A social listening report from Capstone-Intel revealed several artists that made waves not just on the runway but also on social media during the Paris Fashion Week 2024. The event was held from February 26 to March 5, 2024.
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Methodology
Capstone-Intel Corp. examined the online presence of this year’s Paris Fashion Week as a topic of discussion for one month, from February 7 to March 8, 2024. This examination encompassed all publicly accessible posts from both social and non-social media platforms, aiming to capture the sentiments of the public regarding Paris Fashion Week.
Online mentions
Capstone-Intel discovered that Paris Fashion Week garnered a total of 14,352 mentions across social media platforms over the span of one month. The surge in mentions started on February 24, 2024, reaching its peak on March 5, 2024.
Capstone-Intel also revealed that Paris Fashion Week received 91.6 percent positive mentions, and the remaining 8.4 percent were negative mentions. This indicates that the coverage of Paris Fashion Week was predominantly positive.
Additionally, the Paris Fashion Week received 141,317,557 social media reach, while its non-social media reach yielded over 169,741,589 non-social media reach.
Sources of top posts
In terms of top posts, 44 percent of mentions for Paris Fashion Week came from news sites. This was followed by the X (formerly Twitter) with 21.9 percent, websites with 7.7 percent, Facebook with 7.5 percent, and TikTok with 7.3 percent topic mentions.
Most popular mentions
TikTok had the most popular mentions of Paris Fashion Week. The top is the TikTok video about Vietnamese Internet Personality, Quynh Anh Shyn, who attended the Loewe Paris Fashion Week 2024 show. It is followed by another TikTok video about Felix from Stray Kids on his way to the Paris Fashion Show.
Several international celebrities were mentioned, including Lara Cosima, a German-American social media influencer and model; Salma Hayek, whose husband François-Henri Pinault is in charge of a conglomerate of luxury brands; Dino from K-Pop boy group Seventeen; Britney Manson, a Russian-Estonian model and singer; Georgina Rodriguez, an Argentine-Spanish social media influencer and model; and Lorde, a New Zealand singer and songwriter.
Top Facebook posts
In the Philippines, the trending Facebook post from allkpop talks about the presence of Blackpink’s Jennie at Chanel’s F/W 24 show during the Paris Fashion Week. It is followed by a video post by Inquirer.net about Heart Evangelista opening the show Vietnam-based designer Phan Huy at the Paris Fashion Week. A Facebook post by Seventeen 세븐틴- Diary shared photos of Mingyu from Seventeen departing for Dior F/W 24 show.
Most engaging celebrities for Paris Fashion Week from Facebook Philippines data
The star-studded and much-discussed Paris Fashion Week 2024 has dominated conversations this week, with photos and videos trending across social media platforms. This year’s event has demonstrated that its appeal extends beyond Western audiences, as the presence of Asian artists notably boosted engagement among social media users.
