Accessing affordable medical care and maintenance medicine in the Philippines can be challenging for the average citizen due to their high costs. To address this issue and improve accessibility, the market has seen an emergence of more generic brands of medicines that aim to provide the same level of quality at a lower price. One such pharmacy that offers these affordable alternatives is The Generics Pharmacy (TGP). Capstone-Intel Corporation conducted an analysis of the online reputation of this pharmacy.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
The Generics Pharmacy was initially established in 1949 under a different name by its former owner, Pacific Insular Co. However, it underwent a change in ownership and is presently led by Mr. Liuson, who recognized the demand for affordable medication in the Philippines. As a result, the company expanded its reach by opening numerous branches, eventually reaching a total of 1400 locations nationwide by 2012.
TGP has earned a strong reputation as a reliable pharmaceutical brand, becoming a familiar name in households across the country. In addition to offering a wide range of affordable medications, the company also provides valuable medical services such as free medical check-ups, blood pressure monitoring, and low-cost blood sugar testing.
Methodology
From November 28, 2022 to November 28, 2023 Capstone-Intel utilized its social listening tools in order to scan publicly available Facebook accounts for their posts that mention “The Generics Pharmacy.” It should be noted that there were no specific demographics or personal data that were tracked.
Facebook performance
Capstone-Intel’s social listening tool scanned through Facebook in order to garner posts that are about the keyword “The Generics Pharmacy.” The results indicate that there were 580 posts in total. Among these posts are 794 total comments, 1,274 total shares, and a reaction count of 8,256.
Based on an analysis of 8,256 reactions, it was found that 57.90% (4,780) of the reactions were Likes, 36% (2,970) were Love, 5.50% (456) were categorized as Haha, 0.60% (47) were Wow, 0.10% (2) were Angry, and 0.10% (1) was Sad. These statistics suggest that a majority of netizens expressed positive reactions.
This consolidated into a total engagement score of 2,179.
Dominant reaction, top stories
The top story that involved The Generics Pharmacy was posted by The Sarah Geronimo on Facebook announcing Geronimo as the latest endorser for TGP. This post garnered 906 (58 percent) Like reactions, 646 (41.3 percent) Love reactions, and 11 (0.7 percent) Wow reactions. There’s no Haha, Sad, and Angry reactions for this post. This led to an engagement score of 177.4
The second story is one that was posted in the official Facebook page of Viva Artists Agnecy, narrating the same story as the Top Post. This clip garnered 135 (51.1 percent) Like reactions, 127 (48.1 percent) Love reactions, 1 (0.4 percent) Haha reaction, and 1 (0.4 percent) Wow reaction. Theres no Sad, and Angry reactions for this post. The engagement score for this post yielded 56.8.
Finally the third top story comes from the official Facebook page of The Generics Pharmacy. This was able to garner 189 (99.5 percent) Like reactions, and 106 Love reactions. There’s no Haha, Sad and Angry reactions for this post. This yielded an engagement score of 47.2.
