A comprehensive evaluation of the responses emanating from the
Facebook community of NBA enthusiasts
This research delves into the dynamics of fan behavior in sports using the social media platform Facebook. The study was conducted over a period of seven days, from May 16, 2023 to May 22, 2023.
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Background Information
The National Basketball Association (NBA) is a highly esteemed men’s professional basketball league comprising 30 teams in North America. It is widely regarded as the foremost men’s professional basketball league worldwide and is one of the four preeminent professional sports leagues in the United States. As a preeminent and globally recognized sports brand, the NBA has established a robust social media presence. Currently, the league enjoys the most significant following, particularly on Facebook.
One need not acquire a comprehensive understanding of the intricacies and regulations of basketball to derive maximum enjoyment from watching the sport. It is precisely for this reason that a great many people derive pleasure from watching their favored athletic pursuits. The popularity of NBA games among spectators can be attributed to their inherent entertainment value and ease of comprehension – and specifically watching the Conference Finals. The impact of viewership is also different on Facebook, a dominant social media platform, varies based on the nature of the game being played.
Presentation Outline
The study’s presentation can be found on Facebook, centered on keywords such as Boston Celtics, Denver Nuggets, Los Angeles Lakers, and Miami Heat. The demonstration has a comprehensive comparative assessment of engagement metrics, distribution of reactions, and negative feedback. Furthermore, a thorough analysis of NBA.COM’s keyword usage was conducted for the purposes of benchmarking.
Methodology
The approach undertaken in this study necessitated the utilization of publicly accessible Facebook data from the Philippines, with no tracking of personal data or demographic information. A proprietary framework was employed to facilitate a thorough evaluation of commercially available social media data. The method involved the identification of target keywords, including Boston Celtics, Denver Nuggets, Los Angeles Lakers, and Miami Heat, which was subjected to sentiment analysis through reactions, channels/influencers, and word clouds. Counting of posts, shares, reactions, number of comments, and engagement scores was carried out to obtain a comprehensive understanding of the data. The study provided valuable insights on content, channels, and sentiments, which are essential in the development of informed decisions.
Facebook performance of the keywords Denver Nuggets
The Facebook activity pertaining to the subject matter “Denver Nuggets” was scrutinized between May 16, 2023, and May 22, 2023, which revealed 514 posts on publicly accessible pages. These posts generated 36,006 comments, 47,569 shares, and a reaction count of 322,256, resulting in an engagement score of 83,395.2. The average number of posts each day was 73.
The engagement score was derived using the formula ((Comment + Reaction) * 0.1) + Shares.
Facebook performance of the keywords Los Angeles Lakers
During the time frame of May 16, 2023 to May 22, 2023, a comprehensive scan detected a total of 432 public posts pertaining to the Los Angeles Lakers. These posts amassed a staggering 31,694 comments, a sharing frequency of 37,247, a reaction count of 255,789 and an overall engagement score of 65,995.3. The daily average number of posts during this period stood at an impressive 61. Notably, the engagement score was calculated using a formula that factors in both the number of comments and reactions, multiplied by 0.1, and the number of shares.
Facebook performance of the keywords Miami Heat
During the timeframe spanning from May 16, 2023 to May 22, 2023, a comprehensive scan identified a total of 340 Miami Heat posts across publicly available pages. These posts garnered a significant amount of attention from social media users, as evidenced by the 7,404 comments, 7,914 shares, and 188,838 reactions that they received.
The engagement score for these posts was calculated to be 27,538.2, based on the following formula: (Comment+reaction) *0.1 + Shares. On average, 49 posts were published per day during this period.
Facebook performance of the keywords Boston Celtics
During the period spanning from May 16th to May 22nd in the year 2023, a comprehensive scan of publicly available pages yielded the discovery of 291 Boston Celtics related posts. These posts garnered an impressive 5,368 comments, were shared 5,173 times, and received a total of 79,407 reactions. As a result, the total engagement score for this period reached a remarkable 13,650.5. On average, there were 49 posts per day.
To calculate engagement, a precise formula was employed, incorporating both the number of comments and reactions which were multiplied by 0.1, along with the number of shares.
Comparative Engagement Scores
Amongst the four distinguished NBA teams, it was unequivocally evident that the Denver Nuggets showcased the highest degree of engagement, with a noteworthy score of 43.8%. A close second was secured by the Los Angeles Lakers, who demonstrated a commendable engagement score of 34.6%. The Miami Heat, though trailing behind, still managed to achieve a respectable score of 14.4%. Lastly, the Boston Celtics garnered the lowest engagement score amongst the four teams, recording a mere 7.2%.
Reactions Distribution for Denver Nuggets
The data set indicates that out of a total of 322,256 reactions, most of the the audience’s responses were positive, with likes and love accounting for a combined total of 77.5%. Haha reactions constituted 20.0%, while sad reactions were minimal at 1.4%. It can be inferred that the audience’s sentiment towards the subject matter was predominantly favorable, with no discernible number of negative reactions.
Reactions Distribution for Los Angeles Lakers
Among the 255,789 reactions, a majority of 78.75% expresses positive sentiment, comprising of likes and love. Specifically, 59.9% of reactions indicate a liking, followed by 18.9% expressing love, 18.3% conveying humor, whereas 1.7% indicate a sense of sadness. The data indicates an overwhelmingly positive response from the audience, with no substantial number of negative reactions identified.
Reactions Distribution for Miami Heat
Out of the total count of 188,838 reactions, most of them, specifically 76.8%, constitute likes, followed by 19% for love, and 3.6% for amusement. The collective total of positive reactions, which comprises likes and love, amounts to a noteworthy 95.8%, thereby establishing a positive sentiment towards the subject matter. Conversely, there is a conspicuous absence of negative reactions, indicating a lack of adverse impressions or feedback.
Reactions Distribution for Boston Celtics
Out of a total of 79,407 reactions, most of them, 74.9% to be precise, are likes, followed by 18.5% of love and 5.5% of laughter. It is noteworthy that the combination of likes and love constitutes a remarkable 93.4% of positive reactions. Conversely, the volume of negative reactions is negligible and does not warrant any significant attention.
Comparative Positive Reaction Percentage per Keyword
During the specified timeframe, the Miami Heat garnered an overwhelmingly favorable response rate of 96.3%, surpassing the Boston Celtics by a narrow margin of 94%. Los Angeles Lakers has 79.8% while the Denver Nuggets trailed behind with a considerably lower positive reaction percentage of 78%.
Comparative Negative Reaction Percentage per Keyword
The negative reaction percentage for the period was found to be notably elevated for both the Denver Nuggets with 1.6% and Los Angeles Lakers with 1.8%, in comparison to the Miami Heat with 0.15% and Boston Celtics with 0.35%.
Top 5 Posts for Denver Nuggets
The most captivating narrative belongs to Z4pnu, a Gaming Video Creator, whose text post “Denver nuggets yung nanalo pero yung GSW fans yung masaya” amassed a remarkable engagement score of 8,862.7, and was disseminated over 6,000 times. This achievement is indicative of the compelling nature of Z4pnu’s content, and his ability to captivate audiences with his unique and engaging storytelling style.
Top Posts for Los Angeles Lakers
The quintessential accounts that have garnered the highest level of audience engagement encompass narratives concerning the victorious streak of the Denver Nuggets in the Western Conference Finals against the Los Angeles Lakers.
Top 5 Posts for Miami Heat
3 of the top 5 most engaging stories are posts related to the Miami’s Cinderella run and game 1 victory of Boston Celtics.
Top 5 Posts for Boston Celtics
The two most captivating narratives out of the five rankings pertain to the Miami Heat’s triumph in Game 1 of the Eastern Conference Finals against the Boston Celtics.
Top Sources for Denver Nuggets
The Denver Nuggets’ leading sources were determined by an examination of the top 10 Facebook pages. Four of these pages were identified as GMA Sports PH, boasting an engagement score of 16966.6, One Sports with 9583.9, GMA News with 8607.7, and NBA Buzz with 8179.9.
Top Sources for Los Angeles Lakers
An assessment of the foremost Facebook pages was conducted to ascertain the primary sources of the Los Angeles Lakers. The results of the analysis revealed that the top four pages were GMA Sports PH with an impressive engagement score of 16815.6, ClutchPoints with a score of 9057, GMA News with a score of 8329.3, and NBA Buzz with a score of 7676.2.
Top Sources for Miami Heat
A comprehensive evaluation was carried out to determine the principal origins of information related to the Miami Heat on the most prominent Facebook pages. The findings of the assessment divulged that the top-tier Facebook pages were Barangay Ginebra San Miguel (Never Say Die) leading with an engagement score of 3070.1, followed by The Ginebra Kings Authority with a score of 2735, NBA Buzz with a score of 2640.9, and One Sports with a score of 2527, respectively. In contrast, Heat Nation registered the lowest score of 738.6.
Top Sources for Boston Celtics
Through analysis of the top 10 Facebook pages, the primary outlets for the Boston Celtics have been identified. The results indicate that GMA Sports PH ranks first with an engagement score of 2130.2, followed by GMA News with 1335.9, Hot Hot Hoops with 1255.6, and Warriors Nation with 795.3. These findings provide valuable insights into the most influential sources of information for the Boston Celtics and their fanbase.
Website Comparison
From April 24,2023 to May 21,2023 the scan found 6,577 total visits for the nba.com pages and subpages containing the keywords Miami Heat, Boston Celtics, Los Angeles Lakers, and Denver Nuggets. The Miami heat got most visits with 48.6%, Denver second with 27.9%, Boston with 14.3% and lastly Los Angeles Lakers with 9.3%.
