A recent social listening report from Capstone-Intel revealed that “quiet quitting” has received notable social and non-social media interactions among Filipinos.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
“Quiet quitting” is a term that grew prevalent across social media platforms during the pandemic. Employees who fit this description do what they’re supposed to do without showing initiative, going above and beyond, or taking on additional tasks.
Employees engage in quiet quitting when they accomplish just enough to keep their employment but not enough to truly satisfy their employers. Refusing to participate in meetings, offering to help out, or working extra hours could all fall under this category. It could also lead to more people calling in sick to work.
What does the research say about the online presence of “quiet quitting” in the country?
Methodology
Capstone-Intel examined the online presence of “quiet quitting” for one year, from November 21, 2022, to November 21, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the topic.
Facebook Performance
Capstone-Intel found that “quiet quitting” garnered a 6,723.1 engagement score for its 182 total post count, which yielded over 23,753 total reaction counts. When broken down, “Facebook like” accounts for 48.2 percent of the total reactions, with 12,429,11711,460. Followed by “Facebook haha” with 6,263 reactions (26.4 percent), “Facebook love” with 5,594 (23.6 percent), “Facebook sad” with 264 (1.1 percent), “Facebook wow” with 100 (0.4 percent), and “Facebook angry” with 72 (0.3 percent).
This data suggests that even though some people are receptive to the concept of quiet quitting in the workplace, the “haha” reactions are an indication that quite more people are still making fun of the topic and are not receptive to the idea in the workplace.
No online mentions, but high social, non-social media reach
Capstone-Intel likewise revealed that there were no positive or negative mentions surrounding the topic of “quiet quitting.” However, it can be seen that there were a total of 1.1 million social media reach and 5.2 million social media reach. This data suggests that the topic is being searched online across non-social media platforms compared to being discussed across social media platforms.
Top posts
In terms of top posts, the top post for the quiet quitting was a news report from the Manila Times’ official Facebook page that talks about “unspoken resignations” or “quiet quitting,” receiving a 1,936.5 engagement score. This was followed by a social media post from Work Is Life PH, which talks about the reality of quiet quitting in the Philippine workplace. This post yielded a total of 1,437.4 engagement scores. The third most engaging post for “quiet quitting” was a status post from Francis Kong, which discusses “giving your best” in light of the trending “quiet quitting,” yielding a total of 756.6 engagement score.
