A recent social listening report from Capstone-Intel Corp. revealed that “loud quitting,” as a concept that narrates the modern way of leaving the workplace, did not arouse topic discussion in the Philippines. However, despite showing a few discussions, these were primarily negative.
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Background
Loud quitting refers to a conspicuous and public act of resignation wherein an employee chooses to terminate their employment, typically accompanied by a public exhibition of displeasure or fury through various social media platforms. The act of quitting in a loud manner has the potential to negatively impact both the departing employee and the broader reputation of the organization.
Loud quitting in the workplace is typically accompanied by an overt expression of anger or frustration. This approach is taken to ensure that one’s negative experiences are not overlooked by colleagues and superiors. Such a departure entails making forceful declarations, engaging in arguments, or conveying an important negative message.
In summary, when an employee decides to depart from a company, they may opt to make their departure more noticeable and apparent by openly and vocally voicing their dissatisfaction or grievances as an employee.
Methodology
Capstone-Intel Corp. examined the online presence of “loud quitting” for one year, from November 13, 2022, to November 13, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the concept.
Facebook Performance
The data gathered by Capstone-Intel revealed that throughout the year, the concept of “loud quitting” received a total of 372.1 engagement scores for all its 43 total post counts, which has received over 1,216 reaction counts.
Detailing these reactions, “Facebook like” led the roster of reactions with 722 (59.4 percent), followed by “Facebook haha” with 323 reactions (26.6 percent), “Facebook love” with 84 reactions (6.9 percent), “Facebook sad” with 51 reactions (4.2 percent), “Facebook wow” with 34 reactions (2.8 percent), and “Facebook angry” with two reactions (0.2 percent).
The majority of the dominant reactions, which were seen with the number of Facebook users showing “like” and “haha” reactions, indicate that although the majority of reactions are receptive to the concept of “loud quitting” in the Philippine workplace, there are still some Filipinos who don’t take the issue seriously.
Few engagements, more negative mentions
On the other hand, Capstone-Intel data also revealed that 76 percent of the total mentions across social and non-social media platforms are negative, while the remaining 24 percent is positive, indicating that the context of discussions for “loud quitting” was mostly about disengagement rooted in their unhappy experience in their workplace. In addition, this topic also yielded a total of 497,000 social media reach and generated 12,283 interactions.
Top posts
Meanwhile, in terms of top posts, a feature report from Nolisoli.ph, which discusses the concept of loud quitting in the Philippines, has received the highest engagement score, with 54.1 percent. This was followed by a news report from INQUIRER.net that featured the same story and received a 46 engagement score. The third most engaging story about loud quitting was also from INQUIRER.net, which also narrated the growing concern about loud quitting in the Philippine workplace. This story received a 43.3 engagement score.
The data also demonstrates that despite the efforts to popularize the concept through the mainstream media, these stories received a low turnout of engagement scores across the country, emphasizing the need for the concept to be more discussed and popularized for the public’s understanding.
