A social listening study conducted by Capstone-Intel revealed that the television series “Stolen Life” has received a whopping 143,128,950 social media reach in the Philippines following one-month excessive scrutiny of the show’s online presence.
Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
“Stolen Life” is a Philippine television drama fantasy series by GMA Network. Kapuso stars including Gabby Concepcion, Beauty Gonzalez, and Carla Abellana, are among the cast members of the program.
The series premiered on November 13, 2023, on the network’s afternoon primetime lineup replacing Magandang Dilag, which also had a successful staging in the said year.
Methodology
Capstone-Intel Corp. examined the online presence of “Stolen Life” in the country as a topic of discussion over the month, from December 24, 2023, to January 23, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the “Stolen Life.”
Facebook Performance
Capstone-Intel found that “Stolen Life” garnered a 455,544.3 engagement score for its 462 total post count, which yielded over 4,206,335 total reaction count. When broken down, “Facebook like” accounts for 73.1 percent of the total reactions, with 3,076,161. Followed by “Facebook love” with 1,037,240 reactions (24.7 percent), “Facebook haha” with 59,758 (1.4 percent), “Facebook sad” with 18,544 (0.4 percent), “Facebook angry” with 8,364 (0.2 percent), and “Facebook wow” with 6,268 reactions (0.1 percent).
Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing off excessive support for the series – highlighting that the number of posts is excessive enough to promote the program for the month.
Online reach, mentions
Capstone-Intel likewise revealed that “Stolen Life” received a complete 100 percent positive mentions. This means that the article mentions about the show were all angled positively. It is also worth noting that “Stolen Life” received 143,128,950 social media reach, while its non-social media reach yielded over 4,127,891 non-social media reach.
Top posts
In terms of top posts, the top three posts for the show were promotional posts, specifically highlights from GMA. For the first top post, a highlight from Episode 46 where “Mamita” now believes in the real identity of Lucy, receiving a 22,613.6 engagement score. This was followed by another highlight, narrating Joyce who now believes Lucy’s story, which received 17,097.5. The last top post for the show was also a snippet from the show, testing the friendship of Joyce and Lucy, which has gotten over 17,071.0 engagement score.
Evaluating the top engaging posts for the show, Capstone-Intel suggests that these promotional posts are effective enough to create a buzz and put the show at the center of social media discussions.
