Ricci Rivero’s Off-Court Stories Garner ‘Haha’ Reactions
In the world of basketball, it does not take a lot for a professional player to hit the news regarding events outside of their sport. Case in point: Ricci Rivero. Rivero initially hit the news when it was publicly announced that he had entered a relationship with ABS-CBN actress Andrea Brillantes. He then took over social media by storm when allegations regarding his infidelity began to surface, most of which were speculations about his affair with beauty queen and politician Leren Mae Bautista. On October 22, 2023, they formally announced their relationship to the public, and they have once again taken social media by storm. Capstone-Intel Corporation looks into the current public sentiment toward Rivero on social media. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology From August 10, 2023, to October 10, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available social media accounts for their posts that mention “Ricci Rivero.” It should be noted that there were no specific demographics or personal data that were tracked. Results from Facebook performance Over the course of the recorded time period, the social listening tool was able to identify 105 unique posts on X (formerly Twitter), 26 mentions on Tiktok, 108 mentions on news sites, 32 mentions on various blogs, 97 mentions on various video-streaming websites, and 12 more mentions from miscellaneous websites. On Facebook specifically, there has been a total post count of 566 unique posts that talk about or even just mention the name of “Ricci Rivero.” Across all of these, the keyword was able to garner a consolidated engagement score of 53,284.4. In total, there are 33,146 comments across all posts, and the share count for the posts was able to reach up to 12,808 shares. The reaction count was also able to reach a large count of 371,618. Dominant reaction, top stories The top story involving Rivero is from Pep.ph’s Facebook page, which has an engagement score of 3,476.5. In this, pictures of both Rivero and his then-rumored girlfriend Bautista were seen on a date in Los Baños, Laguna. The reaction breakdown is as follows: 3577 Like reactions (14 percent), 182 Love reactions (0.7 percent), 21,631 Haha reactions (84.6 percent), 128 Wow reactions (0.5 percent), 13 Sad reactions, and 24 Angry reactions (0.1 percent). The story with the second highest engagement score is from the Facebook page of Kapamilya Online World, with a score of 2,079.4. In this story, there was another mention of Rivero and Bautista being seen together outside, in the shopping mall. The reactions follow a similar pattern to the top post, with 658 Like reactions (4.4 percent), 46 Love reactions (0.3 percent), 14,244 Haha reactions (95 percent), 22 Wow reactions (0.1 percent), 4 Sad reactions, and 17 Angry reactions (0,1 percent). Finally, the third most engaging story comes from Abante News Online. This story narrates a commentary regarding Brillantes’ vlog regarding a game that she played entitled Date or Pass. In it, she mentions multiple professional Filipino basketball players, as well as her former boyfriend, Rivero. Just like the previous stories, it follows a similar reaction pattern. There were 1830 Like reactions (15.4 percent), 114 Love reactions (1 percent), 9917 Haha reactions (83.2 percent), 50 Wow reactions (0.4 percent), 6 Sad reactions, and 4 Angry reactions. All the top three stories, as well as the rest of the top ten stories, follow this same pattern. In any story that mentions Rivero’s love life, whether that is from the perspective of his own or through Brillantes, his former girlfriend, there is an overwhelmingly significant count of Haha reactions on the posts that mention him. Based on the overall sentiment reflected on Facebook, it can be observed that stories involving Rivero tend to receive a higher number of “Haha” reactions, despite variations in the emoticons expressed by the public.
‘South China Sea’ Dispute Gets 75% Negative Mentions Online Amid Latest Collision Allegations
A recent study from Capstone-Intel Corporation revealed that the South China Sea topic is currently facing 75 percent of negative mentions across social and non-social media platforms in the Philippines, citing various issues concerning the disputed waters. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background In 2016, a landmark maritime dispute was decided in favor of the Philippines by an international tribunal in The Hague. The panel came to the conclusion that China had no legal foundation to claim historic rights over the majority of the South China Sea. This ruling was a significant victory for the Philippines, which has now called the area the “West Philippine Sea.” However, China has disregarded the verdict, and according to the Philippine government, Beijing has continued to send its marine militia to Scarborough Shoal and significant seas located within the exclusive economic zone of the Philippines. The Philippines and the People’s Republic of China have yet to resolve the brawl, with China asserting more dominance in the South China Sea by guarding the whole area with its militia and advanced defense systems. Recently, China and the Philippines lodged mutual accusations over the instigation of crashes within a contentious region of the South China Sea. These incidents mark the most recent occurrences in a series of maritime conflicts between the two nations, thereby exacerbating tensions within the area. According to an official statement, Philippine officials have reported that a Chinese Coast Guard vessel engaged in hazardous obstruction tactics, resulting in a collision with a Philippine vessel transporting provisions to military personnel deployed at Ayungin Shoal, alternatively referred to as Second Thomas Shoal, situated within the Spratly Islands territory. According to the National Task Force for the West Philippine Sea, China’s actions can be characterized as “provocative, irresponsible, and illegal,” posing a threat to the safety of the crew members on the Philippine boats. In a statement, the Chinese Coast Guard lodged allegations against the Philippines, asserting that the latter had contravened established principles of international maritime law and posed a risk to the safe navigation of Chinese vessels. The Chinese Coast Guard ship intercepted the first Philippine ship, which it accused of trespassing into the waters it refers to as the Nansha Islands and Renai Reef. Methodology Capstone-Intel conducted a one-month backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the issue. The agency utilized its customized social listening tools in order to gather data across all publicly available posts on social media from September 23 to October 23, which covers the recent collision within the South China Sea, in order to identify the sentiments of users about the topic. Facebook Performance Capstone-Intel Data showed that on Facebook, the topic received a total of 38,245 Facebook reactions, with Facebook Like reactions getting the majority of these numbers with 28,205 (73.7 percent). This was followed by heart reactions with 4,684 (12.2 percent), “haha” reactions with 3,390 (8.9) percent, angry reactions with 1,332 (3.5 percent), and sad reactions with one percent. This information showed varied reactions from the public as investigations remain underway. Sentiment Analysis When looking at the mentions it generated across social and non-social media platforms, Capstone-Intel found that there were a total of 75 percent negative mentions online and 25 percent positive mentions. These mentions led to the total 45 million social media reach it has received during one-month backtracking. On the other hand, when the study was conducted, issues concerning safety within the area rose as the primary topics being discussed online. The phrase “Unsafe China Sea’ received a 19 percent share of voice online, while its interaction share is reportedly at 9.9 percent. Top posts In terms of top posts, Capstone-Intel Corp. found that a social media post from the Armed Forces of the Philippines about a naval vessel belonging to the Philippine Navy that issued a warning to a Chinese Navy vessel due to its hazardous maneuvers within the territorial waters of Pag-Asa became the top post for the issue with a 905.6 engagement score. This was followed by a multimedia report from PTV4, which reports about the Department of National Defense, Sec. Teodoro’s insistence that it is necessary to oppose China’s intention to control the entire South China Sea, especially since the Philippines has sovereign rights in the area, This story received a total of 369.4 engagement scores. The third top story regarding the issue was about President Ferdinand R. Marcos Jr., who underscored the critical significance of peace and security in the South China Sea and Arabian Sea during the ASEAN-GCC Summit.
Mindanao Regions Show Strong Support for the Restoration of ROTC Program
The government is planning the restoration of the Reserve Officers’ Training Corps (ROTC) program. This is designed to provide senior high school students with a unique combination of academic learning and practical military experience in areas such as nationalism, patriotism, national defense, and disaster preparedness. In order to gather relevant data on this topic, a national survey was conducted by Capstone-Intel Corporation. The study included a total of 1,210 participants from 17 distinct regions from September 25-30, 2023. The respondents, spanning an age range of 18 to 65 or older, consisted of a nearly equal proportion of males (51%) and females (49%). Upon careful analysis of the collected data, it became evident that there is significant support for the revival of the ROTC program, particularly in the Mindanao regions. The support levels varied from 71.43% to 86.05%. The level of support varied across the regions, with BARMM demonstrating the highest support rate of 86.05%. The Davao Region showed support at 83.5%, followed by SOCCSKSARGEN at 77.08%, and Caraga region at 71.43%. Meanwhile, other regions that displayed substantial support include CAR with a support rate of 77.78%, Cagayan Valley with 72.97%, and Central Luzon 69.50%. The regions with the lowest percentage of support are from the NCR (66.45%), Western Visayas (64.84%), and CALABARZON (64.61%). During a recent radio interview with Dr. Guido David, Chief Data Scientist of Capstone-Intel, discussed the desire of the local population to reinstate the ROTC program in their regions. He emphasized that these communities perceive a need for the ROTC because of some instability in their areas. According to Capstone-Intel, it is important to recognize that while there is widespread support among Filipinos for the reinstatement of the ROTC Program in senior high schools, there are valid reasons for withdrawing support for mandatory participation in ROTC. According to the data, the reasons why they can change their minds are as follows: no assurance of safeguarding students from abuses (58%), followed by more expenses (37%), mental health effects (32%), if it is mandatory (28%), and no class syllabus and objectives (23%). “The ROTC program’s objective is commendable as it aims to shape well-rounded individuals who are not only knowledgeable about their country’s defense and disaster preparedness but also possess a strong sense of patriotism and national identity,” said Capstone-Intel. “It is imperative for policymakers to conduct a careful examination of the implementation of the ROTC program to ensure its alignment with the objectives and values of the educational institutions involved. This will enhance the clarity of the program. In order to address any concerns and facilitate a smooth and well-coordinated reintroduction of ROTC, it is crucial to engage in open and transparent dialogue with students, parents, and guardians,” it added. **** To know more about the data, please click here. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Study reveals sentiments of Pinoys on five hit Korean skincare brands
Just how Korean is the Philippines? It goes down to the skin. There is no questioning that the Philippines has been consumed by anything and everything Korean. Their influence has extensively been absorbed by Filipinos as seen in fashion, food, music and yes, skincare. Koreans are undoubtedly one of the most beautiful people in the world. This is because they have an immense passion for beauty. Ever heard of the 10-step Korean beauty routine? Yes. It is not uncommon to hear Koreans spending at least 40 minutes just on their skincare regimens using dozens and dozens of products. That is because skincare, for them, goes beyond simple washing and moisturizing. That is why Korean beauty products, both cosmetic and skincare, have successfully penetrated the global market and Filipinos have been a big consumer of their products. In the Philippines, there have been various Korean skincare products that Filipinos fell in love with. A study conducted by Capstone-Intel Corporation found out the sentiments of Filipinos on five Korean skincare products that have made waves in the Philippines. Methodology Capstone-Intel utilized its customized social listening tools in order to gather data across all publicly available social media posts from August 10 until October 10, 2023 in order to identify the sentiments of users about the topics. Facebook performance Innisfree In terms of post count Innisfree keyword made 73 posts which translates into a total engagement score of 620.2. Breaking this down, Innisfree got total comments of 414, total social volume of 487, total share count of 222 and a total reaction of 3,568. Nature Republic Nature Republic keyword isn’t lagging behind as much with a 153 post count translating into a total engagement score of 1,749.6. In detail, Nature Republic got 452 comments, social volume of 605, total share count of 1,189 and a total reaction count of 5,154. The Face Shop The Faceshop keyword had 728 post counts which yielded 9958.8 engagements. Breaking this down, it had 4,037 total comments, 4.765 total social volume, 4,263 total share count with a total reaction count of 52,921. Laneige The keyword Laneige had 27 post counts giving it a total engagement score of 1280.9. It had 406 total comments, 433 total social volume, 191 share count and 10,493 total reactions. Banila Co. Among the five, Banila Co had the least post count with just eight posts giving a total engagement score of 52.9. In detail, it had 39 comments, 47 total social volume, 23 total share count and 260 total reactions. The following is a breakdown of the reactions relating to the aforementioned skincare brands and keywords related to them. Interpreting the reaction distribution, the overwhelming “like” and “love” reactions mean Facebook users have positive sentiments for all brands Note that according to the standards for scanning, the emotions “Like” and “Love” are considered positive, “Haha” and “Wow” are considered neutral, and “Sad” and “Angry” are deemed negative. Innisfree Total Engagement Percentage Like 1,560 43.72% Love / Heart 1,971 55.24% Laugh 1 0.03% Wow 22 0.62% Sad 1 0.03% Angry 13 0.36% Nature Republic Total Engagement Percentage Like 2,895 53.63% Love / Heart 1,886 34.94% Laugh 280 5.19% Wow 280 5.19% Sad 45 0.83% Angry 12 0.22% The Face Shop Total Engagement Percentage Like 41,372 78.18% Love / Heart 10,941 20.67% Laugh 226 0.43% Wow 290 0.55% Sad 57 0.11% Angry 35 0.07% Laneige Total Engagement Percentage Like 6305 60.09% Love / Heart 4176 39.80% Laugh 1 0.01% Wow 11 0.10% Sad 0 0.00% Angry 0 0.00% Banila Co. Total Engagement Percentage Like 41,372 78.18% Love / Heart 10,941 20.67% Laugh 226 0.43% Wow 290 0.55% Sad 57 0.11% Angry 35 0.07% 52,921 Top posts For Innisfree, the post with Seventeen’s Mingyu being the latest member to obtain a modeling campaign yielded the most number of engagements For Laneige, the post of South Korean actress Kim Yoo Jung thanking her fans and supporters for sending food and coffee trucks to her film set on her birthday made the most engagement. The brand was mentioned in the post. KStarLive’s Facebook post about South Korean singer-actress Shin Sekyung looking surreal in her silver hair ℅ Banila Co yielded good engagements. Meanwhile, fans of Nature Republic Philippines were drawn to the brand’s post promoting its various products. In analysis, the engagements of these skincare products were mostly driven by the appeal of the famous endorsers carrying them.
Study Shows Warm Reception for Tim Cone’s Return as Gilas Pilipinas Coach
A recently concluded study conducted by Capstone-Intel Corporation reveals the overall sentiment of publicly available online users regarding the reinstatement of coach Tim Cone as the head coach of the Gilas Pilipinas men’s basketball team. Generally, the reception is positive, according to the reactions online. The study was conducted over the course of three months, from the month of July 2023 up until October of 2023. This was done through a thorough scanning of different publicly available social media accounts. Capstone-Intel social listening tools were able to gather 1,612 mentions from posts spanning different parts of the internet. This includes major social media sites like X, Tiktok, and Instagram. On Facebook, there were 502 posts that mentioned Tim Cone, with a total of 1,282,387 reactions once all the posts are consolidated. The data shows an overall positive reception from online users regarding Tim Cone’s new position. One illustrative example in this case pertains to the compelling stories that generated significant engagement, particularly involving the coach. A notable instance is a post by Basketball Ground on Facebook, which achieved an impressive engagement score of 23,242.9. Specifically, the post garnered 87,971 (52.1 percent) Like reactions, 80,328 (47.6 percent) Love reactions, 145 (0.1 percent) Haha reactions, 353 (0.2 percent) Wow reactions, and 2 Sad and Angry reactions each. According to Capstone-Intel, the significant level of both Like and Love reactions suggests a positive response among online users who have viewed this specific post or news article. “This positive sentiment stemming from the high love and like reactions can be attributed to the team’s inspiring comeback from previous setbacks, demonstrating their unwavering determination and resilience. The significance of camaraderie and teamwork in major sporting events such as basketball is evident in their success. It is not only evident within the team itself but also extends to the players, coaches, and their devoted fans. The warm reception received by Coach Cone upon joining the Gilas team further underscores the importance of unity in driving teams towards victory,” according to Capstone-Intel. “Also, we acknowledge the significant contribution of fan support in enhancing the performance of teams during matches. The overall morale and motivation provided by the fans can often be the determining factors in securing a championship victory,” it added. The second-highest interaction score was achieved by another article on One Sports’ Facebook page, which draws a comparison between Tim Cone’s return and the concept of a TOTGA, or “The One That Got Away.” This article received significant engagement, with a total score of 18,886. Like reactions accounted for 50,861 (37.1%) of the total engagement, followed by Love reactions at 85,958 (62.7%). Additionally, it received 51 Haha reactions, 263 Wow reactions, 1 Sad reaction, and 3 Angry reactions. Tim Cone’s leadership lead the Gilas Pilipinas to win the gold at the 2023 Asian Games. This already follows their previous Gold win at the 2022 Asian Games that were held in Huangzhou, China. **** To know more about the data, please click here. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Israel-Hamas War Gets 90% Negative Mentions, 31% Sad Reax in PH, Study Shows
A recent study from Capstone-Intel Corporation revealed that the ongoing Israel-Hamas received 90 percent negative mentions across non-social and social media platforms, adding that 31 percent of Filipinos are “sad” about the Israel-Hamas war, which illustrates how Filipinos perceived the raging battle between Israel and Palestine. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The conflict between Israel and Palestine originated from the United Nations’ decision in 1947 to divide the land in the British mandate of Palestine into two separate states – one for the Jewish population and one for the Arab population. This decision was made in response to the widespread slaughter of European Jewry during the Holocaust. Approximately 700,000 Palestinians were forcibly expelled or voluntarily fled, constituting around 85 percent of the Arab population residing in the region acquired by Israel, and were permanently denied the right of repatriation. The Palestinians refer to the mass departure and destruction of a significant portion of their community within Israel as the Nakba, meaning “catastrophe.” This event continues to be a distressing incident that defines their historical narrative. Arab individuals who chose to stay in Israel as citizens were subjected to systematic discrimination by the authorities. They were confined to military governance for almost 20 years, resulting in the deprivation of numerous fundamental civil liberties. A significant portion of their territory was seized, and Arab Israeli communities were intentionally subjected to economic distress and insufficient financial support. Amid the ongoing conflict, at least three Filipinos lost their lives in what appeared to be strategically planned assaults carried out by militant groups in Gaza. The Philippine government has released a statement expressing strong disapproval of the killings of overseas Filipino workers (OFWs). The government has pledged to provide assistance to the 30,000 Filipinos in Israel and the 137 residing in the Gaza Strip, which have been severely affected by the ongoing conflict. Methodology Capstone-Intel conducted a one-month backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the issue. The agency utilized its customized social listening tools to gather data across all publicly available posts on social media from September 17 to October 17 in order to identify the sentiments of users about the topic. Facebook Performance According to Capstone-Intel’s data, the Israel-Hamas war garnered a total of 48,959.7 engagement scores coming from the overall 272,900 Facebook reactions during the date of social listening, with 60 percent of the total reactions, or 163,625, being like reactions, while Facebook sad came in next with 84,541 (31 percent), Facebook love with 13,143 (4.8 percent), Facebook haha with 7,463 (2.7 percent), Facebook angry with 3,262 (1.2 percent), and Facebook wow with 866 (0.3 percent). Online mentions The data also showed that of the 24,967 mentions across social and non-social media platforms, 90 percent of the total mentions were negative, while 10 percent were positive. This indicates that the Filipino audience is taking the issue seriously, as backed up by the 31 percent sad reactions on Facebook. Meanwhile, according to the data, the Israel-Hamas war garnered a total of 61 million social media reach, indicating that the raging struggle reached millions of users across the country. Top posts In terms of top posts, a multimedia news report from TV Patrol, which tells how Hamas militants have threatened to kill their civilian hostages if Israel does not stop its missile strikes on Gaza, garnered the highest engaging story with a 9,366.2 engagement score. This was followed by another TV Patrol report, which narrates how a Filipino caregiver survived and protected the elderly she cared for when some Hamas members forcibly entered their home. This story received a total of 6,046.8 engagement score. The ABS-CBN News report highlighted the third most captivating story, which had an Israeli official praising the “unimaginable honor” of a Filipina nurse who tragically perished during the Israel-Hamas struggle. The deputy mayor of Jerusalem disclosed that the overseas Filipino worker declined to evacuate without her elderly patient. The story yielded a total of 2,131.9, according to Capstone-Intel’s data.
Pura Luka Vega’s arrest gets majority of negative, laughing reactions online, study finds
A recent study from Capstone-Intel Corporation showed that Pura Luka Vega received 75 percent negative mentions across all social and non-social media platforms and a 57 percent laughing reaction due to the artist’s arrest. “There really is a diverse reaction to Pura Luka Vega’s arrest, as the Philippines is a Catholic majority country and all our values and beliefs are deeply rooted in Catholicism,” says Capstone-Intel, a private research and intelligence company. Pura Luka Vega, also known as Amadeus Fernando Pagente, was detained on October 4, for his involvement in the June performance of Ama Namin, a punk rock rendition of the Lord’s Prayer, during a Pride event in Manila. The video gained widespread attention afterward and was criticized by prominent religious leaders and politicians. The performance was deemed “blasphemous” and “disrespectful to the church” by the Catholic Bishops Conference of the Philippines. Meanwhile, the Philippines for Jesus Movement and other Christian groups filed a criminal complaint, leading to the artist being labeled “persona non grata” in 17 places around the country. Vega, 33, was indicted with violating a rule that forbids “indecent or immoral plays, scenes, acts, or shows” that “offend any race or religion.” Possible penalties include a 12-year prison sentence and hefty fines. However, days after the artist’s arrest, Vega was released from jail after they posted bail. “Pura’s arrest is a stark reminder that the Filipino people, despite their democratic culture, are still grappling with the readiness to fully embrace contemporary ways of expression and that Catholicism remains traditional up to this day; that’s why it was heavily reacted negatively online,” the agency added. According to Capstone-Intel, it is noteworthy to understand that Filipinos will react resentfully to their performance since expression is subjective and may “elicit discomfort” to some audiences, but she highlighted that it’s important to prioritize issues aimed at uplifting the lives of Filipinos. “The dismissal of individuals’ reactions about Pura Luka Vega’s drag performance cannot be disregarded, as artistic expression is subjective and may elicit discomfort in certain individuals. However, it is imperative to recognize that the Philippines confronts an array of significant challenges, necessitating our focus on addressing urgent problems that aim to enhance the overall living conditions and well-being of all Filipino citizens,” it said. **** To know more about the data, please click here. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Survey Shows Majority Support for Return of ROTC, Capstone-Intel Explains
A recent survey conducted by Capstone-Intel Corporation revealed that 71% of respondents expressed support for reinstating the Reserve Officers’ Training Corps (ROTC) program for senior high school students. However, there are certain inquiries regarding the validity and implications of the survey findings. To address these concerns, the radio program Yes Yes Yo, Topacio! of DWIZ conducted an interview on October 10 with the board members of Capstone-Intel, namely Chief Data Scientist Dr. Guido David and Research and Publications Director Ella Kristina Domingo-Coronel. “Para maipakita na ang inyong survey ay hindi bias, anong nag-udyok dito sa inyong organization na magsagawa ng research regarding the public approbation of ROTC?” asked radio host Atty. Ferdie Topacio. “One of the objectives of Capstone-Intel ay makuha ang sentiments ng mga tao sa issues na importante sa lipunan ito man ay laging media o social media. Ang basehan namin lagi rito ay social media analytics, kung ano ang trendings and then magsasagawa kami ng survey para ma-validate ang mga ito. Ito rin ang paraan na ma-normalize ang evidence-based policymaking sa Pilipinas,” explained Domingo-Coronel. “Usually after numbers (akala ng publiko) ‘yon na ‘yon. No. Pagkatapos ng evidence mayroong action like this one. Through our survey we hope that the policymakers will be able to get this and all other stakeholders para magamit nila sa kanilang next step ng kanilang decision making,” she added. The officials of Capstone-Intel provided additional clarification, emphasizing that while the public generally expresses support, there are also compelling reasons behind their decision to make changes. These reasons include ensuring the protection of students against abuses and corruption, as well as addressing the increased financial implications, among other factors. In addition, during the interview, radio host Dr. Che Lejano posed a question to Dr. David regarding the survey’s accuracy. “Gusto ko lamang linawin, itong study na ito was conducted nationwide survey with 1,210 respondents. Ang OCTA Research ay nag-conduct din ng similar survey noong January at malapit talaga ang results ng Capstone-Intel. Sa OCTA, 68% ang lumabas na sang-ayon na maibalik ang ROTC. It shows na kapag mataas ang correlation ng results ay mataas ang reliability ng study,” clarified Dr. David. The demographics of the respondents were also examined, with a notable level of agreement observed in Mindanao. “Mataas sa BARMM (Bangsamoro Autonomous Region in Muslim Mindanao) na 86%, kasi may ibang regions na nararamdaman nila ‘yong pangangailangan ng ROTC at may kaunting instability. Kapag ganyang sitwasyon, mas maganda na mayroon tayong reserve corps. Just remember na itong ROTC, reserve lamang sila at hindi sasabak sa giyera,” stressed Dr. David. **** To know more about the data, please click here.
Capstone-Intel calls for flood resilient PH; highlights need for creating agency focusing on flood management
The Philippines confronts an average of 20 typhoons annually, with some becoming super typhoons, killing thousands of lives, and leaving billions worth in agriculture and infrastructure damages. Simply put, Capstone-Intel believes that by improving the country’s flood resilience through actionable solutions that bring awareness and protection to the Filipinos, the nation can achieve a promising future not only for the environment but also for its continuous economic progression. “Boosting a community’s capacity to withstand floods also involves enhancing its social, human, natural, and financial quality of life, in addition to its physical capabilities to perform well in the industries it supports,” said Atty. Nic Conti, Capstone-Intel Corporation’s Chief of Public Affairs. Conti pointed out that the Philippines has been tolerant of how floods and typhoons wreak havoc in the nation due to its lack of awareness of the severity of the long-term damage these may have caused to their day-to-day living. “It has become a custom that we are always unprepared whenever there are strong typhoons every year. That’s why we have a number of casualties. Although the rainy season has been truly a part of our climate, our people deserve better ways to face it. The number of lives lost, and casualties are no longer acceptable because they may be prevented if we have enough initiatives to offer,” he noted. “In these times and opportunities, we should strengthen our flood response such as by strengthening information dissemination in far-flung areas that are often hit by disasters and scaling up waste management awareness among citizens and large corporations to ensure floodways flow smoothly,” he added. According to Conti, the national government should also establish a separate entity attached to National Disaster Risk Reduction and Management Council (NDRRMC) that mainly focuses on mitigating floods in order to control their impacts on the country, adding that its economic implications will soon burden the lives of Filipinos. “The Philippine government should form an agency attached to the NDRRMC that gives emphasis to solving the long-standing problem of flooding in the country. This includes gathering all industry experts to formulate actionable solutions that trigger the eradication of severe risks of flooding not only in the lives of Filipinos but also in the economic sector,” Conti emphasized. “Floods are too rampant in cities that drive investments, and flooding extremely affects agriculture, which is the backbone of the Philippine economy. If we don’t take this seriously, our industries will suffer rigorously. It’s a domino effect,” he added.
Study Shows ‘Love the Philippines’ Slogan Receives ‘Moderate’ Internet Presence Amid Fiasco
Amid controversies surrounding the “Love the Philippines” campaign slogan, recent data gathered by Capstone-Intel shows that the latter slogan received a “moderate” internet presence despite drawing broad criticism from various users from June 30 to July 31, 2023. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Data from publicly available information were analyzed in order to scrutinize the internet presence of the “Love the Philippines” campaign during the height of the fiasco, resulting in public denunciation both on the national and international scene. Number of searches According to recently released data examined by Capstone-Intel’s advanced analytic tools, there were 1,950 queries made using the key phrase “Love the Philippines” on the search engines Google, Bing, and Yahoo. Following a search by users for the exact phrase or subject, the campaign obtained a total of 17,247 visitors from organic search results. This means that there is now a moderate “Love the Philippines” internet presence, but in order to expand the presence of the campaign, the national government, through the Department of Tourism, should consider extensive information drives to increase its online visibility. Keyword insights In terms of the keyword insights of the “Love the Philippines” campaign, Capstone-Intel found 73.2 percent zero-click searches over the issue period. The term “zero-click searches” refers to queries performed in search engines that do not take consumers to a third-party website when they are presented with organic search results. Meanwhile, Capstone-Intel evaluated that the intent of users searching the campaign is purely “informational,” which means users are not familiar with the campaign and are exploring the campaign to acquire additional information. In a nutshell, the 73.2 percent searches that contained the phrase “Love the Philippines” and associated phrases were informational, showing a need to learn more about the deeper context and relevance of the branding slogan. Traffic share When it comes to traffic share, the state-run news media Philippine News Agency (PNA) led the website traffic for the “Love the Philippines” campaign, accounting for a 15.4 percent share of traffic online, followed by PhilSTAR at 13 percent and international news agency The Guardian at 10.1 percent. On the other hand, video-sharing platform YouTube recorded a 9 percent website traffic share, while INQUIRER.net came in fifth with a 7.55 percent traffic share. Interestingly, mobile reported a different traffic share with regard to the campaign. Youtube dominated with a 40.1 percent traffic share. Philstar also performed well on mobile, with 18.3 percent of traffic, followed by radio network Bombo Radyo at 7.94 percent, Rappler at 6.25 percent, and PNA trailing at just 3.56 percent mobile share. Traditional news outlets and government websites controlled the most online traffic, but YouTube has surpassed them as the primary traffic driver on mobile devices. When these patterns of traffic across channels are understood, insights into the most effective content strategy for each platform can be gained by agencies attached to the tourism campaign slogan.
