Taylor Swift’s Popularity Soars in PH as Fans Show Their Love, Support – study
Taylor Swift is widely regarded as one of the most esteemed singer-songwriters globally, with a considerable fan base even extending to the Philippines. Her every action elicits fervent responses from her devoted followers. To gauge her popularity and the public’s perception of her, Capstone-Intel Corporation conducted an analysis. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Taylor Swift is an internationally renowned singer-songwriter who has captivated millions of fans with her heartfelt lyrics and catchy melodies. Swift, whose real name is Taylor Alison Swift, was born on December 13, 1989, in Reading, Pennsylvania. She began her musical journey at a young age, learning to play the guitar and writing her own songs. Swift’s talent and dedication quickly caught the attention of the music industry, leading to her signing with Big Machine Records at the age of 15. Throughout her career, Taylor Swift has won numerous awards, including 11 Grammy Awards (and 42 Grammy nominations). She is known for her catchy pop-infused country music, which has evolved over the years to incorporate elements of pop and synth-pop. Swift’s ability to connect with her audience through her heartfelt and relatable lyrics has endeared her to millions of fans around the world. In addition to her musical achievements, Swift is also a philanthropist and activist. She has used her platform to advocate for various causes, including education, disaster relief, and gender equality. Swift has often been praised for her generosity and willingness to lend her voice and resources to those in need. Swift’s immense popularity spans across the globe, and these are various compelling reasons that contribute to her widespread appeal. Methodology The analysis conducted from November 28, 2022 to November 28, 2023 focused on the keyword “Taylor Swift” and utilized publicly available Facebook data from the Philippines. A research agency employed its social listening tools to analyze publicly accessible Facebook pages. It is important to note that no specific demographic information or personal data was collected or monitored during this study. Reaction distribution The following analysis pertains to the keyword “Taylor Swift” and is based on publicly available Facebook data from the Philippines. The total count of reactions for this keyword is 30,613,948, comprised of 15,049,147 (49.20%) Love, 10,578,344 (34.60%) Likes, 3,569,839 (11.70%) Haha, 496,404 (1.60%) Wow, 908,286 (3.00%) Sad, and 12,213 (0.10%) Angry reactions. Top post The top three most engaging stories contain posts related to Taylor Swift from Facebook pages of influencers and news agencies. From the post of Inquirer.net, that inform Taylor Swift has reportedly broken up with her boyfriend Joe Alwyn has received 113,191 (81.70%) Sad, 12,859 (9.30%) Like, 10,928 (7.90%) Wow, 691 (0.50%) Haha, 533 (0.40%) Love, and 293 (0.20%) Angry reactions. The highest post was shared by Christian Antolin and it revolves around a comedic perspective on Swift’s decision not to perform a concert in the Philippines. This post has received overwhelmingly positive feedback, with 405527 (98.3%) Haha, 5,783 (1.40%) Likes, 961 (0.20%) Love, 189 (0.00%) Wow, 114 (0.00%) Sad, and 12 (0.00%) Angry. The third highest post was from Philippine Star discussed the breakup of Swift with her boyfriend. It garnered a total of 120,273 (88.20%) Sad reactions, 12,237 (9.00%) Likes, 2,353 (1.70%) Wow reactions, 770 (0.60%) Haha reactions, 446 (0.30%) Love reactions, and 274 (0.20%) Angry reactions.
Despite gaining positive reactions, engagements, Mercury Drug’s presence ‘lacking’ – study
A recent social listening report from Capstone-Intel Corporation, which aims to gauge the social media presence of Mercury Drug, one of the country’s pharmaceutical giants, revealed that although it garnered considerable positive social media reactions, its presence across social and non-social media platforms is lacking. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Mercury Drug Corporation, also referred to as Mercury Drug, is a drugstore chain based in the Philippines. Headquartered in Bagumbayan, Quezon City, the aforementioned entity is a subsidiary of the Mercury Group of Companies. The establishment of the chain took place in 1945 in Santa Cruz, Manila, rendering it the second most ancient drugstore chain in the Philippines, following Southstar Drug by a margin of eight years. As of 2017, Mercury Drug boasts a statewide presence with a network of more than 1,000 branches, thereby capturing a significant market share of over 50 percent in the pharmaceutical retail industry in the Philippines. Methodology Capstone-Intel examined the online presence of Mercury Drug for one year, from November 22, 2022, to November 22, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the drug chain. Facebook Performance Capstone-Intel found that the Mercury Drug garnered a 581,055.4 engagement score for its 7,752 total post count, which yielded over 500,170 total reaction count. When broken down, “Facebook like” accounts for 52.3 percent of the total reactions, with 261,451. Followed by “Facebook love” with 217,097 reactions (43.4 percent), “Facebook wow” with 9,963 (2 percent), “Facebook haha” with 5,612 (1.1 percent), “Facebook sad” with 5,305 (1.1 percent), and “Facebook angry” with 742 (0.1 percent). This shows that for over a year, there was a majority of positive reception for the Mercury Drug. Online reach Capstone-Intel likewise revealed that Mercury Drug received a total of 1 million social media reach and 122,000 non-social media reach. Meanwhile, the drug chain reported only 5,235 interactions among social media users during the duration of the study. This data suggests that even though there was quite a number the Mercury Drug reached for the past year, it only yielded a small number of interactions across these social and non-social media platforms. Top posts In terms of top posts, the top post for Mercury Drug was a post from the official Facebook page of Mercury Drug Corporation, inviting social media users to join the Mercury Drug TikTok Dance challenge, receiving an 845.4 engagement score. This was followed by another social media post from Mercury Drug Corporation featuring promo content for its Halloween promo. This post yielded a total of 786.9. Meanwhile, the remaining top posts for Mercury Drug are technology-related content, mentioning the drug chain as a landmark to find these tech business stores. This shows that even though the one-year presence of Mercury Drug is impressive and positive, its presence, mainly focused on its branding, remains lacking as most of the content discussing Mercury Drug are mostly topics that are not related to pharmaceuticals.
Forgotten? Data shows losing presence, discussion of ‘Maguindanao Massacre’ in PH social media landscape
A recent social listening study conducted by Capstone-Intel revealed that the Maguindanao Massacre, one of the most tragic events that challenged the Philippine justice system and the press, has been losing its presence across the Philippine social media landscape. For its 14th year, the research agency conducted a backtracking of posts about the Maguindanao Massacre and analyzed how it’s being talked about online by Filipino social media users. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background On November 23, 2009, in the town of Ampatuan, in the then-undivided Maguindanao province (now Maguindanao del Sur), in Mindanao, a mass grave containing bodies was discovered. This bloody event was known as the Maguindanao massacre or the Ampatuan massacre. After being abducted, the 58 victims were killed while en route to present a certificate of candidacy for Buluan Vice Mayor Esmael Mangudadatu. As part of the 2010 national elections, Mangudadatu was running against Andal Ampatuan Jr., the mayor of Datu Unsay, who happens to be the son of the current Maguindanao governor, Andal Ampatuan Sr. Additionally, Mangudadatu belonged to one of the major Muslim political clans in Mindanao. In addition to journalists, lawyers, aides, and motorists who were either witnesses or falsely recognized as being in the convoy, Mangudadatu’s wife and his two sisters were among those slain. The Maguindanao massacre is the deadliest occurrence for journalists in history, according to the Committee to Protect Journalists (CPJ). Known fatalities from the massacre include at least 32 journalists. The Philippines was ranked as the second-most hazardous country for journalists by the Committee to Protect Journalists, after Iraq, even before the Maguindanao tragedy. Methodology Capstone-Intel examined the Maguindanao Massacre’s online presence for one year, from November 23, 2022, to November 23, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the Maguindanao Massacre. Facebook Performance Capstone-Intel found that the Maguindanao Massacre garnered a 12,490.2 engagement score for its 400 total post count, which yielded over 35,578 total reaction counts. When broken down, “Facebook like” accounts for 65.5 percent of the total reactions, with 23,317. Followed by “Facebook sad” with 5,97 reactions (16.8 percent), “Facebook love” with 5,554 (15.8 percent), “Facebook haha” with 501 (1.4 percent), “Facebook angry” with 146 (0.4 percent), and “Facebook wow” with 89 (0.3 percent). Looking at the data, the majority of “Facebook like” and “Facebook sad” reactions can be attributed to several Filipinos sympathizing and honoring the lives lost during the massacre. However, by looking at the engagement score, it can be seen that it only generated small traction, which can be noted as even though Filipinos still remember the tragic event, it is no longer given enough emphasis or focus by users for it to be a widely-discussed topic across the country. Online mentions Capstone-Intel likewise revealed that the Maguindanao Massacre got 88 percent negative mentions, and the remaining 12 percent were positive mentions. It is also worth noting that the Maguindanao Massacre received 724,000 social media reach while its non-social media reach yielded over 339,000 non-social media mentions, initiating only 428 user interactions. Aside from these mentions, the majority of the context of discussion for the Maguindanao Massacre talks about the safety of Filipino workers, including journalists, and impunity, among others. Top posts The top post for the Maguindanao Massacre was a video explainer from Rappler discussing the story of the Maguindanao Massacre, receiving a 1,679.4 engagement score. This was followed by a historical poster from Rappler featuring the bloody massacre in Maguindanao. This post yielded a total of 337.3 engagement score. The third most engaging post for the Maguindanao Massacre was a news post from SunStar Davao, which also looks back at the Maguindanao Massacre, yielding a total of 231.0 engagement score. Looking at the top post and the engagement it translated, it can be emphasized that the news is the primary driver for discussion of the Maguindanao Massacre; however, the topic’s news performance was not enough to generate enough discussion to uplift the presence of the historical massacre that took place in the country 14 years ago. With the weight of the controversy in the Philippines, the engagement and presence it produced over a year of backtracking can be undeniably looked at as few compared to other national issues the country faced.
Miss Universe PH’s Michelle Dee fails to clinch MU crown; but receives positive reception among social media users
The recently held 72nd edition of the Miss Universe competition received a highly impressive engagement of Filipinos, expressing the majority of positive receptions across all social and non-social media reactions. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Miss Universe pageant is a prominent global beauty competition held annually, organized by the Miss Universe Organization, which operates in the United States and Thailand. In addition to Miss World, Miss International, and Miss Earth, Miss Universe is recognized as one of the four major international beauty pageants. The ownership of the Miss Universe Organization, including its associated brands such as Miss USA and Miss Teen USA, is presently held by JKN Global Group. Telemundo possesses the licensing privileges to broadcast the contest until 2023. The pageant’s primary focus is on humanitarian concerns and aims to serve as a platform for promoting positive global transformation. Sheynnis Palacios of Nicaragua was officially crowned as the reigning Miss Universe on November 18, 2023, during the coronation ceremony held in San Salvador, El Salvador. Meanwhile, the Philippines’ bet for the competition, Michelle Marquez Dee, has failed to clinch the crown after the latter ended her journey in the top 10. However, despite the country not winning the crown, the majority of the pageant fans provided a highly positive engagement for the 72nd edition. Methodology Capstone-Intel Corp. examined the Miss Universe’s online presence for one month, from October 21, 2023, to November 20, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the recently concluded beauty pageant. Facebook Performance Capstone-Intel found that Miss Universe garnered a 4,162,600.8 engagement score for its 11,438 total post count, which yielded over 22,660,802 total reaction count. When broken down, “Facebook love” accounts for 54.8 percent of the total reactions, with 12,429,117. Followed by “Facebook like” with 8,803,430 reactions (38.8 percent), “Facebook haha” with 759,749 (3.4 percent), “Facebook sad” with 384,270 (1.7 percent), “Facebook wow” with 254,356 (1.1 percent), and “Facebook angry” with 29,905 (0.1 percent). Online mentions Capstone-Intel likewise revealed that the Miss Universe pageant got 77 percent positive mentions despite the Philippines losing in the pageant, while the remaining 23 percent mentions were negative. Based on the results of the social listening report, the negative mentions were practically because of the frustration in the defeat of Dee, with other social media users adding that the country was “robbed.” Meanwhile, it yielded a total of 883 million social media reach with 25 million social media interactions across the country. Top posts In terms of top posts, the top post for Miss Universe was a post from the Miss Universe Organization’s official Facebook page announcing Nicaragua’s bet as this year’s winner of the pageant, receiving a 140,334.8 engagement score. This was followed by a social media post from the Philippine Star congratulating Dee for making it to the Top 10 of the Miss Universe competition. This post yielded a total of 139,329.4. The third most engaging post for Miss Universe was another post from Philippine Star, which features Dee’s Apo Whang-Od-inspired black long gown, yielding a total of 138,378.2 engagement score.
Only Few Filipinos Talk About ‘Loud Quitting’ Study Shows
A recent social listening report from Capstone-Intel Corp. revealed that “loud quitting,” as a concept that narrates the modern way of leaving the workplace, did not arouse topic discussion in the Philippines. However, despite showing a few discussions, these were primarily negative. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Loud quitting refers to a conspicuous and public act of resignation wherein an employee chooses to terminate their employment, typically accompanied by a public exhibition of displeasure or fury through various social media platforms. The act of quitting in a loud manner has the potential to negatively impact both the departing employee and the broader reputation of the organization. Loud quitting in the workplace is typically accompanied by an overt expression of anger or frustration. This approach is taken to ensure that one’s negative experiences are not overlooked by colleagues and superiors. Such a departure entails making forceful declarations, engaging in arguments, or conveying an important negative message. In summary, when an employee decides to depart from a company, they may opt to make their departure more noticeable and apparent by openly and vocally voicing their dissatisfaction or grievances as an employee. Methodology Capstone-Intel Corp. examined the online presence of “loud quitting” for one year, from November 13, 2022, to November 13, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the concept. Facebook Performance The data gathered by Capstone-Intel revealed that throughout the year, the concept of “loud quitting” received a total of 372.1 engagement scores for all its 43 total post counts, which has received over 1,216 reaction counts. Detailing these reactions, “Facebook like” led the roster of reactions with 722 (59.4 percent), followed by “Facebook haha” with 323 reactions (26.6 percent), “Facebook love” with 84 reactions (6.9 percent), “Facebook sad” with 51 reactions (4.2 percent), “Facebook wow” with 34 reactions (2.8 percent), and “Facebook angry” with two reactions (0.2 percent). The majority of the dominant reactions, which were seen with the number of Facebook users showing “like” and “haha” reactions, indicate that although the majority of reactions are receptive to the concept of “loud quitting” in the Philippine workplace, there are still some Filipinos who don’t take the issue seriously. Few engagements, more negative mentions On the other hand, Capstone-Intel data also revealed that 76 percent of the total mentions across social and non-social media platforms are negative, while the remaining 24 percent is positive, indicating that the context of discussions for “loud quitting” was mostly about disengagement rooted in their unhappy experience in their workplace. In addition, this topic also yielded a total of 497,000 social media reach and generated 12,283 interactions. Top posts Meanwhile, in terms of top posts, a feature report from Nolisoli.ph, which discusses the concept of loud quitting in the Philippines, has received the highest engagement score, with 54.1 percent. This was followed by a news report from INQUIRER.net that featured the same story and received a 46 engagement score. The third most engaging story about loud quitting was also from INQUIRER.net, which also narrated the growing concern about loud quitting in the Philippine workplace. This story received a 43.3 engagement score. The data also demonstrates that despite the efforts to popularize the concept through the mainstream media, these stories received a low turnout of engagement scores across the country, emphasizing the need for the concept to be more discussed and popularized for the public’s understanding.
Game of Crowns: Who Got the Most Online Presence Between Miss Universe and Miss International?
A recent social listening report from Capstone-Intel Corporation dug deep into the online presence of two of the most known pageants in the world, namely Miss Universe and Miss International, in order to identify how Filipinos engage in the two major pageants. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Philippines has been known to be trendsetters and avid fans of pageantry across the world. Having won numerous titles in the Big Four pageant competitions, the Philippines has made its name in the world of pageantry – leaving people waiting for every edition of these pageants. Recently, the Philippines competed in the Miss International pageant in Japan. Historically, the country has had six crowns from the competition. Meanwhile, in the Miss Universe pageant, the country has won four crowns – positioning the country as one of the beauty pageant powerhouse countries in the world. As one of the powerhouses in pageantry, the Philippines has built a massive fandom that strides to support the country’s candidates throughout their respective competitions. Who among the Universe and International pageants reign in the hearts of many? Methodology Capstone-Intel Corp. examined the two pageants’ online presence for one month, from October 11 to November 10, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the Miss Universe and Miss International pageants. Facebook Performance Capstone-Intel Corp. revealed that the Miss Universe accumulated a total of 3,919 post counts, receiving over 535,643.9 engagement scores out of these posts. Breaking down these numbers, “Facebook like” led the roster of reactions with 1,927,468 (49.4 percent), followed by “Facebook love” with 1,773,004 (45.4 percent), “Facebook haha” with 135,883 (3.5 percent), “Facebook wow” with 46,101 (1.2 percent), “Facebook sad” with 15,403 (0.4 percent), with 5,462 (0.1 percent). Meanwhile, for Miss International, Capstone-Intel found 3,563 total posts related to the pageant, leading to a 578,052.2 engagement score. Detailing the 3,965,319 total reactions, “Facebook like” garnered the most number of reactions with 1,931,698 (48.7 percent), “Facebook love” with 1,715,808 (43.3 percent), “Facebook Haha” with 193,005, “Facebook sad” with 95734 (2.4 percent), “Facebook wow” with 21,693 (0.5 percent), and “Facebook angry” with 7,381 (0.2 percent). The data indicates that Miss International got more posts and higher engagement scores than Miss Universe. However, it is also worth noting that the reason for this spike is Miss International’s latest coronation night, which was held on October 26, 2023, during the duration of the social media listening study. This means that even though the timeline of events for the Miss Universe has yet to commence, their presence is far-reaching with the Miss International pageant. Is Miss Universe losing positive mentions? Capstone-Intel also revealed that the Miss International pageant has more than 96 percent positive mentions compared to the 88 percent positive mentions of the Miss Universe pageant. On the other hand, in terms of social media reach, Miss Universe remains on top with 196 million social media reach for one month, compared to the 37 million social media reach of Miss International. Top posts In terms of top posts for the Miss International Pageant, a news report from The Manila Times, which reports about the Philippines finishing 3rd place in the Miss International pageant, garnered the most engaging story with 5,785.8. This was followed by a post from Senyora congratulating Nicole Borromeo for winning the competition that yielded a 5,190.9 engagement score and Pageanthology 101, which features the country’s bet for Miss International during the Top 7 final question and answer portion. This alone received a total of 4,988.5 engagement scores. Meanwhile, for Miss Universe, a news report from The Philippine Star, which narrates Miss Universe Philippines 2023 Michelle Marquez Dee finally claiming the top spot in the ongoing Miss Universe 2023 fan vote contest, led the stories with the highest engagement score. This story alone yielded a 15,731.1 engagement score. This was followed by a Facebook post from the Miss Universe page, which welcomes the delegates for this year’s edition, landing in El Salvador, where the 2023 pageant is going to be held. This story received a total of 11,500.9 engagement scores. Lastly, the third most engaging story for Miss Universe was from the Facebook page of shoemaker Bragais, which supports Michelle Dee in the competition. This advertisement garnered a total of 8,482.6 engagement scores. Seeing the disparity between the posts of Miss International and Miss Universe, it can be seen that despite the prominence the Miss International amassed, the Miss Universe pageant remains more effective in terms of engaging readers with stories since the latter yielded more engagement scores than the stories meant for Miss International.
The Importance of Protecting Personal Information in Surveys
At Capstone-Intel Corporation, we understand that the collection of personal information from respondents is an important aspect to consider when conducting a survey. There are several reasons for this. First and foremost, obtaining personal information such as names, addresses, and contact details can infringe upon the privacy rights of individuals. As Capstone-Intel researchers, it is our ethical responsibility to protect the confidentiality and anonymity of survey respondents. In the realm of survey research, it is crucial to uphold the ethical principles of respecting the privacy and confidentiality of our respondents. This includes ensuring that personal information is not collected or disclosed during the survey process. There are several reasons why this practice is important. Firstly, protecting the privacy of respondents builds trust and encourages honest and accurate responses. When participants feel confident that their personal information will not be shared or misused, they are more likely to provide genuine and valuable insights. Secondly, collecting personal information goes beyond the scope of the survey’s objectives and may raise concerns about data security. By focusing solely on the research topic and avoiding the collection of unnecessary personal details, researchers can mitigate the risk of data breaches or unauthorized access. Furthermore, adhering to privacy regulations and ethical guidelines demonstrates our commitment to responsible research practices. It reflects our dedication to upholding ethical standards and maintaining the integrity of the survey process. Overall, by prioritizing the privacy of respondents, by safeguarding personal information, we establish a level of trust and credibility with respondents. This trust is crucial in encouraging honest and accurate responses, thereby enhancing the reliability and validity of the survey data.
Miss Grand International Makes Epic Social Media Presence in PH Amid Owner’s Recent Clapback; So What Now?
It seems Filipino pageant fans are still on high following the recently concluded Miss Grand international pageant held in Vietnam on October 25, 2023. Even though the country’s bet in the competition failed to enter the finals, she won the hearts of many Filipinos. However, this is not the case for the pageant’s owner, Nawat Itsaragrisil. In a recent social media listening study conducted by Capstone-Intel Corporation, it said that most Filipino fans poked fun at the pageant’s owner, having recorded a total of 72.2 percent laughing reactions, claiming that Nawat is being “unprofessional” after disclosing how De Moura failed to enter the finals competition. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Nikki de Moura, the representative from the Philippines, had an early exit in the Miss Grand International pageant, which took place in Ho Chi Minh City, Vietnam, on Wednesday, October 25, 2023. During the coronation event hosted at the Phú Tho Indoor Stadium, Nikki was unable to secure a position among the Top 20 contestants. Amid the height of the competition, a TikTok live by the pageant’s owner, Nawat Itsaragrisil claimed that De Moura was being “unprofessional” during the competition. Nawat cited De Moura’s unprofessionalism as the primary reason why the latter failed to clinch a spot in the pageant. In July, Nikki won the title of Miss Grand Philippines 2023. The Miss Grand International Crown remains elusive in the country, with only Nicole Cordoves and Samantha Bernardo clinching the first runner-up, the highest placement the Philippines has won in the competition since its inception. Methodology Capstone-Intel conducted a one-month backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the issue. The agency utilized its customized social listening tools in order to gather data across all publicly available posts on social media from October 7 to November 6 in order to identify the sentiments of users about the topic. Here’s how Nawat became a laughing stock online: Facebook Performance Capstone-Intel revealed in its social listening report that posts related to Nawat climbed up to 116 and had an engagement score of 15,766.8. These posts received a total of 103,464 Facebook reactions, with “Facebook haha” leading the roster with 74,661 (72.2 percent), followed by “Facebook like” with 18,187 reactions (17.6 percent), “Facebook angry” with 6,319 reactions, “Facebook love” with 1,866 (1.8 percent), “Facebook sad” with 1,279, and “Facebook wow” with 1,152. These data can be seen as a manifestation of how Filipino pageant fans took the alleged “unprofessionalism” of the owner, considering that Nawat disclosed a very confidential take against the country’s bet. More negative mentions On the other hand, Capstone-Intel also found that over 92 percent of mentions related to Nawat are 92 percent negative, and only 8 percent are positive. This also suggests that social media users are not receptive to what Nawat aired online. Top posts, more ‘haha’ In terms of top posts, Nawat’s statement, as published by the pageant fan page “Pageant Talk,” garnered the top post across the duration of the study, receiving a total of 3,298.5 engagement scores. This story says that Nawat said to Filipino pageant fans, “Mabuhay! I’m sorry for tonight. Next year you’re going to win.” The next top post for the MGI’s owner narrates the owner’s controversial post that reveals the reason for De Moura’s early exit from the competition. This story received a 2,229.2 engagement score. The third most engaging post for the pageant owner was a news report from ABS-CBN News, which talked about Nawat’s clapback to Miss Universe Philippines Mary Jean Lastimosa, whose interview with an influencer went viral after her interview with a transgender beauty queen who asserted that Miss Grand International is the “worst pageant” in the Philippines. Nawat threatened Lastimosa that the latter is no longer welcome to attend MGI events in the future. This report received a 659.5 engagement score.
The Importance of Surveys: Unlocking Insights and Understanding Through Research
At Capstone-Intel Corporation, we strongly emphasize the importance of research. We firmly believe that research serves as the foundation for the progression of knowledge and innovation. Through research, we can uncover new insights, challenge existing theories, and contribute to the collective body of knowledge in our respective fields. Additionally, conducting independent surveys can also serve to achieve these objectives. Why do surveys? Conducting surveys is an essential practice in various fields, as it allows researchers and organizations to gather valuable data and insights from a targeted audience. Surveys provide a structured and systematic approach to collecting information, enabling researchers to analyze and interpret the data effectively. Additionally, surveys help in understanding the needs, opinions, attitudes, preferences, and behaviors of individuals or groups, providing a comprehensive understanding of various issues, whether they are prevalent in the community, society, industries, or institutions. Surveys play a significant role in providing actionable intelligence that can guide decision-making processes and inform strategic planning. By utilizing surveys, organizations can gain a deeper understanding of their target audience, enabling them to make informed decisions and develop effective strategies. Surveys can also be used to gauge customer satisfaction levels, allowing businesses or organizations to enhance the customer or public experience and loyalty. Furthermore, surveys play a crucial role in research, as they provide an opportunity to study and analyze various phenomena, contributing to the development of knowledge in different disciplines.
Nikki de Moura Fails to Clinch Elusive MGI Crown, but Gets the Hearts of Many Filipinos
The Miss Grand International title remains elusive to the Philippines as the country’s bet for the competition, Nikki de Moura, failed to enter the Top 20 semi-finalists. As the country faces this defeat, especially pageant fans, a recent study from Capstone-Intel Corporation showed that despite failing to enter the semifinal round of the competition, Nikki de Moura received several positive reactions and online mentions, showing Filipinos’ support for de Moura. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Nikki de Moura, the representative from the Philippines, had an early exit in the Miss Grand International pageant, which took place in Ho Chi Minh City, Vietnam, on Wednesday, October 25, 2023. During the coronation event hosted at the Phú Tho Indoor Stadium, Nikki was unable to secure a position among the Top 20 contestants. In July, Nikki won the title of Miss Grand Philippines 2023. The Miss Grand International Crown remains elusive in the country, with only Nicole Cordoves and Samantha Bernardo clinching the first runner-up, the highest placement the Philippines has won in the competition. Methodology Capstone-Intel conducted a one-month backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the issue. The agency utilized its customized social listening tools to gather data across all publicly available posts on social media from September 26 to October 26 in order to identify the sentiments of users about the topic. Facebook Performance Capstone-Intel data revealed that Nikki de Moura garnered a total of 1,461,628 reactions out of all the 901 total post counts related to her. Breaking down the data, love reactions took over the majority of reactions with 802,328 (54.9 percent), followed by like reactions with 591,341 (40.5 percent). The third highest reaction were sad, with 45,860 (3.1 percent). Wow reactions with 13,105 (0.9 percent), and haha reactions with 8,622 (0.6 percent). Online mention analysis The data also showed that during the duration of the study, a total of 85 positive mentions were recorded for de Moura across social and non-social media platforms, which means that even though the candidate failed to enter the semifinal competition, she was highly and positively received by audiences. These mentions led to a total of 12 million social media reach and 2.2 non-social media reach, according to Capstone-Intel. Meanwhile, news agencies remain the top influencers for de Moura, with ABS-CBN News getting a voice share of 17.83 percent, influencing over 2.1 million audiences. This was followed by INQUIRER.net, with 14.44 percent voice share, which influenced 1.7 million audiences. Top posts On the other hand, Capstone-Intel also emphasized that a teaser video from Pageant Talk became the top post for De Moura during the duration of the study, highlighting a total of 9,453.6 engagement scores and 3,654 shares. This was followed by a news report from ABS-CBN News about her early exit from the competition, adding that the crown remains elusive to the Philippines. This story received an engagement score of 8,801.3 and a 5,389 share count. The third most engaging story for de Moura was from another pageant fan page, Pageanthology 101, which features the colorful national costume of De Moura, which accumulated a total of 6,873.3 engagement score and 1,546 share count.
