With UP’s win, UAAP Season 86 makes the internet engaged – study
A recent social listening report conducted by Capstone-Intel revealed that UAAP Season 86 is now making a massive noise across social and non-social media platforms, adding that the recent game one win of the University of the Philippines Fighting Maroons has contributed to the positive social media presence of the tournament. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The University Athletic Association of the Philippines (UAAP) is in its 86th season, which runs from September 2023 to 2024. The University of the East (UE) is hosting the season with the theme “Fueling the Future.” Currently, the University of the Philippines secured the top rank in this year’s season after defeating the De La Salle University Archers. Following the triumph, the latest season of the UAAP is currently making headlines and rounds across social media. Will UP keep its momentum? Methodology Capstone-Intel Corp. examined the online presence of UAAP Season 86 in the country as a topic of discussion for one month, from November 1, 2023, to December 1, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the tournament. Facebook Performance Capstone-Intel found that the UAAP Season 86 garnered a 91,769.1 engagement score for its 2,859 total post count, which yielded over 466,060 total reaction count. When broken down, “Facebook love” accounts for 47.5 percent of the total reactions, with 221,336. Followed by “Facebook like” with 350,236 reactions (47.4 percent), “Facebook haha” with 13,941 (3 percent), “Facebook wow” with 5,500 (1.2 percent), “Facebook sad” with 3,911 (0.8 percent), and “Facebook angry” with 318 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users taking season 86 of the UAAP in a good presence. Online mentions Capstone-Intel likewise revealed that UAAP Season 86 received 95.5 percent positive mentions, and the remaining 4.5 percent were negative mentions. This means that the article mentions the brand was mostly angled positively. It is also worth noting that UAAP Season 86 received 81,659,198 social media reach, while its non-social media reach yielded over 3,623,838 non-social media reach. Top posts In terms of top posts, the top post for UAAP Season 86 was a social media post from the UP Men’s Basketball Team, encouraging fans to support UP in the next finals game, which received a 3,816.5 engagement score. This was followed by a Facebook post from Slam Philippines, which featured the score standing of DLSU’s Kevin Quiambao. This post yielded a total of 2,522.9 engagement score. The third most engaging post for UAAP Season 86 was a news report from One Sports featuring UP’s Francis, yielding a total engagement score of 1,321.6.
Study Shows Warm Reception for Tim Cone’s Return as Gilas Pilipinas Coach
A recently concluded study conducted by Capstone-Intel Corporation reveals the overall sentiment of publicly available online users regarding the reinstatement of coach Tim Cone as the head coach of the Gilas Pilipinas men’s basketball team. Generally, the reception is positive, according to the reactions online. The study was conducted over the course of three months, from the month of July 2023 up until October of 2023. This was done through a thorough scanning of different publicly available social media accounts. Capstone-Intel social listening tools were able to gather 1,612 mentions from posts spanning different parts of the internet. This includes major social media sites like X, Tiktok, and Instagram. On Facebook, there were 502 posts that mentioned Tim Cone, with a total of 1,282,387 reactions once all the posts are consolidated. The data shows an overall positive reception from online users regarding Tim Cone’s new position. One illustrative example in this case pertains to the compelling stories that generated significant engagement, particularly involving the coach. A notable instance is a post by Basketball Ground on Facebook, which achieved an impressive engagement score of 23,242.9. Specifically, the post garnered 87,971 (52.1 percent) Like reactions, 80,328 (47.6 percent) Love reactions, 145 (0.1 percent) Haha reactions, 353 (0.2 percent) Wow reactions, and 2 Sad and Angry reactions each. According to Capstone-Intel, the significant level of both Like and Love reactions suggests a positive response among online users who have viewed this specific post or news article. “This positive sentiment stemming from the high love and like reactions can be attributed to the team’s inspiring comeback from previous setbacks, demonstrating their unwavering determination and resilience. The significance of camaraderie and teamwork in major sporting events such as basketball is evident in their success. It is not only evident within the team itself but also extends to the players, coaches, and their devoted fans. The warm reception received by Coach Cone upon joining the Gilas team further underscores the importance of unity in driving teams towards victory,” according to Capstone-Intel. “Also, we acknowledge the significant contribution of fan support in enhancing the performance of teams during matches. The overall morale and motivation provided by the fans can often be the determining factors in securing a championship victory,” it added. The second-highest interaction score was achieved by another article on One Sports’ Facebook page, which draws a comparison between Tim Cone’s return and the concept of a TOTGA, or “The One That Got Away.” This article received significant engagement, with a total score of 18,886. Like reactions accounted for 50,861 (37.1%) of the total engagement, followed by Love reactions at 85,958 (62.7%). Additionally, it received 51 Haha reactions, 263 Wow reactions, 1 Sad reaction, and 3 Angry reactions. Tim Cone’s leadership lead the Gilas Pilipinas to win the gold at the 2023 Asian Games. This already follows their previous Gold win at the 2022 Asian Games that were held in Huangzhou, China. **** To know more about the data, please click here. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
