TWICE’s ‘Ready to Be’ concerts break net; highlights contribution of media in shaping preferences, culture among Filipino K-pop fans
The recently concluded “Ready to Be” concert by the nine-girl South Korean group TWICE has reigned supreme on social media. A recent study conducted by Capstone-Intel Corporation revealed that the group’s concert had received an overwhelming 84.55 percent (combined like and heart reactions) of support from social media users, which was drawn from the hype brought by the two-day show and growing fandom of the girl group. Capstone-Intel’s data showed that in terms of Facebook performance, TWICE’s “Ready to Be” concert garnered a total of 670,094 total reactions, with heart reactions leading the tally with 399,346 (59.56 percent), followed by like reactions with 167,142 (24.99 percent), sad reactions with 96,856 (14.45 percent), wow reactions with 4,285 (0.64 percent), haha reactions with 2,343 (0.35 percent), and angry reactions with 122 (0.02 percent). Upon analyzing the data, Capstone-Intel said that cultural globalization can be seen as one of the many factors as to why Filipino fans across different demographics are hooked on foreign groups, especially K-pop. “Cultural globalization and the aspiration for a universal culture are both evidenced by Filipinos’ adoration of K-pop artists since it allows Filipinos to engage with a type of culture that defies geographical boundaries and promotes a sense of identification,” the agency said. “It also gives Filipinos a sense of belonging that extends beyond their local setting since they get to connect to a larger international community where fans organize forums and fan meetings in order to strengthen their group and influence other people about what they are doing,” it added. The research and intelligence agency asserts that a “massive” factor in how K-pop culture has shaped fans’ identities and the generations they belong to is the way that distinct KPop content is being disseminated to Filipinos, who are becoming more engaged with it and whose numbers are expanding. “Because K-pop content is widely disseminated through a variety of media platforms, it is appealing to a wide range of viewers, including Filipinos. This illustrates the influence of media and technology in influencing their cultural preferences,” the research firm said. It was likewise noted that these concerts and other gatherings create a platform for communal celebration and self-expression, reaffirming the value of community and shared experiences among Filipinos. “Attending K-pop concerts provides a venue for group celebration and expression, highlighting the value of social connection and shared insights in the social and cultural environment of the Philippines,” Capstone-Intel said. **** To know more about the data, please click here. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
South Korean girl group Twice’s ‘Ready To Be’ concerts explode the internet, a social study finds
Filipino K-pop fans are still on a high after the back-to-back electrifying performances of South Korean girl group Twice during their recently held sold-out Ready To Be concerts in the Philippines. Leaving fans awestruck, the internet broke out once more when the nine-girl group rocked the Philippine Arena on September 30 and October 1, 2023. As with all other K-pop acts, the high volume of reactions was credited to their loyal legions of fans who display such unique love for their idols, playing a huge role in their success and continued online supremacy. This was found out in a study conducted by Capstone-Intel Corporation on the performance of keywords related to the K-pop girl group from September 29 until October 3. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology Capstone-Intel utilized its customized social listening tools in order to gather data across all publicly available posts on social media from September 29 until October 3 in order to identify the sentiments of users about the topic. Facebook performance In terms of post count, the topics “Twice,” “Ready To Be” and “Ready To Be in Bulacan” yielded 831, 109, and 2,978 posts respectively. This directly translates to individual total engagement scores of 2,978,933 (Twice), 168,972.1 (Ready To Be) and 215,048 (Ready To Be in Bulacan). Breaking these into specifics, “Twice” alone got 31,529 comments, 32,360 social volume, and 128,937 shares, with an overall total of 1,468,438 reaction counts. Meanwhile, “Ready To Be” got 57,817 comments, 60,795 social volume, 96,141 shares, for a total reaction count of 670,494. Lastly, “Ready To Be in Bulacan” made 7,248 comment count, 7,357 social volume, and 24,217 shares, for a total reaction count of 215,048. The following is a breakdown of the reactions relating to Twice and keywords related to their group and their Philippine concert leg. Interpreting the reaction distribution, the overwhelming “like” and “love” reactions mean Facebook users have positive sentiments for both Jungkook and SB19. Note that according to the standards for scanning, the emotions “Like” and “Love” are considered positive, “Haha” and “Wow” are considered neutral, and “Sad” and “Angry” are deemed negative. Twice Total Engagement Percentage Like 210,370 12.58% Love / Heart 934,879 48.24% Laugh 162,284 0.14% Wow 5,189 0.22% Sad 155,463 38.80% Angry 253 0.02% Ready To Be Total engagement Percentage Like 167,142 24.99% Love / Heart 399,346 59.56% Laugh 2,343 0.35% Wow 4,285 0.64% Sad 96,856 14.45% Angry 122 0.02 Ready To Be in Bulacan Total engagement Percentage Like 215,048 14.33% Love / Heart 27,051 63.66% Laugh 103,740 11.05% Wow 307 0.35% Sad 463 10.59% Angry 44 0.02% Top posts Capstone-Intel also revealed that member Chaeyoung’s absence in Ready To Be concerts in Bulacan was among the stories that yielded the most engaging news reports tallying a total of 2,507.02 engagement scores. It was followed by member Jihyo’s bikini photos becoming viral with an engagement yield of 1,828.7. Top sources of discussion In addition, news holds the highest number of discussions or posts that mention the keywords “Twice,” “Ready To Be” and “Ready To Be in Bulacan.” The overwhelming internet buzz about pop icons, specifically Korean performers only shows Filipinos’ love for pop icons which makes them newsworthy.
