A social listening report from Capstone-Intel Corporation revealed that the first Filipino Netflix original series, “Replacing Chef Chico,” has received overwhelming support online with less than a month of release in the country.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
The show “Replacing Chef Chico” was produced by director Dan Villegas, assistant director Joi Bayan, and showrunner Antoinette Jadaone. It features Piolo Pascual, Alessandra de Rossi, and Sam Milby, three of the top personalities in the local entertainment scene.
Replacing Chef Chico was created in collaboration with CS Studios and Project8 for Netflix.
“Replacing Chico” was the first Philippine-produced Netflix original series that introduced Filipino cuisine to international audiences through this eight-episode series.
Methodology
Capstone-Intel examined the online presence of “Replacing Chef Chico” in the country as a topic of discussion since its premiere, from November 24, 2023, to December 6, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the show.
Facebook Performance
Capstone-Intel found that the “Replacing Chef Chico” garnered a 6,037.2 engagement score for its 182 total post count, which yielded over 35,118 total reaction count. When broken down, “Facebook love” accounts for 50.8 percent of the total reactions, with 18,393. Followed by “Facebook like” with 15,901 reactions (46.6 percent), “Facebook wow” with 284 (1.2 percent), “Facebook sad” with 292 (0.7 percent), “Facebook haha” with 226 (0.6 percent), and “Facebook angry” with 22 reactions.
Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users supporting the premiere and showing the film in the country.
Online mentions
Capstone-Intel likewise revealed that the series “Replacing Chef Chico” received 91.9 percent positive mentions, and the remaining 8.1 percent were negative mentions. This means that the article mentions the brand was mostly angled positively. It is also worth noting that “Replacing Chef Chico” received 10,438,729 social media reach, while its non-social media reach yielded over 3,321,789 non-social media reach.
Top posts
In terms of top posts, the top post for “Replacing Chef Chico” was a Facebook post from Catriona Gray, congratulating her fiance, which received a 1,817.4 engagement score.
This was followed by a Facebook post from MIHCA Mandaluyong – Magsaysay Center for Hospitality and Culinary Arts Inc., which also featured Sam Milby, one of the lead stars of Replacing Chef Chico. This post yielded a total of 1,117.3 engagement score.
The third most engaging post for “Replacing Chef Chico” was also a Facebook post from Rural Rising Philippines, yielding a total engagement score of 385.9.
