The recently concluded “Ready to Be” concert by the nine-girl South Korean group TWICE has reigned supreme on social media. A recent study conducted by Capstone-Intel Corporation revealed that the group’s concert had received an overwhelming 84.55 percent (combined like and heart reactions) of support from social media users, which was drawn from the hype brought by the two-day show and growing fandom of the girl group.
Capstone-Intel’s data showed that in terms of Facebook performance, TWICE’s “Ready to Be” concert garnered a total of 670,094 total reactions, with heart reactions leading the tally with 399,346 (59.56 percent), followed by like reactions with 167,142 (24.99 percent), sad reactions with 96,856 (14.45 percent), wow reactions with 4,285 (0.64 percent), haha reactions with 2,343 (0.35 percent), and angry reactions with 122 (0.02 percent).
Upon analyzing the data, Capstone-Intel said that cultural globalization can be seen as one of the many factors as to why Filipino fans across different demographics are hooked on foreign groups, especially K-pop.
“Cultural globalization and the aspiration for a universal culture are both evidenced by Filipinos’ adoration of K-pop artists since it allows Filipinos to engage with a type of culture that defies geographical boundaries and promotes a sense of identification,” the agency said.
“It also gives Filipinos a sense of belonging that extends beyond their local setting since they get to connect to a larger international community where fans organize forums and fan meetings in order to strengthen their group and influence other people about what they are doing,” it added.
The research and intelligence agency asserts that a “massive” factor in how K-pop culture has shaped fans’ identities and the generations they belong to is the way that distinct KPop content is being disseminated to Filipinos, who are becoming more engaged with it and whose numbers are expanding.
“Because K-pop content is widely disseminated through a variety of media platforms, it is appealing to a wide range of viewers, including Filipinos. This illustrates the influence of media and technology in influencing their cultural preferences,” the research firm said.
It was likewise noted that these concerts and other gatherings create a platform for communal celebration and self-expression, reaffirming the value of community and shared experiences among Filipinos.
“Attending K-pop concerts provides a venue for group celebration and expression, highlighting the value of social connection and shared insights in the social and cultural environment of the Philippines,” Capstone-Intel said.
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