A study of the rivalry between Michael V and Rendon Labador
This study focuses on the conflict between a well-known actor and a social media influencer followed by the public. Conducted by Capstone-Intel Corporation, the study was carried out on Facebook over the duration of April 22, 2023, to May 22, 2023.
Capstone-Intel is a research entity of significant influence, dedicated to generating revolutionary perspectives and providing strategic, actionable intelligence through the utilization of advanced technologies, tools, and methodologies. Our unwavering commitment is to not only lead the private intelligence sector but also empower our clients to surmount challenges, discover breakthroughs, explore untapped markets, fortify their reputations, mitigate risks, and respond effectively to crises.
Background Information
Beethoven Del Valle Bunagan, better known as Michael V or Bitoy, has led a dynamic career within the entertainment industry. Originally a rapper in 1991, he later transitioned to acting and gained widespread recognition for his versatility as a director, song composer, impersonator, and parodist.
Meanwhile, a significant number of individuals have taken to monitoring the Instagram account of Rendon Labador, a notable Filipino fitness instructor, who additionally maintains a presence in the fields of modeling, entrepreneurship, and content creation on YouTube. Labador has garnered a reputation for his candidness, particularly with regards to his commentary on the National Collegiate Athletic Association altercation that transpired in November of 2022. Additionally, he has made derogatory remarks about a prominent actor in connection to the latter’s evening primetime program.
Labador was known for being outspoken particularly regarding his commentary on the National Collegiate Athletic Association brawl that occurred in November of 2022. Additionally, he made a negative statement regarding another actor with an evening primetime television program.
On April 29, 2023, Michael V posted what seemed to be an insult to content creators online. His post reads: “The first thing any “content creator” should understand is the meaning of the word: “CONTENT.”
This statement was met with a swift response from Labador, “INFLUENCERS” are the new celebrities! Kung hindi ninyo kayang makipag patalinuhan sa mga INFLUENCERS sa pag produce ng content. Manahimik nalang kayo. MAINSTREAM IS DEAD! Social media is the NEW MAINSTREAM.”
Since then, people have watched the two more and seem to be looking forward to what else will happen to them.
Presentation Outline
An outline of how this study was presented demonstrates Facebook performance for the keywords. The report includes comparative engagement scores, as well as details on the distribution of reactions and the top-performing posts that garnered the most attention. Furthermore, the sources where the highest engagement was recorded are also highlighted. In addition, a website comparison has been conducted to provide additional insights.
Methodology
The data used in this research was obtained from publicly available Facebook data in the Philippines. Capstone-Intel did not collect any personal information or demographics. The research company utilized a proprietary framework for political analysis of commercially available social media data. To identify the keywords of interest, the team conducted sentiment analysis of data points based on reactions, channels/influencers, and word clouds. They also counted the number of posts, shares, reactions, comments, and engagement score. The analysis provided valuable insights on the content, channels, and sentiments related to the keywords.
Facebook Insights on the Keyword “Rendon Labador”
During the period from April 22, 2023 to May 22, 2023, a scan of publicly available pages revealed a total of 273 posts related to the keyword “Rendon Labador”. These posts generated a significant amount of engagement, including 197,192 comments, 16,138 shares, and 442,833 reactions, resulting in an overall engagement score of 80,140.5. On average, there were 9 posts per day during this period.
The engagement score was calculated using the formula: (Comments + Reactions) x 0.1 + Shares.
Facebook performance of the keywords “Michael V”
Between April 22, 2023 and May 22, 2023, a comprehensive scan yielded 311 posts from publicly available pages featuring Michael V. These posts generated a considerable amount of engagement, including 83,971 comments, 92,68 shares, and 400,327 reactions, resulting in an overall engagement score of 57,697.8. On average, there were 10 posts per day during this period.
The engagement score was calculated using the following formula: (comment count + reaction count) *0.1 + share count.
Comparative Engagement Scores
In the presented Facebook Engagement Score vs Keyword, it appeared that influencer Rendon Labador got a high figure of 58.1% while actor Michael V had 41.9%.
Reactions Distribution for Rendon Labador
Out of a total of 442,833 reactions, 25.6% were likes, 62.9% were haha, and 4.7% were love. Based on these figures, it appears that most of the audience had a negative reaction. Likes and love combined accounted for only 30.3% of the total reactions, while a significant proportion (62.9%) were categorized as haha, indicating a potentially negative sentiment.
Reactions Distribution for Michael V
Out of the total of 400,327 reactions, 36.7% correspond to likes, 44.8% to haha, and 15% to love. These figures indicate an even distribution of positive and negative reactions from the audience, with the sum of likes and love accounting for 51.7%. There is no significant number of angry or sad reactions.
Comparative Positive Reaction Percentage per Keyword
Michael V achieved a significantly higher positive engagement rate of 51.7%, as compared to Rendon Labador’s comparatively lower rate of 30.3%.
Comparative Negative Reaction Percentage per Keyword
Rendon Labador had a higher percentage of negative reactions at 6.1%, while Michael V had a lower percentage at only 3%.
Top Posts for Rendon Labador
The most captivating story can be found on Rendon Labador’s Facebook page, in the form of a video post titled “Bitoy! #StayMotivated” where Michael V. is criticized. Unfortunately, the post has received over 11,490 negative reactions compared to only 3,809 positive reactions.
