With millions of Gen Zers eligible to vote in the 2024 elections, how can your campaign win their attention? Here are seven key strategies to engage this tech-savvy and socially conscious generation.
1. Master Social Media
Half of Gen Zers collect their news updates from social media. Use platforms like Instagram, TikTok, Facebook, and X, but tailor your content to fit each platform’s style and trends.
2. Be Authentic
Gen Z sees through insincerity. Focus on transparency, and communicate genuine messages that reflect your candidate’s true values and goals.
3. Address Their Key Issues
Speak to what matters most to Gen Z: climate change, social justice, and economic reform. Show them how your candidate is prepared to tackle these issues.
4. Embrace Digital Engagement
Offer opportunities for online participation like virtual town halls and digital activism, as Gen Z’s more likely to engage in online campaign activities.
5. Partner With Trusted Influencers
Rather than flashy influencers, work with activists and community leaders Gen Z respects and trusts.
6. Provide Educational Content
Give Gen Z the tools to make informed choices through engaging content like videos, infographics, and interactive platforms.
7. Create Dialogue Platforms
Gen Z wants to be heard. Offer spaces for them to share their thoughts, whether on social media pages, online forums, or virtual meetings, and show that their input matters.
As Gen Z’s influence grows, campaigns that prioritize authenticity, digital engagement, and meaningful connection will win their vote and shape the future of politics.
Are you ready to connect with the next generation of voters?
By: Althea Nuestro
INFO SOURCE: https://www.aristotle.com/blog/2024/02/7-tips-to-engage-gen-z-voters/
NEWS SOURCE: https://news.abs-cbn.com/life/07/15/22/millennials-gen-z-influenced-halalan2022-online-discussions-study
