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‘World Teachers’ Day’ Gains Positive Traction Despite Lack of Support, Funding

Along with the recent opening of classes and the start of the World Teachers’ Day celebration, the education sector has faced several controversies and interrogations in light of the recent budget hearing proposing a historic P150 million in confidential and intelligence funds in addition to its P758.69 million departmental funding for 2024. According to Department of Education (DepEd) secretary and current Vice President of the Philippines Sara Duterte, the requesting party will need the fund in order to “mold children (to) defend the country.”

Despite this, a recently concluded Capstone-Intel study revealed that the “World Teachers’ Day” celebration garnered a significant 68.6 percent of positive reactions online.

Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.

 

Methodology

Capstone-Intel conducted backtracking of data using its advanced social analytic tools from August 1 to September 8, 2023, in order to assess the engagement of the World Teachers’ Day celebration amid the strings of controversies it is currently facing.

Using all publicly available data from Facebook across the country, the agency was able to evaluate how social media users perceived the celebration.

The scan was performed from August 1, 2023, to September 8, 2023, and found 9,721 posts for Teacher, Guro, and Professor on publically available pages. These posts had a total of 196,347 comments, were shared 352,640 times, and had a reaction count of 2,013,453 as well as an engagement score of 573,620.00.

 

Reaction distribution

Using the keywords “teacher,” “guro,” and “professor,” Capstone-Intel Corporation found out that The distribution of Facebook reactions for the latter keywords gained the majority of positive traction on the netizens, with 68.6 percent of reactions comprising like or love.

It has also accumulated reactions of wow, angry, sad, and haha, with 1.5 percent, 4.4 percent, 3.9 percent, and 21.5 percent respectively. 

 

Top posts for ‘teacher’

Aside from measuring the number of reactions, Capstone-Intel also dived deeper into top posts referring to the celebration. The compilation of posts relating to “teacher”  is topped off by a touching message of appreciation and acknowledgment for teachers on the occasion of Teacher’s Day that was published in the Philippine Star. It highlights the crucial role that teachers play in the lives of their pupils and conveys gratitude for the effort and dedication that teachers put in. The post has received a significant amount of participation, with more than 22,000 likes and comments, with an engagement score of 18,333.2, which is reflective of the enormous gratitude that is shown toward educators in the Philippines.

 

Top posts for ‘Guro’

At the same time, the top article in this keyword is from TV Patrol and it is a report on a regulation from the Department of Education (DepEd) that states that wall decorations are no longer permitted in classrooms beginning with the start of the new school year. The news has prompted discussion and appeals from some parents and instructors. This tremendous interest and worry surrounding this policy change in the education sector is reflected in the post’s high level of participation, which includes more than 47,000 reactions and comments and an engagement score of 35,430.3.

 

Top posts for ‘Professor’

The amusing social media post by Harry Roque, in which he mockingly adopts the position of a “professor” and playfully teaches a lesson on moving on from unrequited love, is the one that has performed the best out of all of the ones included in this collection. The combination of comedy and accessibility in Roque’s message has struck a chord with his readers, as evidenced by the nearly 3,000 likes and comments it has received. 

The remaining posts, on the other hand, focus mostly on Jak Roberto’s relationship as well as his unique“anti-selos” (anti-jealousy) class – a crash course that made rounds in social media. These posts, which have been published by a variety of media sites and platforms, bring attention to Jak’s reliance on his girlfriend, Barbie Forteza, and his function as a professor who offers guidance on topics pertaining to romantic relationships. These themes appear to have a powerful effect on the audience, as they have generated a significant amount of involvement, with over 10,000 reactions and a 4,099.9 engagement score.

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