Game of Crowns: Who Got the Most Online Presence Between Miss Universe and Miss International?
A recent social listening report from Capstone-Intel Corporation dug deep into the online presence of two of the most known pageants in the world, namely Miss Universe and Miss International, in order to identify how Filipinos engage in the two major pageants. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Philippines has been known to be trendsetters and avid fans of pageantry across the world. Having won numerous titles in the Big Four pageant competitions, the Philippines has made its name in the world of pageantry – leaving people waiting for every edition of these pageants. Recently, the Philippines competed in the Miss International pageant in Japan. Historically, the country has had six crowns from the competition. Meanwhile, in the Miss Universe pageant, the country has won four crowns – positioning the country as one of the beauty pageant powerhouse countries in the world. As one of the powerhouses in pageantry, the Philippines has built a massive fandom that strides to support the country’s candidates throughout their respective competitions. Who among the Universe and International pageants reign in the hearts of many? Methodology Capstone-Intel Corp. examined the two pageants’ online presence for one month, from October 11 to November 10, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the Miss Universe and Miss International pageants. Facebook Performance Capstone-Intel Corp. revealed that the Miss Universe accumulated a total of 3,919 post counts, receiving over 535,643.9 engagement scores out of these posts. Breaking down these numbers, “Facebook like” led the roster of reactions with 1,927,468 (49.4 percent), followed by “Facebook love” with 1,773,004 (45.4 percent), “Facebook haha” with 135,883 (3.5 percent), “Facebook wow” with 46,101 (1.2 percent), “Facebook sad” with 15,403 (0.4 percent), with 5,462 (0.1 percent). Meanwhile, for Miss International, Capstone-Intel found 3,563 total posts related to the pageant, leading to a 578,052.2 engagement score. Detailing the 3,965,319 total reactions, “Facebook like” garnered the most number of reactions with 1,931,698 (48.7 percent), “Facebook love” with 1,715,808 (43.3 percent), “Facebook Haha” with 193,005, “Facebook sad” with 95734 (2.4 percent), “Facebook wow” with 21,693 (0.5 percent), and “Facebook angry” with 7,381 (0.2 percent). The data indicates that Miss International got more posts and higher engagement scores than Miss Universe. However, it is also worth noting that the reason for this spike is Miss International’s latest coronation night, which was held on October 26, 2023, during the duration of the social media listening study. This means that even though the timeline of events for the Miss Universe has yet to commence, their presence is far-reaching with the Miss International pageant. Is Miss Universe losing positive mentions? Capstone-Intel also revealed that the Miss International pageant has more than 96 percent positive mentions compared to the 88 percent positive mentions of the Miss Universe pageant. On the other hand, in terms of social media reach, Miss Universe remains on top with 196 million social media reach for one month, compared to the 37 million social media reach of Miss International. Top posts In terms of top posts for the Miss International Pageant, a news report from The Manila Times, which reports about the Philippines finishing 3rd place in the Miss International pageant, garnered the most engaging story with 5,785.8. This was followed by a post from Senyora congratulating Nicole Borromeo for winning the competition that yielded a 5,190.9 engagement score and Pageanthology 101, which features the country’s bet for Miss International during the Top 7 final question and answer portion. This alone received a total of 4,988.5 engagement scores. Meanwhile, for Miss Universe, a news report from The Philippine Star, which narrates Miss Universe Philippines 2023 Michelle Marquez Dee finally claiming the top spot in the ongoing Miss Universe 2023 fan vote contest, led the stories with the highest engagement score. This story alone yielded a 15,731.1 engagement score. This was followed by a Facebook post from the Miss Universe page, which welcomes the delegates for this year’s edition, landing in El Salvador, where the 2023 pageant is going to be held. This story received a total of 11,500.9 engagement scores. Lastly, the third most engaging story for Miss Universe was from the Facebook page of shoemaker Bragais, which supports Michelle Dee in the competition. This advertisement garnered a total of 8,482.6 engagement scores. Seeing the disparity between the posts of Miss International and Miss Universe, it can be seen that despite the prominence the Miss International amassed, the Miss Universe pageant remains more effective in terms of engaging readers with stories since the latter yielded more engagement scores than the stories meant for Miss International.
12-Day Study Shows ‘It’s Your Lucky Day’ More Engaging Than ‘Eat Bulaga’
A recent comparative study from Capstone-Intel Corporation revealed that the ABS-CBN noontime show “It’s Your Lucky Day” surpassed the oldest noontime running show “Eat Bulaga” in terms of engagement from social media users. Data showed that in terms of engagement, “It’s Your Lucky Day” received an engagement score of 113,679.0 while “Eat Bulaga” got a 12,670.7 engagement score during the 12-day duration of the study. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background “It’s Your Lucky Day” was a hit noontime variety show in the Philippines produced by ABS-CBN Entertainment. The program was initially shown between October 14 and 27, 2023, as a temporary substitute for It’s Showtime. The latter show had been suspended from airing for a period of 12 days by the Movie and Television Review and Classification Board (MTRCB). The television program showcases a roster of notable personalities from the entertainment industry, including Luis Manzano, Melai Cantiveros, Robi Domingo, Jennica Garcia, Francine Diaz, Seth Fedelin, Kyle Echarri, Andrea Brillantes, and Negi, who are recognized for their comedic talents. Meanwhile, ABS-CBN’s rival noontime show “Eat Bulaga” is a television variety show that is aired on GMA Network in the Philippines. It holds the distinction of being the longest-running variety show in the country, having produced over 13,000 episodes. The show was initially helmed by Tito Sotto, Vic Sotto, Joey de Leon, Chiqui Hollman, and Richie D’Horsie, and it made its debut on Radio Philippines Network on July 30, 1979. It is now headed by Alexa Miro, Betong Sumaya, Buboy Villar, Cassy Legaspi, Mavy Legaspi, Paolo Contis, Kimpoy Feliciano, Dasuri Choi, Glaiza de Castro, Kokoy de Santos, Michael Sager, Winwyn Marquez, Yasser Marta, Chariz Solomon, Arra San Agustin, and Isko Moreno. Methodology Capstone-Intel examined the two shows’ online presence for 12 days, from October 14 to October 27, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the two noontime programs. Facebook Performance of ‘It’s Your Lucky Day’ Capstone-Intel noted that in terms of Facebook performance, “It’s Your Lucky Day” outnumbered “Eat Bulaga” after “It’s Your Lucky Day” recorded a total of 1,000,622 reactions on Facebook, with heart reactions leading the list after recording 478,006 “Facebook heart” reactions (47.8 percent), “Facebook like” with 377,534 (37.7 percent), “Facebook Haha” with 140,328 (14 percent), “Facebook wow” with 2,464 (0.2 percent), “Facebook wow” with 2,026 (0.2 percent), and “Facebook angry” with 264. Facebook Performance of ‘Eat Bulaga’ Compared to over a million reactions, “Eat Bulaga” only received 103,754 Facebook reactions during the 12-day study period. Detailing these reactions, Eat Bulaga garnered 62963 “Facebook like” reactions (60.7 percent), followed by “Facebook love” with 30,730 reactions (29.6 percent), “Facebook haha with 9,323 reactions (nine percent), “Facebook wow” with 509 (0.5 percent), “Facebook angry” with 147 (0.1 percent), and “Facebook sad” with 82 reactions (0.1 percent). Online mentions In terms of online mentions, both “Eat Bulaga” and “It’s Your Lucky Day” received an equal positive mention of 90 percent across social and non-social media platforms. However, it is also worth noting that “Eat Bulaga” outnumbered “It’s Your Lucky Day” after the oldest running noontime show garnered a total of 56 million social media reach during the 12-day study, while “It’s Your Lucky Day” received 456,000 social media reach. Top posts for It’s Your Lucky Day’ Capstone-Intel also highlighted that the most engaging story for “It’s Your Lucky Day” was a news report from ABS-CBN News where netizens praised Luis Manzano after he spoke to an audience through sign language. This report received a 15,723.5 engagement score. This was followed by a status post from Andrea Brillantes, one of the show’s hosts, who invited her fans to watch their live airing of the show. This alone yielded a total of 5,663.1 engagement scores. The third most engaging story was from another TV Patrol news report that features Luis Manzano using sign language to communicate with an audience, which garnered a 5,547.6 engagement score. Top posts for ‘Eat Bulaga’ Meanwhile, Eat Bulaga’s most engaging story was from a Facebook post by Silent Sanctuary, who posted a clip of their live performance on the show. This received a total of 363.4 engagement scores. This was followed by a shared post from Isko Moreno, encouraging Eat Bulaga fans to watch the live airing of Eat Bulaga. This yielded a total of 248.3 engagement scores. The third most engaging story was from a LionhearTV report, which says Eat Bulaga is sustaining noontime leadership compared to “It’s Your Lucky Day.”
Miss Grand International Makes Epic Social Media Presence in PH Amid Owner’s Recent Clapback; So What Now?
It seems Filipino pageant fans are still on high following the recently concluded Miss Grand international pageant held in Vietnam on October 25, 2023. Even though the country’s bet in the competition failed to enter the finals, she won the hearts of many Filipinos. However, this is not the case for the pageant’s owner, Nawat Itsaragrisil. In a recent social media listening study conducted by Capstone-Intel Corporation, it said that most Filipino fans poked fun at the pageant’s owner, having recorded a total of 72.2 percent laughing reactions, claiming that Nawat is being “unprofessional” after disclosing how De Moura failed to enter the finals competition. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Nikki de Moura, the representative from the Philippines, had an early exit in the Miss Grand International pageant, which took place in Ho Chi Minh City, Vietnam, on Wednesday, October 25, 2023. During the coronation event hosted at the Phú Tho Indoor Stadium, Nikki was unable to secure a position among the Top 20 contestants. Amid the height of the competition, a TikTok live by the pageant’s owner, Nawat Itsaragrisil claimed that De Moura was being “unprofessional” during the competition. Nawat cited De Moura’s unprofessionalism as the primary reason why the latter failed to clinch a spot in the pageant. In July, Nikki won the title of Miss Grand Philippines 2023. The Miss Grand International Crown remains elusive in the country, with only Nicole Cordoves and Samantha Bernardo clinching the first runner-up, the highest placement the Philippines has won in the competition since its inception. Methodology Capstone-Intel conducted a one-month backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the issue. The agency utilized its customized social listening tools in order to gather data across all publicly available posts on social media from October 7 to November 6 in order to identify the sentiments of users about the topic. Here’s how Nawat became a laughing stock online: Facebook Performance Capstone-Intel revealed in its social listening report that posts related to Nawat climbed up to 116 and had an engagement score of 15,766.8. These posts received a total of 103,464 Facebook reactions, with “Facebook haha” leading the roster with 74,661 (72.2 percent), followed by “Facebook like” with 18,187 reactions (17.6 percent), “Facebook angry” with 6,319 reactions, “Facebook love” with 1,866 (1.8 percent), “Facebook sad” with 1,279, and “Facebook wow” with 1,152. These data can be seen as a manifestation of how Filipino pageant fans took the alleged “unprofessionalism” of the owner, considering that Nawat disclosed a very confidential take against the country’s bet. More negative mentions On the other hand, Capstone-Intel also found that over 92 percent of mentions related to Nawat are 92 percent negative, and only 8 percent are positive. This also suggests that social media users are not receptive to what Nawat aired online. Top posts, more ‘haha’ In terms of top posts, Nawat’s statement, as published by the pageant fan page “Pageant Talk,” garnered the top post across the duration of the study, receiving a total of 3,298.5 engagement scores. This story says that Nawat said to Filipino pageant fans, “Mabuhay! I’m sorry for tonight. Next year you’re going to win.” The next top post for the MGI’s owner narrates the owner’s controversial post that reveals the reason for De Moura’s early exit from the competition. This story received a 2,229.2 engagement score. The third most engaging post for the pageant owner was a news report from ABS-CBN News, which talked about Nawat’s clapback to Miss Universe Philippines Mary Jean Lastimosa, whose interview with an influencer went viral after her interview with a transgender beauty queen who asserted that Miss Grand International is the “worst pageant” in the Philippines. Nawat threatened Lastimosa that the latter is no longer welcome to attend MGI events in the future. This report received a 659.5 engagement score.
South Korean girl group Twice’s ‘Ready To Be’ concerts explode the internet, a social study finds
Filipino K-pop fans are still on a high after the back-to-back electrifying performances of South Korean girl group Twice during their recently held sold-out Ready To Be concerts in the Philippines. Leaving fans awestruck, the internet broke out once more when the nine-girl group rocked the Philippine Arena on September 30 and October 1, 2023. As with all other K-pop acts, the high volume of reactions was credited to their loyal legions of fans who display such unique love for their idols, playing a huge role in their success and continued online supremacy. This was found out in a study conducted by Capstone-Intel Corporation on the performance of keywords related to the K-pop girl group from September 29 until October 3. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology Capstone-Intel utilized its customized social listening tools in order to gather data across all publicly available posts on social media from September 29 until October 3 in order to identify the sentiments of users about the topic. Facebook performance In terms of post count, the topics “Twice,” “Ready To Be” and “Ready To Be in Bulacan” yielded 831, 109, and 2,978 posts respectively. This directly translates to individual total engagement scores of 2,978,933 (Twice), 168,972.1 (Ready To Be) and 215,048 (Ready To Be in Bulacan). Breaking these into specifics, “Twice” alone got 31,529 comments, 32,360 social volume, and 128,937 shares, with an overall total of 1,468,438 reaction counts. Meanwhile, “Ready To Be” got 57,817 comments, 60,795 social volume, 96,141 shares, for a total reaction count of 670,494. Lastly, “Ready To Be in Bulacan” made 7,248 comment count, 7,357 social volume, and 24,217 shares, for a total reaction count of 215,048. The following is a breakdown of the reactions relating to Twice and keywords related to their group and their Philippine concert leg. Interpreting the reaction distribution, the overwhelming “like” and “love” reactions mean Facebook users have positive sentiments for both Jungkook and SB19. Note that according to the standards for scanning, the emotions “Like” and “Love” are considered positive, “Haha” and “Wow” are considered neutral, and “Sad” and “Angry” are deemed negative. Twice Total Engagement Percentage Like 210,370 12.58% Love / Heart 934,879 48.24% Laugh 162,284 0.14% Wow 5,189 0.22% Sad 155,463 38.80% Angry 253 0.02% Ready To Be Total engagement Percentage Like 167,142 24.99% Love / Heart 399,346 59.56% Laugh 2,343 0.35% Wow 4,285 0.64% Sad 96,856 14.45% Angry 122 0.02 Ready To Be in Bulacan Total engagement Percentage Like 215,048 14.33% Love / Heart 27,051 63.66% Laugh 103,740 11.05% Wow 307 0.35% Sad 463 10.59% Angry 44 0.02% Top posts Capstone-Intel also revealed that member Chaeyoung’s absence in Ready To Be concerts in Bulacan was among the stories that yielded the most engaging news reports tallying a total of 2,507.02 engagement scores. It was followed by member Jihyo’s bikini photos becoming viral with an engagement yield of 1,828.7. Top sources of discussion In addition, news holds the highest number of discussions or posts that mention the keywords “Twice,” “Ready To Be” and “Ready To Be in Bulacan.” The overwhelming internet buzz about pop icons, specifically Korean performers only shows Filipinos’ love for pop icons which makes them newsworthy.
