A social listening report from Capstone-Intel revealed that 63.8 percent of Filipinos mourned the passing of veteran actress Jaclyn Jose and gained over 56 million social media reach across the Philippine social media scene.
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Background
Jaclyn Jose is a Filipina actress in the Philippines. Born on March 16, 1964, her full name is Mary Jane Santa Ana Guck. Jaclyn Jose has had a successful career in the entertainment industry, appearing in numerous films and television shows.
One notable achievement in her career was winning the Best Actress award at the Cannes Film Festival in 2016 for her role in the film “Ma’ Rosa.” This recognition made her the first Filipino to win the Best Actress award at Cannes.
Recently, the actress has made headlines following reports of her untimely passing.
On Monday, Andi Eigenmann confirmed that Jose passed away on March 2 due to a myocardial infarction.
She was 60.
Methodology
Capstone-Intel Corp. examined the online presence of “Jaclyn Jose” in the country as a topic of discussion for 10 days, from March 1 to March 11, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the actress.
Facebook Performance
Capstone-Intel found that the “Jaclyn Jose” garnered an 804,661.9 engagement score for its 1,492 total post count, which yielded over 4,742,518 total reaction count. The bulk of the engagement score and total post count were all attributed to the untimely demise of the actress and supporters highlighting the actress’ contribution to the Philippine entertainment industry, which heightened the social media presence of the actress across the country.
When broken down, “Facebook sad” accounts for 63.8 percent of the total reactions, with 3,027,224. Followed by “Facebook like” with 1,259,815 reactions (26.6 percent), “Facebook love” with 359,516 (7.6 percent), “Facebook wow” with 90,637 (1.9 percent), “Facebook haha” with 4,468 (0.1 percent), and “Facebook sad” with 872 reactions.
Looking at the data, the majority of “Facebook sad” reactions can be attributed to Filipino social media users condoling the sudden death of the award-winning actress.
Online mentions
Capstone-Intel likewise revealed that “Jaclyn Jose” received 80.5 percent negative mentions, and the remaining 19.5 percent were positive mentions. This means that the article mentions about “Jaclyn Jose” was mostly angled positively.
On the other hand, It is also worth noting that “Jaclyn Jose” received 56,294,293 social media reach, while its non-social media reach yielded over 3,265,337 non-social media reach.
Sources of top posts
In terms of top posts, 36.8 percent of mentions for “Jaclyn Jose” came from Facebook. This was followed by the news with 22.8 percent, and X (formerly Twitter) with 11.5 percent topic mentions.
