National Summit Tackles Role of AI Technology, Big Data in 2025 Elections
Key officials from the Commission on Election (Comelec), National Citizen’s Movement for Free Elections (Namfrel) along with digital experts and campaign stakeholders will discuss ways to protect Filipino voters, political candidates against the use of AI, deep fakes and other forms of misinformation in the 2025 elections at the three-day National Election Game Changer Summit to be held from 25 to 27 November 2024 at the Marquis Events Hall in BGC Taguig City. Research firm-Capstone Intel Corporation is hosting the event that provides a platform for discussion on how public and election stakeholders can increase knowledge and awareness on digital innovations, focused on the threats and challenges of cybersecurity. Comelec commissioner Nelson Celis will speak on the new Comelec rules on Regulating the Use of AI in 2025 polls campaign, while Mr. Angel S. Averia, Jr., National Chairperson of NAMFREL will serve as one of panel of reactors. At the same time, Comelec commissioner Atty. Rey Bulay will speak on the New Election Landscape in 2025, while cybersecurity experts from US, Singapore and the Philippines, as well as veteran election campaign strategists will deliver insights on innovative digital and face to face campaign strategies in winning elections. The event also highlights the launching of the fifth edition of the book: “Winning Strategies for an A.I.-Interconnected Electorate: Campaign Management for Politics and Social Change,” a step-by-step strategy for political and social change, blending traditional campaigning methods with AI technologies. The book is authored by Capstone Intel Corp. founding CEO Mr. Eero Rosini Brillantes who succumbed to a lingering illness in April 1, 2024, and his wife Geraldine Torres-Brillantes, who is the Chief Operating Officer of the company. Atty. Nicasio Conti, CEO of Capstone Intel Corp. said the three-day event aims to increase knowledge and awareness on the intersectional benefits of digital innovations and time-tested face traditional campaign strategies for the election campaign stakeholders particularly candidates and campaign managers. It also provides a platform for discussion on how to operationalize core elements of campaign, including ways to ensure digital and physical safety of political candidates and campaign stakeholders, said Conti. Dr. Guido David, Chief Data Scientist of Capstone-Intel Corp. said the rapid advancement of AI technology will play an important role in data-driven election campaign strategies. “While AI can be used to amplify candidates’ advocacy messages to improve people’s lives, the AI technology can also be used to spread false content or deep fakes to depict candidates doing and saying things to mislead the public,” said David.
Why Including Older Generations in Surveys is Vital for Decision-Making and Inclusivity
Including older generations in surveys is crucial for several reasons. We need to understand that older generations possess unique perspectives that can shed light on trends, behaviors, and opinions that may have been overlooked by younger generations. By excluding older generations from surveys, we risk missing out on a wealth of valuable information that can greatly inform decision-making processes. Next, including older generations in surveys promotes inclusivity and ensures that the voices of all age groups are heard. It is important to recognize that older adults make up a significant portion of the population, and their opinions and experiences are just as important as those of younger individuals. By including older generations in surveys, we can ensure that policies, products, and services are designed to meet the needs and preferences of a diverse population, fostering a more inclusive and equitable society. Sample case Why should older generations be included in surveys, like in the case of reviving the implementation of ROTC? Upon the public release of the survey conducted by Capstone-Intel Corporation regarding Reserve Officers’ Training Corps (ROTC), there have been concerns raised by certain individuals regarding the inclusion of participants who may not ultimately enroll in ROTC. It is important to acknowledge that joining this program entails significant commitment and should not be taken lightly. In today’s rapidly changing world, it is crucial to include the perspectives and experiences of older generations in surveys regarding the revival of ROTC implementation. While the focus of such surveys may predominantly be on the opinions of younger individuals, it is essential to recognize the valuable insights that older generations can provide. The inclusion of older individuals in these surveys ensures a holistic and comprehensive understanding of the potential benefits and challenges associated with reintroducing ROTC programs. To understand, firstly, the involvement of older generations in surveys helps to draw upon their years of wisdom and experience. Older individuals have witnessed the evolution of society, including the role of the military and the impact it has on young individuals. Their perspectives can shed light on the historical context and long-term implications of ROTC implementation, providing valuable insights that younger respondents may not have. Their knowledge of past military training programs and their understanding of societal and cultural changes over time can contribute to a more well-rounded evaluation of the potential benefits and drawbacks of reviving ROTC. Secondly, including older generations in this kind of survey topic promotes intergenerational dialogue and understanding. By actively seeking their opinions, we acknowledge the importance of inclusivity and respect for diverse perspectives. Older individuals have a wealth of experiences that can inform discussions around ROTC implementation. Their input can help bridge the gap between generations and foster a sense of unity and collaboration, as different age groups work together to shape the future of military training programs. Moreover, older individuals may have a vested interest in the success of ROTC programs, as they may have family members or loved ones who are considering a military career. Their insights can help ensure that the implementation of ROTC aligns with the aspirations and needs of both younger and older generations, creating a program that is inclusive and beneficial for all.
The not-so-quiet ‘quiet quitting’ in the PH: a social media analysis
A recent social listening report from Capstone-Intel revealed that “quiet quitting” has received notable social and non-social media interactions among Filipinos. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background “Quiet quitting” is a term that grew prevalent across social media platforms during the pandemic. Employees who fit this description do what they’re supposed to do without showing initiative, going above and beyond, or taking on additional tasks. Employees engage in quiet quitting when they accomplish just enough to keep their employment but not enough to truly satisfy their employers. Refusing to participate in meetings, offering to help out, or working extra hours could all fall under this category. It could also lead to more people calling in sick to work. What does the research say about the online presence of “quiet quitting” in the country? Methodology Capstone-Intel examined the online presence of “quiet quitting” for one year, from November 21, 2022, to November 21, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the topic. Facebook Performance Capstone-Intel found that “quiet quitting” garnered a 6,723.1 engagement score for its 182 total post count, which yielded over 23,753 total reaction counts. When broken down, “Facebook like” accounts for 48.2 percent of the total reactions, with 12,429,11711,460. Followed by “Facebook haha” with 6,263 reactions (26.4 percent), “Facebook love” with 5,594 (23.6 percent), “Facebook sad” with 264 (1.1 percent), “Facebook wow” with 100 (0.4 percent), and “Facebook angry” with 72 (0.3 percent). This data suggests that even though some people are receptive to the concept of quiet quitting in the workplace, the “haha” reactions are an indication that quite more people are still making fun of the topic and are not receptive to the idea in the workplace. No online mentions, but high social, non-social media reach Capstone-Intel likewise revealed that there were no positive or negative mentions surrounding the topic of “quiet quitting.” However, it can be seen that there were a total of 1.1 million social media reach and 5.2 million social media reach. This data suggests that the topic is being searched online across non-social media platforms compared to being discussed across social media platforms. Top posts In terms of top posts, the top post for the quiet quitting was a news report from the Manila Times’ official Facebook page that talks about “unspoken resignations” or “quiet quitting,” receiving a 1,936.5 engagement score. This was followed by a social media post from Work Is Life PH, which talks about the reality of quiet quitting in the Philippine workplace. This post yielded a total of 1,437.4 engagement scores. The third most engaging post for “quiet quitting” was a status post from Francis Kong, which discusses “giving your best” in light of the trending “quiet quitting,” yielding a total of 756.6 engagement score.
Game of Crowns: Who Got the Most Online Presence Between Miss Universe and Miss International?
A recent social listening report from Capstone-Intel Corporation dug deep into the online presence of two of the most known pageants in the world, namely Miss Universe and Miss International, in order to identify how Filipinos engage in the two major pageants. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Philippines has been known to be trendsetters and avid fans of pageantry across the world. Having won numerous titles in the Big Four pageant competitions, the Philippines has made its name in the world of pageantry – leaving people waiting for every edition of these pageants. Recently, the Philippines competed in the Miss International pageant in Japan. Historically, the country has had six crowns from the competition. Meanwhile, in the Miss Universe pageant, the country has won four crowns – positioning the country as one of the beauty pageant powerhouse countries in the world. As one of the powerhouses in pageantry, the Philippines has built a massive fandom that strides to support the country’s candidates throughout their respective competitions. Who among the Universe and International pageants reign in the hearts of many? Methodology Capstone-Intel Corp. examined the two pageants’ online presence for one month, from October 11 to November 10, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the Miss Universe and Miss International pageants. Facebook Performance Capstone-Intel Corp. revealed that the Miss Universe accumulated a total of 3,919 post counts, receiving over 535,643.9 engagement scores out of these posts. Breaking down these numbers, “Facebook like” led the roster of reactions with 1,927,468 (49.4 percent), followed by “Facebook love” with 1,773,004 (45.4 percent), “Facebook haha” with 135,883 (3.5 percent), “Facebook wow” with 46,101 (1.2 percent), “Facebook sad” with 15,403 (0.4 percent), with 5,462 (0.1 percent). Meanwhile, for Miss International, Capstone-Intel found 3,563 total posts related to the pageant, leading to a 578,052.2 engagement score. Detailing the 3,965,319 total reactions, “Facebook like” garnered the most number of reactions with 1,931,698 (48.7 percent), “Facebook love” with 1,715,808 (43.3 percent), “Facebook Haha” with 193,005, “Facebook sad” with 95734 (2.4 percent), “Facebook wow” with 21,693 (0.5 percent), and “Facebook angry” with 7,381 (0.2 percent). The data indicates that Miss International got more posts and higher engagement scores than Miss Universe. However, it is also worth noting that the reason for this spike is Miss International’s latest coronation night, which was held on October 26, 2023, during the duration of the social media listening study. This means that even though the timeline of events for the Miss Universe has yet to commence, their presence is far-reaching with the Miss International pageant. Is Miss Universe losing positive mentions? Capstone-Intel also revealed that the Miss International pageant has more than 96 percent positive mentions compared to the 88 percent positive mentions of the Miss Universe pageant. On the other hand, in terms of social media reach, Miss Universe remains on top with 196 million social media reach for one month, compared to the 37 million social media reach of Miss International. Top posts In terms of top posts for the Miss International Pageant, a news report from The Manila Times, which reports about the Philippines finishing 3rd place in the Miss International pageant, garnered the most engaging story with 5,785.8. This was followed by a post from Senyora congratulating Nicole Borromeo for winning the competition that yielded a 5,190.9 engagement score and Pageanthology 101, which features the country’s bet for Miss International during the Top 7 final question and answer portion. This alone received a total of 4,988.5 engagement scores. Meanwhile, for Miss Universe, a news report from The Philippine Star, which narrates Miss Universe Philippines 2023 Michelle Marquez Dee finally claiming the top spot in the ongoing Miss Universe 2023 fan vote contest, led the stories with the highest engagement score. This story alone yielded a 15,731.1 engagement score. This was followed by a Facebook post from the Miss Universe page, which welcomes the delegates for this year’s edition, landing in El Salvador, where the 2023 pageant is going to be held. This story received a total of 11,500.9 engagement scores. Lastly, the third most engaging story for Miss Universe was from the Facebook page of shoemaker Bragais, which supports Michelle Dee in the competition. This advertisement garnered a total of 8,482.6 engagement scores. Seeing the disparity between the posts of Miss International and Miss Universe, it can be seen that despite the prominence the Miss International amassed, the Miss Universe pageant remains more effective in terms of engaging readers with stories since the latter yielded more engagement scores than the stories meant for Miss International.
12-Day Study Shows ‘It’s Your Lucky Day’ More Engaging Than ‘Eat Bulaga’
A recent comparative study from Capstone-Intel Corporation revealed that the ABS-CBN noontime show “It’s Your Lucky Day” surpassed the oldest noontime running show “Eat Bulaga” in terms of engagement from social media users. Data showed that in terms of engagement, “It’s Your Lucky Day” received an engagement score of 113,679.0 while “Eat Bulaga” got a 12,670.7 engagement score during the 12-day duration of the study. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background “It’s Your Lucky Day” was a hit noontime variety show in the Philippines produced by ABS-CBN Entertainment. The program was initially shown between October 14 and 27, 2023, as a temporary substitute for It’s Showtime. The latter show had been suspended from airing for a period of 12 days by the Movie and Television Review and Classification Board (MTRCB). The television program showcases a roster of notable personalities from the entertainment industry, including Luis Manzano, Melai Cantiveros, Robi Domingo, Jennica Garcia, Francine Diaz, Seth Fedelin, Kyle Echarri, Andrea Brillantes, and Negi, who are recognized for their comedic talents. Meanwhile, ABS-CBN’s rival noontime show “Eat Bulaga” is a television variety show that is aired on GMA Network in the Philippines. It holds the distinction of being the longest-running variety show in the country, having produced over 13,000 episodes. The show was initially helmed by Tito Sotto, Vic Sotto, Joey de Leon, Chiqui Hollman, and Richie D’Horsie, and it made its debut on Radio Philippines Network on July 30, 1979. It is now headed by Alexa Miro, Betong Sumaya, Buboy Villar, Cassy Legaspi, Mavy Legaspi, Paolo Contis, Kimpoy Feliciano, Dasuri Choi, Glaiza de Castro, Kokoy de Santos, Michael Sager, Winwyn Marquez, Yasser Marta, Chariz Solomon, Arra San Agustin, and Isko Moreno. Methodology Capstone-Intel examined the two shows’ online presence for 12 days, from October 14 to October 27, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the two noontime programs. Facebook Performance of ‘It’s Your Lucky Day’ Capstone-Intel noted that in terms of Facebook performance, “It’s Your Lucky Day” outnumbered “Eat Bulaga” after “It’s Your Lucky Day” recorded a total of 1,000,622 reactions on Facebook, with heart reactions leading the list after recording 478,006 “Facebook heart” reactions (47.8 percent), “Facebook like” with 377,534 (37.7 percent), “Facebook Haha” with 140,328 (14 percent), “Facebook wow” with 2,464 (0.2 percent), “Facebook wow” with 2,026 (0.2 percent), and “Facebook angry” with 264. Facebook Performance of ‘Eat Bulaga’ Compared to over a million reactions, “Eat Bulaga” only received 103,754 Facebook reactions during the 12-day study period. Detailing these reactions, Eat Bulaga garnered 62963 “Facebook like” reactions (60.7 percent), followed by “Facebook love” with 30,730 reactions (29.6 percent), “Facebook haha with 9,323 reactions (nine percent), “Facebook wow” with 509 (0.5 percent), “Facebook angry” with 147 (0.1 percent), and “Facebook sad” with 82 reactions (0.1 percent). Online mentions In terms of online mentions, both “Eat Bulaga” and “It’s Your Lucky Day” received an equal positive mention of 90 percent across social and non-social media platforms. However, it is also worth noting that “Eat Bulaga” outnumbered “It’s Your Lucky Day” after the oldest running noontime show garnered a total of 56 million social media reach during the 12-day study, while “It’s Your Lucky Day” received 456,000 social media reach. Top posts for It’s Your Lucky Day’ Capstone-Intel also highlighted that the most engaging story for “It’s Your Lucky Day” was a news report from ABS-CBN News where netizens praised Luis Manzano after he spoke to an audience through sign language. This report received a 15,723.5 engagement score. This was followed by a status post from Andrea Brillantes, one of the show’s hosts, who invited her fans to watch their live airing of the show. This alone yielded a total of 5,663.1 engagement scores. The third most engaging story was from another TV Patrol news report that features Luis Manzano using sign language to communicate with an audience, which garnered a 5,547.6 engagement score. Top posts for ‘Eat Bulaga’ Meanwhile, Eat Bulaga’s most engaging story was from a Facebook post by Silent Sanctuary, who posted a clip of their live performance on the show. This received a total of 363.4 engagement scores. This was followed by a shared post from Isko Moreno, encouraging Eat Bulaga fans to watch the live airing of Eat Bulaga. This yielded a total of 248.3 engagement scores. The third most engaging story was from a LionhearTV report, which says Eat Bulaga is sustaining noontime leadership compared to “It’s Your Lucky Day.”
Nikki de Moura Fails to Clinch Elusive MGI Crown, but Gets the Hearts of Many Filipinos
The Miss Grand International title remains elusive to the Philippines as the country’s bet for the competition, Nikki de Moura, failed to enter the Top 20 semi-finalists. As the country faces this defeat, especially pageant fans, a recent study from Capstone-Intel Corporation showed that despite failing to enter the semifinal round of the competition, Nikki de Moura received several positive reactions and online mentions, showing Filipinos’ support for de Moura. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Nikki de Moura, the representative from the Philippines, had an early exit in the Miss Grand International pageant, which took place in Ho Chi Minh City, Vietnam, on Wednesday, October 25, 2023. During the coronation event hosted at the Phú Tho Indoor Stadium, Nikki was unable to secure a position among the Top 20 contestants. In July, Nikki won the title of Miss Grand Philippines 2023. The Miss Grand International Crown remains elusive in the country, with only Nicole Cordoves and Samantha Bernardo clinching the first runner-up, the highest placement the Philippines has won in the competition. Methodology Capstone-Intel conducted a one-month backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the issue. The agency utilized its customized social listening tools to gather data across all publicly available posts on social media from September 26 to October 26 in order to identify the sentiments of users about the topic. Facebook Performance Capstone-Intel data revealed that Nikki de Moura garnered a total of 1,461,628 reactions out of all the 901 total post counts related to her. Breaking down the data, love reactions took over the majority of reactions with 802,328 (54.9 percent), followed by like reactions with 591,341 (40.5 percent). The third highest reaction were sad, with 45,860 (3.1 percent). Wow reactions with 13,105 (0.9 percent), and haha reactions with 8,622 (0.6 percent). Online mention analysis The data also showed that during the duration of the study, a total of 85 positive mentions were recorded for de Moura across social and non-social media platforms, which means that even though the candidate failed to enter the semifinal competition, she was highly and positively received by audiences. These mentions led to a total of 12 million social media reach and 2.2 non-social media reach, according to Capstone-Intel. Meanwhile, news agencies remain the top influencers for de Moura, with ABS-CBN News getting a voice share of 17.83 percent, influencing over 2.1 million audiences. This was followed by INQUIRER.net, with 14.44 percent voice share, which influenced 1.7 million audiences. Top posts On the other hand, Capstone-Intel also emphasized that a teaser video from Pageant Talk became the top post for De Moura during the duration of the study, highlighting a total of 9,453.6 engagement scores and 3,654 shares. This was followed by a news report from ABS-CBN News about her early exit from the competition, adding that the crown remains elusive to the Philippines. This story received an engagement score of 8,801.3 and a 5,389 share count. The third most engaging story for de Moura was from another pageant fan page, Pageanthology 101, which features the colorful national costume of De Moura, which accumulated a total of 6,873.3 engagement score and 1,546 share count.
Capstone-Intel Analysis Reveals Strong Online Fan Support for PVL
The Premier Volleyball League (PVL) is a significant sporting event in the Philippines, attracting a considerable following alongside basketball. Of particular interest today is the 2023 PVL Second All-Filipino Conference, which features a total of 12 teams. To determine the veracity and extent of this fan support, Capstone-Intel Corporation has conducted an analysis to assess the current level of public backing for the PVL. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The V-League, initially referred to as the Shakey’s V-League, was founded in 2004 by the Sports Vision Management Group, Inc., with the aim of revitalizing the sport and providing Filipino fans with an additional source of inspiration and enthusiasm alongside basketball. In 2017, a decision was made to rebrand the V-League as the Premier Volleyball League (PVL). This change was prompted by the increased participation of corporate and non-collegiate teams. As a result, the tournament format was modified, specifically the conferences, to better accommodate this evolving landscape. PVL is a professional volleyball league in the Philippines. It is recognized as one of the premier sporting competitions in the country, bringing together the best volleyball players and teams from across the nation. This organization provides a platform for both men’s and women’s volleyball teams to showcase their skills and compete at a high level. The league follows a tournament format, with teams battling it out in a series of matches to secure a spot in the playoffs. The league features top-notch talent, with players displaying exceptional athleticism and technique on the court. The matches are filled with intense rallies, powerful spikes, and strategic plays, captivating both casual viewers and die-hard volleyball enthusiasts. In addition to its competitive nature, the PVL also aims to promote the sport of volleyball and develop the next generation of athletes. The league works closely with various grassroots programs and training centers to identify young talents and provide them with opportunities to hone their skills. Through partnerships with national sports agencies and sponsors, the PVL offers support and resources to these aspiring athletes, fostering a culture of growth and excellence in Philippine volleyball. Methodology The study was conducted from September 27, 2023 to October 27, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for posts mentioning “PVL 2023.” In this study, there were no specific demographics or personal data that were tracked. Capstone-Intel was able to scan 668 posts with a consolidated 34,022 comments, 53,462 shares, a reaction count of 1,262,004 total, and an engagement score that reached 183,064.6. Reaction Distribution On Facebook, a total of 1,262,004 reactions were recorded. These reactions consisted of 477,320 (37.5%) Likes, 764,593 (60.0%) Love, 3,130 (0.2%) Haha, 7,682 (0.6%) Wow, 21,369 (1.7%) Sad, and 387 (0.03%) Angry. Top Posts The keyword “PVL 2023” generated significant engagement on multiple Facebook pages. One particularly noteworthy post showcased Michele Gumabao from the Premier Volleyball League, which received an impressive total engagement score of 5809.7. Additionally, another post by the Premier Volleyball League featuring the Cool Smashers garnered a substantial engagement score of 4688.7. Lastly, a post featuring Jema Galanza by One Sports also achieved a respectable engagement score of 4688.7. The official page of the Premier Volleyball League received a significant level of engagement on their recent posts. The first post garnered a total of 7,756 (21%) Likes, 28,212 (78%) Love, 6 (0%) Haha, 101 (0%) Wow, 2 (0%) Sad, and 3 (0%) Angry reactions. The next post by the Premier Volleyball League received a positive response from its followers. It received 2,730 Likes (13%), 17,474 Love (86%), 7 Haha (0%), 39 Wow (0%), 21 Sad (0%), and 1 Angry (0%) reaction. The third post received a total of 12,062 (60%) Likes, 15,096 (74%) Love, 18 (0%) Haha, 106 (1%) Wow, 0 (0%) Sad, and 1 (0%) Angry reaction.
How the Barangay, SK Elections Were Discussed Online After 5-Year Hiatus
The Philippines has finally conducted its Barangay and Sangguniang Kabataan Elections after a five-year hiatus due to various reasons. With that, Capstone-Intel Corporation looked into how Filipinos discussed the recently concluded elections, how engaging the polls were, the distribution of reactions, and influencers who significantly discussed the topic. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The country has finally held the Barangay and Sangguniang Kabataan Elections this year after a five-year postponement. The last Barangay and Sangguniang Kabataan Elections were conducted on May 14, 2018. This year, the polls were held on October 30, 2023, with 67,839,776 registered voters slated to cast their votes on the said dates. Methodology Capstone-Intel conducted a one-month backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the recently held Barangay and Sangguniang Kabataan Elections. The agency utilized its customized social listening tools in order to gather data across all publicly available posts on social media from October 1 to October 31 in order to identify the sentiments of users about the topic. Facebook Performance In terms of the topic’s Facebook performance, Capstone-Intel revealed that there were a total of 9,910 posts on the platform, recording a significant 278,202.4 engagement score. In terms of reactions, these posts received a total of 513,274 reactions. Putting these reactions into specifics, “like” reactions received the majority of reactions with 316,270 (61.6 percent), followed by “love” with 159,223 (31 percent), “haha” reactions with 24,525 (4.8 percent), “sad” with 7,851 (1.5 percent), “wow” with 3,617 (0.7 percent), and “angry” with 1,788 reactions (0.3) Combining the “like” and “heart” reactions, these dominant reactions suggest that the return of the Barangay and Sangguniang Kabataan elections was highly received by audiences, indicating the voters’ eagerness to participate in the recently held elections. Top sources, influencers In terms of top influencers for the “Barangay and Sangguniang Kabataan Elections,” Capstone-Intel data showed that the Commission on Elections was the top contributor for the topic, yielding a total of 73 posts and 89,014.8 engagement score. This was followed by The Philippine Star with a total posts of 110 and 14,874.4 engagement score. Even though the news agency reportedly amassed a higher number of posts compared to the Comelec, they varied in terms of the number of people they engaged. Online mentions On the other hand, Capstone-Intel data also revealed that during the duration of the study, there were 54 percent positive mentions while 46 percent were negative. This data indicates that even though there are many more positive mentions relating to the elections, the remaining percentage also suggests that some mentions and threads regarding the elections were potentially negative sentiments and mentions. Top posts Capstone-Intel likewise noted that most top posts were from Comelec, highlighting that the post with the highest engagement talked about the commission’s digitalization of precinct finder, which instigates a more progressive way to lessen the time of finding polling precincts among the voters. This story garnered a 61,079.3 engagement score. The next top story by the Comelec discussed tips from the commission on how to properly vote for the 2023 Barangay and Sangguniang Kabataan Elections. This received a total of 5,539.3. And lastly, the third most engaging story was about the ecumenical prayer posted by the Comelec for the Barangay and Sangguniang Kabataan aspirants. This alone yielded a 4,094.7 engagement score.
Filipinos Hold Negative Perception of World Conflicts — Study Shows
With tensions over territories rising over the march of globalization, the world has become, unfortunately, far too familiar with disputes over supposedly owned territory. Two recent examples of these disputes sit on the far ends of the spectrum. On the other hand, the West Philippine Sea narrates the tense back and forth between the naval fleets of China and the Philippines. On the more extreme end of this spectrum lies the war between the country of Israel and the Islamic Resistance Movement, more commonly known as the terrorist group Hamas. Capstone-Intel Corporation looks into the general sentiment of Filipinos with regard to these two topics. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. For the issue of the West Philippine Sea, the consolidated consensus across various social media posts is generally negative. About 75 percent of the total mentions online have been identified by Capstone-Intel’s social media listening tool as negatively leaning. This tool scanned through social media from September 23 to October 23 of this year, and the general sentiment remained the same despite the issue being first discussed in 2012. In a recent statement, Capstone-Intel reiterates its call for a more assertive response in the defense of the country’s territory in its quote found here. It goes on to remind the national government about the dangers of intimidation from the opposing country, as well as emphasizing the importance of holding on to the decision released by the Permanent Court of Arbitration drafted in the Hague back in 2016. On the other hand, Capstone-Intel also released a parallel social listening report regarding the war between Israel and Hamas. The top stories that revolved around this topic garnered 90 percent in terms of negative mentions across social and non-social platforms. The report also mentioned that the majority of the stories with the highest engagement scores are ones that narrate the concerns of Filipinos with regard to the overseas Filipino workers (OFWs) still currently residing in the area amid the conflict. The example cited in the report was from TV Patrol, which garnered an engagement score of 9,366.2. Another report by the same source had—at the time of the scanning—received an engagement score of 6,046.8. The third-highest engagement score of 2,131.9 comes from ABS-CBN news. All three stories involved Filipinos struggling during the current conflict. The data for both sentiment analyses shows that Filipinos maintain an overall disdain in terms of conflict that involve their fellow Filipinos. In both issues, the main focus would be on their countrymen, whether that would be for maintaining the country’s territories or ensuring the safety of the OFWs.
‘Magandang Dilag’ continues to receive positive reviews from audience
In a similar and parallel study previously conducted by Capstone-Intel, the data showed that the teleserye Abot Kamay na Pangarap was a show that consistently trended on social media. The data also showed a similar trend with another show, Magandang Dilag. Capstone-Intel looks into the overall public sentiment of this show as well. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology From August 10, 2023 to October 10, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available social media accounts for their posts that mention the show “Magandang Dilag.” It should be noted that there were no specific demographics or personal data that were tracked. Results from Facebook performance Online, “Magandang Dilag” was able to garner a number of mentions throughout social media. On X (formerly Twitter), there were 99 unique posts mentioning the show, 2 posts on Tiktok, 44 News websites made their own mentions as well. There were 33 mentions on various blogs and 47 mentions across various video-streaming websites as well. There were also 22 mentions on different websites online. On Facebook, there are a total of 1,099 unique posts that mention the show Magandang Dilag specifically. The consolidated count among all these posts rounds up to 255,621 total comments, 79,009 total shares, and a reaction count of 10,969,865. This all adds up to an engagement score of 1,201,557.6. Dominant reaction, top stories In terms of the most engaged stories that fall under this topic, all three of the Top 3 posts serve as promotional materials for the show, which have all been received relatively well by the audience, which indicates a general support for the show. The first promotional post was able to get an engagement score of 48,497.5. This was possible due to all the significantly positive reactions to the post.The reactions can be broken down by the kinds of reactions. The post itself had 179,389 Like reactions (44.8 percent), 205,529 Love reactions (51.4 percent), 8987 Haha reactions (2.2 percent), 3732 Wow reactions (0.9 percent), 1961 Sad reactions (0.5 percent), and 565 Angry reactions (0.1 percent). The second promotional material was able to get an engagement score almost on par with the first, with it sitting at a score of 35,537.8. The reactions on this post also yield a similar pattern to the top post. Of the total reaction count, it can be broken down as 138,804 Like reactions (42.6 percent), 181,043 Love reactions (55.5 percent), 4495 Haha reactions (1.4 percent), 1506 Wow reactions (.5 percent), 89 Sad reactions, and 101 Angry reactions that count for less than 0.5 percent in the total count. Finally, the post with the third highest engagement score, with 26,328.4. This was able to receive 115,796 Like reactions (49 percent), 114,136 Love reactions (48.3 percent), 3011 Haha reactions (1.3 percent), 1556 Wow reactions (0.7 percent), 1573 Sad reactions (0.7 percent), and 264 Angry reactions (0.1 percent). Overall, there is a clear pattern of overwhelming support coming from the fanbase of this show. Through the positive reception of promotional materials that contain clips from the show itself, it indicates the overall positive sentiment of online users with regard to this show. Added to this is the consistently high engagement score for each of the posts on the show’s official Facebook page.
