As we approach the latter half of the year, with the increase in the availability of faster connections, Filipinos continue to rely on the internet for staying in the know. The number of Filipino social media users grew to a count of 84.45 million—that’s a total of 72.5% of the population (Meltwater, 2023) engaging online.
Capstone-Intel Corporation, a research organization concentrated on achieving insights and actionable intelligence outputs from data, presents an overview of the trending topics online based on the top trend findings from the communication campaigns and consulting company BluePrint.PH. The following findings are ranked based on the engagement score, which is computed by a formula that factors in both the number of comments and reactions, multiplied by 0.1, and the number of shares.
Proving to be a mainstay in the most talked-about topics online, the Catholic Church tops this month’s list. From July 1st to 15th, wide-ranging topics related to the Catholic Church garnered a total of 19,142,238 engagements.
Noontime shows dominate the second spot, proving themselves to be a staple in the Filipinos’ midday routine. With the most recent controversy concerning the long-time running noontime show in the country, Eat Bulaga, the rebranded show called TVJ airing on TV5 takes the top spot among noontime shows.
Following in third are local teleseryes, with GMA’s drama “Abot Kamay na Pangarap” earning the top spot amidst other teleseryes including Buena Familia, Unbreak My Heart, The Seed of Love, and Royal Blood.
K-pop–short for Korean popular music–the internationally trendsetting genre of music lands a spot as the fourth most talked-about topic across various social media accounts in the Philippines. The global fame and popularity of Jungkook, a vocalist of the South Korean boy band BTS, are credited for the vocalist’s engagement score of 911,881, making him the most talked-about K-pop figure in the Philippines.
Sports are number five with a total engagement score of 875,368. Sporting events such as the Philippine Basketball Association, FIBA Women’s Asia Cup, Dota 2, and INC Unity Games amassed engagements by the thousands. But with 744,401 engagements, the Premier Volleyball League 2023 dominated as the most talked-about sport event.
The sixth spot was bagged by local contemporary pop music, commonly known as P-pop–an evolved version of OPM. During the first half of July 2023, SB19, the five-piece Filipino boy band based in Manila and founded in 2016, achieved an engagement score of 147,929.
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