The role of music in the lives of Filipinos is of great importance, and it holds a special place in their cultural traditions. Specifically, the genre of rock music has gained immense popularity among Filipinos, and it is celebrated in various ways. Notably, the recent staging of the Rakrakan Festival served as a platform to acknowledge and promote the rock music scene. In an effort to gauge the extent of Filipino support for this event, Capstone-Intel Corporation undertook a comprehensive study.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
The Last Rakrakan Festival was set after a 2-year hiatus, which took place on November 26 and 27, 2023 at the SMDC Festival Grounds in Parañaque City, marked a significant milestone for the local music industry.
Spanning over two days, the Last Rakrakan Festival provided a diverse range of musical genres, showcasing the talents of over 150 esteemed artists. Renowned music icons such as Ely Buendia and Rico Blanco emerged as the main highlights of this remarkable event.
From emerging talents to established icons, The Last Rakrakan Festival provided a platform for artists to connect with their fans and for music lovers to discover new and exciting sounds. Beyond the music, the festival also offered a range of food stalls, merchandise booths, and interactive activities, further enhancing the overall experience for attendees.
Attendees were able to explore different musical acts, discover different sounds, and engage in a vibrant atmosphere that celebrated the rich cultural heritage of Philippine music.
Methodology
The study was conducted from November 28, 2022 to November 28, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for posts mentioning “Rakrakan Festival.” In this study, there were no specific demographics or personal data that were tracked.
Reaction distribution
On the Facebook platform, a total of 2,017 posts were generated, resulting in an impressive engagement score of 86,960. These posts received significant attention, with a total of 34,319 comments, 54,484 shares, and an overall reaction count of 290,411.
Out of a total of 290,411 reactions recorded, the breakdown is as follows: 137,380 (47.30%) reactions were categorized as Love, 116,117 (40%) as Like, 28,419 (9.80%) as Haha, 5,011 (1.70%) as Wow, 3,397 (1.20%) as Sad, and 117 (0.10%) as Angry reactions.
Top posts
Top performing posts with the keyword “Rakrakan Festival” received significant engagement scores across various Facebook pages of news agencies and influencers.
The highest performing post came from December Avenue, with an impressive engagement score of 6,340.1. Following closely behind was Rakrakan Festival with a score of 4,322.3, and another post from Rakrakan Festival with an engagement score of 4,290.9. The top post from December Avenue received 3,719 (82.10%) Love reactions, 658 Likes, 141 (3.10%) Wow reactions, 11 (0.20%) Sad reactions, 1 (0.00%) Haha reaction, and 0 (0.00%) Angry reactions.
The second highest performing post was from the Rakrakan Festival page. It received 3,112 (32.10%) Love reactions, 1,838 (30.80%) Likes, 831 (13.90%) Wow reactions, 133 (2.20%) Haha reactions, 50 (0.80%) Sad reactions, and 5 (0.10%) Angry reactions.
Lastly, there was another post from Rakrakan Festival that received 1,419 (38.40%) Likes, 1,411 Sad reactions, 471 (12.70%) Love reactions, 303 (8.20%) Haha reactions, 78 (2.10%) Wow reactions, and 13 (0.40%) Angry reactions.
