information. The website that receives the traffic for the Japan Investment Corporation fund, “mk.co.kr,” shows a relatively lower number of website visits than other funds.
