ABS-CBN Christmas Special gets 37 million social media reach – social listening report
A 14-day social listening study conducted by Capstone-Intel Corporation, which aims to understand the virality of ABS-CBN’s Christmas Special, said that the network’s recent Christmas special received a whopping 37,807,245 social media reach. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The ABS-CBN Christmas Special, which is renowned for its star-studded performances, unexpected appearances, and outstanding collaborations, is a staple of the holiday season and will always seem incomplete without it. With a full house of Kapamilya stars on Wednesday night, the ABS-CBN Christmas Special made its third-year return to the Araneta Coliseum. Since 2020, COVID-19 regulations have forced ABS-CBN to move its yearly Christmas special to Studio 10. Instead, they made a comeback to the Big Dome this year, bringing the network’s devoted audience some much-needed fun, joy, and holiday cheer. The celebration of ABS-CBN’s 70th anniversary and Christmas Special this year fall on the same day, which made it even more star-studded and packed with surprises. Methodology Capstone-Intel Corp. examined the online presence of ABS-CBN Christmas Special in the country as a topic of discussion over the past weeks, from December 1, 2023, to December 14, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the network’s Christmas special. Facebook Performance Capstone-Intel found that the ABS-CBN Christmas Special garnered a 299,231.4 engagement score for its 360 total post count, which yielded over 1,242,322 total reaction count. When broken down, “Facebook love” accounts for 66.7 percent of the total reactions, with 828,129. Followed by “Facebook like” with 343,752 reactions (27.7 percent), “Facebook haha” with 34,439 (2.8 percent), “Facebook wow” with 30,208 (2.4 percent), “Facebook sad” with 5,320 (0.4 percent), and “Facebook angry” with 477 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing off excessive support for the comeback of the ABS-CBN Christmas Special highlighting the star-studded performance at the dome. Online mentions Capstone-Intel likewise revealed that ABS-CBN Christmas Special received 87.2 percent positive mentions, and the remaining 12.8 percent were negative mentions. This means that the article mentions about ABS-CBN Christmas Special were mostly angled positively. It is also worth noting that ABS-CBN Christmas Special received 37,807,245 social media reach, while its non-social media reach yielded over 270,708 non-social media reach. The data suggests that the network’s Christmas Special has been more widely interacted upon on social media than on non-social media platforms. Top posts In terms of top posts, the top post for the ABS-CBN Christmas Special was a Facebook post from ABS-CBN, featuring the network’s station ID, which received a 91,715.2 engagement score. This was followed by another post from ABS-CBN News, which featured the former love team, Kathniel, who recently broke the internet after confirming their breakup, spotted performing together at the Christmas Special. This post yielded a total of 90,101.9 engagement score. The third most engaging post for Taylor Swift was a news post from Philippine Star, regarding the network’s station ID, yielding a total engagement score of 12,152.2.
‘Replacing Chef Chico’ gets high online support, reach – social listening report
A social listening report from Capstone-Intel Corporation revealed that the first Filipino Netflix original series, “Replacing Chef Chico,” has received overwhelming support online with less than a month of release in the country. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The show “Replacing Chef Chico” was produced by director Dan Villegas, assistant director Joi Bayan, and showrunner Antoinette Jadaone. It features Piolo Pascual, Alessandra de Rossi, and Sam Milby, three of the top personalities in the local entertainment scene. Replacing Chef Chico was created in collaboration with CS Studios and Project8 for Netflix. “Replacing Chico” was the first Philippine-produced Netflix original series that introduced Filipino cuisine to international audiences through this eight-episode series. Methodology Capstone-Intel examined the online presence of “Replacing Chef Chico” in the country as a topic of discussion since its premiere, from November 24, 2023, to December 6, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the show. Facebook Performance Capstone-Intel found that the “Replacing Chef Chico” garnered a 6,037.2 engagement score for its 182 total post count, which yielded over 35,118 total reaction count. When broken down, “Facebook love” accounts for 50.8 percent of the total reactions, with 18,393. Followed by “Facebook like” with 15,901 reactions (46.6 percent), “Facebook wow” with 284 (1.2 percent), “Facebook sad” with 292 (0.7 percent), “Facebook haha” with 226 (0.6 percent), and “Facebook angry” with 22 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users supporting the premiere and showing the film in the country. Online mentions Capstone-Intel likewise revealed that the series “Replacing Chef Chico” received 91.9 percent positive mentions, and the remaining 8.1 percent were negative mentions. This means that the article mentions the brand was mostly angled positively. It is also worth noting that “Replacing Chef Chico” received 10,438,729 social media reach, while its non-social media reach yielded over 3,321,789 non-social media reach. Top posts In terms of top posts, the top post for “Replacing Chef Chico” was a Facebook post from Catriona Gray, congratulating her fiance, which received a 1,817.4 engagement score. This was followed by a Facebook post from MIHCA Mandaluyong – Magsaysay Center for Hospitality and Culinary Arts Inc., which also featured Sam Milby, one of the lead stars of Replacing Chef Chico. This post yielded a total of 1,117.3 engagement score. The third most engaging post for “Replacing Chef Chico” was also a Facebook post from Rural Rising Philippines, yielding a total engagement score of 385.9.
Adios, Captain Holt: Over 80% of Pinoy fans ‘saddened’ with the death of ‘Brooklyn Nine-Nine’ actor
A social listening report from Capstone-Intel Corporation revealed that 80.6 percent of Filipino fans mourn the passing of Andre Braugher, also known as Captain Raymond Holt of popular American television series. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The television production titled “Brooklyn Nine-Nine” constitutes an American police procedural comedy series that initially broadcast on the Fox network and subsequently on NBC, spanning from September 17, 2013, to September 16, 2021, encompassing a duration of eight seasons and a total of 153 episodes. Conceived by the collaborative efforts of Dan Goor and Michael Schur, the narrative centers on the experiences of seven detectives within the New York City Police Department (NYPD), navigating the nuances of their professional lives in the aftermath of the appointment of their new commanding officer, the gravely composed Captain Raymond Holt (portrayed by Andre Braugher). On Monday, the actor once again made headlines after news broke that Braugher passed away following a “brief illness.” He was 61. Following his death, tributes pour in for Braugher, with several fans reminiscing the talent Braugher brought to the entertainment scene. The show likewise honored the latter. “Always our Captain. We love you, Andre,” Brooklyn Nine-Nine said in an X (formerly Twitter) post. Methodology Capstone-Intel Corp. examined the online presence of Braugher, famously known as “Captain Holt” in the country as a topic of discussion over the month, from December 10, 2023, to December 13, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the actor. Facebook Performance Capstone-Intel found that Captain Holt garnered a 32,780.8 engagement score for its 37 total post count, which yielded over 99,194 total reaction count. When broken down, “Facebook sad” accounts for 80.6 percent of the total reactions, with 79,947. Followed by “Facebook like” with 10,347 reactions (10.4 percent), “Facebook love” with 7,905 (8 percent), “Facebook wow” with 886 (0.9 percent), “Facebook haha” with 96 (0.1 percent), and “Facebook angry” with 13 reactions. Looking at the data, the majority of “Facebook sad” and “Facebook like” reactions can be attributed to several Filipino social media users mourning the passing of the actor, by looking at the themes of the posts they are reacting to. Online mentions Capstone-Intel likewise revealed that Captain Holt received 71.7 percent positive mentions, and the remaining 28.3 percent were negative mentions. This means that the article mentions about Braugher were mostly angled positively. It is also worth noting that Captain Holt received 3,243,197 social media reach, while its non-social media reach yielded over 2,145,208 non-social media reach. Top posts In terms of top posts, the top post for Braugher was a Facebook post from Rappler featuring the passing of the actor, which received a 10,343.3 engagement score. This was followed by another news post from ABS-CBN News, which featured the same thing about the actor. This post yielded a total of 8,618.0 engagement score. The third most engaging post for Captain Holt was another post from the Philippine Star, regarding Braugher’s death, yielding a total engagement score of 5,611.7.
Birthday Bash? Taylor Swift makes swift domination online
It’s indeed our Mother Taylor’s birthday! A recent social listening report from Capstone-Intel showed that singer-songwriter Taylor Swift has swiftly made an online domination even ahead of her birthday, December 13, 2023, in the Philippines, marking the singer’s strong and vital fanbase in the country. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Historical accounts believe that Taylor Swift’s early life was marked by her interest in music, which helped her advance quickly from child theater roles to a noteworthy debut in front of a large audience. When she was 11 years old, she performed “The Star-Spangled Banner” during a Philadelphia 76ers basketball game to demonstrate her vocal abilities. She picked up a guitar the following year and began creating songs, which was a huge turning point in her career. Swift met seasoned individuals in the recording industry when she signed a developmental deal with RCA Records. In 2004, she signed a songwriting contract with Sony/ATV at the age of 14. Many of her original tunes were performed during her shows at local Nashville clubs, and it was during one of these shows that record executive Scott Borchetta took notice. Swift was signed by Borchetta to his new Big Machine label after he was struck by her talent. Her first single, “Tim McGraw,” which was heavily influenced by and referenced in the song of her favorite country musician, was released in the summer of 2006 – marking the beginning of Swift’s domination in the music industry. Not to mention the number of albums spanning from Fearless to Folklore that made Taylor Swift a significant figure in pop culture, Swift has also made all her world tours successful. During her Red Tour, the pop sensation last visited the Philippines in June 2014. With this, her fans in the Philippines looked forward to the singer visiting the country to witness another successful leg of her tour in the country. On June 21, 2023, Swift revealed additional dates for her tour worldwide. Singapore will host the tour’s sole stop in Southeast Asia on March 2–4 and March 7–9 with no Philippines on the roster. Despite not being included in the roster, Filipino swifties secured a spot in neighboring countries where the pop superstar would visit. In line with this, Capstone-Intel conducted a social listening report about Swift’s online presence in the country ahead of and during her birthday in order to solidify the singer’s popularity in the country. Methodology Capstone-Intel Corp. examined the online presence of Taylor Swift in the country as a topic of discussion over the month, from November 13, 2023, to December 13, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the singer-songwriter. Facebook Performance Capstone-Intel found that Taylor Swift garnered a 304,619.5 engagement score for its 1,848 total post count, which yielded over 1,745,553 total reaction count. When broken down, “Facebook like” accounts for 47.3 percent of the total reactions, with 825,446. Followed by “Facebook love” with 735,491 reactions (42.1 percent), “Facebook haha” with 120,533 (6.9 percent), “Facebook sad” with 45,404 (2.6 percent), “Facebook wow” with 17,347 (1 percent), and “Facebook angry” with 1,336 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing off excessive support to the international singer – highlighting that the number of posts is extreme for a month-long study. Online mentions Capstone-Intel likewise revealed that Taylor Swift received 58.5 percent positive mentions, and the remaining 41.5 percent were negative mentions. This means that the article mentions about Swift were mostly angled positively, but the negative mentions are also worth understanding as the numbers nearly hit the positive ones, as per the data, these negative mentions are attributed to stories mentioning the failure of the Philippines to become part of Swift’s world tour. It is also worth noting that Taylor Swift received 564,354,193 social media reach, while its non-social media reach yielded over 701,143,724 non-social media reach. Top posts In terms of top posts, the top post for Taylor Swift was a Facebook post from Song Lyrics featuring a lyric from one of the singer’s famous songs “Bejeweled”, which received a 12,634.5 engagement score. This was followed by another post from the Swifters 2.0, which featured the singer as a magazine cover of TIME. This post yielded a total of 9,315.2 engagement score. The third most engaging post for Taylor Swift was another post from Swifters 2.0, regarding Ryan Reynolds who posted a photo of him and Travis Kelce replacing Blake Lively and Taylor Swift’s heads, yielding a total engagement score of 8,754.7.
Over 70% of Filipinos love ABS-CBN’s ‘Pasko Ang Pinakamagandang Kwento’ Station ID
A social listening report from Capstone-Intel Corporation revealed that 70.1 percent of Filipino social media users love the recently released station ID of ABS-CBN, indicating that the “Pasko Ang Pinakamagandang Kwento” symbolizes hope and togetherness. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background On Friday, ABS-CBN unveiled its newest Christmas Station ID, titled “Pasko ang Pinakamagandang Kwento.” This year’s Christmas station ID was written by Robert Labayen and Lawrence Arvin Sibug, with music by Kiko Salazar and Jonathan Manalo arranged by Theo Martel and Tommy Katigbak, while Jonathan Manalo headed the vocal arrangement and overall music production. Unlike the previous Christmas theme songs, this year’s station ID featured the halls of GMA and TV5 – ABS-CBN’s competing networks turned channels to air its shows following the shutdown of ABS-CBN. Methodology Capstone-Intel Corp. examined the online presence of ABS-CBN’s station ID in the country as a topic of discussion over the month, from November 4, 2023, to December 4, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the station ID. Facebook Performance Capstone-Intel found that ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” garnered a 177,729.2 engagement score for its 276 total post count, which yielded over 878,539 total reaction count. When broken down, “Facebook love” accounts for 70.1 percent of the total reactions, with 616,235. Followed by “Facebook like” with 237,201 reactions (27 percent), “Facebook haha” with 18,815 (2.1 percent), “Facebook wow” with 2,567 (0.3 percent), “Facebook angry” with 2,093 (0.2 percent), and “Facebook sad” with 1,629 reactions (0.2 percent). Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users supporting and loving the recently released Christmas station ID of ABS-CBN. Online mentions Capstone-Intel likewise revealed that ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” received 98.7 percent positive mentions, and the remaining 1.3 percent were negative mentions. This means that the article mentions that the brand was mostly angled positively. It is also worth noting that ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” received 8,670,545 social media reach, while its non-social media reach yielded over 135,828 non-social media reach. Top posts In terms of top posts, the top post for ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” was a Facebook post from ABS-CBN featuring the station ID itself, which received a 91,715.2 engagement score. This was followed by another news report from the Philippine Star, which reported the station ID. This post yielded a total of 12,152.2 engagement score. The third most engaging post for ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” was a video from ABS-CBN News regarding the story of ABS-CBN’s station ID, yielding a total engagement score of 9,609.1.
Study: ‘Rakrakan Festival’ draws great online support
The role of music in the lives of Filipinos is of great importance, and it holds a special place in their cultural traditions. Specifically, the genre of rock music has gained immense popularity among Filipinos, and it is celebrated in various ways. Notably, the recent staging of the Rakrakan Festival served as a platform to acknowledge and promote the rock music scene. In an effort to gauge the extent of Filipino support for this event, Capstone-Intel Corporation undertook a comprehensive study. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Last Rakrakan Festival was set after a 2-year hiatus, which took place on November 26 and 27, 2023 at the SMDC Festival Grounds in Parañaque City, marked a significant milestone for the local music industry. Spanning over two days, the Last Rakrakan Festival provided a diverse range of musical genres, showcasing the talents of over 150 esteemed artists. Renowned music icons such as Ely Buendia and Rico Blanco emerged as the main highlights of this remarkable event. From emerging talents to established icons, The Last Rakrakan Festival provided a platform for artists to connect with their fans and for music lovers to discover new and exciting sounds. Beyond the music, the festival also offered a range of food stalls, merchandise booths, and interactive activities, further enhancing the overall experience for attendees. Attendees were able to explore different musical acts, discover different sounds, and engage in a vibrant atmosphere that celebrated the rich cultural heritage of Philippine music. Methodology The study was conducted from November 28, 2022 to November 28, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for posts mentioning “Rakrakan Festival.” In this study, there were no specific demographics or personal data that were tracked. Reaction distribution On the Facebook platform, a total of 2,017 posts were generated, resulting in an impressive engagement score of 86,960. These posts received significant attention, with a total of 34,319 comments, 54,484 shares, and an overall reaction count of 290,411. Out of a total of 290,411 reactions recorded, the breakdown is as follows: 137,380 (47.30%) reactions were categorized as Love, 116,117 (40%) as Like, 28,419 (9.80%) as Haha, 5,011 (1.70%) as Wow, 3,397 (1.20%) as Sad, and 117 (0.10%) as Angry reactions. Top posts Top performing posts with the keyword “Rakrakan Festival” received significant engagement scores across various Facebook pages of news agencies and influencers. The highest performing post came from December Avenue, with an impressive engagement score of 6,340.1. Following closely behind was Rakrakan Festival with a score of 4,322.3, and another post from Rakrakan Festival with an engagement score of 4,290.9. The top post from December Avenue received 3,719 (82.10%) Love reactions, 658 Likes, 141 (3.10%) Wow reactions, 11 (0.20%) Sad reactions, 1 (0.00%) Haha reaction, and 0 (0.00%) Angry reactions. The second highest performing post was from the Rakrakan Festival page. It received 3,112 (32.10%) Love reactions, 1,838 (30.80%) Likes, 831 (13.90%) Wow reactions, 133 (2.20%) Haha reactions, 50 (0.80%) Sad reactions, and 5 (0.10%) Angry reactions. Lastly, there was another post from Rakrakan Festival that received 1,419 (38.40%) Likes, 1,411 Sad reactions, 471 (12.70%) Love reactions, 303 (8.20%) Haha reactions, 78 (2.10%) Wow reactions, and 13 (0.40%) Angry reactions.
Over 45% of Pinoys ‘sad’ over ‘Kathniel’ breakup – social listening report
A social listening report conducted by Capstone-Intel Corporation revealed that 45.3 percent of Filipino social media users are “sad” about the recently announced breakup of the Kapamilya love team and real-life couple Kathryn Bernardo and Daniel Padilla. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Kathryn Bernardo confirmed her split from long-term lover Daniel Padilla on Instagram on Thursday night, November 30, 2023. Following Bernardo’s IG post, minutes later, Padilla confirmed their relationship status in his own account. The two originally met in 2012’s “Princess and I,” when Bernardo’s character ended up with Padilla, launching what became the love team Kathniel. Following that, the two appeared in several more films and television shows, catching fans’ hearts and perhaps becoming one of the decade’s biggest pairs. Eleven years later, Bernardo and Padilla have called it quits, thanking each other and their fans, saying their relationship started with respect and ended with respect, too. Although the love team confirmed their breakup on the 30th, rumors have been circulating for over a month confirming Kathniel’s breakup. Methodology Capstone-Intel examined the online presence of the tandem’s breakup in the country as a topic of discussion for one month, from November 1, 2023, to December 1, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about Kathniel’s breakup. Facebook Performance Capstone-Intel found that the tandem’s breakup garnered a 508,269.5 engagement score for its 1,490 total post count, which yielded over 1,669,232 total reaction count. When broken down, “Facebook sad” accounts for 45.3 percent of the total reactions, with 755,479. Followed by “Facebook love” with 350,236 reactions (21 percent), “Facebook like” with 303,676 (18.2 percent), “Facebook haha” with 252,167 (15.1 percent), “Facebook wow” with 6,496 (0.4 percent), and “Facebook angry” with 1,199 reactions (0.1 percent). Looking at the data, the majority of “Facebook sad” reactions can be attributed to several Filipino social media users taking the love team’s breakup on a serious and dramatic level across Facebook, highlighting the enduring 11-year relationship Bernardo and Padilla have had. Online mentions Capstone-Intel likewise revealed that Kathniel’s breakup received 58.3 percent positive mentions, and the remaining 41.7 percent were negative mentions. This means that the article mentions the brand was angled positively, considering that the messages the two had for each other were written in a positive light. It is also worth noting that Kathniel received 172,114,042 social media reach, while its non-social media reach yielded over 2,582,818 non-social media reach. Top posts In terms of top posts, the top post for Kathniel’s breakup was a social media post from internet personality Senyora, featuring Bernardo’s Instagram post about her breakup with Padilla, which received a 73,845.8 engagement score. This was followed by a news report from the Philippine Star, which also featured Kathniel’s breakup. This post yielded a total of 45,520.6 engagement score. The third most engaging post for Kathniel was another social media post from Kapamilya Online World, featuring Padilla and Bernardo’s breakup, yielding a total of 34,336.9 engagement score. The top posts indicate that most of the engaging stories for the love team were about their breakup, highlighting that the intensity of the couple’s impact on their fans has all contributed to the increasing engagement and presence of their breakup.
Miss Universe PH’s Michelle Dee fails to clinch MU crown; but receives positive reception among social media users
The recently held 72nd edition of the Miss Universe competition received a highly impressive engagement of Filipinos, expressing the majority of positive receptions across all social and non-social media reactions. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Miss Universe pageant is a prominent global beauty competition held annually, organized by the Miss Universe Organization, which operates in the United States and Thailand. In addition to Miss World, Miss International, and Miss Earth, Miss Universe is recognized as one of the four major international beauty pageants. The ownership of the Miss Universe Organization, including its associated brands such as Miss USA and Miss Teen USA, is presently held by JKN Global Group. Telemundo possesses the licensing privileges to broadcast the contest until 2023. The pageant’s primary focus is on humanitarian concerns and aims to serve as a platform for promoting positive global transformation. Sheynnis Palacios of Nicaragua was officially crowned as the reigning Miss Universe on November 18, 2023, during the coronation ceremony held in San Salvador, El Salvador. Meanwhile, the Philippines’ bet for the competition, Michelle Marquez Dee, has failed to clinch the crown after the latter ended her journey in the top 10. However, despite the country not winning the crown, the majority of the pageant fans provided a highly positive engagement for the 72nd edition. Methodology Capstone-Intel Corp. examined the Miss Universe’s online presence for one month, from October 21, 2023, to November 20, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the recently concluded beauty pageant. Facebook Performance Capstone-Intel found that Miss Universe garnered a 4,162,600.8 engagement score for its 11,438 total post count, which yielded over 22,660,802 total reaction count. When broken down, “Facebook love” accounts for 54.8 percent of the total reactions, with 12,429,117. Followed by “Facebook like” with 8,803,430 reactions (38.8 percent), “Facebook haha” with 759,749 (3.4 percent), “Facebook sad” with 384,270 (1.7 percent), “Facebook wow” with 254,356 (1.1 percent), and “Facebook angry” with 29,905 (0.1 percent). Online mentions Capstone-Intel likewise revealed that the Miss Universe pageant got 77 percent positive mentions despite the Philippines losing in the pageant, while the remaining 23 percent mentions were negative. Based on the results of the social listening report, the negative mentions were practically because of the frustration in the defeat of Dee, with other social media users adding that the country was “robbed.” Meanwhile, it yielded a total of 883 million social media reach with 25 million social media interactions across the country. Top posts In terms of top posts, the top post for Miss Universe was a post from the Miss Universe Organization’s official Facebook page announcing Nicaragua’s bet as this year’s winner of the pageant, receiving a 140,334.8 engagement score. This was followed by a social media post from the Philippine Star congratulating Dee for making it to the Top 10 of the Miss Universe competition. This post yielded a total of 139,329.4. The third most engaging post for Miss Universe was another post from Philippine Star, which features Dee’s Apo Whang-Od-inspired black long gown, yielding a total of 138,378.2 engagement score.
Amazon Prime Video gets 90 percent positive mentions compared to Netflix, Apple TV
A recent social listening report from Capstone-Intel Corporation revealed that, compared to competing video and movie streaming platforms, Amazon Prime Video gets over 90 percent more positive mentions than and Apple TV. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Prime Video, often known as Amazon Prime Video, is a subscription-based video on-demand streaming and rental service provided by Amazon. It can be accessed either as a standalone service or as a component of Amazon’s Prime subscription. The primary function of the service is to distribute films and television shows that are either created by c or licensed to Amazon, commonly known as Amazon Originals. Additionally, the site offers a platform for hosting material from various providers, as well as providing content add-ons, live sporting events, and video rental and purchasing options. Prime Video has declared that it will be investing more for its users in Thailand, Indonesia, and the Philippines in 2022. The business claimed in an official statement that as of August 1, users of Prime Video and the Prime Video app can find a tailored content slate and user experience (in their native language). Methodology Capstone-Intel Corp. examined Amaxon Prime Video’s online presence for one year, from November 11, 2022, to November 11, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the movie streaming site. Within a year of its inception in the country, it has received a positive reception among readers. Capstone-Intel found that Amazon Prime Video garnered 475,706.9 for its 1,261 total post count, which yielded over 3,442,891 total reaction count. When broken down, “Facebook like” accounts for 85.3 percent of the total reactions, with 2,937,271. Followed by “Facebook love” with 448,092 reactions (13 percent), “Facebook haha” with 37,487 (1.1 percent), “Facebook wow” with 14,315 (0.4 percent), “Facebook sad” with 3,793 (0.1 percent), and “Facebook angry” with 1,934 (0.1 percent). Online mentions Capstone-Intel likewise revealed that Amazon Prime Video got 90 percent positive mentions. This is higher compared to Netflix with 85 percent positive mentions and Apple TV with 61 percent positive mentions. It is also worth noting that, despite being established in the Philippines for only a year, Amazon Prime Video got 21 million social media reach while its non-social media reach yielded over 94 million non-social media mentions, with news contributing to the majority of the total mentions with 5,827. Top posts The top post for Amazon Prime Video was a post from One Championship inviting viewers to watch a new series of the show, receiving a 33,918.1 engagement score. This was followed by a poster from the famous group BTS calling on its fans to watch BTS Yet to Come on the platform. This post yielded a total of 33,360.5. The third most engaging post for Amazon Prime Video was another post from One Championship, which features the preparation of Aung La Nsang for its upcoming battle, yielding a total of 19,760.1 engagement score.
‘Magpasikat 2023’ breaks the net, Team JTV performance tops on Facebook
The latest social media listening study conducted by Capstone-Intel Corporation revealed that the recently concluded “Magpasikat 2023” has an immense social media presence across the country, with Team Jugs, Teddy, and Vhong’s performance topping the most engaging story on Facebook. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The recently held “Magpasikat 2023” was part of the activities of the annual celebration of It’s Showtime’s founding anniversary. Every year, the noontime show’s regular hosts are divided into several groups and perform for the whole week to showcase their skills and talents. This year, the triumphant group composed of Jhong Hilario, Kim Chiu, and Ion Perez emerged as the overall victors in the Magpasikat competition. Their presentation, which focused on the conscientious utilization of social media and technology, garnered the highest rating from the panel of judges. The presentation by Team JKI demonstrated the potentially detrimental effects of improper usage of social media on relationships, familial bonds, and individual well-being. Additionally, they captivated the audience with their impressive demonstrations of parkour and acrobatic prowess. The sum of P300,000 was won by the individuals who expressed their intention to donate it to their selected charitable organization. The team consisting of Anne Curtis, Ogie Alcasid, and Ryan Bang achieved the second position, demonstrating empathy towards individuals facing challenges and undergoing recovery. The team was awarded a monetary prize amounting to P200,000 for the purpose of supporting their selected charitable organization. The trio, composed of Vhong Navarro, Teddy Corpuz, and Jugs Jugueta, achieved a commendable third-place finish, thereby securing a monetary prize amounting to P100,000. Their notable accomplishment was attributed to their heartfelt homage to the esteemed comedic figures of the Philippines. Methodology Capstone-Intel Corp. examined the online presence of “Magpasikat 2023” for one month, from October 14, 2023, to November 13, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the concept. Reaction distribution The data gathered by Capstone-Intel revealed that throughout the month, “Magpasikat 2023” received a total of 231,728.9 engagement scores for all its 380 total post counts, which has received over 1,702,863 reaction counts. Detailing these reactions, “Facebook love” led the roster of reactions with 1,036,066 (60.8 percent), followed by “Facebook like” with 576,478 reactions (33.9 percent), “Facebook haha” with 78,153 reactions (4.6 percent), “Facebook wow” with 7,499 reactions (0.4 percent), “Facebook sad” with 4,106 reactions (0.2 percent), and “Facebook angry” with 561 reactions. Online mentions Capstone-Intel also found that 97 percent of the total mentions across social and non-social media platforms are positive. This shows that users are widely receptive to the “Magpasikat 2023” as it reached a total of 70 million social media reach and 205,000 interactions. Top posts Meanwhile, in terms of top posts, a video from It’s Showtime, which featured the Magpasikat 2023 performance of Team Jugs, Teddy, and Vhong, has received the highest engagement score, with a 53,821.4 engagement score. This was followed by another video from the Facebook page Kami.com.ph that featured the same story and received an 11,813.4 engagement score. The third most engaging story about “Magpasikat 2023” was also from It’s Showtime, which promotes the awarding ceremony as the culmination of this year’s “Magpasikat 2023. This story received a 10,356.0 engagement score.
