The K-pop fever in the Philippines has taken Korean idols to pedestal heights and hooked Filipino fans into the allure of distinct Asian music. Nevertheless, local acts are likewise penetrating the global spotlight and are now breaking barriers in the international music scene.
In fact, many of these acts have been propelling various trends into global fads, getting fans all over the world helplessly captured. Not surprisingly, South Korean singer and BTS member Jungkook and the Philippines’ very own SB19 have been shaking up the internet and alternately competing over online dominance.
The high volume of reactions is principally credited to the pure-loving fandoms of these pop acts. Together with BTS, Jungkook has established a legion of screaming, loyal fans called ARMY, while SB19 has been consistently growing its worldwide supporters called the A’TINs. These fans remain extremely loyal as their idols head for global domination.
This was found out through a study done by Capstone-Intel Corporation from August 27 to September 27 on the online performance of keywords related to the two chart-topping pop acts.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to help its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, and manage crises; and to be the country’s leading private research and intelligence agency.
Methodology
Capstone-Intel utilized its customized social listening tools in order to gather data across all publicly available posts on social media from August 27 to September 27, 2023, in order to identify the sentiments of users about the topic.
Facebook performance
In terms of post count, the topics “Jungkook” and “SB19’ both yielded 1117 and 1316 posts respectively. This translates to an overall engagement score of 305,350.50 and 358,524.50.
Breaking these down, “Jungkook” got over 46,627 comment count, 47,744 social volume, 118,137 share count, and 1,825,508 total reaction count.
Meanwhile, SB19 is not far behind with an 82,426 comment count, 83,742 social volume, 116,904 share count, and 2,333,779 total reaction count.
The following is a breakdown of the reactions relating to the pop idols.
Interpreting the reaction distribution, the overwhelming “like” and “love” reactions for both groups mean Facebook users have positive sentiments for both Jungkook and SB19.
Note that according to the standards for scanning, the emotions “Like” and “Love” are considered positive, “Haha” and “Wow” are considered neutral, while “Sad” and “Angry” are deemed negative.
| Jungkook | ||
| Likes | 562516 | 31% |
| Love/Heart | 1,155,390 | 63% |
| Haha | 101,828 | 6% |
| Wow | 5,038 | 0% |
| Sad | 580 | 0% |
| Angry | 156 | 0% |
| 1,825,508 | ||
| SB19 | ||
| Likes | 308,099 | 13% |
| Love/Heart | 1,347,723 | 58% |
| Haha | 646,577 | 28% |
| Wow | 26,626 | 1% |
| Sad | 4,377 | 0% |
| Angry | 379 | 0% |
| 2,333,781 |
Top posts
Capstone-Intel also revealed that Jungkook’s concept photo for his new digital single 3D which featured American singer-rapper Jack Harlow, was among the stories with the most engaging news reports tallying a total of 48929.5 engagement scores.
Whereas SB19 reached massive engagements when news reports about member Stell’s banter on GMA’s The Voice Generations Philippines went viral. In the episode, he convinces the contestant to choose him as a coach not for teaching music and performance but also by giving away free rice grains. This post garnered a total of 50161.5 engagement scores.
Top sources of discussion
In addition, news holds the highest number of discussions or posts that mention the keywords “Jungkook” and “SB19.” This only graphically illustrates Filipino fans’ love for pop music and pop icons both locally and internationally, which makes it newsworthy.
