Variety shows are and have always been a socio-cultural staple on local noontime television, collectively enjoyed and supported by various Filipino families and communities. And through the coalescence of traditional and new media in contemporary times, it is no question how Philippine noontime TV has prevailed in the online conversations of Filipino viewers and in the emergence of social media trends alike.
For the second half of July 2023, Capstone-Intel Corporation conducted a social media listening analysis on the latest trending topics among Filipino users during the month’s concluding weeks by determining the top keywords that garnered the highest engagement scores. As verified in Capstone-Intel’s current analysis, TV shows have dominated the top trending list for the second half of July 2023 in the Philippine digital sphere, with the specific broadcasts and channels being the following:
| Rank | Topic | Engagement Score |
| 1 | GMA | 2,748,859.00 |
| 2 | E.A.T | 2,255,326.00 |
| 3 | Tv5 | 1,641,772.00 |
| 4 | It’s Showtime | 874,047.00 |
| 5 | JeepneyTV | 122,365.00 |
| 6 | Cinemo | 39,927.00 |
GMA Network continues to spark traction among Filipino netizens online with their recently held industry event of the year, GMA Gala 2023. Kapamilya stars of the noontime show “It’s Showtime,” namely Anne Curtis, Vice Ganda, Vhong Navarro, and Jhong Hillario, strutted the red carpet of the GMA Gala 2023, stunning madlang people and kapuso audiences alike. On top of that, viral GMA artists like Barbie Forteza, Jak Roberto, and David Licauco were dazed at the said carpet festivities. Transcending the grandiosity and allure the invited local A-list celebrities and luminary personalities attract publicly, it is worthwhile noting that the GMA Gala 2023 also serves as a fund-raising event for the benefit of the GMA Kapuso Foundation. The annually held ball has left a lasting impact not just on the artists, but also on the Filipino masses, as it gained a milestone in the realm of social media, and more so, in the entertainment industry. It was truly a sparkling night to remember.
After a surprising “Eat Bulaga!” exit, TVJ—consisting of Tito Sotto, Vic Sotto, and Joey de Leon—was filled with mixed emotions in their shift to a different broadcasting channel in noontime television via ‘E.A.T.’ on TV5, stirring puzzled reactions from netizens online. Based on Capstone-Intel’s scan of the keyword, “legitdabarkads,” gaining a substantial share of engagement scores online, the aforementioned group joined the three industry veterans in their network transfer, namely Allan K, Maine Mendoza, and Jeni Ferre. When asked the meaning of E.A.T., taglines were playfully heeded from TVJ, such as “Everyday ang Tawanan”, “Eto ang Tunay!”, “Eto ang Truth”, “Eto ang Tinadhana”, and “Eto ang Title.” Despite their unexpected exit from their previous longest-running noontime show ‘Eat Bulaga!’ on GMA Network, TVJ ensured that their mission continues to provide a thousand and one joys to Filipino viewers.
Tuning into the next channel, the noontime variety show, “It’s Showtime,” makes its televised debut on GMA’s GTV with a bang. The iconic noontime show kicked off its journey in its new home on July 1, 2023, and netizens on social media just won’t stop buzzing about the quintessential moment in the history of Philippine noontime television. Thriving on the latest hit segments of the variety show, madlang people are undoubtedly hooked to the catchy theme song of ‘Mini Miss U’, garnering a significant rise in popularity in the TikTok community and in the total engagement score accumulated in Capstone-Intel’s recent study, as well. With the Filipino masses dancing along to the theme song’s chorus, “Hello! Madlang People, Mabuhay!”, remixes and videos have reached more than 30,000 in the past month. A corollary to its addicting theme tune is its young contestants that leave Filipino audiences with awe in the bright showcase of their diverse talents, intellect, and empathy, despite their juvenility.
Ultimately, Jeepney TV and Cinemo make the cut in Capstone-Intel’s trending list. The former grants Kapamilya and Jeepney fans alike easy access to classic Kapamilya shows, including “Magandang Buhay”, “It’s Showtime”, and “ASAP”, to name a few. Whereas, the latter delivers local and foreign movies and series revolving around genres of action, comedy, horror, and fantasy. These two TV channels broadcasted by ABS-CBN Corporation, alongside Asianovela Channel, Movie Central, MYX and O Shopping, mainly offer archived shows for their elderly viewers. Despite the growing popularity of online streaming, airing classic Filipino films and dramas remains relevant in discussions in the realm of social media.
On account of media convergence, television has been accessible and available at one click away. More than just a shift in technology, social media has involved members of the Filipino community belonging to different walks of life in discussions and trends about their all-time favorite noontime TV shows that have them glued to their screens at lunch time. And Capstone-Intel’s social media listening study on trending topics proves just that. Equipped with the necessary tools and platforms in rendering actionable intelligence on social media buzz, Capstone-Intel’s capabilities are focused on assisting its clients in achieving this goal. Learn more about Capstone-Intel and what it can do for your business by clicking here: https://www.capstone-intel.com/.
