A recent social listening report from Capstone-Intel Corporation revealed that public personality Heart Evangelista received a good social media presence in the past three months, adding that her visibility across social and non-social media platforms is mostly positive.
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Background
Love Marie Payawal Ongpauco-Escudero, better known as Heart Evangelista, is a Filipino actress, model, painter, and socialite.
She debuted in the Philippine entertainment world when she was 13 years old. She began as a commercial model and has since progressed to become one of the country’s highest-profile celebrities.
Evangelista is married to Senator Francis Escudero. The duo were acquainted by Evangelista’s “mentor,” the late and former senator Miriam Defensor Santiago, a close friend of Evangelista’s mother. She became Sorsogon’s first lady on June 30, 2019, following Escudero’s electoral win in the province.
Recently, Evangelista was named one of Asia’s Most Influential People by Tatler Asia, indicating that she “has reinvented herself as an international A-list celebrity and fashion influencer.”
Methodology
Capstone-Intel Corp. examined Heart Evangelista’s online presence for three months, from August 31, 2023, 2023, to November 29, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the public figure.
Facebook Performance
Capstone-Intel found that Heart Evangelista garnered a 144,963.2 engagement score for its 1,722 total post count, which yielded over 1,177,974 total reaction count. When broken down, “Facebook love” accounts for 50 percent of the total reactions, with 588,302. Followed by “Facebook like” with 529,495 reactions (45 percent), “Facebook haha” with 35,982 (3.1 percent), “Facebook wow” with 20,488 (1.7 percent), “Facebook sad” with 2,441 (0.2 percent), and “Facebook angry” with 308 reactions.
Online mentions
Capstone-Intel likewise revealed that Heart Evangelista received 95.3 percent positive mentions, and the remaining 4.7 percent were negative mentions. This means that the article mentions the brand mostly in a good light. It is also worth noting that Heart Evangelista received 28,965,320 social media reach, while its non-social media reach yielded over 911,287 non-social media reach, which has generated over 111,761 user interactions.
Top posts
The top post for Heart Evangelista was a social media post from INQUIRER.net that featured Heart Evangelista and other actresses attending a luxury brand event. This story received a 15,096.0 engagement score. This was followed by a social media post from Kami.com.ph featuring one of Heart Evangelista’s fans, who turned out to be the actress’ video editor. This post yielded a total of 7,389.3 engagement score. The third most engaging post for Heart Evangelista was a news report from GMA News that featured Heart Evangelista and Anne Curtis Smith posing together for the Paris Fashion Week, yielding a total of 6,669.0 engagement score.
