Stay Safe from Deepfakes!
Deepfakes are everywhere, and some are even coming out of unexpected sites. Below are some of the ways to be informed on how deepfakes impact the public’s perception: Political Manipulation Misinformation and Fake News Privacy Concerns Impact on Businesses Deepfakes are deemed as attention-grabbing stunt in both short and long-form videos, with the rapid and quick sharing of information on social media sites– the “face-swapped pornography” of the current President Bongbong Marcos, surfaced amid late April this year. Such manipulated audio and video are becoming more trending on social media platforms, making the uploaded content difficult to take down let alone identify. According to the Philippine News Agency, deepfake technology continues to threaten national security and is regarded as a form of terrorism. Keep your eyes open, and make sure you catch them. To mitigate its impact, here are some of the fool-proof hacks: Women are known to be the primary target as subjects for intimate or sexually suggestive online videos, it is important to educate women about deepfakes Always questioning the source of information and analyzing the website algorithm to see if there are noticeable changes to the structure or layout is crucial. Also,seeking out different viewpoints from people would be of great help in discerning matters better. Consequently, by encouraging safe online conduct; creating a multi-factor authentication system with a strong password, and generating a different one for every website. Being mindful of sharing such personal information should not be overlooked for artificial intelligence can easily interpret and decipher digital blueprints. Evidenced by the proliferation of shallowfake and deepfake content, underscores the need for advanced software and legislation. As well as establishing a balance between innovation and building protection against harmful abuse will be crucial– demanding a coordinated effort by technology developers, legislators, and the general public to analyze A.I.generated media. To learn more about the integration of Artificial Intelligence in Political Campaign, Join us at the National Election Game Changer Summit to learn winning tactics from global experts and stay ahead in the race for 2025. Don’t let your campaign fall behind—the future of elections is here! References INFO SOURCE: Openfox.com NEWS SOURCE: rappler.com
How Ricky Rubio’s NBA retirement breaks the PH social media scene
A recent social listening report from Capstone-Intel revealed that while Filipinos are saddened by Ricky Rubio’s retirement, data shows more support has emerged for the basketball superstar. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Not too long after accepting the Cleveland Cavaliers’ buyout offer, Ricky Rubio declared his retirement from the NBA on Thursday. Taking a leave of absence in August to tend to his mental health, Rubio did not play in any games this season. While this news shocked a majority of the basketball fans, in a statement, Rubio revealed what pushed him to end his NBA career emphasizing that July 30 of last year was “one of the toughest nights” of his life. “One day, when the time is right, I would love to share my full experience with you all so I can help support others going through similar situations. Until then, I would like to keep it private out of respect for my family and myself, as I’m still working on my mental health. But I’m proud to say I’m doing much better and getting better every day,” he said. “I wanted to post this message for you today because my NBA career has come to an end,” he added. Methodology Capstone-Intel Corp. examined the online presence of Ricky Rubio in the country as a topic of discussion over the month, from December 6, 2023, to January 5, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the retired basketball player. Facebook Performance Capstone-Intel found that Ricky Rubio garnered a 7,557.6 engagement score for its 83 total post count, which yielded over 45,293 total reaction count. When broken down, “Facebook like” accounts for 67.2 percent of the total reactions, with 30,426. Followed by “Facebook love” with 8,196 reactions (18.1 percent), “Facebook sad” with 6,077 (13.4 percent), “Facebook wow” with 399 (0.9 percent), “Facebook haha” with 187 (0.4 percent), and “Facebook angry” with 8 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing excessive support for the basketball player’s decision. However, it is also worth noting that a significant number of Filipino fans are saddened by the retirement of Rubio. Online mentions Capstone-Intel likewise revealed that Ricky Rubio received 88.8 percent positive mentions, and the remaining 31.2 percent were negative mentions. This means that the article mentions Rubio was mostly angled positively. It is also worth noting that Ricky Rubio received 5,101,942 social media reach, while its non-social media reach yielded over 7,054,062 non-social media reach. Top posts In terms of top posts, the top post for Ricky Rubio was a Facebook post from Clutch Points featuring the retirement of Rubio, which received a 1,621.0 engagement score. This was followed by another post from NBA TV, which featured the reason behind the retirement of Rubio. This post yielded a total of 1,007.0 engagement score. The third most engaging post for Rubio was a Facebook post from NBA Updates, regarding Rubio’s retirement from the NBA, yielding a total engagement score of 705.0.
Did your New Year’s Resolution make it? Data shows hilarious resolutions trend online
A social listening report from Capstone-Intel revealed that, unlike the traditional New Year resolution that makes Filipinos strive to in order to achieve it, data shows a more hilarious presence of New Year’s resolutions across the country Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. What’s good about a New Year’s resolution? A new year resolution is a practice done by most people across the world every year. Every time the world celebrates a new year, some set a goal that they want to achieve for the coming year in order for them to be challenged or at least, have something to look forward to for the new year. For some, a new year’s resolution may be a reason to change some habits, but these resolutions change over time. Methodology Capstone-Intel Corp. examined the online presence of new year’s resolution in the country as a topic of discussion over the month, from December 4, 2023, to January 4, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the topic. Facebook Performance Capstone-Intel found that the topic garnered a 51,388.0 engagement score for its 714 total post count, which yielded over 108,922 total reaction count. When broken down, “Facebook haha” accounts for 62 percent of the total reactions, with 67,540. Followed by “Facebook like” with 24,117 reactions (22.1 percent), “Facebook love” with 16,523 (15.2 percent), “Facebook sad” with 426 (0.4 percent), “Facebook wow” with 248 (0.2 percent), and “Facebook angry” with 68 reactions. Looking at the data, the majority of “Facebook haha” and “Facebook like” reactions can be attributed to several Filipino social media users poking fun at the hilarious side of a new year’s resolution. Top ‘hilarious’ New Year’s resolution you should not miss Year of the OA? https://www.facebook.com/HogwartsMEMES2345/posts/pfbid02WqpoBJYJ3CBJ8hmtdADUURQGkBZztqo99Ko5mqrY6z4bmtNNuTCa2wWQJk7x3a52l In terms of top posts, the top post for new year’s resolution was a Facebook meme from Hogwarts Memes featuring a new year’s resolution that challenges improving oneself and being OA (overacting), a trait popularized by Gen Zs online to describe a person’s online behavior. This story received a 6,493.0 engagement score. ‘I’m perfect’ https://www.facebook.com/MissMinchinOfficialPage/posts/pfbid02vrugEXwSKYs8XGVYS1ENkHw8QGYCJjnc88XqisK12Hfw6y486fNtj5Y1XZAbexibl While some people try to observe what habits to change this 2024, the second top trending story for the topic was another meme from Miss Minchin, which talks about having no new year’s resolution because someone is perfect enough not to have a new year’s resolution. This story received a 4,478.2 engagement score. ‘New Year’s Resolulu’ https://www.facebook.com/linyalinyaph/posts/pfbid02mb3nVAEJGAv4GV1Gyfyq4XxFqpqfADtUm7w3Lu3uZs2qkNa3dfehSTexeXmJ6JF9l How about some real talk? The third top story for the topic was a post from Linya-Linya, coining a term that everyone can relate to: “New Year’s Resolulu” – which describes a person’s new year’s resolution that has not been resolved or achieved yearly. This post yielded a total of 3,806.1 engagement score. Online mentions Capstone-Intel likewise revealed that the topic received 78.1 percent positive mentions, and the remaining 21.9 percent were negative mentions. This means that the article mentions about new year’s resolution were mostly angled positively. It is also worth noting that the topic received 18,189,160 social media reach, while its non-social media reach yielded over 10,994,157 non-social media reach. Meaning, a lot of people have been airing their new year’s resolution – and hey, they are taking it to the highest level of pun.
Taylor Swift’s Popularity Soars in PH as Fans Show Their Love, Support – study
Taylor Swift is widely regarded as one of the most esteemed singer-songwriters globally, with a considerable fan base even extending to the Philippines. Her every action elicits fervent responses from her devoted followers. To gauge her popularity and the public’s perception of her, Capstone-Intel Corporation conducted an analysis. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Taylor Swift is an internationally renowned singer-songwriter who has captivated millions of fans with her heartfelt lyrics and catchy melodies. Swift, whose real name is Taylor Alison Swift, was born on December 13, 1989, in Reading, Pennsylvania. She began her musical journey at a young age, learning to play the guitar and writing her own songs. Swift’s talent and dedication quickly caught the attention of the music industry, leading to her signing with Big Machine Records at the age of 15. Throughout her career, Taylor Swift has won numerous awards, including 11 Grammy Awards (and 42 Grammy nominations). She is known for her catchy pop-infused country music, which has evolved over the years to incorporate elements of pop and synth-pop. Swift’s ability to connect with her audience through her heartfelt and relatable lyrics has endeared her to millions of fans around the world. In addition to her musical achievements, Swift is also a philanthropist and activist. She has used her platform to advocate for various causes, including education, disaster relief, and gender equality. Swift has often been praised for her generosity and willingness to lend her voice and resources to those in need. Swift’s immense popularity spans across the globe, and these are various compelling reasons that contribute to her widespread appeal. Methodology The analysis conducted from November 28, 2022 to November 28, 2023 focused on the keyword “Taylor Swift” and utilized publicly available Facebook data from the Philippines. A research agency employed its social listening tools to analyze publicly accessible Facebook pages. It is important to note that no specific demographic information or personal data was collected or monitored during this study. Reaction distribution The following analysis pertains to the keyword “Taylor Swift” and is based on publicly available Facebook data from the Philippines. The total count of reactions for this keyword is 30,613,948, comprised of 15,049,147 (49.20%) Love, 10,578,344 (34.60%) Likes, 3,569,839 (11.70%) Haha, 496,404 (1.60%) Wow, 908,286 (3.00%) Sad, and 12,213 (0.10%) Angry reactions. Top post The top three most engaging stories contain posts related to Taylor Swift from Facebook pages of influencers and news agencies. From the post of Inquirer.net, that inform Taylor Swift has reportedly broken up with her boyfriend Joe Alwyn has received 113,191 (81.70%) Sad, 12,859 (9.30%) Like, 10,928 (7.90%) Wow, 691 (0.50%) Haha, 533 (0.40%) Love, and 293 (0.20%) Angry reactions. The highest post was shared by Christian Antolin and it revolves around a comedic perspective on Swift’s decision not to perform a concert in the Philippines. This post has received overwhelmingly positive feedback, with 405527 (98.3%) Haha, 5,783 (1.40%) Likes, 961 (0.20%) Love, 189 (0.00%) Wow, 114 (0.00%) Sad, and 12 (0.00%) Angry. The third highest post was from Philippine Star discussed the breakup of Swift with her boyfriend. It garnered a total of 120,273 (88.20%) Sad reactions, 12,237 (9.00%) Likes, 2,353 (1.70%) Wow reactions, 770 (0.60%) Haha reactions, 446 (0.30%) Love reactions, and 274 (0.20%) Angry reactions.
Mentions that make Filipinos’ ‘Simbang Gabi’ a popular topic online
As a Catholic-majority nation, “Simbang Gabi” is one of the highlights of the longest Christmas celebration in the country. Not only does it signify the start of the holidays in the country, but it is also a symbol of birth and a time to bond with their families through attending these masses. Simbang Gabi is a series of devotional masses held for nine days leading up to Christmas Eve. It is practiced in most countries that are practicing Roman Catholicism. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Facebook Performance In a social listening report, Capstone-Intel revealed that in terms of Facebook Performance, Simbang Gabi recorded a total of 362,265.0 engagement score for its 6,756 posts, which yielded over 1,491,761 total reaction count. When broken down, “Facebook love” accounts for 42.9 percent of the total reactions, with 640,218. Followed by “Facebook like” with 521,992 reactions (42.1 percent), “Facebook haha” with 310,084 (20.8 percent), “Facebook sad” with 16,786 (1.1 percent), “Facebook wow” with 1,806 (0.1 percent), and “Facebook angry” with 875 reactions. Looking at the data from a seven-day study, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users posting positive stories about Simbang Gabi, with a bunch of “Facebook haha” reactions for Simbang Gabi-related memes. Check out some of the Simbang Gabi stories if you are eager to know what made the Simbang Gabi more amusing and worth talking about: A Reddit post emerged as one of the most popular mentions for Simbang Gabi, citing a story from an anonymous blog user, who’s currently looking for a sponsor for her confirmation. While this may be a usual cry for help, one thing that made it more interesting is, that she’s looking for a confirmation sponsor in order for her to attend the Simbang Gabi and receive the Holy host. https://www.reddit.com/r/FilipinoCatholics/comments/18ivh72/i_havent_found_any_sponsor_for_my_confirmation/ The next popular mention of Simbang Gabi highlights a story from TikTok. The user, known as “A Man Full of Bad Ideas” fictionally talks about the horror side of Simbang Gabi. This story trended online as it tapped into various realities of human lives. https://www.tiktok.com/@amanfullofbadideas/video/7314738947731492102 Meanwhile, a podcast from Feast Radio which talks about rejection, became one of the top podcasts for Simbang Gabi, discussing rejection on the first day of Simbang Gabi. This story narrated how God can “change the course of your rejection to nothing but His divine redirection.” https://soundcloud.com/feastradio/you-are-worthy-of-his-blessings-o-come-simbang-gabi-day-1 These mentions, which gained over 92.9 positive mentions, led the topic to receive over 40,889,282 social media reach and 3,101,690 non-social media reach. Top Posts (Facebook-concentrated) In terms of top posts, the top post for Simbang Gabi was a Facebook post from Hogwarts Memes, featuring a meme that talks about attending masses, which received a 15,949.9 engagement score. This was followed by another post from 100% Katolikong Pinoy, which featured a call from the religious group to pray for good health during “Simbang Gabi.” This post yielded a total of 13,411.1 engagement score. The third most engaging post for Simbang Gabi was a reel from celebrity influencer Alex Gonzaga dancing to the tune of a popular Christmas song, yielding a total engagement score of 8,754.7.
Capstone-Intel Research Unwrapped: Top 10 trending keywords in the Philippines
A social listening report from Capstone-Intel Corporation revealed that religiously motivated keywords are mostly being searched for by Filipino social media users online, with Christmas-related keywords adding to the roster of keywords. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. As the holidays fast approach, here are some of the trending keywords Filipino social media users are searching based on the research data collected by Capstone-Intel. Keyword Engagement Score Online Mass 208,694.0 Catholic 182,579.0 Quiapo Church 167,719.0 Nazareno 2024 167,666.0 Advent 166,257.0 Blessed Virgin Mary 165,907.0 Katoliko 165,865.0 Minor Basilica and National Shrine of Jesus Nazareno 165,701.0 Ave Maria 164,859.0 Advent 2023 160,469.0 According to Capstone-Intel, the volume of these trending keywords being searched for online indicates how Filipinos maximize the use of social media to strengthen their faith “These keywords have been consistent in the list of the daily trending, it shows how religious Filipinos are, utilizing their means to bolster their beliefs,” Capstone-Intel said. “These searches made by Filipinos are mostly to look for live masses and probably build up their faith through social media. It reveals that even though Filipinos are active online, they do not neglect their faith but they are now seeing these online masses as significant and more accessible to prosper their faith despite not going to churches physically,” it added. Capstone-Intel likewise said that the surge of the COVID-19 pandemic greatly contributed to the number of these engagement scores, emphasizing that the absence of physical masses due to the restrictions imposed by the Philippine government to ensure the containment of the virus made Filipinos and other religious leaders use online platforms in order to continue organizing masses. Although religious keywords have been topping the list of trending keywords in the country even before the pandemic, this shows that the advent of social media has been crucial enough to be relatable to the religious community as well.
Popcorn ready? MMFF 2023 gets high engagements online ahead of Christmas show
A social listening report from Capstone-Intel showed that the upcoming Metro Manila Film Festival (MMFF) is now getting a massive social and non-social media presence ahead of its premiere night and regular showing across the country on Christmas day. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Metro Manila Film Festival (MMFF) is a national film festival held each year in Metro Manila. It lasts from December 25 until January 7 of the following year. Cinemas, like the PPP, can only show films chosen by the MMFF. This festival is the oldest in the Philippines, having begun in 1975 under the name Metropolitan Film Festival and being held in September. The Executive Committee normally chooses eight films and a few short films to screen during the event. For this year, instead of the usual eight entries, the MMFF’s Selection Committee chose a total of 10 films, including A Mother and Son’s Story, (K)Ampon, Penduko, Rewind, Becky and Badette, Broken Hearts Trip, Firefly, GomBurZa, Mallari, and When I Met You in Tokyo. Methodology Capstone-Intel Corp. examined the online presence of MMFF in the country as a topic of discussion for one month, from November 5, 2023, to December 5, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the MMFF 2023. Facebook Performance Capstone-Intel found that the MMFF 2023 garnered a 21,227.3 engagement score for its 383 total post count, which yielded over 139,631 total reaction count. When broken down, “Facebook like” accounts for 51.1 percent of the total reactions, with 71,393. This was followed by “Facebook love” with 40,684 reactions (29.1 percent), “Facebook haha” with 25,982 (18.6 percent), “Facebook wow” with 1,347 (1 percent), “Facebook sad” with 195 (0.1 percent), and “Facebook angry” with 30 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing positive reception of this year’s entries, while the other component of the reactions, particularly the laughing reactions are for social media users getting their approval and support for comedy films. Online mentions Capstone-Intel likewise revealed that the MMFF 2023 received 96.6 percent positive mentions, and the remaining 3.4 percent were negative mentions. This means that the article mentions the brand was mostly angled positively – favoring the entries of this year’s film festival. It is also worth noting that MMFF 2023 received 8,658,915 combined social media reach, while its non-social media reach yielded over 432,785 non-social media reach. Top posts In terms of top posts, the top post for MMFF 2023 was a post from GMA Public Affairs featuring the official trailer of Firefly. This story received a 3,428.9 engagement score. This was followed by a social media post from LionHearTV, which featured a line from another MMFF 2023 entry, Becky and Badette. This post yielded a total of 2,379.6 engagement score. The third most engaging post for MMFF 2023 was another Firefly feature from GMA Network, yielding a total engagement score of 2,172.0.
Ely Buendia’s Lasting Legacy: A Study Shows Ongoing Fan Support for the Music Icon
Ely Buendia is widely regarded as a legendary music icon in our country. His songs have transcended generations since the 1990s and continue to resonate with audiences of all ages. Capstone-Intel Corporation conducted an analysis to gauge the public’s perception and appreciation of music artists. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Ely Buendia, born as Eleandre Basiño Buendia, is a renowned Filipino singer, songwriter, and musician. He gained immense popularity as the lead vocalist and primary songwriter of the influential Filipino rock band, Eraserheads. Formed in 1989 in the University of the Philippines, Eraserheads became one of the most successful and critically acclaimed bands in the history of Philippine music. Buendia’s distinctive voice, raw lyrics, and catchy melodies contributed to the band’s massive success and their ability to resonate with the Filipino youth during the 1990s. Beyond his work with Eraserheads, Buendia has embarked on a successful solo career and collaborated with various artists in the Philippine music industry. He has released several albums, showcasing his versatility as a musician by experimenting with different genres such as rock, pop, and alternative. Buendia’s songwriting prowess has garnered him numerous accolades, including multiple Awit Awards (the Philippine equivalent of the Grammy Awards) and recognition as one of the greatest songwriters in Filipino music history. Ely Buendia’s impact on Philippine music extends beyond his musical contributions. He is revered as a cultural icon and a symbol of the country’s vibrant music scene. His songs have become anthems for generations of Filipinos, reflecting their hopes, struggles, and aspirations. Buendia’s influence on Filipino songwriting can be seen in the countless bands and artists who have been inspired by his work. His latest research was The Last Rakrakan Festival. Methodology The research was conducted from November 28, 2022, to November 28, 2023. Capstone-Intel utilized its social listening tools to analyze publicly accessible Facebook pages for posts referencing the individual “Ely Buendia.” It is important to note that no specific demographic or personal information was collected or monitored as part of this study. Reaction distribution On the Facebook platform, a comprehensive analysis of 113,600 reactions reveals the following breakdown: 59,071 (52%) were classified as Likes, 44,751 (39%) were categorized as Love, 8,252 (7%) were Wow, 1,408 (1%) were Haha, 99 (0.087%) were Sad, and 19 (0.016%) were Angry reactions. Top posts The keyword “Ely Buendia” generated significant engagement on multiple Facebook pages of news agencies and influencers. Specifically, the page belonging to Samsam Gullas received an engagement score of 3,838.4, while GMA News scored 2,186.1. Additionally, Samsam Gullas’ page received another notable engagement score of 2,078.4. The post from Samsam Gullas’ Facebook page received a total of 2,598 (36%) Wow, 2,481 (34.36%) Love, 2,022 (28%) Likes, 107 (%) Haha, 11 (%) Sad, and 1 (%) Angry reactions. GMA News’ Facebook post generated a total of 2,626 (%) Love, 1,709 (%) Like, 400 (%) Wow, 111 (%) Haha, 1 (%) Sad, and 0 (%) Angry reactions. Furthermore, Samsam Gullas’ Facebook post received 1,682 (57.76%) Love, 1,112 (38.18%) Likes, 112 (3.84%) Wow, 6 (0.20%) Haha, with no recorded Angry or Sad reactions.
ABS-CBN Christmas Special gets 37 million social media reach – social listening report
A 14-day social listening study conducted by Capstone-Intel Corporation, which aims to understand the virality of ABS-CBN’s Christmas Special, said that the network’s recent Christmas special received a whopping 37,807,245 social media reach. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The ABS-CBN Christmas Special, which is renowned for its star-studded performances, unexpected appearances, and outstanding collaborations, is a staple of the holiday season and will always seem incomplete without it. With a full house of Kapamilya stars on Wednesday night, the ABS-CBN Christmas Special made its third-year return to the Araneta Coliseum. Since 2020, COVID-19 regulations have forced ABS-CBN to move its yearly Christmas special to Studio 10. Instead, they made a comeback to the Big Dome this year, bringing the network’s devoted audience some much-needed fun, joy, and holiday cheer. The celebration of ABS-CBN’s 70th anniversary and Christmas Special this year fall on the same day, which made it even more star-studded and packed with surprises. Methodology Capstone-Intel Corp. examined the online presence of ABS-CBN Christmas Special in the country as a topic of discussion over the past weeks, from December 1, 2023, to December 14, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the network’s Christmas special. Facebook Performance Capstone-Intel found that the ABS-CBN Christmas Special garnered a 299,231.4 engagement score for its 360 total post count, which yielded over 1,242,322 total reaction count. When broken down, “Facebook love” accounts for 66.7 percent of the total reactions, with 828,129. Followed by “Facebook like” with 343,752 reactions (27.7 percent), “Facebook haha” with 34,439 (2.8 percent), “Facebook wow” with 30,208 (2.4 percent), “Facebook sad” with 5,320 (0.4 percent), and “Facebook angry” with 477 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing off excessive support for the comeback of the ABS-CBN Christmas Special highlighting the star-studded performance at the dome. Online mentions Capstone-Intel likewise revealed that ABS-CBN Christmas Special received 87.2 percent positive mentions, and the remaining 12.8 percent were negative mentions. This means that the article mentions about ABS-CBN Christmas Special were mostly angled positively. It is also worth noting that ABS-CBN Christmas Special received 37,807,245 social media reach, while its non-social media reach yielded over 270,708 non-social media reach. The data suggests that the network’s Christmas Special has been more widely interacted upon on social media than on non-social media platforms. Top posts In terms of top posts, the top post for the ABS-CBN Christmas Special was a Facebook post from ABS-CBN, featuring the network’s station ID, which received a 91,715.2 engagement score. This was followed by another post from ABS-CBN News, which featured the former love team, Kathniel, who recently broke the internet after confirming their breakup, spotted performing together at the Christmas Special. This post yielded a total of 90,101.9 engagement score. The third most engaging post for Taylor Swift was a news post from Philippine Star, regarding the network’s station ID, yielding a total engagement score of 12,152.2.
‘Replacing Chef Chico’ gets high online support, reach – social listening report
A social listening report from Capstone-Intel Corporation revealed that the first Filipino Netflix original series, “Replacing Chef Chico,” has received overwhelming support online with less than a month of release in the country. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The show “Replacing Chef Chico” was produced by director Dan Villegas, assistant director Joi Bayan, and showrunner Antoinette Jadaone. It features Piolo Pascual, Alessandra de Rossi, and Sam Milby, three of the top personalities in the local entertainment scene. Replacing Chef Chico was created in collaboration with CS Studios and Project8 for Netflix. “Replacing Chico” was the first Philippine-produced Netflix original series that introduced Filipino cuisine to international audiences through this eight-episode series. Methodology Capstone-Intel examined the online presence of “Replacing Chef Chico” in the country as a topic of discussion since its premiere, from November 24, 2023, to December 6, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the show. Facebook Performance Capstone-Intel found that the “Replacing Chef Chico” garnered a 6,037.2 engagement score for its 182 total post count, which yielded over 35,118 total reaction count. When broken down, “Facebook love” accounts for 50.8 percent of the total reactions, with 18,393. Followed by “Facebook like” with 15,901 reactions (46.6 percent), “Facebook wow” with 284 (1.2 percent), “Facebook sad” with 292 (0.7 percent), “Facebook haha” with 226 (0.6 percent), and “Facebook angry” with 22 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users supporting the premiere and showing the film in the country. Online mentions Capstone-Intel likewise revealed that the series “Replacing Chef Chico” received 91.9 percent positive mentions, and the remaining 8.1 percent were negative mentions. This means that the article mentions the brand was mostly angled positively. It is also worth noting that “Replacing Chef Chico” received 10,438,729 social media reach, while its non-social media reach yielded over 3,321,789 non-social media reach. Top posts In terms of top posts, the top post for “Replacing Chef Chico” was a Facebook post from Catriona Gray, congratulating her fiance, which received a 1,817.4 engagement score. This was followed by a Facebook post from MIHCA Mandaluyong – Magsaysay Center for Hospitality and Culinary Arts Inc., which also featured Sam Milby, one of the lead stars of Replacing Chef Chico. This post yielded a total of 1,117.3 engagement score. The third most engaging post for “Replacing Chef Chico” was also a Facebook post from Rural Rising Philippines, yielding a total engagement score of 385.9.
